GreenTree Inns

What GreenTree Inns does

GreenTree Hospitality Group USA is a privately held, US-based affiliate of the global GreenTree Hospitality Group, operating a multi-brand hotel portfolio across Arizona, California, Colorado, New Mexico, and Texas with 14+ franchised locations. The company operates five distinct hotel brands — GreenTree Inn (economy), GreenTree Inn & Suites (mid-range), GreenTree Extended Stay, GreenTree Hotel (full-service with meeting space), and GreenTree Boutique Collection — alongside a proprietary loyalty program (GreenTree Rewards) and native iOS/Android mobile applications for booking and account management. The technology stack is a conventional hotel management and booking platform with a guest CRM (Maverick CRM); no proprietary AI/ML capability is evidenced.

The business is structured as an asset-light franchise: each property is independently owned and operated under GreenTree brand standards, marketing, and revenue management support. GreenTree earns revenue from franchise/licensing fees, room rentals (at any company-operated inventory), on-site food and beverage (e.g., Spur's Restaurant at Channelview), and loyalty engagement, supplemented by corporate and group travel services targeting business clients and event planners. Go-to-market combines direct-to-consumer channels (greentreeinn.com, mobile apps, call center reservations) with a franchise sales motion targeting hotel owners and investors who want to convert existing properties or build new hotels under the brand.

The US operation leverages the parent group's Asia Pacific heritage, where the global GreenTree network spans 5,000+ hotels and was ranked the 11th largest hotel company in the world by Hotel Magazine in 2022. Positioning in the US emphasizes affordability, eco-friendly amenities (signature amenity dispensers, ChargePoint EV charging at select properties), and a guest-centric service culture originally built in Asia Pacific and now being transplanted to the US market.

Name

GreenTree Inns

Legal name

GreenTree Hospitality Group

Website

https://greentreeinn.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenTree Hospitality Group USA operates a franchise-based, multi-brand hotel portfolio across five southwestern US states, serving leisure, business, and government travelers with economy to full-service properties under a proprietary loyalty program and mobile booking platform.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hotel accommodations
• Hospitality services
• Hotel franchising
• Extended stay lodging
• Loyalty rewards program

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from nightly hotel room rentals across all GreenTree properties including rooms, suites, and extended stay accommodations with varying amenities
2. Franchise Fees: Revenue from franchisees who pay fees to operate under the GreenTree brand, including affordable franchise fees and ongoing support services
3. Food and Beverage: Revenue from on-site dining options including Spur's Restaurant with breakfast buffet and full lunch/dinner menus, and Bruskie's Bar with live entertainment
4. GreenTree Rewards Program: Members earn 10 points per $1 spent on room rates; points can be redeemed as cash-value towards future room nights

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GreenTree Hospitality Group operates and franchises a portfolio of branded hotels across the United States under five distinct brands (GreenTree Inn, GreenTree Inn & Suites, GreenTree Extended Stay, GreenTree Hotel, and GreenTree Boutique Collection). The company offers hotel room rentals, on-site food and beverage, and a tiered GreenTree Rewards loyalty program, and supports independent hotel owners through its franchise program with affordable fees, branding, and revenue management tools.

Product overview

GreenTree Hospitality Group operates a portfolio of five distinct hotel brands across the United States: GreenTree Inn (economy), GreenTree Inn & Suites (mid-range), GreenTree Extended Stay (extended-stay with kitchenettes), GreenTree Hotel (full-service with meeting space), and GreenTree Boutique Collection (unique boutique properties). The company also offers a proprietary loyalty program called GreenTree Rewards, mobile applications for iOS and Android, corporate and group travel services, and a franchise program. All properties are independently owned and operated under GreenTree branding. The portfolio spans Arizona, California, Colorado, and Texas with 14+ operating locations.

