Good Time Holding

What Good Time Holding does

Good Time Holding GmbH is a privately held, family-owned German holding company headquartered in Berlin that operates as the corporate parent over three wholly-owned subsidiaries focused on children's and family entertainment. The group employs approximately 150 staff across three locations in Berlin and Groß Kienitz and runs a portfolio of 13 major brands, including legacy board and dice games (Mensch ärgere Dich nicht, Kniffel, Ligretto), premium children's games (Drei Magier, Selecta), and audio-play / animated character IP (Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina, Elea Eluanda, Jan Tenner, Kira Kolumna).

The operating model is vertically integrated. KIDDINX Studios GmbH produces audio dramas and animated films using a company-owned sound recording studio and a 70,000-sound archive; KIDDINX Media GmbH handles distribution, marketing, an in-house licensing agency, the proprietary KIDDINX-Player streaming application, the KIDDINX online shop, and brand channels on YouTube, Facebook, Instagram, LinkedIn, and TikTok; and Schmidt Spiele GmbH publishes board games, puzzles, plush toys, wooden toys, and card games through retail distribution in Germany and select international markets. Technical differentiation centers on the sound production infrastructure and the streaming app rather than on data-driven or AI-driven systems; no AI/ML capability is disclosed in the available material.

The company generates revenue across four streams: physical product sales (games, puzzles, toys) through German retail; licensing royalties on character and game brands to third-party merchandise manufacturers and media partners; digital media distribution via the streaming app, online shop, and digital platforms; and mobile app sales (KIDDINX apps, Kniffel, Mensch ärgere Dich nicht, Ligretto) on iOS and Android. Distribution spans own e-commerce, retail/wholesale, global licensing partners, and broadcast partners (ZDF as a named co-production partner for animated series). The company is GDPR-compliant under German data protection law, sustainability-engaged with Climate Partner since 2022, and led by managing directors Karl Blatz and Martina Priemer.

Name

Good Time Holding

Legal name

Good Time Holding GmbH

Website

https://gt-holding.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Time Holding is a family-owned German holding company operating three subsidiaries (KIDDINX Media, KIDDINX Studios, Schmidt Spiele) that produce, distribute, and license children's entertainment including board games, audio plays, animated series, toys, and a proprietary streaming app under 13 owned brands.

Ownership category

akta.pro rank

Product category

Children's and Family Entertainment

NAICS

Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industries

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Toy Rentals & Subscription Boxes (CRALAFAK)

Keywords

• Children's board games
• Audio drama production
• Family entertainment
• Licensed character brands
• Toys and puzzles

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Physical Product Sales: Sale of physical products including board games, puzzles, plush toys, wooden toys and card games through retail distribution
2. Licensing Royalties: Licensing of owned brands (Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina, Mensch ärgere Dich nicht, Kniffel, Drei Magier) to third parties for merchandise, products and media
3. Digital Media Distribution: Distribution of audio plays, audiobooks, podcasts, children's music and animated series via streaming app, online shop and digital platforms
4. App Sales: Mobile applications including KIDDINX apps, Kniffel, Mensch Ärgere Dich Nicht and Ligretto apps for iOS and Android

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Good Time Holding GmbH is a Berlin-based family entertainment holding that develops, produces, and distributes children's and family entertainment products through three subsidiaries. Schmidt Spiele GmbH publishes board games, card games, puzzles, plush toys and wooden toys under brands such as Mensch ärgere Dich nicht, Kniffel, Ligretto, Drei Magier and Selecta. KIDDINX Studios GmbH produces audio plays and animated films for owned character brands including Benjamin Blümchen, Bibi Blocksberg and Bibi & Tina, operating an in-house sound studio with a 70,000-sound archive. KIDDINX Media GmbH distributes digital content, runs the KIDDINX-Player streaming app and online shop, manages the licensing of owned brands to third-party manufacturers and media partners.

Product overview

Good Time Holding GmbH is a German family entertainment company operating as a holding structure over three subsidiaries with distinct but complementary roles. KIDDINX Media GmbH handles distribution and marketing of children's audio plays, books, music, and animated films, operating its own streaming app (KIDDINX-Player), online shop, and social media channels. KIDDINX Studios GmbH produces audio dramas and animated films for its owned brands through company-owned studios with 70,000+ sound archive. Schmidt Spiele GmbH publishes traditional board games, card games, puzzles, wooden toys, and plush toys. The portfolio includes iconic German brands like Mensch ärgere Dich nicht (board game), Kniffel (dice game), and Ligretto (card game) from Schmidt Spiele, alongside beloved children's audio/animated characters Benjamin Blümchen, Bibi Blocksberg, and Bibi & Tina from KIDDINX. The company employs approximately 150 people across three locations in Berlin and Brandenburg.

