My Place Hotels of America
My Place Hotels of America is a privately held franchisor of economy extended-stay hotels founded in 2012, operating 55 open hotels across 26 states with 120+ in its development pipeline. It licenses a standardized, pet-friendly, in-room-kitchen new-construction prototype to independent franchisees in secondary U.S. markets.
- Company typePrivate
- Founded2012
- HeadquartersAberdeen, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What My Place Hotels of America does
My Place Hotels of America is a privately held, family-owned franchisor of economy extended-stay hotels headquartered in Aberdeen, South Dakota. Founded in 2012, the company sells franchise rights for new-construction, pet-friendly properties featuring in-room kitchens, targeting both transient and long-stay travelers in secondary and tertiary U.S. markets. As of mid-2020, the system comprised 55 open hotels across 26 states, with more than 800 franchise units sold and a development pipeline of 120+ hotels.
The business operates a pure asset-light franchise model: corporate staff of 11-50 support brand standards, site selection, and franchisee services, while individual hotel owners finance, build, and operate the properties. Revenue is generated through initial franchise fees, ongoing royalty and technology fees on room revenue, and brand-level programs including the My Pet Points guest loyalty offering. The company has pursued growth primarily through multi-unit development partnerships with regional operators such as Lloyd Companies and Iridius Group (Opwest), combined with a standardized build prototype that supports rapid replication.
The franchise competes primarily in the lower-priced tier of the U.S. extended-stay segment, an area with limited new-construction product and growing demand from workforce, project, and relocation travelers. Recent organizational moves, including the appointment of a Chief Development Officer and a senior leadership transition, indicate the franchisor is scaling internal capacity to convert its sizable pipeline into open inventory. No public revenue, funding, or M&A activity is disclosed.
My Place Hotels of America firmographics
Firmographics- Name
- My Place Hotels of America
- Legal name
- My Place Hotels of America, LLC
- Website
- https://myplacehotels.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Place Hotels of America is a privately held franchisor of economy extended-stay hotels founded in 2012, operating 55 open hotels across 26 states with 120+ in its development pipeline. It licenses a standardized, pet-friendly, in-room-kitchen new-construction prototype to independent franchisees in secondary U.S. markets.
- Ownership category
- akta.pro rank
My Place Hotels of America industry classification
Industry- Product category
- Extended-Stay Hotel Franchising
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Low-Cost Extended-Stay (Limited-Service) (THAGABAO)
- akta.pro secondary industry
- Corporate Extended-Stay Hotels (THAGAEAA)
Keywords
Where My Place Hotels of America is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Place Hotels of America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: My Place Hotels generates revenue by selling franchises to developers and operators. The franchise model provides franchisees a new construction brand designed to ensure quality, consistency, and standards for delivering marketplace value. The company has sold over 800 franchise units.
- Hotel Room Revenue: Participating properties earn revenue from room bookings at nightly, weekly, and monthly rates. The company philosophy emphasizes charging only for amenities guests use, with flexible rate structures.
- Direct Booking Revenue: Revenue from direct bookings through the company website and reservation call center, with member-exclusive rates and special offers driving direct customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nightly Rates - Standard guest rooms with kitchen facilities |
| Unit Pricing | Pay-as-you-go | Weekly Rates - Extended stay discount pricing |
| Unit Pricing | Pay-as-you-go | Monthly Rates - Long-term stay accommodations |
| Unit Pricing | Pay-as-you-go | Pet Fees - Pet-friendly accommodation charges |
| Subscription | Monthly | Member Rates - Stay Rewarded exclusive pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
My Place Hotels of America product offering
Product offeringCore offering
My Place Hotels of America is a franchise company that sells new-construction extended-stay hotel units to developers and operators, with all properties offering pet-friendly guest rooms equipped with full in-room kitchens, 24/7 My Store grab-and-go convenience markets, on-site laundry, complimentary Wi-Fi, and flexible nightly, weekly, and monthly rate options under the Stay Rewarded® loyalty umbrella.
Product overview
My Place Hotels of America operates a franchise-based extended-stay hotel brand with a modular product architecture centered on the core My Place Hotels accommodation offering, complemented by proprietary amenity sub-brands (My Kitchen, My Store, MyCoffee™) and loyalty programs (Stay Rewarded® with My Pet Points extension). The brand also includes the ALWAYS CLEAN health safety initiative and My RevEdge™ tools for franchisee support. Each hotel features standardized in-room kitchens and 24/7 convenience offerings as core differentiators in the extended-stay market segment.
Differentiator
Problem solved
Functional benefit
Brands
- Stay Rewarded®: Loyalty program allowing members to earn points on qualified stays and pet fees, redeemable for e-gift cards
- My Pet Points
- MyCoffee™
- My Kitchen
- My Store
- ALWAYS CLEAN
Products and services
- My Place Hotels (Extended Stay) Newly built, pet-friendly extended-stay hotel brand offering accommodations with nightly, weekly, and monthly rate options for business travelers, families, and long-stay guests.
- Stay Rewarded® Loyalty Program Free points-based loyalty program allowing members to earn 10 points per dollar on qualified nights and pet fees, redeemable for e-gift cards, with member-exclusive rates up to 10% off and perks such as early check-in and late check-out.
- ALWAYS CLEAN Initiative Hotel cleanliness and safety program developed in partnership with Ecolab and aligned with CDC guidelines, featuring enhanced cleaning protocols, contactless payment options, and modified housekeeping schedules for guest and employee safety.
- My RevEdge™ Revenue management and operational optimization tool offered to My Place Hotels franchisees to support hotel performance.
