LOOP New Media
LOOP New Media is a Salzburg-headquartered full-service digital agency providing brand strategy, social media, content, video, web, and app development for premium global enterprise clients across luxury, sports, automotive, and lifestyle sectors.
- Company typePrivate
- Founded1994
- HeadquartersSalzburg, Austria
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LOOP New Media does
LOOP New Media is a Salzburg-headquartered, full-service digital agency serving premium global enterprise brands across luxury, sports, automotive, and lifestyle sectors. Founded by CEO Michael John and operating as a privately held GmbH, the company delivers integrated brand strategy, social media management, content creation, video production, web development, and mobile app development. Its client roster includes Breitling, Porsche, PUMA, Alpine F1 Team, PrimaLoft, Sensai, ATOMIC, ADAC, Wrangler, Gmund, and Tyrolean Jet Services, with go-to-market executed through direct consultative enterprise sales and portfolio-driven outreach.
The agency's service portfolio spans brand strategy and playbook development, social-first content operations, in-house video and photo production (a 4,000+ m² Salzburg headquarters with a 600 m² film/photo studio), e-commerce platform builds on Magento 2 (e.g., ATOMIC), and native iOS/Android app development (e.g., ADAC Trips). Differentiated or proprietary elements include LOOP.Labs (a cultural-insights and trend-forecasting publication), a stated social-first brand building methodology, an AI-generated virtual influencer capability demonstrated through the "Laila Khadraa" persona created for PUMA, a personalization algorithm deployed in the ADAC Trips app, and AR try-on work for digital fashion. LOOP holds ISO/IEC 27001 and TISAX AL3 certifications, supporting enterprise-grade information-security requirements, particularly for automotive buyers.
LOOP generates revenue through project-based professional services, retainer agreements, and ongoing service contracts, with no publicly disclosed pricing. The agency employs approximately 180 people across 40+ nationalities in seven offices (Salzburg, New York, Vienna, Copenhagen, Berlin, Sydney, Bangalore) and operates flexible work policies including a 4-day/5-day workweek choice and full hybrid work. The company is owner-managed, with no disclosed venture or private equity backing, and has funded its global expansion internally.
LOOP New Media firmographics
Firmographics- Name
- LOOP New Media
- Legal name
- Agentur LOOP New Media GmbH
- Website
- https://agentur-loop.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LOOP New Media is a Salzburg-headquartered full-service digital agency providing brand strategy, social media, content, video, web, and app development for premium global enterprise clients across luxury, sports, automotive, and lifestyle sectors.
- Ownership category
- akta.pro rank
LOOP New Media industry classification
Industry- Product category
- Digital Marketing and Creative Agency Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)
Keywords
Where LOOP New Media is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices7 records
Markets served
LOOP New Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Project-based professional services including brand strategy, social media management, content creation, video production, web development, and digital marketing campaigns for enterprise clients. Revenue is generated through project fees, retainer agreements, and ongoing service contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LOOP New Media product offering
Product offeringCore offering
LOOP New Media is a full-service independent digital agency that designs, produces, and executes brand strategy, social-first social media management, video and photo content production, web and mobile application development, and e-commerce experiences for premium global brands. Offerings are delivered as bespoke client projects and ongoing retainers through a 180+ person team across seven international offices, with in-house production studios supporting end-to-end campaign execution.
Product overview
LOOP New Media is a full-service digital agency (not a SaaS/product company) offering a comprehensive suite of services spanning brand strategy, social media management, content creation, video production, web development, and mobile app development. Their offering is organized as a service-based model rather than a platform architecture. They deliver client-specific products including the ADAC Trips personalized travel app (Android/iOS), the Atomic Skiing e-commerce platform (Magento 2), and provide ongoing social media management services for brands like Alpine F1 Team, Breitling, PrimaLoft, Sensai, and PUMA. Their work includes campaign execution, brand playbook development, and digital transformation projects across luxury, sports, automotive, travel, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Brands
- LOOP.Labs: Digital trends and insights publication featuring articles on cultural insights, AI marketing, gaming, luxury digital strategies, and Gen Z/Alpha consumer behavior.
Products and services
- Digital Agency Services Full-service digital agency offering brand strategy, digital marketing, social media management, content creation, video production, web development, and mobile app development for global enterprise brands. Delivered as bespoke client engagements and ongoing retainers through a 180+ person team across seven international offices.
- Social Media Management Social-first brand strategy, playbook development, content creation, and ongoing social media management across platforms, including rapid real-time content production during live events and campaigns for enterprise clients such as Alpine F1 Team, PrimaLoft, PUMA, Sensai, and Wrangler.
