Baptist Health
Baptist Health is a voluntary non-profit regional healthcare system in Central Alabama operating three acute care hospitals (775 beds total), specialty clinics, imaging centers, and telehealth services across the Montgomery and Prattville markets, anchored by the region's only Level I Trauma Center.
- Company typePrivate
- Founded1960
- HeadquartersMontgomery, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Baptist Health does
Baptist Health is a voluntary non-profit regional healthcare system headquartered in Montgomery, Alabama, serving the Central Alabama and River Region markets. The system operates three acute care hospitals — Baptist Medical Center South (492 beds, the region's largest facility and home to the only Level I Trauma Center in Central Alabama), Baptist Medical Center East (176 beds, specializing in women and children's services with the only OB Emergency Department in the region), and Prattville Baptist Hospital (107 beds) — together with a network of specialty clinics, imaging centers, and the Montgomery Cancer Center. Service lines span cardiology, oncology, neurology, orthopaedics, women's health, behavioral health, and hospice, supported by advanced technology including da Vinci and Mazor X robotic surgical systems, Mako SmartRobotics, ION robotic bronchoscopy, Aquablation therapy, SAVI SCOUT, Level III NICUs, and the Baptist Health On Call Care telehealth platform.
Revenue is generated primarily through patient care services billed to patients and insurance providers across inpatient acute care, outpatient diagnostics, ambulatory procedures, telehealth visits, and ancillary offerings such as the Senior Advantage membership program for adults 50+. The system participates in the Patient Bridge Health Information Organization for cross-provider data exchange and is formally affiliated with UAB Medicine Health System since 2005, hosting UAB Medicine multispecialty and breast health clinics on-site. Distribution relies on a hybrid channel mix: 24/7 emergency departments, physician referrals, community outreach, and direct patient access through physical facilities and the Patient Portal. The go-to-market is sales-led through direct patient acquisition, with no enterprise-software or contracted-account revenue model. All hospitals hold Joint Commission accreditation, and breast imaging centers carry American College of Radiology Breast Imaging Center of Excellence recognition.
Baptist Health firmographics
Firmographics- Name
- Baptist Health
- Legal name
- Baptist Health
- Website
- https://baptistfirst.org
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Baptist Health is a voluntary non-profit regional healthcare system in Central Alabama operating three acute care hospitals (775 beds total), specialty clinics, imaging centers, and telehealth services across the Montgomery and Prattville markets, anchored by the region's only Level I Trauma Center.
- Ownership category
- akta.pro rank
Baptist Health industry classification
Industry- Product category
- Hospital Healthcare Services
- NAICS
- Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)
- akta.pro secondary industries
- Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Comprehensive Geriatric Assessment & Care Planning (HSABAIAA), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Baptist Health is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Baptist Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Patient Care Services: Acute care hospital services including emergency care, surgical services, maternity care, diagnostic imaging, and specialty medical services billed to patients and insurance providers
- Senior Advantage Membership: Annual and biennial membership program for adults 50+ offering discounts on cafeteria meals, pharmacy, gift shops, and shuttle services
- Health Information Services: Patient Bridge HIO services enabling secure health information exchange between healthcare providers
- Outpatient Services: Ambulatory services including imaging centers, lactation services, rehabilitation therapy, and outpatient procedures
- Telehealth Services: Virtual healthcare appointments for various specialties including primary care, urology, breast health, endocrinology, and gastroenterology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Senior Advantage Individual Membership |
| Subscription | Annual | Senior Advantage Family Membership |
| Unit Pricing | Pay-as-you-go | 3D Mammography Additional Fee |
| Subscription | Pay-as-you-go | Telehealth Visits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Baptist Health product offering
Product offeringCore offering
Baptist Health is a non-profit healthcare system providing acute care hospital services, emergency and trauma care, surgical services, maternity and neonatal care, oncology, cardiology, orthopedics, neurology, and diagnostic imaging across Central Alabama. It operates three hospitals and multiple specialty clinics, supplemented by telehealth, health information exchange, and a senior membership program.
