The People's Pension

What The People's Pension does

The People's Pension is a UK workplace pension scheme operated by People's Partnership, a trust-based mutual entity with no shareholders. It serves more than 7 million individual savers and over 100,000 employers, equating to roughly one in five UK workers aged over 23 saving for retirement through the scheme. The core product is a workplace pension delivered primarily via UK auto-enrollment, with a comprehensive investment menu of eight funds spanning risk profiles from 100% global equities through to cash, plus specialised ethical and Shariah-compliant options and pre-retirement and annuity funds. Distribution is multi-sided: members access the scheme via a digital self-service website and mobile app; employers, financial advisers, and payroll bureaus each use dedicated portals and integrations to manage enrollment, contributions, and reporting.

The technology foundation is a digital pension management platform with online account management, a transfer-in self-service flow with no transfer fee, and a mobile app offering value tracking, performance monitoring, planning tools, calculators, and member rewards. The platform supports automated workflows for employer contribution processing and adviser portfolio oversight, with no disclosed AI/ML components in the input data.

The business model is recurring fee-based: the provider earns revenue through pension management and administration charges applied to member assets. Because the entity is mutual with no shareholders, surplus profits are reinvested into member services and responsible investing initiatives rather than distributed externally. The scheme markets itself on simplicity, responsible investment (including system change advocacy), award-winning ESG positioning, and multi-language accessibility, supported by an active presence across Facebook, YouTube, LinkedIn, TikTok, and Instagram. The most recent disclosed strategic action is a £260 million allocation into AAA-rated CLOs managed by Invesco (announced 2025-10-27) to diversify fixed income exposure.

Name

The People's Pension

Legal name

People's Partnership

Website

https://thepeoplespension.co.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The People's Pension is a UK mutual workplace pension provider, operated by People's Partnership with no shareholders, serving over 7 million savers and 100,000 employers via auto-enrollment, a digital platform, mobile app, and eight investment funds including ethical and Shariah options.

Ownership category

akta.pro rank

Product category

Workplace Pensions

NAICS

Pension Funds (525110), Insurance and Employee Benefit Funds (5251)

SIC

Finance Services (6199), Investment Advice (6282)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Workplace pensions
• Retirement savings
• Pension management
• Auto-enrollment pensions
• Pension investment funds

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pension Management and Administration: The People's Pension generates revenue through pension management and administration fees charged to members and employers. As a provider with no shareholders, profits are reinvested into supporting members rather than distributed to shareholders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The People's Pension is a UK workplace pension scheme that enables employers to meet auto-enrollment obligations and provides individual members with retirement savings accounts, a choice of eight investment funds (from cash to 100% shares, plus ethical and Shariah options), and digital tools for managing contributions, beneficiaries, and pension transfers. Members access the scheme through employer partnerships, with servicing delivered online, via mobile app, and with human support.

Product overview

The People's Pension is a UK workplace pension scheme provider operated by People's Partnership, offering a unified pension platform serving over 7 million savers and 100,000 employers. The core product includes a comprehensive suite of eight investment funds spanning risk profiles from 100% shares to cash, plus specialized funds for ethical and Sharia-compliant investing. Additional offerings include pre-retirement and annuity funds. The platform provides dedicated portals for members, employers, advisers, and payroll bureaus, along with a mobile application for on-the-go pension management. The scheme operates as a non-profit organization with profits reinvested into member services.

Differentiator

Problem solved

Functional benefit

Products and services

• People's Pension (Workplace Pension Scheme)

Quantifiable outcome

• Over 7 million savers trust The People's Pension with their retirement savings
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NOW: Pensions: UK master trust workplace pension provider serving a comparable multi-employer auto-enrolled member base, including direct competition for SME and mid-market employer schemes.
• Smart Pension: UK master trust focused on auto-enrollment for SMEs with strong digital tooling; competes head-to-head with The People's Pension for employer mandates and member engagement.
• TPT Retirement Solutions: UK master trust serving multiple employer schemes, with DB and DC capabilities; competes in the same multi-employer DC trust segment as The People's Pension.
• PensionBee: UK direct-to-consumer pension consolidation provider; competes for the same member pot-transfer activity that The People's Pension explicitly targets with its free transfer-in proposition.
• NEST (National Employment Savings Trust): UK master trust set up under auto-enrollment legislation; the closest direct competitor to The People's Pension by scheme type, member base and target employer segment.

Emerging players

• Penfold: Digital-first UK workplace and personal pension provider targeting self-employed and SME segments; an emerging direct competitor in the digital pension experience layer.

Broad incumbents

• Scottish Widows: Major UK pensions and investment provider offering workplace pensions through advisers and direct channels; competes across employer scheme selection and individual pension consolidation.
• Royal London: Mutual UK life and pensions provider with a workplace pension offering; competes for employer schemes and individual members via group pension arrangements.
• Aviva Investors / Aviva UK Pensions: Large incumbent UK life and pensions provider with a substantial workplace pension and master trust franchise; competes on scale, employer relationships and breadth of investment options.
• Legal & General (Workplace Pensions): Large UK investment and pensions business with deep workplace pension and DC scheme administration capabilities; competes with The People's Pension on employer mandates and member scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thepeoplespensioncouk/featured
• Facebookfacebook.com/thepeoplespension/?locale=en_GB
• LinkedInuk.linkedin.com/company/peoplespartnership
• Instagraminstagram.com/peoplespension
• TikToktiktok.com/@peoplespension
• Xx.com/peoplespension

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The People's Pension