Salzkammergut Media

What Salzkammergut Media does

Salzkammergut-Media Ges.m.b.H., operating commercially as 'Salzkammergut Druck' and since 2022 as the headquarters of the 'Lucky Printer' umbrella brand, is an Austrian full-service commercial printing company founded in 1900 and headquartered in Gmunden, Upper Austria. The company operates an integrated print production stack spanning prepress (including a Web2Print Creator self-service portal), offset printing (anchored by a Heidelberg 8-color press and Austria's first Heidelberg Speedmaster CX 104-5+L whole-sheet press installed in 2022), digital printing (Konica Minolta AccurioPress 6100), letterpress/finishing, and a certified in-house Lettershop for direct-mail fulfillment. Following Daniel Fürstberger's 2019 acquisition of the entity, the business consolidated four additional Upper Austrian printers (Mittermüller, Stiepel, Plöchl, WIGO) into a five-location network under Lucky Printer, employing roughly 50 people group-wide and generating combined revenue of approximately €12 million.

The business model is predominantly transactional B2B production, with pricing structured per-unit (e.g., €0.11/page B&W academic thesis printing, €264–€732 for calendar card runs, €828–€3,782 for custom playing cards) and tiered on volume, paper, and finishing complexity. Distribution is direct-to-customer via phone/email, the Web2Print portal, or in-person consultation, with delivery handled through Austrian Post at postage-optimized rates. Customer segments are diversified across regional SMEs, students and academic professionals (thesis printing), educational and healthcare buyers of the proprietary healthyPad antibacterial desk pad line (using Varcotec LOCK3 photocatalytic coating), and government/public-sector clients in the Salzkammergut region. The company holds the Austrian Environmental Label (Umweltzeichen, since 2009, recertified 2014 and 2018), PEFC chain-of-custody certification, the PRINTED IN AUSTRIA origin seal, and the Geprüfter Post Service Experte postal certification — collectively positioning environmental credentials and 100% domestic production as core go-to-market differentiators against online print competitors.

Name

Salzkammergut Media

Legal name

Salzkammergut-Media Ges.m.b.H.

Website

https://salzkammergut-druck.at

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Salzkammergut-Media is an Austrian full-service commercial printing company founded in 1900 in Gmunden, operating a five-location network under the Lucky Printer umbrella and serving Upper Austrian SMEs, students, and public-sector clients with offset, digital, and direct-mail print services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Books Printing (323117), Printing and Related Support Activities (323), Printing (32311)

SIC

Commercial Printing (2750), Book Printing (2732)

akta.pro primary industry

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)

akta.pro secondary industry

Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks) (MPAJANAF)

Keywords

• Commercial offset printing
• Digital printing services
• Print finishing services
• Direct mail lettershop
• Regional printing Austria

Headquarters

HQ city

Gmunden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Custom Print Production: One-time production of customized printed materials including business cards, flyers, brochures, catalogs, calendars, greeting cards, and packaging. Pricing based on quantity, format complexity, paper quality, and finishing options. Revenue recognized upon delivery of printed goods.
2. Academic and Professional Document Printing: Individual academic work printing and binding services including theses, dissertations, and seminar papers. Base setup fee plus per-page printing charges with options for hardcover binding, embossing, and shipping. Targets students and professionals requiring high-quality thesis printing.
3. healthyPad Products: Sale of antibacterial desk pads with proprietary LOCK3 coating technology. Produced in-house at Rohr im Kremstal facility. Targets educational institutions, offices, and healthcare facilities seeking permanent surface protection.
4. Lettershop and Mailing Services: Complete direct mail campaign execution including personalization, multi-part mailings, and postage optimization. Complements print production with fulfillment and shipping logistics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Salzkammergut Media (Salzkammergut Druck) is a 120+ year-old Austrian commercial printing house headquartered in Gmunden that produces customized offset and digital printed materials for regional businesses, educational institutions, and public-sector clients. Its core offering spans prepress, Heidelberg offset and Konica Minolta digital printing, finishing, in-house Lettershop mailing services, a Web2Print self-service portal, academic thesis printing and binding, and specialty products including the proprietary healthyPad antibacterial desk pad. As the central hub of the five-location Lucky Printer network, the company provides a complete print supply chain from data/file preparation through production, finishing and delivery.

