Showtech Productions
Showtech Productions is a Dallas-based, full-service audio-visual production and equipment rental company founded in 1997, serving corporate events, concerts, festivals, trade shows, and hybrid/virtual events across the U.S. with turn-key engineering and premium inventory from Barco, d&b audiotechnik, and Sony.
- Company typePrivate
- Founded1997
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Showtech Productions does
Showtech Productions is a full-service audio-visual production and equipment rental company headquartered at 5151 Mercantile Row in Dallas, Texas. Founded in 1997, the firm operates a single Dallas base while providing coast-to-coast service for corporate events, concerts and festivals, trade shows, industrial exhibitions, banquets, and hybrid/virtual events. Its revenue model is built on two complementary streams: usage-based equipment rental (projectors, LED walls, speakers, lighting, switchers, DJ/backline gear) bundled with professional services for design, setup, on-site engineering, and show management. All engagements are quoted on a custom-proposal basis with no publicly disclosed pricing.
The underlying technology stack consists of premium third-party AV hardware rather than proprietary software platforms. The inventory includes Barco e2 and S3-4K screen management systems, Barco UDX 4K32 laser projectors rated up to 32,000 ANSI lumen, d&b audiotechnik XSL/T/Y/E line-array speakers, ROE Graphite 2.6mm and Absen X2v/X5 LED panels, Ross Carbonite Ultra switchers, Sony HSC/HXC broadcast cameras, and grandMA/Hog4 lighting consoles. Service differentiation comes from engineer-led systems integration across audio, video, lighting, 2D/3D projection mapping, and H.264/H.265 hardware-encoded live streaming delivered as turn-key solutions for events ranging from 100 to 20,000+ attendees. No public API, SDK, or developer-facing integrations are offered, and there is no disclosed AI/ML capability.
The go-to-market motion is direct, sales-led B2B, targeting enterprise corporate event planners, venue managers, education institutions, municipal clients, nonprofits, and concert promoters. Channels include the company website with portfolio gallery, a recurring blog focused on AV-buying education, an email newsletter, and active social media presence on Instagram, Facebook, LinkedIn, Twitter, and Pinterest. The team is lean (approximately 15 named employees plus on-call event crew), the firm is privately held and founder-operated with no disclosed outside funding rounds, and the named client roster spans Texas Instruments, JC Penney, Toyota, City of Dallas, Baylor University, UT Dallas, American Cancer Society, TD Jakes Enterprises, and the Southern Baptists of Texas Convention, among others.
Showtech Productions firmographics
Firmographics- Name
- Showtech Productions
- Legal name
- Showtech Productions
- Website
- https://showtechproductions.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showtech Productions is a Dallas-based, full-service audio-visual production and equipment rental company founded in 1997, serving corporate events, concerts, festivals, trade shows, and hybrid/virtual events across the U.S. with turn-key engineering and premium inventory from Barco, d&b audiotechnik, and Sony.
- Ownership category
- akta.pro rank
Showtech Productions industry classification
Industry- Product category
- Audio Visual Production Services
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where Showtech Productions is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showtech Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Equipment Rental: Rental of audio, video, and lighting equipment for events. Equipment includes projectors, LED walls, speakers, microphones, lighting fixtures, and communication systems. Revenue generated through usage-based rental fees.
- Professional AV Services: Full-service production including trained engineers for design, setup, execution, and show management. Services cover corporate meetings, concerts, festivals, trade shows, and industrial shows.
- Event Streaming Services: Live and on-demand streaming services for virtual events, webinars, conferences, and hybrid meetings including professional video hosting and audience engagement features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Showtech Productions product offering
Product offeringCore offering
Showtech Productions provides full-service audio visual production and equipment rental for live events of all sizes, from 100-person meetings to 20,000+ attendee concerts and festivals. The company delivers turn-key solutions integrating audio reinforcement, video production, stage lighting, projection mapping, and live streaming, supported by an owned inventory of premium AV equipment (Barco, d&b audiotechnik, Sony, ROE, Absen, Ross). Services are sold as bundled productions or standalone equipment rentals to corporate, education, government, nonprofit, and entertainment clients across the U.S.
Product overview
Showtech Productions is a full-service audio visual production company and equipment rental provider serving the DFW area and the entire U.S. for over 22 years. Its offering is organized as a unified portfolio of production services supported by a large rental inventory. Core services include Audio Production Services, Video Production Services, Stage and Event Lighting, Projection Mapping Services, and Event Streaming Services — each a distinct service line delivered with the company's owned equipment inventory. Equipment rental is offered as a standalone offering as well as bundled with production services, enabling turn-key solutions for corporate meetings, concerts, festivals, trade shows, and industrial shows. The inventory includes state-of-the-art gear such as Barco e2 and S3-4K screen management systems, d&b audiotechnik XSL/T/Y/E line-array speakers, Barco UDX 4K32 laser projectors, ROE Graphite and Absen LED video panels, Ross Carbonite Ultra switchers, grandMA lighting consoles, and extensive DJ/backline equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Production Services Professional audio production for live audiences, events, and recordings, including sound reinforcement, live recording, multitrack recording, voice-overs, music editing, and backline services for meetings, concerts, festivals, dances, and worship events across venues of all sizes. Uses equipment from d&b audiotechnik, Yamaha, Shure, and Lab.gruppen.
- Video Production Services Live video production services including image magnification (I-MAG), data projection, event recording, multi-camera shoots, PowerPoint creation, and logo creation. Serves diverse industries from academic ceremonies to stockholder meetings using full HD video components, 3-chip DLP projectors up to 32,000 ANSI lumen, Sony broadcast cameras, and Ross/Barco switchers.