Product overview
Baptist Health is a regional healthcare system serving Central Alabama through a network of hospitals, specialty clinics, and digital health services. The core offerings include three hospital facilities (Baptist Medical Center South with Level I Trauma Center and 492 beds, Baptist Medical Center East specializing in women's/children's services with 176 beds, and Prattville Baptist Hospital with 107 beds), complemented by specialty services such as Neonatal Intensive Care Units, maternal-fetal medicine, breast health centers, robotic surgery programs, and telehealth. Digital patient engagement is delivered through the Patient Bridge health information exchange, Patient Portal, and Senior Advantage membership program. The system partners with UAB Medicine for multispecialty and breast health clinics, offering comprehensive care spanning primary care, cardiology, oncology, orthopaedics, neurology, women's health, and mental health services.
Differentiator
Problem solved
Functional benefit
Brands
- Angel One: Ambulance service that transports NICU babies to Baptist Medical Center South from other hospitals
- Baptist Health On Call Care
- Senior Advantage
- Baptist OrthoNow
Products and services
- Baptist Medical Center South
- Baptist Medical Center East
- Prattville Baptist Hospital
- Baptist Health On Call Care (Telehealth)
- Patient Bridge Health Information Exchange
- Senior Advantage Membership Program
- Mammography Services
- Robotic Surgery Program
- Neonatal Intensive Care Units (NICU)
- Maternal Fetal Medicine Program
- OrthoNow Urgent Orthopaedic Care
- Aquablation Therapy
- Baptist East Lactation Center
- UAB Medicine Multispecialty Clinic at Baptist Medical Center South
- UAB Medicine Breast Health Clinic
- Patient Portal
- Spiritual Care Services
- Montgomery Cancer Center
Companies that use Baptist Health
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Baptist Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Baptist Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UAB MedicinecoreSince 2005, Baptist Health has been affiliated with UAB Medicine Health System with nearly forty years of collaboration. The partnership includes the UAB Internal Medicine Residency Program and has led to establishment of UAB School of Medicine annex at Baptist Medical Center South. The UAB Medicine Multispecialty Clinic provides advanced specialty care combining Baptist Health nursing and staff with UAB Medicine physicians in cardiology, cardiothoracic surgery, endocrinology, gastroenterology, rheumatology, urology, and breast health.
- OB Hospitalist GroupcoreCollaboration with OB Hospitalist Group provides 24/7 OB/GYN physician availability for the only OB Emergency Department in Central Alabama at Baptist Medical Center East. The partnership ensures every expectant mother receives evaluation and treatment from a physician regardless of time or situation, enhancing women's healthcare quality.
- Patient Bridge HIOcoreBaptist Health participates in Patient Bridge, a Health Information Organization that allows healthcare providers to securely access patient health information from other points of care. The platform enables providers to view aggregated patient care documents including medication lists, lab results, and discharge summaries, improving care coordination and patient outcomes.
- Care PartnersminorBaptist Care Partners organization supports the Baptist Health system through care coordination and partnership programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Baptist Health competitors and assessment
Company assessmentRegional players
- DCH Health System: DCH Health System operates a regional non-profit hospital network in Tuscaloosa, Alabama, providing acute care, women's health, and cancer services. It is comparable to Baptist Health in scale, mission, and community-hospital positioning in a different west-Alabama catchment.
- Mobile Infirmary: Mobile Infirmary is a large non-profit acute care hospital in Mobile, Alabama, part of Infirmary Health. It is comparable to Baptist Medical Center South in scale and service breadth, including trauma, women's health, and cardiovascular care, but serves a separate Gulf Coast geography.
- Cullman Regional Medical Center: Cullman Regional is a non-profit community hospital system in north Alabama offering general acute care, women's health, and outpatient services. It is comparable in scale and community-hospital orientation to Prattville Baptist Hospital, though located in a distinct geographic market.
