Cape May National Golf Club

What Cape May National Golf Club does

Cape May National Golf Club is a privately held, single-asset championship golf course located in Erma, New Jersey, operating since 1989 as successor to the late-1800s Cape May Country Club. The 18-hole course, nicknamed 'The Natural,' is built around a 50-acre private bird sanctuary and is designed without any residential development, a positioning that anchors the club's brand identity. Operations are family-run, with Robert E. Mullock as President and co-designer and Zachary Mullock as Director of Golf, supported by a staff of 11–50 employees.

The company generates revenue from four distinct streams: (1) daily greens fees and cart rentals ranging from $50 (winter weekdays) to $120 (peak summer before 1pm), with $18+ tax cart fees; (2) annual membership dues through two tiers — Home Course ($2,699 including tax, unlimited play) and Resident Plus ($1,699 including tax, afternoon and off-season play) — with no initiation fees and add-ons for cart cards, range cards, bag storage, and lockers; (3) a fully stocked pro shop retailing Callaway, Srixon, and Titleist equipment plus branded merchandise and club repair/fitting services; and (4) corporate, social, and charity outing packages, with the Premier Outing Package priced at $15,000 for 50+ guests and bundled with overnight accommodations and dinner at partner Chalfonte Hotel. Tee time bookings are handled via ForeUp Software online and phone reservations, with memberships and corporate events sold direct through dedicated staff.

The club serves a diversified customer base of individual golf enthusiasts, corporate outing groups, charitable organizations, and seasonal/part-time residents in the Cape May region. Distribution combines digital (website SEO, Facebook), earned media (regional golf publications), and the strategic Chalfonte Hotel Stay & Play partnership. The company holds no patents, has no subsidiaries, has raised no external funding, and is not pursuing geographic expansion beyond its single New Jersey property.

Name

Cape May National Golf Club

Legal name

Cape May National Golf Club

Website

https://cmngc.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Cape May National Golf Club operates a single 18-hole championship golf course in Erma, New Jersey, built around a 50-acre private bird sanctuary. The family-owned club serves individual golfers, corporate outings, charities, and seasonal residents via greens fees, memberships, pro shop sales, and event packages.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Championship golf course
• Golf memberships
• Corporate golf outings
• Golf pro shop retail
• Tournament event hosting

Headquarters

HQ city

Cape May

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Greens Fees and Cart Rentals: Daily play fees charged by season and time of day, ranging from $50 (winter weekdays) to $120 (peak summer before 1pm). Cart fees additional at $18+ tax per round.
2. Membership Dues: Annual membership packages including Home Course ($2,699 including tax) with unlimited play and Resident Plus ($1,699 including tax) with afternoon/off-season play privileges. No initiation fees.
3. Pro Shop Sales: Retail sales of golf equipment (Callaway, Srixon, Titleist), accessories, apparel, and branded merchandise including caps, balls, and glassware.
4. Corporate and Charity Outings: Event hosting for corporate groups, social events, and charity tournaments. Premier packages from $15,000 for 50+ guests include championship golf, luncheon, and Chalfonte Hotel dinner. Small group packages also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cape May National Golf Club operates an 18-hole championship golf course in Erma, New Jersey, nicknamed "The Natural" and built around a fifty-acre private bird sanctuary with no residential development. The club sells daily tee-time play, annual memberships (Home Course at $2,699 and Resident Plus at $1,699), a pro shop stocking Callaway/Srixon/Titleist equipment with club repair and fitting, and group outing packages for corporate, social, and charity events ranging from small groups to 200+ guests.

Product overview

Cape May National Golf Club is a single championship golf course ('The Natural') with three membership tiers (Home Course, Resident Plus, and add-on services), a pro shop, tournament events, and golf outing packages for groups of 20-200. The course offers 18 holes of championship golf through wetlands, natural grasses, and ponds, surrounding a 50-acre private bird sanctuary.

Differentiator

Problem solved

Functional benefit

Products and services

• Cape May National Golf Course An 18-hole championship golf course nicknamed "The Natural," surrounding a fifty-acre private bird sanctuary with wetlands, natural grasses, mounding, and ponds and no residential development.
• Home Course Membership

Quantifiable outcome

• Three of the top-ranked holes in all of New Jersey
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chalfonte HotelcoreGTM or Marketing PartnerStrategic partnership for Stay & Play packages offering 20% discount on hotel stays when booking golf rounds. The Chalfonte Hotel, one of the oldest and greatest hotels in the U.S., provides overnight accommodations, private dinner venue, and bar services for tournament events. Reciprocal marketing and referral relationship benefiting both hospitality businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trump National Golf Club Bedminster: Trump National Bedminster is a high-end New Jersey championship golf club hosting major events including the 2022 LIV Golf event, comparable to Cape May National for premium Mid-Atlantic golf, corporate outings, and tournament hosting.
• Liberty National Golf Club: Liberty National is a New Jersey championship course on the Hudson River that has hosted PGA Tour events, comparable to Cape May National for upscale daily-fee/outing golf in the New York/New Jersey metropolitan region.
• Bayonne Golf Club: Bayonne Golf Club is a private, members-only championship course in Bayonne, New Jersey, comparable to Cape May National as a premium New Jersey daily-fee/membership course targeting serious golfers and corporate events.
• Pine Valley Golf Club: Pine Valley is a world-ranked private golf club in southern New Jersey, comparable to Cape May National as a premier New Jersey private championship course serving elite golfers.
• Baltusrol Golf Club: Baltusrol is a top-ranked private New Jersey club that has hosted multiple U.S. Opens, comparable to Cape May National as a championship New Jersey course with rich heritage and elite member/outing clientele.

Broad incumbents

• Troon Golf (Troon): Troon is the largest golf management company in the world, operating hundreds of courses globally; relevant to Cape May National as a benchmark for managed-course economics, membership structuring, and corporate outing packaging.
• KemperSports: KemperSports is a golf and hospitality management company operating premier clubs and public courses; relevant to Cape May National as a potential management partner and as a comparable operator of branded golf properties.
• Pebble Beach Resorts: Pebble Beach is a globally recognized coastal golf destination combining natural scenery, lodging, and outings, comparable to Cape May National as a scenic, environmentally-integrated championship course with bundled event/hospitality revenue.
• PGA National Resort: PGA National is a Florida destination golf resort with multiple courses and Stay & Play packages, comparable to Cape May National in offering membership, tournament, and Stay & Play hospitality experiences in a destination setting.

Regional players

• Atlantic City Country Club: Atlantic City Country Club is a South Jersey daily-fee course a short distance from Cape May National, comparable as a regional New Jersey course targeting local golfers, tournaments, and corporate outings in the same catchment area.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/capemaynational
• LinkedInlinkedin.com/company/cape-may-national-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape May National Golf Club