Differentiator

Problem solved

Functional benefit

Brands

• Benjamin Blümchen: Children's character - a big, friendly elephant who can talk and lives in the Newtown Zoo. Known for his trumpet 'Torooo!' and his willingness to help.
• Bibi Blocksberg
• Bibi & Tina
• Drei Magier
• Elea Eluanda
• Die FUSSBALLBANDE
• Jan Tenner
• Kira Kolumna
• Kniffel
• Ligretto
• Mauseschlau & Bärenstark
• Mensch ärgere Dich nicht
• Selecta

Products and services

• Mensch ärgere Dich nicht Classic German board game for families and children teaching players how to be good losers; sold in retail channels in Germany and internationally.
• Kniffel Iconic five-dice game with score pads; sells over 1.3 million copies annually in Germany and over 200 million score pads globally.
• Ligretto Fast-paced simultaneous card game for 2 to 12 players; approximately 350,000 copies sold annually in Germany and internationally.
• KIDDINX-Player

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Climate PartnerminorStrategic or Co-development Partner · 1 January 2022Collaboration to measure carbon footprint of company locations and identify areas for CO2 emission reduction since 2022. Partner helps identify opportunities within the company for environmental improvement.
• Zauberstern-RecordsminorStrategic or Co-development Partner · 1 January 2019Partnership for continuation of the Jan Tenner science fiction audio series since 2019. Zauberstern-Records produces 'Jan Tenner – Der neue Superheld' as direct continuation of the classic series.
• ZDFcoreStrategic or Co-development PartnerCoproduction partner for animated series including Benjamin Blümchen, Bibi Blocksberg and Bibi & Tina television productions. ZDF has partnered with KIDDINX Studios for animated film and series production.
• Die ArcheminorOthersCharitable partnership supporting children from socially disadvantaged backgrounds. Die Arche operates 25 locations across Germany reaching over 4,000 children and adolescents with daily meals, homework help, and leisure activities.
• Berliner TafelminorOthersCharitable partnership supporting food collection and distribution to social organizations. Berliner Tafel has been collecting unsold food since 1993 and distributing to lunch tables, soup kitchens and disadvantaged families.
• BethelminorOthersCharitable partnership with Bodelschwinghsche Stiftungen Bethel, supporting disabled, sick, elderly and disadvantaged individuals through care services, educational facilities and residential homes.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ravensburger: Germany's largest games and puzzles publisher, directly competing with Schmidt Spiele in the family board games category. Ravensburger's catalog of classic games, puzzles, and children's titles overlaps heavily with Good Time Holding's Mensch ärgere Dich nicht, Kniffel, and Ligretto offerings.
• Simba Dickie Group: German-based toy manufacturer and licensor with broad portfolio of children's toys and games. Comparable to Good Time Holding's combination of toy manufacturing (Selecta, plush) and licensing of character brands for merchandise distribution across German and European retail.
• Goliath Games: Games publisher distributing family board games, card games, and puzzles across German and European retail. Direct retail-shelf competitor to Schmidt Spiele in mass-market family games and puzzles with similar distribution channels.
• Tonies (Boxine): Children's audio entertainment platform combining a physical Toniebox hardware player with a content library. Most directly comparable peer to KIDDINX-Player and the audio drama content business; both target young children with licensed audio content via proprietary hardware/apps.
• HABA Familygroup: German manufacturer of children's games, wooden toys, and family games with strong educational positioning. Directly comparable to Schmidt Spiele's Selecta wooden toy line and Drei Magier children's games in target customer, German retail channels, and premium positioning.
• Noris Spiele (Georg Reulein): Traditional German games publisher specializing in family and educational board games. Directly competes with Schmidt Spiele in German retail for family board game shelf space and shares the same target audience of families with children.

Broad incumbents

• Hasbro: Global games, toy, and entertainment company owning major franchises like Monopoly, Play-Doh, and Magic: The Gathering. Broader incumbent comparable to Good Time Holding's portfolio approach, though at vastly greater scale and with global distribution.
• LEGO Group: Global toy and games company with integrated brand, retail, and media operations including LEGO movies and TV series. Comparable as a brand-led children's entertainment company with both physical products and media extensions, though vastly larger in scale.
• Mattel: Global toy and family entertainment company behind Barbie, Hot Wheels, Fisher-Price, and American Girl. Comparable as a brand-driven children's entertainment business, but operating at global scale across toys, games, and media production.

Emerging players

• Yoto: UK-based children's audio platform with a screen-free audio player and curated content library. Emerging competitor in the children's audio entertainment space where KIDDINX-Player and Bibi Blocksberg/Benjamin Blümchen content compete for parent wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-time-holding-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Time Holding