Quantifiable outcome
- 55 hotels operating across 26 states with over 120 in development pipeline
- +2 more outcomes
Companies that use My Place Hotels of America
Customer profileSegments2 records
Ideal customer profiles2 records
My Place Hotels of America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
My Place Hotels of America partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Lloyd CompaniescoreMulti-property franchise agreement to develop 10 new My Place Hotels across the Midwest over the next five years. Lloyd Companies will lead development and construction while Lloyd Hospitality Group will manage hotel operations. Missouri and Ohio identified for first phase of development, with first property opening slated for early 2027 and planned cadence of two properties per year.
- Opwest PartnerscorePhoenix-based Opwest Partners has developed three My Place Hotels in partnership with Iridius Capital within three years. New property opened in Mesa, Arizona is an 86-key property featuring My Place's latest prototype innovations. Opwest Partners aims to grow its My Place portfolio to 20 locations.
- Iridius CapitalcoreTucson-based Iridius Capital partnered with Opwest Partners to develop extended-stay hotels. The partnership has produced three My Place Hotels within three years, including an 86-key property in Mesa, Arizona.
- EcolabcoreOngoing partnership with Ecolab, a global leader in water, hygiene, and energy technology, for certified sanitation and disinfectant products across all My Place Hotels. Supports the ALWAYS CLEAN initiative with enhanced cleaning protocols.
- American Hotel & Lodging Association (AHLA)minorMy Place Hotels participates on the AHLA Safe Stay Advisory Council, with SVP of Brand Management Sarah Dinger representing the brand alongside select hospitality professionals to inform industry sanitation standards.
- FrontstretchminorRacing partnership and sponsorship supporting Frontstretch for another season, targeting racing fans and travel enthusiasts. Promotional content featured on My Place Hotels blog.
- Grubhub+minorFood and grocery delivery partnership available at participating My Place Hotels locations, offering $0 delivery fees for food and groceries delivered straight to hotel rooms.
- Legacy ManagementminorHotel management company that manages operations for the Mesa, Arizona My Place Hotel property developed by Opwest Partners and Iridius Capital.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
My Place Hotels of America competitors and assessment
Company assessmentDirect peers
- InTown Suites: Budget extended-stay operator with in-room kitchens targeting weekly and monthly guests in secondary U.S. markets — closely overlaps My Place on price point, length of stay, and customer profile.
- WoodSpring Suites: Choice Hotels' economy extended-stay brand featuring in-room kitchens and weekly/monthly rates in secondary markets — a direct competitor on price, kitchen-equipped rooms, and target customer.
- MainStay Suites: Choice Hotels' mid-scale extended-stay brand with full kitchens and weekly rate options — competes with My Place in the same guest segment but at a slightly higher price tier.
- Suburban Studios: Choice Hotels' budget extended-stay brand offering in-room kitchenettes for longer stays — directly comparable on affordable, kitchen-equipped extended-stay accommodations.
- Extended Stay America: Largest dedicated extended-stay hotel brand in the U.S., offering affordable rooms with kitchenettes for multi-night stays — directly comparable to My Place's value-priced, kitchen-equipped extended-stay model.
Broad incumbents
- Staybridge Suites: IHG's upscale extended-stay brand with full kitchens and complimentary breakfast — competes for the same extended-stay traveler at a premium price point within a large loyalty ecosystem.
- Residence Inn by Marriott: Marriott's flagship upscale extended-stay brand with full kitchens, backed by Marriott Bonvoy — a direct extended-stay competitor at the higher end of the category.
- Candlewood Suites: IHG's extended-stay brand with full kitchens and on-site laundry, backed by IHG One Rewards — a larger, more established competitor in the same extended-stay category.
- Home2 Suites by Hilton: Hilton's upscale extended-stay brand with kitchens and modular furniture — a scaled, well-resourced competitor that targets a similar extended-stay customer at a higher price point.
- Hawthorn Suites by Wyndham: Wyndham's extended-stay brand offering suites with kitchens for longer stays — overlaps My Place on product type and customer, but operates within a much larger global hotel platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
My Place Hotels of America social profiles
Digital presenceMy Place Hotels of America compliance and trust
Trust signalCompliance5 records
My Place Hotels of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Place Hotels of America leadership team
Management profileNumber of profiles
Profiles4 records
My Place Hotels of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Place Hotels of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Place Hotels of America
What does My Place Hotels of America do?
My Place Hotels of America is a franchise company that sells new-construction extended-stay hotel units to developers and operators, with all properties offering pet-friendly guest rooms equipped with full in-room kitchens, 24/7 My Store grab-and-go convenience markets, on-site laundry, complimentary Wi-Fi, and flexible nightly, weekly, and monthly rate options under the Stay Rewarded® loyalty umbrella.
Is My Place Hotels of America a public or private company?
My Place Hotels of America is a private company. It is classified as family owned and is currently operating.
When was My Place Hotels of America founded?
My Place Hotels of America was founded in 2012. It employs 11 to 50 people.
Where is My Place Hotels of America based?
My Place Hotels of America is headquartered in Aberdeen, United States, in the North America region.
How does My Place Hotels of America make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are hotel Room Revenue and direct Booking Revenue.
Who are My Place Hotels of America's main competitors?
Direct peers on record are InTown Suites, WoodSpring Suites, MainStay Suites, Suburban Studios and Extended Stay America. Broad incumbents are Staybridge Suites, Residence Inn by Marriott, Candlewood Suites, Home2 Suites by Hilton and Hawthorn Suites by Wyndham.
Does My Place Hotels of America have an API?
No public API is recorded for My Place Hotels of America.
What industry is My Place Hotels of America in?
My Place Hotels of America's product category is Extended-Stay Hotel Franchising. Its primary akta.pro industry code is THAGABAO, Low-Cost Extended-Stay (Limited-Service), with a secondary code of THAGAEAA, Corporate Extended-Stay Hotels. Its NAICS code is 72111 and its SIC code is 7000.