Gugler
- Company typePrivate
- Founded1989
- HeadquartersMelk, Austria
- Headcount101–250
- GTM typeB2B
- OfferingServices
Gugler firmographics
Firmographics- Name
- Gugler
- Legal name
- Gugler Medien GmbH
- Website
- https://gugler.at
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Gugler is headquartered
LocationHeadquarters
- HQ city
- Melk
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Gugler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Print Production Services: One-time production of customized print products including books, publications, direct mailings, packaging, and advertising gifts. Revenue generated per job/project with pricing based on complexity, materials, and run length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vollkoffer sample service - €2.00 per sample |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Gugler product offering
Product offeringCore offering
Gugler is a sustainable commercial printing company offering offset and digital printing of books, publications, packaging, direct mailings, and advertising gifts. Production is differentiated by industry-leading third-party certifications including Cradle to Cradle Certified Gold/Silver (90 components), V-Label vegan printing, FSC/PEFC, EU Ecolabel, and Austrian Environmental Label, supported by climate-positive operations with 100% green electricity and Gold Standard climate financing.
Product overview
Gugler DruckSinn is a sustainable printing company based in Melk, Lower Austria, offering a comprehensive portfolio of printing products and services. The core offerings include Print Klassik (classic printing), Books, Publications, Packaging, Direct Mailing, and Paper-based Advertising Gifts, supported by a Web2Print online ordering platform. Services include personal consulting, pre-press preparation, and the Vollkoffer sample case service for material consultation. The company specializes in certified sustainable printing with Cradle to Cradle (Gold and Silver), V-Label vegan printing, FSC, PEFC, EU Ecolabel, Austrian Ecolabel, and climate-neutral printing options. The product portfolio ranges from standard print materials to premium books and publications, all produced with rigorous sustainability standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Klassik
- Bücher (Books)
- Publikationen (Publications)
- Verpackungen (Packaging)
- Direct Mailing
- Werbegeschenke (Advertising Gifts)
- Web2Print
- 100% Vegan Printing (V-Label)
- Druck und Klima (Print and Climate)
- Vollkoffer (Sample Case)
Quantifiable outcome
- Cradle to Cradle Certified Gold and Silver with 95%/100% of substances assessed at recipe level down to 0.01% by weight
- +2 more outcomes
Companies that use Gugler
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Gugler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gugler partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Schwarzenegger Climate Initiative / Austrian World SummitcoreSecond year as print partner for Austrian World Summit organized by the Schwarzenegger Climate Initiative. Produces Next Generation Magazine and other printed materials for the climate conference.
- Salzkammergut-Media GesmbHcoreSister company consisting of 5 medium-sized printing companies in Upper Austria that merged to create synergies as regional providers. Combined entity employs 130 people. Daniel Fürstberger also serves as managing director. Enables expanded service portfolio and geographic coverage.
- Grüner Wirtschaftstreuhand & SteuerberatungminorTax and business consulting firm that established a second office location within gugler*'s Melk facility. 25 employees serving 850 clients. Unusual co-location partnership between accounting firm and printing company.
- Material Suppliers (Paper Mills, Chemical Manufacturers)coreNetwork of suppliers providing Cradle to Cradle certified materials. Collaboration with suppliers to develop and verify chemical formulations of print components under full supply chain assessment.
Scale indicators4 records
Recent moves7 records
Gugler competitors and assessment
Company assessmentEmerging players
- Books on Demand (BoD) GmbH: Print-on-demand book producer serving self-publishers and smaller publishers in DACH. Comparable as a book-printing specialist using digital production technology to serve publisher customers, though focused on short-run rather than premium runs.
Direct peers
- optimal media GmbH: German book and specialty printer serving publishers and art-book clients with high-quality offset/digital production. Directly comparable as a mid-sized DACH book printer focused on premium and sustainable production for publishing houses.
- Lokay e.K. Druck und Medien: Sustainable German printing company with climate-neutral production and FSC certification serving publishers and brand customers. Comparable as a mid-sized sustainability-certified commercial printer in DACH.
- Druckerei Vetters GmbH & Co. KG: Sustainable German printing company with FSC, EU Ecolabel, and climate-neutral production. Direct peer to Gugler in offering certified-sustainable offset and digital printing to publisher and brand customers in DACH.
- Sinnack Druck & Verlag: German printing company focused on sustainable, climate-neutral production with FSC and other certifications. Comparable to Gugler as a mid-sized sustainability-led commercial and book printer in DACH.
- Druckhaus Sportflieger (Haslach): German printing company producing art books, catalogs, and premium publications. Comparable as a specialty book printer competing for the same premium publisher clients in the DACH market with an emphasis on craft and quality.
Broad incumbents
- Westermann Druck GmbH: Larger German printing group producing books, educational materials, and commercial print. Comparable as a DACH book and commercial printer with broader product portfolio, competing for similar publisher customers.
- Flyeralarm / Onlineprinters Group: Large European web-to-print platform serving SMBs with standardized print products. Comparable only at the margin — competes with Gugler's Web2Print channel for standard products but does not serve premium publisher customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gugler social profiles
Digital presenceGugler compliance and trust
Trust signalCompliance10 records
Gugler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gugler leadership team
Management profileNumber of profiles
Profiles6 records
Gugler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gugler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gugler
What does Gugler do?
Gugler is a sustainable commercial printing company offering offset and digital printing of books, publications, packaging, direct mailings, and advertising gifts. Production is differentiated by industry-leading third-party certifications including Cradle to Cradle Certified Gold/Silver (90 components), V-Label vegan printing, FSC/PEFC, EU Ecolabel, and Austrian Environmental Label, supported by climate-positive operations with 100% green electricity and Gold Standard climate financing.
Is Gugler a public or private company?
Gugler is a private company. It is classified as family owned and is currently operating.
When was Gugler founded?
Gugler was founded in 1989. It employs 101 to 250 people.
Where is Gugler based?
Gugler is headquartered in Melk, Austria, in the Europe region.
How does Gugler make money?
One revenue line is on record: print Production Services.
Who are Gugler's main competitors?
Books on Demand (BoD) GmbH is listed as an emerging player. Direct peers are optimal media GmbH, Lokay e.K. Druck und Medien, Druckerei Vetters GmbH & Co. KG, Sinnack Druck & Verlag and Druckhaus Sportflieger (Haslach). Broad incumbents are Westermann Druck GmbH and Flyeralarm / Onlineprinters Group.
Does Gugler have an API?
No public API is recorded for Gugler.