- East Alabama Medical Center: East Alabama Medical Center in Opelika is a community-based regional hospital system serving east-central Alabama. It competes with Baptist Health for patients from counties adjacent to Montgomery and operates a similar mix of acute care, outpatient, and women's health services.
- Troy Regional Medical Center: Troy Regional Medical Center is a community hospital in Pike County, Alabama, serving as a feeder referral source and occasional competitor to Baptist Health for patients from southeast Alabama counties outside Montgomery's immediate catchment.
- Huntsville Hospital Health System: Huntsville Hospital Health System is the largest non-profit hospital system in Alabama by bed count, operating across north Alabama. It is a comparable regional non-profit peer in scale, governance, and service mix, though it serves a different geographic catchment.
Broad incumbents
- UAB Health System: UAB Health System is Alabama's largest academic medical center and Baptist Health's formal affiliate since 2005. It serves as both a partner (providing specialty physicians) and a broader incumbent competitor for complex tertiary and quaternary cases across Alabama.
- Brookwood Baptist Health: Brookwood Baptist Health is a multi-hospital faith-based system in the Birmingham metro area and a fellow Baptist-affiliated network. It competes for specialty referrals from across central and northern Alabama and offers comparable service breadth including women's health, cardiology, and oncology.
- Ascension Providence (Mobile): Ascension Providence is part of Ascension Health, one of the largest Catholic non-profit health systems in the U.S. It is a comparable multi-site regional non-profit hospital in Alabama, with overlapping women's, cardiology, and surgical services, and competes for statewide specialty referrals.
Direct peers
- Jackson Hospital (Montgomery, AL): Jackson Hospital is a non-profit acute care hospital located in Montgomery, Alabama, directly competing with Baptist Health for the same Central Alabama patient population across primary care, emergency, surgical, and women's health services. It is the most direct geographic competitor to Baptist Medical Center South and East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baptist Health social profiles
Digital presenceBaptist Health compliance and trust
Trust signalCompliance5 records
Baptist Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baptist Health leadership team
Management profileNumber of profiles
Profiles14 records
Baptist Health subsidiaries and ownership
Company hierarchySubsidiaries10 records
Baptist Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baptist Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baptist Health
What does Baptist Health do?
Baptist Health is a non-profit healthcare system providing acute care hospital services, emergency and trauma care, surgical services, maternity and neonatal care, oncology, cardiology, orthopedics, neurology, and diagnostic imaging across Central Alabama. It operates three hospitals and multiple specialty clinics, supplemented by telehealth, health information exchange, and a senior membership program.
Is Baptist Health a public or private company?
Baptist Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baptist Health founded?
Baptist Health was founded in 1960. It employs 1,001 to 5,000 people.
Where is Baptist Health based?
Baptist Health is headquartered in Montgomery, United States, in the North America region.
How does Baptist Health make money?
Five revenue lines are on record. Patient Care Services are the primary driver. The others are senior Advantage Membership, health Information Services, outpatient Services and telehealth Services.
Who are Baptist Health's main competitors?
Regional players on record are DCH Health System, Mobile Infirmary, Cullman Regional Medical Center, East Alabama Medical Center, Troy Regional Medical Center and Huntsville Hospital Health System. Broad incumbents are UAB Health System, Brookwood Baptist Health and Ascension Providence (Mobile). Jackson Hospital (Montgomery, AL) is listed as a direct peer.
Does Baptist Health have an API?
No public API is recorded for Baptist Health.
What industry is Baptist Health in?
Baptist Health's product category is Hospital Healthcare Services. Its primary akta.pro industry code is HLAFAAAE, Faith-Based & Nonprofit Hospital Systems, with a secondary code of BPAGACAB, Hospitals, Clinics & Charitable Healthcare Providers. Its NAICS code is 621 and its SIC code is 8062.