Pacific Trade Invest

What Pacific Trade Invest does

Pacific Trade Invest (PTI) is the Pacific region's leading government-funded trade and investment promotion agency, operating under the Pacific Islands Forum Secretariat framework and headquartered in Sydney, Australia. Established in 1979 (with corporate copyright dating to 2016), PTI develops and promotes businesses from 14+ Pacific Island Countries and Territories — including Fiji, Samoa, Tonga, Cook Islands, Papua New Guinea, Solomon Islands, Vanuatu, Palau, Kiribati, Nauru, Marshall Islands, Tuvalu, French Polynesia, and New Caledonia — through trade facilitation, investment attraction, tourism promotion, and labor mobility support. The organization runs four regional offices (Sydney, Auckland, Beijing, Geneva) providing direct market access to Australia, New Zealand, China, and Europe respectively.

PTI's core offerings span three service pillars: Trade Services (business introductions to international buyers, market intelligence, capacity-building workshops like Path to Market and Retail Engagement Programme), Investment Services (connecting investors with Pacific opportunities through 14+ national IPAs), and Tourism Services (digital transformation of Pacific tourism operators). Its technology products include the Blue Pacific Portal (a free curated resource library of market insights, export guides, investment toolkits, and reports), the Digital Tourism Program (delivered through Hotel Link partnerships for booking engines, channel managers, PMS, and Hotel Link Pay payment gateways), the PacificTradeOnline WeChat Mini Program (a virtual showroom for Chinese market access), and the Digital Project Platform (an investment-project reporting tool). Integration partners include Hotel Link, Kovena, Connect Tours, NZTE, Austrade, ITC, CBI, SPTO, SPC, PCCC/SPREP, Coursera, and Fiji Innovation Hub.

The organization operates on a government-funded, non-commercial model. All services, resources, and facilitation are provided free of charge to eligible Pacific exporters, investors, and tourism operators; funding flows from Pacific Islands Forum member governments (primarily Australia and New Zealand). Distribution relies on relationship-based facilitation through regional offices, trade missions and events (Fine Food Melbourne/Auckland, Treasures of the South Pacific Roadshow, FABC/AFBC Joint Business Forum), webinars, and digital self-service resources via the Blue Pacific Portal. Governance is provided by an Independent Advisory Board chaired by Baron Waqa (Secretary General of the Pacific Islands Forum Secretariat), with private-sector board members from Benefit Capital, Bat Samoa, Tetra Tech International Development, and Dentons, and a General Manager providing unified executive accountability across the network.

Name

Pacific Trade Invest

Legal name

Pacific Trade Invest

Website

https://pacifictradeinvest.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Trade Invest (PTI) is a government-funded trade and investment promotion agency operating under the Pacific Islands Forum Secretariat, supporting Pacific Island businesses across 14+ countries with free trade facilitation, investment attraction, and tourism services delivered through four regional offices in Australia, New Zealand, China, and Europe.

Ownership category

akta.pro rank

Product category

Trade and Investment Promotion Services

NAICS

Wholesale Trade Agents and Brokers (4251)

SIC

International Affairs (9721)

akta.pro primary industry

Trade Facilitation & Customs Modernization (BPADAMAB)

akta.pro secondary industries

Tourism Trade & Services Exports Development (BPADAMAO), Digital Trade & E-Commerce Development (BPADAMAL), Trade Policy, Agreements & Negotiations (BPADAMAA)

Keywords

• Trade facilitation services
• Investment promotion agency
• Export development support
• Tourism marketing services
• Pacific business support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade and Investment Facilitation Services: Pacific Trade Invest operates as a government-funded trade and investment promotion agency. The organization provides free services to Pacific businesses including business introductions, market insights, capacity building, and resource access. The organization is funded through its host government arrangements with Australia, New Zealand, and potentially other Pacific Island Forum member governments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pacific Trade Invest is a government-funded trade and investment promotion agency that develops and promotes Pacific businesses through trade, investment, and tourism facilitation. The organization provides free business introductions to international buyers, data-driven market intelligence, capacity-building programs, and digital resources via the Blue Pacific Portal, while operating regional offices across Australia, New Zealand, China, and Europe to connect Pacific exporters with international markets.

