BioNova

What BioNova does

BioNova, Inc., doing business as BN Skincare, is a Brooklyn, NY-based private manufacturer and direct-to-consumer skincare brand that markets itself under a "Biotech Beauty" positioning. The company develops and sells skincare formulations it describes as advanced formulas based on the natural composition of functioning cells, and its corporate scope also references recombinant protein products, though no such SKUs appear in the current commercial catalog. Its product portfolio is organized around three core lines: Targeted Anti Aging Treatments (recognized by Elite Magazine as "Best Targeted Anti-Aging Brand" of 2019), Acne + Acne Scar Solutions (the "Hero Collection"), and Anti Stress & Anti Aging Care, with a Bio-1 Act Daily Care regimen layer comprising the B-202 Bioactive Cleanser (normal/dry), B-303 Bioactive Cream Activator (acne), B-501 Bioactive Facial Mask (oily), and exfoliators. A related personal care sub-brand, QurFamily, is operated separately at qurfamily.com.

The company sells exclusively through its own e-commerce website, bnskincare.com, built on Squarespace, with free shipping and complimentary deluxe sample gifts on all orders. There is no disclosed subscription model, no B2B channel, no third-party retail or marketplace presence, and no geographic expansion beyond the United States. The stated customer base is entirely individual retail consumers segmented by use case — anti-aging consumers (including users in their 40s through late 70s), acne-prone skin consumers, and consumers seeking stress-management skincare — with testimonials as the primary social proof mechanism. Revenue is generated via one-time DTC purchases; pricing tiers are not publicly disclosed.

BioNova operates as a small, privately-held brand with 11-50 employees, no disclosed funding history, no institutional ownership, no patents or trademarks on record, and no AI/ML capabilities referenced. Its 2019 Elite Magazine award and "Biotech Beauty" formulation narrative are its primary differentiating claims, and its defensibility rests on intangible brand assets rather than disclosed technical, regulatory, or distribution moats. The relationship between the skincare business and the broader recombinant protein scope is asserted but not commercially evidenced.

Name

BioNova

Legal name

BIONOVA

Website

https://shopbnscience.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BioNova (DBA: BN Skincare) is a Brooklyn-based private manufacturer selling biotech-themed skincare — anti-aging, acne, and anti-stress lines — direct-to-consumer through its own US e-commerce website, targeting individual retail consumers.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Pharmaceutical and Medicine Manufacturing (3254)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Biotech skincare products
• Anti-aging treatments
• Acne scar solutions
• Anti-stress skincare
• Direct-to-consumer cosmetics

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sale of skincare products through e-commerce website. One-time purchase model for cleansers, activators, masks, and exfoliators across anti-aging, acne, and anti-stress product lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BioNova (BN Skincare) develops and sells biotech-based skincare products, including targeted anti-aging treatments, acne and acne scar solutions, and anti-stress skincare formulated with advanced compositions based on the natural composition of functioning cells. The company sells directly to consumers through its own e-commerce storefront (bnskincare.com) with US-made, cruelty-free, sulfate-free formulations.

Product overview

BioNova (BN Skincare) is a biotech beauty brand offering advanced skincare formulas based on the natural composition of functioning cells. The company provides three main product lines: Targeted Anti Aging Treatments (Elite Magazine's 'Best Targeted Anti-Aging Brand' of 2019), Acne + Acne Scar Solutions (award-winning Hero Collection), and Anti Stress & Anti Aging Care. The Bio-1 Act Daily Care Regimen includes specific products such as the B-202 Bioactive Cleanser for normal/dry skin, B-303 Bioactive Cream Activator for acne, and B-501 Bioactive Facial Mask for oily skin. The product portfolio also includes moisturizers, activator creams, and the QurFamily Personal Care Line sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Anti Aging Treatments

Quantifiable outcome

• Replaced need for injectables for some anti-aging consumers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Qur FamilyminorOthersQur Family is a separate personal care brand line under the BIONOVA parent company. Customers are directed to qurfamily.com for BIONOVA's personal care products separate from the skincare line. This appears to be an affiliated brand rather than an external partnership.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Murad: Established clinical skincare brand with broad anti-aging and acne lines sold through DTC, spa, and retail channels. Comparable to Bionova's treatment positioning and multi-segment use-case targeting, but operates at materially larger scale.

Direct peers

• The Ordinary (DECIEM): Science-forward, ingredient-led treatment skincare (serums, actives, anti-aging) sold direct-to-consumer at accessible price points. Comparable to Bionova for biotech/clinical positioning and treatment-line merchandising.
• Paula's Choice: Direct-to-consumer treatment-skincare brand built around clinically positioned anti-aging, acne, and exfoliation regimens. Highly comparable to Bionova's BN Skincare in product category, target consumer, and DTC e-commerce go-to-market.
• SkinMedica: Dermatologist-developed treatment skincare with anti-aging and corrective lines distributed through physician channels and DTC. Comparable to Bionova's biotech, clinically positioned anti-aging and acne portfolio.
• Drunk Elephant: Premium clean-biotech skincare brand with anti-aging serums and daily regimens marketed through DTC and prestige retail. Comparable to Bionova on the biotech/clean-beauty narrative and treatment-focused product architecture.
• iS Clinical: Cosmeceutical skincare brand offering clinically positioned anti-aging and acne treatments sold through professional channels (spas, dermatology offices) and DTC. Comparable to Bionova's biotech, treatment-led positioning and target use-cases.
• Dr. Dennis Gross Skincare: Dermatologist-founded clinical skincare brand built around anti-aging, acne, and peel/at-home treatment regimens sold DTC and through prestige retail. Comparable to Bionova's clinical treatment positioning and biotech/dermatology credibility.
• ZO Skin Health: Medical-grade skincare line addressing aging, acne, and pigmentation, sold through dermatology and aesthetic practices. Comparable to Bionova's anti-aging and acne-scar treatment focus and dermocosmetic-grade claims.

Emerging players

• Allies of Skin: Premium biotech-leaning skincare brand with concentrated serums and treatment regimens sold DTC. Comparable to Bionova's biotech positioning and serum/activator-led product architecture.
• Tula Skincare: Probiotic/biotech-ingredient skincare brand with anti-aging and acne offerings sold through DTC and selective retail. Comparable to Bionova's biotech narrative and direct-to-consumer commerce model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bionovaskincare
• Facebookfacebook.com/Bionovaskincare
• LinkedInlinkedin.com/company/bionova-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioNova