Hotel Link

What Hotel Link does

Hotel Link is a cloud-based hospitality technology platform that provides hotels, resorts, B&Bs, and other accommodation providers with an integrated suite for online distribution, reservations, and payment processing. Founded by WHL Group (established 2006) and Tourism Holdings (an Australian travel technology company), Hotel Link Solutions Limited is incorporated in Hong Kong and serves thousands of properties globally, with particular focus on SME operators in mature and emerging tourism markets. The platform combines a Channel Manager connecting properties to 200+ OTAs including Booking.com, Expedia Group, and Agoda, with a Booking Engine, Front Desk/PMS, Hotel Website builder, Yield Management, Smart Rate pricing intelligence, and Hotel Link Pay payment processing powered by Kovena.

The core technology is a two-way XML API integration layer enabling real-time synchronization of rates, inventory, and reservations across distribution channels, complemented by PCI DSS v3.2.2 Level 1 compliant payment processing and partner-tier status (Booking.com Premier, Expedia Group Elite, Agoda Preferred) that provides privileged connectivity. Recent additions include the Roibos B2B distribution marketplace integration connecting hotels to 250+ travel agent and tour operator partners, expanding beyond consumer-facing OTAs.

Hotel Link monetizes through three streams: monthly subscription fees for platform and website hosting, percentage-based transaction fees on payments processed through Hotel Link Pay, and facilitation of OTA bookings where hotels pay commissions directly to OTAs. The company employs a hybrid go-to-market combining direct sales via its website with channel-partner-driven acquisition through OTA integrations, targeting SMB hotels globally with local support presence.

Name

Hotel Link

Legal name

Hotel Link Solutions Limited

Website

https://hotellinksolutions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Link is a Hong Kong-based cloud platform providing hotels, resorts, and B&Bs with an integrated channel manager, booking engine, PMS, payment processing, and yield management tools, connecting thousands of properties to 200+ OTAs and B2B distributors globally.

Ownership category

akta.pro rank

Product category

Hotel Distribution and Property Management Software

NAICS

Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Hotel channel management
• Hotel distribution software
• Property management system
• Online booking engine
• Hospitality payment processing

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/Subscription Fees: Monthly hosting and operating fees for website and platform solutions. No commission on direct bookings through hotel websites.
2. Transaction Processing: Percentage-based fees on payment transactions processed through Hotel Link Pay. No setup, monthly, or flat transaction fees.
3. OTA Distribution Commission: Hotels pay OTA commissions directly when guests book through platforms like Booking.com, Expedia, Agoda. Hotel Link facilitates connection.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Link provides a cloud-based digital toolbox for hotels, B&Bs, and accommodation providers that combines a Channel Manager, Booking Engine, Front Desk property management system, Hotel Website builder, Yield Management, Smart Rate pricing intelligence, and Hotel Link Pay embedded payment processing into a single dashboard. The Channel Manager uses two-way XML integration to connect properties to 200+ OTAs and to the Roibos B2B distribution network, enabling real-time rate and inventory synchronization, direct bookings with no commission, and PCI DSS compliant cross-border payments.

Product overview

Hotel Link is a comprehensive digital toolbox and hospitality management platform designed for hoteliers and property owners. The platform operates as a modular ecosystem combining a core Property Management System (Front Desk/PMS), Channel Manager, Booking Engine, and Hotel Website with add-on modules including Yield Management, Smart Rate, and Hotel Link Pay. The Channel Manager serves as the central hub connecting properties to 200+ OTAs including Booking.com, Expedia Group, and Agoda, while Hotel Link Pay provides embedded payment processing via Kovena. The Roibos B2B marketplace integration extends distribution to 250+ global travel agents and tour operators. Premium services include Google Free Booking Links and Custom Websites. The platform is cloud-based with mobile app support, targeting hotels globally with local support presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Manager Centralized dashboard for managing online inventory distribution across 200+ OTAs, PMSs, and payment gateways with real-time two-way XML synchronization of rates, availability, and restrictions. Connects to Booking.com (Premier partner), Expedia Group (Elite/Preferred partner), Agoda, Trip.com, and Roibos B2B distribution. Designed for hoteliers and property owners managing multi-channel distribution.
• Booking Engine Direct reservation system integrated into hotel websites enabling guests to book rooms in three steps with no commission. Supports rate plans, derived rates, promotional offers, and integration with Hotel Link Pay for payment capture. Built for hotel websites to convert direct traffic into bookings.
• Hotel Website Cloud website builder with 40+ responsive, mobile-optimized templates, Google Analytics integration, SEO optimization, social media links, and Instagram feed display. Includes no-commission direct booking capability through the integrated Booking Engine. Targets hotels and accommodation providers seeking an online presence.
• Front Desk (PMS) Property management system for managing reservations, check-in/checkout, room allocation, and daily operations. Integrates with Channel Manager and Booking Engine for synchronized inventory management. Designed for hotel front-office operations.
• Yield Management Revenue optimization tool that enables dynamic pricing based on market demand, seasonality, and competitor analysis. Automates rate adjustments to maximize RevPAR. Targets hotel revenue managers and property owners.
• Smart Rate Pricing intelligence tool with two modules: Rate Parity Check (monitors OTA pricing across Agoda, Booking.com, and Expedia) and Smart Competitor (analyzes market competitors and proposes optimized pricing strategies). Requires Channel Manager active with at least one major OTA. Designed for hotel revenue and pricing managers.
• Hotel Link Pay Embedded payment processing solution built with Kovena that enables automated payments, OTA virtual card charging, and cross-border payment collection. PCI DSS v3.2.2 Level 1 compliant, supports Visa and MasterCard, integrates directly into the booking flow with two-business-day settlement. Designed for hotels and accommodation providers needing secure payment capture.
• Roibos B2B Distribution B2B distribution marketplace integration connecting hotels to 26,000+ independent hotels and chains, 250+ global distribution partners, and 50+ Channel Manager systems. Enables direct connections to travel agents, tour operators, and regional distributors; uses Virtual Credit Cards (VCC) and Roibos Hotel Wallet for guaranteed payments. Integrated into the Hotel Link Channel Manager.

Quantifiable outcome

• 150% growth in net room nights and 392% revenue increase using 12-month advance booking strategy
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, foundational and supporting.