- Brand Strategy and Playbook Development Development of comprehensive brand strategies and digital playbooks that define brand feeling, tone of voice, and how brand identity translates across digital and social touchpoints for enterprise clients.
- Video and Content Production In-house video and photo production including on-air design, brand videography, behind-the-scenes content, and social-media-optimized content creation delivered from a 600 m² film and photo studio at the Salzburg headquarters and supported across global offices.
- Web Development Custom website design and development including experience websites, brand ecosystems, and digital platforms with emphasis on visual design and intuitive user experience for premium brands such as Gmund, Breitling, and Tyrolean Jet Services.
- Mobile App Development Native and cross-platform mobile application development for iOS and Android including UI/UX design, interaction design, and agile development processes, exemplified by the ADAC personalized travel companion app with personalization algorithm and design system.
- E-Commerce Platform Development Design and development of premium e-commerce platforms with multi-country and multi-language support, custom product configuration tooling, and flexible UX/UI design systems supporting multi-brand rollout, exemplified by the ATOMIC Magento 2 platform with custom ski and binding configuration.
Quantifiable outcome
- PUMA Run The Streets campaign achieved 60+ million video views with 27 videos and 57 images created
- +2 more outcomes
Companies that use LOOP New Media
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
LOOP New Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature2 records
LOOP New Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
LOOP New Media competitors and assessment
Company assessmentBroad incumbents
- MediaMonks (Monks): S4 Capital-owned global production and digital agency operating at much greater scale. Comparable service breadth across content, creative, and media — a larger incumbent LOOP increasingly competes with for premium briefs.
- DDB: Global creative network with strong automotive and consumer brand presence. Competes for the same luxury and automotive accounts (Porsche, PUMA-tier) that anchor LOOP's book.
- Droga5: Accenture-owned global creative agency serving many of the same premium and luxury brands (PUMA, luxury autos). Overlap in creative, social, and campaign execution for high-end enterprise clients.
- Wunderman Thompson (VML): Global agency network combining creative, commerce, and technology with automotive and luxury expertise. Competes for integrated brand and digital mandates from LOOP's enterprise client base.
Direct peers
- Anomaly: Independent creative and brand agency with offices in major global markets serving premium consumer brands. Similar in independent ownership structure, premium client mix, and integrated offering.
- Dept: Global digital agency of comparable scale (2,000+ people across 4 continents) offering creative, technology, and data services to premium brands. Closely comparable multi-office, multi-disciplinary operating model and enterprise-client orientation.
- Valtech: Global digital services agency combining strategy, creative, technology, and platform engineering. Comparable in international footprint, mix of brand strategy and digital production, and premium B2C client base.
- Huge: Digital experience agency delivering strategy, design, marketing, and technology for global brands. Overlapping services (UX, web, content, social) and comparable premium-brand client portfolio.
- R/GA: International creative and technology agency known for integrated brand, product, and marketing work. Similar positioning across digital, content, and experience design for enterprise clients.
- B-Reel: Creative technology and digital agency of comparable size with offices across US, Europe, and APAC. Overlapping capabilities in digital production, branded content, and interactive experiences for premium brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LOOP New Media social profiles
Digital presenceLOOP New Media compliance and trust
Trust signalCompliance2 records
LOOP New Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOP New Media leadership team
Management profileNumber of profiles
Profiles3 records
LOOP New Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOP New Media M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOP New Media
What does LOOP New Media do?
LOOP New Media is a full-service independent digital agency that designs, produces, and executes brand strategy, social-first social media management, video and photo content production, web and mobile application development, and e-commerce experiences for premium global brands. Offerings are delivered as bespoke client projects and ongoing retainers through a 180+ person team across seven international offices, with in-house production studios supporting end-to-end campaign execution.
Is LOOP New Media a public or private company?
LOOP New Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOOP New Media founded?
LOOP New Media was founded in 1994. It employs 101 to 250 people.
Where is LOOP New Media based?
LOOP New Media is headquartered in Salzburg, Austria, in the Europe region.
How does LOOP New Media make money?
One revenue line is on record: digital Agency Services.
Who are LOOP New Media's main competitors?
Broad incumbents on record are MediaMonks (Monks), DDB, Droga5 and Wunderman Thompson (VML). Direct peers are Anomaly, Dept, Valtech, Huge, R/GA and B-Reel.
Does LOOP New Media have an API?
No public API is recorded for LOOP New Media.
What industry is LOOP New Media in?
LOOP New Media's product category is Digital Marketing and Creative Agency Services. Its primary akta.pro industry code is MPAAAMAJ, Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets). Its NAICS code is 541810 and its SIC code is 7311.