Product overview

Pacific Trade Invest (PTI) operates as a regional trade and investment facilitation network with offices across Australia, New Zealand, China, and Europe. The organization offers a portfolio of services organized around three core pillars: Trade Services (business introductions, market intelligence, capacity building), Investment Services (connecting investors with Pacific opportunities), and Tourism Services (digital tourism support). The primary digital products include the Blue Pacific Portal (a resource library), the Digital Tourism Program (with Hotel Link tool integrations), PacificTradeOnline WeChat Mini Program (for China market access), and the Digital Project Platform for investment projects. PTI New Zealand also produces specialized market insights reports for products like kava, coconut, pineapple, and seafood. The network structure means offerings vary by regional office, with PTI Australia focusing on digital tourism tools, PTI NZ on market intelligence and trade missions, and PTI China on facilitating Chinese market connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Pacific Portal A curated collection of learning materials and resources designed to support Pacific businesses on their export, investment, and tourism development journeys. Includes guides, market insights, calculators, and training resources.
• Digital Tourism Program PTI Australia's program supporting tourism operators to improve their digital footprint through Hotel Link tools including websites, booking engines, channel managers, property management systems, and payment gateways.
• Trade Services Support for Pacific exporters to grow into global markets through business introductions to buyers worldwide, showcasing products through global networks, sharing market intelligence, and providing capacity-building opportunities.
• Investment Services Facilitation of sustainable investment opportunities for Pacific businesses, connecting investors with investment-ready opportunities across the Blue Pacific region.
• Tourism Services Promoting Pacific Island tourism through digital connections, trade facilitation, and support for tourism operators to access international markets.
• PacificTradeOnline WeChat Mini Program A virtual showroom platform enabling Pacific exporters to reach Chinese buyers. Chinese enterprises can search, browse products, and make business enquiries directly through WeChat.
• Digital Project Platform An online questionnaire platform where users input investment project information to generate downloadable project reports.
• PTI Pacific Business Monitor Regular survey-based business sentiment tracking reports providing insights into Pacific business conditions across multiple waves from 2020 to 2022.

Quantifiable outcome

• 635,000 kg of kava exported to Australia under Kava Pilot Program since December 2021
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Hotel LinkcoreTechnology or IntegrationPTI Australia's Digital Tourism Program partners with Hotel Link to provide Pacific tourism operators with website systems, booking engines, channel managers, property management systems, and Hotel Link Pay payment gateway solutions.
• KovenacoreTechnology or IntegrationKovena partnered with Hotel Link to create Hotel Link Pay, a payment gateway solution for accommodation providers in the Pacific, enabling cost-effective online payment processing.
• Fiji Innovation HubminorStrategic or Co-development PartnerCollaborative initiative supporting entrepreneurs to develop innovative, locally driven solutions to Fiji's key challenges. Backed by regional and international partners, offering startup accelerators, hackathons and mentorship.
• Pacific Ecommerce InitiativeminorStrategic or Co-development PartnerProvides the Pacific E-commerce Info Repository, an accessible information library bridging the information gap on e-commerce in the Pacific.
• Pacific Tourism Organisation (SPTO)coreStrategic or Co-development PartnerPTI works with SPTO on tourism initiatives including the SME Recovery Toolkit supporting recovery of small tourism enterprises in the Pacific.
• The Pacific Community (SPC)coreStrategic or Co-development PartnerSPC provides the Echoes of Oceania platform sharing Pacific-centric community-based fisheries management knowledge featured on PTI's Blue Pacific Portal.
• Pacific Climate Change Centre (PCCC) / SPREPcoreStrategic or Co-development PartnerPCCC, hosted at SPREP, supports the Pacific Innovation Forum on Climate and Environment (PIFCE), an initiative of the Government of Vanuatu.
• New Zealand Trade and Enterprise (NZTE)coreGTM or Marketing PartnerNZTE provides investment resources and training materials featured on PTI's Blue Pacific Portal including InvestEd, pitching guides, and capital-raising resources for the Australian market.
• AustradecoreGTM or Marketing PartnerAustrade's Getting Started with Exporting Guide is featured on PTI's Blue Pacific Portal to support Pacific businesses with export readiness.
• International Trade Centre (ITC)coreStrategic or Co-development PartnerITC's SME Trade Academy and EcomConnect tools are featured on PTI's Blue Pacific Portal, offering practical courses for Pacific SMEs on international trade and e-commerce.
• Centre for Promotion of Imports from Developing Countries (CBI)coreStrategic or Co-development PartnerCBI provides European market information tools featured on PTI's Blue Pacific Portal to help Pacific businesses enter the European market.
• CourseraminorStrategic or Co-development PartnerCoursera's Sustainable Tourism course by University of Copenhagen is featured on PTI's Blue Pacific Portal for Pacific tourism development.
• Pacific Islands Forum SecretariatcoreStrategic or Co-development PartnerPTI operates under the Pacific Islands Forum framework. Baron Waqa, Secretary General of Pacific Islands Forum Secretariat, serves as PTI Board Chair. The 2050 Strategy for the Blue Pacific Continent guides PTI's work.
• Pacific Investment Promotion Agencies (IPAs)coreChannel Partner/ Reseller/ DistributorPTI connects businesses with national IPAs across 14+ Pacific countries including Investment Fiji, Business Trade Investment Board Cook Islands, Palau Foreign Investment Board, Vanuatu Investment Promotion Authority, and others.
• Fiji AirwaysminorGTM or Marketing PartnerFiji Airways proudly supports the Treasures of the South Pacific Roadshow connecting travel professionals with Pacific destinations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Department for Business and Trade (DBT): UK government department responsible for trade promotion, export support, and investment attraction with a global office footprint. Operates a much larger version of PTI's trade-and-investment facilitation mandate with dedicated country teams, including engagement with Pacific partners.
• International Trade Centre (ITC): Multilateral agency jointly run by the UN and WTO supporting SME export readiness in developing economies. ITC's SME Trade Academy and EcomConnect are featured on PTI's Blue Pacific Portal; both operate the same trade-capacity-building mission across complementary geographies.
• Enterprise Singapore: Statutory board under Singapore's Ministry of Trade and Industry that promotes trade and investment with a broad enterprise-development portfolio. Larger, better-resourced trade/investment promoter serving as a reference operating model for small-economy facilitation agencies like PTI.

