Videohelper
VideoHelper is a New York-based boutique production music library founded in 1995 that licenses original music and sound design through a self-serve digital platform, serving media companies, broadcasters, sports networks, trailer producers, and digital content creators worldwide.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Videohelper does
VideoHelper is a privately held, New York-based boutique production music library founded in 1995 that creates and licenses original music and sound design for video, broadcast, sports, trailer, podcast, and digital media productions. The company is structured as a small founder-led operation (11-50 employees) with no disclosed institutional funding, and operates in deliberate contrast to mass-market stock music libraries by emphasizing human-curated, composer-led output over algorithmic volume. The catalog is organized across four differentiated sub-labels: VideoHelper (core production music for short-form content), Modules (narrative sound design and underscore), Aspect (conceptual emotional scores), and Carbon (producer-focused longer tracks). The technology stack centers on a self-serve digital licensing website with themed playlists and curated collections, supplemented by a human-powered custom search service branded MAP (staffed by named curators Matt, Alex and Patrick) that delivers tailored playlist recommendations within 1-2 hours via email.
The business model is B2B music licensing on a quote-based, pay-as-you-go structure where pricing is determined by usage type, distribution scope, and project duration rather than subscription tiers or seat-based pricing. Customers include media companies, broadcasters, sports networks, trailer and promo producers, and podcast/digital content creators; no named enterprise anchor customers or revenue concentration disclosures are available. Leadership is founder-centric, with co-founder and composer Joe Saba as the primary creative and strategic driver, supported by Senior Producer Brian Randazzo and Director of Business Development Colleen Meade.
There are no disclosed APIs, third-party integrations, AI/ML capabilities, or platform-extensibility tooling; technology investment is concentrated on the digital library and curation operations. No funding rounds, acquisitions, partnerships, or leadership changes are disclosed in the available data, and the company has maintained continuous catalog output including Modules 25 and 26 in 2026. The operating posture — sustained output, bootstrapped finances, no expansion signals — is consistent with a profitable lifestyle/small-business scale operation rather than a venture-backed growth asset.
Videohelper firmographics
Firmographics- Name
- Videohelper
- Website
- https://videohelper.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VideoHelper is a New York-based boutique production music library founded in 1995 that licenses original music and sound design through a self-serve digital platform, serving media companies, broadcasters, sports networks, trailer producers, and digital content creators worldwide.
- Ownership category
- akta.pro rank
Videohelper industry classification
Industry- Product category
- Production Music Library
- NAICS
- Music Publishers (512230), Sound Recording Industries (5122)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH)
- akta.pro secondary industry
- Production Music Libraries (Catalogs) (MPAIALAC)
Keywords
Where Videohelper is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Videohelper business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Music Licensing: Production music licensing to video creators, broadcasters, and media producers. Customers license music for use in their video productions. Revenue generated through one-time licensing fees based on usage type and scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom licensing based on project requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Videohelper product offering
Product offeringCore offering
VideoHelper is a boutique production music library that creates, curates, and licenses original music and sound design tracks for use in video, broadcast, podcast, and digital media productions. The company operates a self-serve digital platform (videohelper.com) where customers can browse, preview, and license tracks across four labels (VideoHelper, Modules, Aspect, Carbon), and offers a human-curated custom search service called MAP that delivers tailored playlists via email.
Product overview
VideoHelper is a boutique production music library offering a platform-plus-modules architecture centered around four main labels: VideoHelper (core production music for short-form), Modules (narrative sound design), Aspect (conceptual emotional scores), and Carbon (producer-focused longer tracks). The platform provides access to albums organized by music style (Premeditated, Aspect: Trees, Modules series, Ignite, etc.) and curated thematic playlists (Sports, News, World Cup, Breaking News, Comedy, Soccer/Futbol). Additional services include a custom search system (MAP) that delivers custom playlists via human-based crowdsourcing within hours. Music is licensed for use in video productions.
Differentiator
Problem solved
Functional benefit
Products and services
- VideoHelper Main Library Core production music label of VideoHelper featuring curated albums across multiple genres (news, pop, rock, dance) designed for short-form video productions. Targeted at video producers, broadcasters, and digital content creators who need attention-grabbing, easy-to-edit tracks.
- Modules Narrative sound design sub-brand combining storytelling strength of music with sound design for trailers, horror, murder mysteries, thrillers, and suspense content. Targeted at trailer houses, film/TV promo teams, and suspense/drama producers.