Product overview

Salzkammergut Media operates as a full-service printing company offering integrated production from prepress through printing to finishing. The core product portfolio includes Offsetdruck (offset printing), Digitaldruck (digital printing via Konica Minolta AccurioPress 6100), Buchdruck (letterpress with specialty finishes), Druckvorstufe (prepress services including Web2Print), and Endverarbeitung (post-processing). The company also produces the HealthyPad antibacterial desk pad as a specialized product. Five regional printing companies operate under the Lucky Printer umbrella brand, with Salzkammergut Media in Gmunden serving as the headquarters and central hub. Additional services include Lettershop mailing operations, QR code integration, and academic thesis printing/binding.

Differentiator

Problem solved

Functional benefit

Brands

• Lucky Printer: Umbrella brand unifying five acquired printing companies (Salzkammergut Druck, Mittermüller, Stiepel, Plöchl, WIGO) under a single brand identity, offering full-service printing capabilities across Upper Austria.

Products and services

• Offsetdruck (Offset Printing) High-volume commercial offset printing using Heidelberg presses (including the eight-color press with perfecting unit and inline color measurement). Targets regional businesses needing catalogs, brochures, packaging, and premium large runs with environmentally friendly coatings.
• Digitaldruck (Digital Printing) Digital printing for short runs starting at one piece, enabling personalization and variable data printing at competitive pricing using a Konica Minolta AccurioPress 6100. Targets SMBs needing smaller quantities and personalized communications.
• Buchdruck (Letterpress and Specialty Finishes) Letterpress printing services with specialty finishes including embossing, hot foil stamping, letterpress, numbering and ruling for premium print products. Targets customers requiring distinctive or luxury finishes.
• Druckvorstufe (Prepress Services) Professional prepress including graphic design, data control and preflight checks, color-accurate proofs, PDF workflow management, Adobe Creative Suite, large-format plotting up to A1, and Web2Print integration. Supports customers requiring print-ready file preparation.
• Endverarbeitung (Post-Processing and Finishing) Post-press finishing including folding up to 10 folds, inline perforation and creasing, brochure making up to 80+ pages, wire-O binding, spiral binding, cellophaning, foil welding, contour cutting, and hand assembly. Bundled with offset or digital print orders or available as stand-alone finishing.
• Lettershop (Direct Mail and Mailing Services) Certified in-house Lettershop offering mailing concept and production, personalization, multi-part envelope customization, postage cost optimization, and dispatch management via Österreichische Post. Targets customers executing direct mail campaigns.
• Web2Print Self-Service Portal Online portal enabling customers to create and order print products (business cards, invitations, posters, flyers) using pre-designed templates without graphic design knowledge, with integrated user management. Targets SMBs and individuals needing quick, simple print orders.
• healthyPad Antibacterial Desk Pad Antibacterial desk pad with proprietary LOCK3 photocatalytic coating providing permanent antimicrobial protection activated by light exposure (natural or artificial). Achieves up to 99.5% germ elimination for at least 12 months. Targets educational institutions, offices and healthcare facilities.
• Facharbeit-Drucken (Academic Thesis Printing and Binding) Academic thesis and dissertation printing and binding for seminar papers, bachelor's, master's and diploma theses with options for spiral binding, hardcover binding and gold/silver embossing. Targets students and academic professionals requiring professional-quality academic work.
• Kalenderkarten (Calendar Cards) Custom calendar cards in credit card format (85 x 54 mm) printed in four-color UV offset on 0.48 mm-thick card, lightfast, shock and tear resistant. Available in quantities from 500 to 5,000 units. Targets businesses and individuals needing promotional calendars.
• Kartenspiel-Druck (Custom Playing Card Printing) Custom playing card game printing in the customer's design with logo and tagline on cards and box. Available in quantities from 50 to 500 units. Targets businesses seeking branded card games as promotional gifts or merchandise.
• Lucky Printer Umbrella Brand Network Unified brand identity for the five-company print network across Upper Austria offering a full-service printing spectrum from a single source, with individual companies retaining their original brand names. Coordinates commercial, sales and operational functions across Gmunden, Rohr im Kremstal, Traun, Freistadt and Bad Ischl.

