Web-Crossing
Web-Crossing is a founder-owned Innsbruck digital agency with 36-37 specialists delivering web development, hosting, online marketing, custom software, and AI solutions to DACH enterprise clients across tourism, manufacturing, and nonprofit sectors.
- Company typePrivate
- Founded1999
- HeadquartersInnsbruck, Austria
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Web-Crossing does
Web-Crossing (web-crossing GmbH) is a privately held, founder-operated full-service digital agency founded in 1999 in Innsbruck, Austria. The company delivers end-to-end digital services from a single Innsbruck location with 36-37 in-house specialists, covering web design and development (TYPO3, WordPress, Magento, Shopify, Payload, Directus, Laravel, Next.js), online marketing (SEO, Google Ads as a certified Google Partner, social media), custom software and API integrations, AI solutions, system administration, and hosting from its own Austrian datacenter operated on 100% renewable energy with 99.5% availability SLA and full GDPR compliance. Revenue is generated through a mix of project-based professional services (typically 30% upfront, 70% on completion) and recurring subscription contracts for hosting, maintenance, and system administration, plus pay-as-you-go emergency support billed at 160 EUR/hour. The customer base is concentrated in the DACH region across tourism (Stubaier Gletscher, TVB Achensee, St. Peter-Ording), manufacturing (Nothegger, SEDA), and membership organizations (Österreichischer Alpenverein, SBSSV), with several client relationships exceeding two decades.
The company is owned and managed by co-founders Martin and Stefan Ennemoser, with no external institutional investors or parent company, and operates with a no-outsourcing model that keeps all design, development, hosting, and AI delivery in-house. Its technology stack spans modern headless CMS architectures, established platforms, custom proprietary tooling (including a Directus-based multi-tenant pagebuilder with AI-powered SEO and translation launched in 2024, and the long-running TopDrawer/TopCarpentry production software used in furniture manufacturing for ~20 years), and infrastructure managed via Proxmox, NetApp, Wazuh, Graylog, and Icinga. Distribution is primarily direct enterprise field sales supplemented by inbound content marketing, SEO, Google Ads, and self-service developer tools, with white-label development offered to other agencies as a secondary channel.
Web-Crossing firmographics
Firmographics- Name
- Web-Crossing
- Legal name
- web-crossing GmbH
- Website
- https://web-crossing.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Web-Crossing is a founder-owned Innsbruck digital agency with 36-37 specialists delivering web development, hosting, online marketing, custom software, and AI solutions to DACH enterprise clients across tourism, manufacturing, and nonprofit sectors.
- Ownership category
- akta.pro rank
Where Web-Crossing is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Web-Crossing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Web Design & Development: Custom website development, redesign, and platform development using modern CMS and frameworks including TYPO3, WordPress, Magento, Shopify, and headless CMS architectures.
- Hosting & Server Infrastructure: Web hosting, virtual servers, dedicated root servers with own datacenter in Innsbruck. Domain services with 1000+ TLDs. 24/7 monitoring included.
- Online Marketing: SEO, Google Ads, social media strategies, and location marketing. Certified Google Partner status.
- Individual Programming & Software: Custom software development, API integrations to ERP/CRM systems, booking platforms, IoT connections, and complex web applications.
- AI Solutions: AI assistants for customer support, autonomous AI agents for business process automation, consulting, training, and deployment.
- System Administration: Professional IT infrastructure management, firewall configuration, backup strategies, and patch management.
- Products & Cloud Services: Microsoft 365, Exchange, professional email solutions, Microsoft Azure cloud services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based web development |
| Subscription | Annual | Hosting Services |
| Subscription | Annual | Maintenance Contracts |
| Unit Pricing | Pay-as-you-go | Emergency Support Service |
| Subscription | Annual | Service Level Agreement (SLA) - P1 Critical |
| Other | Pay-as-you-go | Backup & Data Recovery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Web-Crossing product offering
Product offeringCore offering
Web-Crossing is a full-service digital agency in Innsbruck, Austria that delivers end-to-end digital solutions including custom web design and development (using TYPO3, WordPress, Magento, Shopify, and headless CMS platforms like Payload and Directus), web hosting and server infrastructure from its own data center, online marketing (SEO, Google Ads, social media), AI solutions (customer support assistants and autonomous agents), system administration, and white-label development services. The agency serves primarily enterprise and mid-market clients in the DACH region across verticals such as tourism, manufacturing, e-commerce, and associations.
Product overview
Web-Crossing is a Tirol-based digital agency (founded 1999) offering a full-service digital portfolio as a unified agency offering rather than a modular software platform. The core portfolio consists of web hosting and server infrastructure (operated from their own Innsbruck data center), custom web development using a flexible technology stack (TYPO3, WordPress, Magento, Shopify, Payload, Directus, Laravel, Next.js), online marketing (SEO, Google Ads, social media), and AI solutions (customer support assistants, autonomous agents, intelligent search). These services are delivered as an integrated full-service offering. Supporting products include a custom Directus-based pagebuilder for multi-portal, multi-language content management with built-in AI features, a free developer toolbox (tools.web-crossing.com), system administration services, and white-label development for agency partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Custom web design and development service delivering corporate websites, landing pages, online shops, and complex multi-platform solutions using TYPO3, WordPress, Magento, Shopify, Payload, Directus, Laravel, and Next.js for enterprise and mid-market clients.