Direct peers

• ProColombia: Colombian government trade, investment, and tourism promotion agency with global offices. Operates the same three-pillar (trade/investment/tourism) facilitation model as PTI and runs similar buyer-introduction programs, export-readiness workshops, and market intelligence reports for Colombian exporters.
• JAMPRO (Jamaica Trade and Invest): National trade and investment promotion agency for Jamaica with a mandate to grow exports, attract investment, and promote tourism. Small island economy focus, multi-pillar trade-investment-tourism structure, and relationship-based buyer facilitation make JAMPRO a close functional counterpart to PTI.
• New Zealand Trade and Enterprise (NZTE): NZ government trade and investment promotion agency operating globally with offices in key markets. PTI's gtm motion and IAB composition explicitly overlap with NZTE: NZTE provides InvestEd and pitching guides featured on PTI's Blue Pacific Portal, making it both a partner and the closest functional peer.
• Austrade (Australian Trade and Investment Commission): Australian government trade, investment, and tourism promotion agency. Austrade's Getting Started with Exporting Guide is featured on PTI's Blue Pacific Portal; PTI is headquartered in Sydney and substantially funded by Australia, making Austrade the closest jurisdictional peer and natural collaborator.

Regional players

• Caribbean Export Development Agency (CEDA): Regional trade and investment promotion agency for the CARIFORUM bloc. Operates the same export-readiness, market intelligence, and investment facilitation playbook as PTI but for Caribbean economies, making it a strong regional-functional peer.
• Saudi Exports Development Authority: Saudi government authority under the National Development Fund focused on non-oil export development with market-intelligence and buyer-facilitation services. Same single-state trade-promotion agency model as PTI, applied to a non-overlapping geography.

Others

• Pacific Islands Forum Secretariat: Parent intergovernmental organization that PTI operates under. While not a direct competitor, the Forum Secretariat sets the 2050 Strategy framework and convening function that defines PTI's mandate, making it the most thematically adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pti_nz
• Facebookfacebook.com/PacificTradeInvest
• LinkedInlinkedin.com/company/pacific-trade-invest

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Trade Invest