• RoiboscoreTechnology or Integration · 8 May 2025Roibos is an advanced B2B hotel distribution platform with 26,000+ hotels and 250+ distribution partners connected. Hotel Link has integrated Roibos into its Channel Manager system, enabling hotels to access non-OTA B2B markets including travel agents, tour operators, and regional distributors. Connection setup takes 1-2 working days with no extra costs.
• KovenacoreTechnology or Integration · 29 September 2021Kovena is a global payments processor providing Hotel Link Pay embedded payment solution. Founded in 2019 in Melbourne, Kovena enables PCI DSS compliant payment processing with tokenized card details and 3D Secure authentication. Handles chargeback management and provides settlement services within 2 business days.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com Premier Connectivity Partner status (2023, 2020, 2019). Hotel Link's Channel Manager connects hotels to Booking.com for inventory distribution. Premier status is the top tier in Booking.com's Connectivity Partner Program based on connection quality and product range.
• Expedia GroupcoreChannel Partner/ Reseller/ DistributorExpedia Group Elite Connectivity Partner (2026) and Preferred Connectivity Partner (2024, 2023, 2022). Hotel Link provides two-way API integration connecting hotels to Expedia, Hotels.com, Orbitz, Travelocity, and other Expedia Group sites.
• AgodacoreChannel Partner/ Reseller/ DistributorAgoda Preferred Connectivity Partner. Hotel Link enables hotels to create and manage Agoda promotions directly from the Hotel Link extranet, including Customized, Early Bird, Express Tonight, Last Minute, Long Stays, and 72-hour promotions.
• WHL GroupfoundationalStrategic or Co-development PartnerWHL Group established in 2006 is a major incubator of online travel businesses including Urban Adventures, Green Path Transfers, Lime & Tonic, whl.travel, and Hotel Link. Special focus on supporting SME travel operators globally.
• Tourism HoldingsfoundationalStrategic or Co-development PartnerTourism Holdings is one of the largest travel technology companies in Australia with subsidiaries BookEasy, Resonline, Impartmedia, and Roamfree. ResOnline pioneered two-way channel management in Australia in 2005.
• Trip.comcoreChannel Partner/ Reseller/ DistributorHotel Link integration with Trip.com for hotel distribution across the platform's global travel network.
• Pacific Trade Invest AustraliasupportingGTM or Marketing PartnerSupported the launch of Hotel Link Pay in Pacific Islands through Digital Tourism program. Provided marketing and promotional support for the payment solution targeting Pacific tourism operators.
• Fiji Hotel and Tourism AssociationsupportingGTM or Marketing PartnerPartnered with Hotel Link for Hotel Link Pay launch in Fiji and Pacific region, supporting digital transformation of local hospitality operators.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Little Hotelier: Little Hotelier provides an all-in-one platform designed specifically for small hotels, B&Bs, and guesthouses, combining PMS, channel manager, and booking engine. It targets the same small-property SMB segment that Hotel Link serves in emerging markets.
• SiteMinder: SiteMinder is the global market leader in hotel channel management and distribution technology. It directly competes with Hotel Link in providing two-way XML connectivity to OTAs and booking platforms, serving similar SMB and mid-market hotel customers with comparable channel manager and booking engine offerings.
• Cloudbeds: Cloudbeds offers an integrated hotel management platform combining PMS, channel manager, and booking engine for independent hotels and hostels. It competes directly with Hotel Link's bundled platform approach, particularly targeting the same SMB hotel segment globally.
• Mews: Mews is a cloud-native property management system for hotels and hospitality operators with integrated channel management capabilities. It competes with Hotel Link's Front Desk/PMS and Channel Manager combination, targeting modernizing hotels seeking all-in-one platforms.
• STAAH: STAAH is a hotel channel manager and distribution technology provider with strong presence in Asia-Pacific. It offers comparable two-way XML connectivity to major OTAs and competes with Hotel Link for similar independent and chain hotel customers in the APAC region.
• HotelRunner: HotelRunner provides a B2B sales and distribution platform for hotels and accommodation providers, including channel manager, booking engine, and PMS. It competes most directly with Hotel Link in serving small and medium-sized independent hotels across multiple geographies.
• Lighthouse (formerly OTA Insight): Lighthouse provides rate intelligence, revenue management, and distribution tools for hotels, including competitor pricing analysis. Its Smart Competitor-style functionality directly overlaps with Hotel Link's Smart Rate module, and both serve hotels seeking to optimize pricing across OTAs.
• RateGain (Djubo): RateGain acquired Djubo to expand its hotel distribution offering, providing channel manager and revenue intelligence solutions. It competes directly with Hotel Link in serving hotels seeking OTA distribution and competitive pricing insights, with broader enterprise market reach.
• eZee Absolute (eZee Technosys): eZee Absolute is a cloud-based hotel PMS and channel manager serving independent hotels and small chains globally. It offers overlapping functionality with Hotel Link's platform, including OTA connectivity and direct booking capabilities.

Emerging players

• ResOnline (Tourism Holdings subsidiary): ResOnline is a sibling entity within the Tourism Holdings parent group, providing channel management and booking engine solutions primarily in Australia and New Zealand. While a corporate sibling rather than direct competitor, it shares DNA with Hotel Link (both parented by Tourism Holdings) and targets similar hotel customers in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hlsuganda
• Facebookfacebook.com/hotellink.official
• LinkedInlinkedin.com/company/hotel-link-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Link