- Aspect Conceptual, emotional scores sub-brand with abstract textures and immersive sound design spanning dark/dramatic to uplifting themes. Targeted at film/TV scorers, trailer producers, and editorial projects needing emotionally rich, less commercial cues.
- Carbon Producer-focused sub-brand of longer, slower-building tracks that evolve with mood shifts while remaining easy to edit. Targeted at music supervisors, podcast producers, and digital content creators needing evolving, narrative-friendly cues.
- Custom Search Service (MAP) Patented human-based custom music search service (Matt, Alex and Patrick) that delivers curated playlists via email to [email protected], typically within 1-2 hours. Targeted at producers and music supervisors with specific track requirements who need fast, expert curation beyond keyword search.
Companies that use Videohelper
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Videohelper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Videohelper partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Videohelper competitors and assessment
Company assessmentDirect peers
- Epidemic Sound: A leading subscription-based music licensing platform serving YouTubers, brands, and content creators. Comparable to VideoHelper as a production music licensor, though differentiated by its flat-fee subscription model and creator-first positioning.
- Artlist: A subscription music and SFX licensing platform popular with video creators, filmmakers, and brands. Comparable to VideoHelper as a production music library serving the same video creator and digital content customer base, but differentiated by its unlimited-license subscription model.
- APM Music: One of the largest independent production music libraries globally, offering a vast catalog of pre-cleared music for film, TV, advertising, and trailers. Directly comparable to VideoHelper as a curated catalog licensing model serving the same broadcast and production customers.
- Audio Network: A major independent production music and sound effects library licensing music for film, television, advertising, and digital media. Closely comparable to VideoHelper in serving professional content creators with a curated, licensing-based catalog.
- Musicbed: A boutique-style licensing platform focused on high-quality music for film, TV, and brand storytelling. Comparable to VideoHelper in its emphasis on distinctive, composer-driven music and targeting premium creative productions.
Emerging players
- Suno: An AI music generation platform that produces original, royalty-cleared audio from text prompts. Emerging competitive threat to traditional production music libraries like VideoHelper, as creators may bypass licensed catalogs in favor of on-demand AI-generated music.
Broad incumbents
- Extreme Music: Sony Music's production music library offering a large catalog for film, TV, advertising, and trailers. Overlaps directly with VideoHelper in news, sports, and trailer music, but with significantly broader catalog depth and global sales coverage.
- Universal Production Music: The production music arm of Universal Music Group, one of the largest catalogs globally for film, TV, advertising, and broadcast. Overlaps heavily with VideoHelper's news, sports, and trailer verticals but operates at vastly greater scale and capital base.
- Getty Images Music: Getty's production music and sound effects offering for editorial, commercial, and broadcast use. Comparable to VideoHelper as a licensing library, with the additional advantage of cross-sell into Getty's broader visual content platform.
- BMG Production Music: BMG's production music division, integrating multiple acquired catalogs (Immediate, Broma 16, etc.) into a global licensing offering. Comparable to VideoHelper in licensing curated music to media producers, but with the resources and reach of a major label.
Market position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Videohelper social profiles
Digital presenceVideohelper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videohelper leadership team
Management profileNumber of profiles
Profiles3 records
Videohelper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videohelper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videohelper
What does Videohelper do?
VideoHelper is a boutique production music library that creates, curates, and licenses original music and sound design tracks for use in video, broadcast, podcast, and digital media productions. The company operates a self-serve digital platform (videohelper.com) where customers can browse, preview, and license tracks across four labels (VideoHelper, Modules, Aspect, Carbon), and offers a human-curated custom search service called MAP that delivers tailored playlists via email.
Is Videohelper a public or private company?
Videohelper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Videohelper founded?
Videohelper was founded in 1995. It employs 11 to 50 people.
Where is Videohelper based?
Videohelper is headquartered in New York, United States, in the North America region.
How does Videohelper make money?
One revenue line is on record: music Licensing.
Who are Videohelper's main competitors?
Direct peers on record are Epidemic Sound, Artlist, APM Music, Audio Network and Musicbed. Suno is listed as an emerging player. Broad incumbents are Extreme Music, Universal Production Music, Getty Images Music and BMG Production Music.
Does Videohelper have an API?
No public API is recorded for Videohelper.
What industry is Videohelper in?
Videohelper's product category is Production Music Library. Its primary akta.pro industry code is MPAIABAH, Production Music Libraries (Library Music, Trailer Music, Stock Cues), with a secondary code of MPAIALAC, Production Music Libraries (Catalogs). Its NAICS code is 512230 and its SIC code is 7822.