Differentiator

Problem solved

Functional benefit

Brands

• GreenTree Rewards: Loyalty program offering points for stays, member-only rates, and rewards redemption
• GiveBack Rewards

Products and services

• GreenTree Inn Economy hotel brand offering basic, comfortable accommodations for value-conscious travelers with standard amenities including free Wi-Fi, breakfast, parking, and accessible rooms.
• GreenTree Inn & Suites Mid-range hotel brand with enhanced amenities including pools, fitness centers, business facilities, and upgraded room options such as suites with kitchenettes and jacuzzis.
• GreenTree Extended Stay Extended-stay hotel brand featuring kitchenettes with full-size refrigerators, microwaves, and dishwashers, designed for longer-term business travelers and relocations with amenities like BBQ areas and GreenTree Market.
• GreenTree Hotel Full-service hotel brand offering comprehensive amenities including meeting space for up to 250 guests, pools, fitness centers, and hot breakfast at select properties.
• GreenTree Boutique Collection Boutique hotel collection offering unique, curated guest experiences at select locations with distinctive character and specialized services.
• GreenTree Rewards Loyalty Program Proprietary loyalty program offering points-based rewards with Silver, Gold, and Platinum tiers. Members earn 10 points per dollar spent, receive guaranteed discounts, and can redeem points instantly for future stays. Members contribute up to 35% of total reservations.
• Mobile App (GHG Hotels & Resorts) Native mobile applications for iOS and Android enabling guests to book reservations, manage their GreenTree Rewards account, and access exclusive mobile-only offers.
• Corporate & Group Travel Services Dedicated corporate travel program offering special group rates, event planning support, and customized accommodations for business travelers and large groups.
• Hotel Franchise Program Hotel franchise opportunity with affordable fees, personalized support, tailored technology systems, and access to GreenTree's global portfolio of 5,000+ hotels and loyalty program contributing up to 35% of reservations.

Quantifiable outcome

• Members contribute up to 35% of total reservations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Spur's RestaurantminorOthersOn-site restaurant at Channelview property offering daily breakfast buffet and full lunch/dinner menus with live entertainment at Bruskie's Bar
• GreenTree China (998.com)coreStrategic or Co-development PartnerAffiliated company relationship with GreenTree China operations including cross-promotion and separate loyalty programs for international market access

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Extended Stay America: Specializes in extended-stay lodging with kitchenette-equipped suites, directly comparable to GreenTree Extended Stay's value proposition for long-term business travelers and relocations.
• Choice Hotels International: Major franchisor of budget and midscale brands (Comfort Inn, Quality Inn, Sleep Inn, Econo Lodge, Rodeway Inn), competing head-to-head in the same economy segment GreenTree targets. Operates with nearly identical franchise-royalty business model and Choice Privileges loyalty program.
• Wyndham Hotels & Resorts: Largest US franchisor of economy and midscale hotels (Days Inn, Super 8, La Quinta, Ramada), operating a similar asset-light franchise model with tiered brand segmentation and a major loyalty program (Wyndham Rewards). Directly comparable GTM motion and customer base.
• Red Lion Hotels Corporation: Mid-scale franchisor with a multi-brand portfolio (Hotel RL, Red Lion Inn & Suites, Red Lion Hotel) comparable in size and segment positioning to GreenTree's US footprint, with similarly limited US property count and franchise-heavy model.
• G6 Hospitality (Motel 6 / Studio 6): Franchisor of Motel 6 and Studio 6 economy brands with a comparable asset-light franchise model focused on value-conscious travelers, making it a direct competitor in the budget segment GreenTree Inn serves.

Broad incumbents

• Hilton Worldwide: Global hospitality giant with Hilton Honors loyalty program covering luxury through focused-service brands. Competes across all of GreenTree's segments with substantially larger US footprint, corporate travel relationships, and rewards inventory.
• InterContinental Hotels Group (IHG): Operates Holiday Inn, Holiday Inn Express, Candlewood Suites, Staybridge Suites, and IHG One Rewards — directly overlapping with GreenTree's economy, mid-scale, and extended-stay brands with much greater scale.
• Marriott International: Largest global hotel company with broad portfolio spanning luxury through economy (Marriott Bonvoy program with ~200M members). A broad incumbent competing across every tier GreenTree operates in, with materially deeper loyalty and distribution advantages.

Emerging players

• OYO Rooms: Tech-enabled hotel franchisor/aggregator that rapidly scaled budget and mid-scale properties across Asia and the US with a franchise-style model, making it a thematic peer for GreenTree's similar Asia-origin, US-expanding franchisor playbook.
• My Place Hotels: Smaller US franchisor focused exclusively on extended-stay hotels with kitchenettes, competing for the same long-stay business traveler and relocation customer as GreenTree Extended Stay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greentree_inn
• Facebookfacebook.com/greentreeinnhotel
• Instagraminstagram.com/greentreeinn
• LinkedInlinkedin.com/company/greentreeinnhotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenTree Inns