Quantifiable outcome

• Up to 50% productivity increase with Heidelberg Speedmaster CX 104
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WIGO Druck Bad IschlcoreStrategic or Co-development Partner · 1 December 2021Acquired in late 2021, WIGO Druck in Bad Ischl operates quarter-sheet offset and digital printing equipment serving as a regional near-provider for the Lucky Printer network.
• Plöchl Druck FreistadtcoreStrategic or Co-development Partner · 1 January 2021Acquired in 2021, Plöchl Druck in Freistadt features a four-color perfector machine and handles book production and certain whole-sheet printing work.
• Stiepel Druckerei TrauncoreStrategic or Co-development Partner · 1 January 2020Acquired in 2020, Stiepel operates as a boutique printing operation specializing in quarter-sheet format offset printing. Continues under its own brand within the Lucky Printer network.
• Druckerei MittermüllercoreStrategic or Co-development Partner · 1 July 2019Daniel Fürstberger acquired Salzkammergut Media in July 2019 while simultaneously managing Druckerei Mittermüller in Rohr im Kremstal. Both companies operate as complementary operations within the Lucky Printer network, with Mittermüller specializing in UV offset and digital large-format printing while Salzkammergut focuses on commercial offset work.
• Heidelberg (Heidelberger Druckmaschinen AG)coreTechnology or IntegrationSupplier of Speedmaster CX 104-5+L whole-sheet offset printing press, the first of its generation installed in Austria. Heidelberg provides ongoing service and support to ensure machine availability.
• Konica MinoltacoreTechnology or IntegrationSupplier of AccurioPress 6100 digital printing press for short-run and personalized print production.
• Witzger Management & Marketing GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and technical implementation partner responsible for design, screen design, and technical execution of salzkammergut-druck.at.
• VarcoteccoreTechnology or IntegrationTechnology partner providing LOCK3 antibacterial coating technology used in the proprietary healthyPad product line.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Print Alliance Group (druck.at): Austrian online printing platform producing offset, digital, and large-format print products. Directly comparable as an Austrian-headquartered competitor offering the same commercial print categories (business cards, brochures, posters) via web ordering.
• Colordruck Leimen: German commercial printing company producing premium print products with environmental certifications (FSC, climate-neutral). Comparable because it combines offset printing with sustainability credentials and serves SME/corporate customers in the same way Salzkammergut's Lucky Printer network does.
• Wirtschfts Druck (W.Druck): Austrian printing company offering commercial printing services in the same regional market. Directly comparable as a domestic Austrian offset/digital printer targeting SME and B2B customers with similar service scope.
• Optimal Media (Rönnberg Group): German book and commercial printing company with strong POD and short-run fulfillment capabilities. Comparable because it operates the same book/print-on-demand and short-run commercial print model that Salzkammergut extends through Plöchl Druck and its Heidelberg Speedmaster investment.

Broad incumbents

• CEWE Stiftung: European print and photo services group with mass-market reach. While primarily photo products, its commercial print operations and German/DACH market focus make it a broad incumbent comparison point for the print services category.
• Prinovis: European gravure and offset printing group serving catalogs, magazines, and advertising materials. Comparable as a large-scale offset printing incumbent that competes for the same magazine/catalog/leaflet volumes that Salzkammergut handles in regional Austrian markets.
• Onlineprinters (Bavaria): Large European web-to-print platform offering offset, digital, and large-format printing with online ordering. Competes with Salzkammergut for the same SME customers but serves a much wider geography and operates at significantly larger scale, making it an incumbent mass-market comparison point.
• Flyeralarm: Germany-based volume online printer with broad product range (business cards, flyers, packaging) and strong DACH presence. Comparable because it competes head-on for the same regional B2B print demand Salzkammergut serves, but with a much larger online-first model.

Regional players

• Libro Press: Austrian printing services company based in the same regional market. Comparable as a domestic Austrian commercial printer offering offset and digital printing services to B2B customers.
• Holzer Druck und Medien: Regional printing company in southern Germany/Austrian-border area offering offset, digital, and large-format printing. Comparable as a mid-sized regional printer with similar B2B SME focus and full-service prepress-to-mailing capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skdm.druckerei
• LinkedInlinkedin.com/company/salzkammergut-druck

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzkammergut Media