- Stage and Event Lighting Professional event lighting for corporate events, trade shows, concerts, and more, including conventional stage lighting, LED pars for colorful uplight, spotlights, moving lights, haze/fog effects, and complete control and cabling solutions with grandMA2/3/4 and Hog4 lighting consoles.
- Projection Mapping Services 2D and 3D video/projection mapping that transforms surfaces such as building facades, walls, curtains, or irregular objects into dynamic video displays. Includes pixel mapping using Absen LED tiles for indoor/outdoor rental or permanent installations.
- Event Streaming Services Professional live and on-demand event streaming for businesses, entertainment groups, churches, and organizations. Supports hybrid meetings, webinars, webcasts, mobile streaming, and two-way video conferences, with video hosting, backup stream URL, audience polls and Q&A, and H.264/H.265 hardware encoding.
- AV Equipment Rental Standalone rental inventory of audio, video, and lighting equipment for stand-up comedians, convention vendors, entrepreneurs, schools, and event planners. Inventory spans Barco UDX/UDM/i600/F80/HDX/RLM projectors, ROE Graphite 2.6mm and Absen X2v/X5 LED panels, Sony HSC/HXC cameras, Barco E2/S3 and Ross Carbonite Ultra switchers, d&b audiotechnik/Yamaha/Shure audio systems, grandMA2/3/4 and Hog4 lighting consoles, and Pioneer CDJ/Technics SL-1200 DJ/backline gear.
Quantifiable outcome
- Events supported ranging from 100 people to 20,000+ attendees
- +1 more outcomes
Companies that use Showtech Productions
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Showtech Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Showtech Productions partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Showtech Productions competitors and assessment
Company assessmentDirect peers
- Visual Sound: Mid-sized AV production and equipment rental company serving corporate events, concerts, and broadcast clients in the Mid-Atlantic region. Comparable to Showtech on service mix (audio, video, lighting, streaming) and equipment-rental-plus-production model.
- AVFX: Mid-market AV production and staging company serving corporate events, general sessions, and live broadcasts along the U.S. East Coast. Comparable to Showtech on full-service AV production positioning and customer segments, though regionally focused on the Northeast.
- AV Concepts: Mid-sized AV production and equipment rental company serving corporate events, concerts, and experiential activations nationwide. Closely comparable to Showtech on size, service mix, and equipment-rental-plus-production model.
- LD Systems: Houston, Texas-based full-service event production company providing audio, lighting, video, and staging for concerts, corporate events, and festivals. Closely comparable to Showtech on service mix, Texas regional positioning, and target customer segments.
- Onstage Systems: Dallas/Fort Worth-based live event production company specializing in concert, touring, and corporate event AV production. Directly comparable to Showtech as a head-to-head DFW market competitor with similar service portfolio and customer base.
- Freeman: Large-scale event and trade show services company with significant AV production and equipment rental capabilities serving corporate events and conventions. Directly comparable on trade show and corporate event AV production but with broader integrated event services and significantly larger headcount.
Broad incumbents
- Solotech: Canadian-headquartered global AV production and equipment rental company following its acquisition of VER. Comparable to Showtech on AV rental and production services for live events but operates at substantially larger scale with global footprint.
- Encore Global: Largest global provider of event technology, AV production, and equipment rental services, formed from the merger of PSAV and Encore Event Technologies. Directly comparable to Showtech as a full-service AV production partner for hotels, convention centers, and corporate events, but operating at substantially greater scale and geographic breadth.
- PRG (Production Resource Group): Major global provider of live event production services including audio, video, lighting, and rigging for concerts, theater, corporate events, and broadcast. Comparable to Showtech's production services offering but at significantly larger scale with deep concert and touring expertise.
Regional players
- Chosen Audio Visual: Texas-based AV rental and event production company serving DFW and broader Texas markets with corporate and live event services. Comparable to Showtech as a regional competitor in the same Texas geography with overlapping service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Showtech Productions social profiles
Digital presenceShowtech Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showtech Productions leadership team
Management profileNumber of profiles
Profiles15 records
Showtech Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showtech Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showtech Productions
What does Showtech Productions do?
Showtech Productions provides full-service audio visual production and equipment rental for live events of all sizes, from 100-person meetings to 20,000+ attendee concerts and festivals. The company delivers turn-key solutions integrating audio reinforcement, video production, stage lighting, projection mapping, and live streaming, supported by an owned inventory of premium AV equipment (Barco, d&b audiotechnik, Sony, ROE, Absen, Ross). Services are sold as bundled productions or standalone equipment rentals to corporate, education, government, nonprofit, and entertainment clients across the U.S.
Is Showtech Productions a public or private company?
Showtech Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showtech Productions founded?
Showtech Productions was founded in 1997. It employs 11 to 50 people.
Where is Showtech Productions based?
Showtech Productions is headquartered in Dallas, United States, in the North America region.
How does Showtech Productions make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are professional AV Services and event Streaming Services.
Who are Showtech Productions's main competitors?
Direct peers on record are Visual Sound, AVFX, AV Concepts, LD Systems, Onstage Systems and Freeman. Broad incumbents are Solotech, Encore Global and PRG (Production Resource Group). Chosen Audio Visual is listed as a regional player.
Does Showtech Productions have an API?
No public API is recorded for Showtech Productions.
What industry is Showtech Productions in?
Showtech Productions's product category is Audio Visual Production Services. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 71119 and its SIC code is 7819.