- Web Hosting & Server Infrastructure Web hosting, virtual servers, and dedicated root servers delivered from Web-Crossing's own Innsbruck data center with 24/7 monitoring, 99.5% SLA, domain services across 1000+ TLDs, and 100% renewable energy (hydroelectric) power.
- Online Marketing Data-driven digital marketing services including SEO, Google Ads campaigns (as certified Google Partner), and social media strategies focused on measurable performance and targeted audience acquisition for business clients.
- KI-Lösungen (AI Solutions) AI-powered solutions including intelligent customer support assistants, autonomous AI agents for business process automation, intelligent semantic search, and automated content processing. Built with documented data flows and compliance-ready architecture using Claude, ChatGPT, GitHub Copilot, Google Gemini, and locally operated open-source models.
- System Administration Professional IT infrastructure management including firewall configuration, backup strategies, patch management, and proactive monitoring using Wazuh, Graylog, and Icinga tools. Supports Microsoft 365, Exchange, and Azure cloud services for business clients.
- White-Label Development Services Technical implementation services for agency partners acting as a backend development team, covering web development and server infrastructure delivered under partner branding to provide specialized capacity where partners need it.
Quantifiable outcome
- 99.5% hosting availability SLA guaranteed
- +3 more outcomes
Companies that use Web-Crossing
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Web-Crossing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature3 records
Web-Crossing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClimatePartnerminorExternal partner for CO2 footprint calculation and carbon footprint certification. Currently working with ClimatePartner on first comprehensive CO2 footprint assessment for the company.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Web-Crossing competitors and assessment
Company assessmentDirect peers
- denkwerk GmbH: Cologne full-service digital agency covering digital strategy, design, web platforms, and online marketing; directly comparable in service breadth and DACH mid-market positioning.
- nexum AG: Cologne-based digital agency with web development, e-commerce, content management, and online marketing capabilities serving enterprise clients across DACH — closely matches Web-Crossing's full-service scope.
- netzstrategen GmbH: Independent Cologne digital agency specializing in web platforms, TYPO3/WordPress implementations, and digital marketing — comparable in CMS-stack focus and mid-market project delivery model.
- dkd Internet Service GmbH: Frankfurt-based full-service digital agency offering web development, online marketing, custom software, and hosting — highly comparable in size, multi-disciplinary in-house team, and DACH enterprise client mix.
- LOOP New Media GmbH: Vienna-headquartered digital agency with full-service digital product, web, and marketing capabilities — strongest Austrian peer comparable on geography, size, and end-to-end in-house delivery model.
Others
- Hetzner Online GmbH: Large German hosting and infrastructure provider operating data centers with renewable energy — comparable data-center, hosting, and server infrastructure footprint competing in Web-Crossing's hosting revenue stream.
Broad incumbents
- SinnerSchrader (Accenture Song): Hamburg-origin leading German digital agency (now part of Accenture Song) offering strategy, design, platforms, and marketing across enterprise clients — a scaled-up version of Web-Crossing's full-service model.
- Aperto (IBM iX): Berlin-based digital agency (now part of IBM iX) delivering digital transformation, web platforms, and creative services to enterprise clients — comparable end-to-end scope but operating at substantially larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Web-Crossing social profiles
Digital presenceWeb-Crossing compliance and trust
Trust signalCompliance1 record
Web-Crossing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web-Crossing leadership team
Management profileNumber of profiles
Profiles6 records
Web-Crossing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web-Crossing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web-Crossing
What does Web-Crossing do?
Web-Crossing is a full-service digital agency in Innsbruck, Austria that delivers end-to-end digital solutions including custom web design and development (using TYPO3, WordPress, Magento, Shopify, and headless CMS platforms like Payload and Directus), web hosting and server infrastructure from its own data center, online marketing (SEO, Google Ads, social media), AI solutions (customer support assistants and autonomous agents), system administration, and white-label development services. The agency serves primarily enterprise and mid-market clients in the DACH region across verticals such as tourism, manufacturing, e-commerce, and associations.
Is Web-Crossing a public or private company?
Web-Crossing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web-Crossing founded?
Web-Crossing was founded in 1999. It employs 101 to 250 people.
Where is Web-Crossing based?
Web-Crossing is headquartered in Innsbruck, Austria, in the Europe region.
How does Web-Crossing make money?
Seven revenue lines are on record. Web Design & Development is the primary driver. The others are hosting & Server Infrastructure, online Marketing, individual Programming & Software, AI Solutions, system Administration and products & Cloud Services.
Who are Web-Crossing's main competitors?
Direct peers on record are denkwerk GmbH, nexum AG, netzstrategen GmbH, dkd Internet Service GmbH and LOOP New Media GmbH. Hetzner Online GmbH is listed as an others. Broad incumbents are SinnerSchrader (Accenture Song) and Aperto (IBM iX).
Does Web-Crossing have an API?
No public API is recorded for Web-Crossing.