Sunvista

What Sunvista does

SUNVISTA GmbH is a privately held German specialty manufacturer and distributor of commercial-grade sun umbrellas and advertising parasols, headquartered in Plochingen near Stuttgart. The company serves the European hospitality industry through three umbrella product lines: Beach (entry-level advertising parasols), Alu Profi (professional aluminum frames in Classic, Teleskop, and Doppelteleskop variants), and Magnum (S-Type and X-Type premium models for demanding commercial use). Core engineering differentiators include the modular Easy Repair component system, double-telescopic opening mechanisms with cone gear drives, powder-coated aluminum frames, and polyester canopies rated up to 500mm water column and UPF >50. Production is fully outsourced under an ISO 9001:2015 certified partnership with Suman d.o.o., operating manufacturing facilities in Zagreb, Croatia and Gracanica, Bosnia and Herzegovina.

The revenue model combines one-time unit sales of umbrellas (priced €562 to €2,144 depending on model and size) with custom logo printing and a recurring accessories stream including stands (€61-€450), protective covers (€52-€77), LED lighting systems (€41-€208), rain gutters, side panels, and modular replacement parts. Distribution runs through a dual channel: a consultative B2B sales motion targeting restaurants, breweries, beer gardens, cafés, and event organizers across Germany, Austria, and Switzerland, complemented since 2024 by a self-service e-commerce platform at shop.sunvista.de serving SMB and consumer buyers. Marketing relies on multilingual downloadable catalogs (German, English, French), instructional YouTube content, and email campaigns via MailChimp and Campaign.Plus.

The company is founder-led by Managing Director Danijel Brezovnjacki, operates with a 1-10 employee headquarters headcount, and has been active in the gastronomy umbrella category for over 20 years. There is no disclosed venture capital, institutional investment, or M&A activity; the legal entity is registered as SUNVISTA GmbH at Amtsgericht Stuttgart under HRB 728501.

Name

Sunvista

Legal name

SUNVISTA GmbH

Website

https://sunvista.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunvista GmbH is a German specialty manufacturer and distributor of commercial-grade sun umbrellas and advertising parasols serving European hospitality businesses, with production outsourced to an ISO 9001:2015 partner in Croatia and Bosnia-Herzegovina and sales via B2B direct motion plus e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Plochingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Umbrella Product Sales: One-time purchase of sun umbrellas and advertising umbrellas in various models (Beach, Alu Profi Classic, Alu Profi Teleskop, Alu Profi Doppelteleskop, Magnum S-Type, Magnum X-Type) with different sizes and configurations
2. Accessories and Replacement Parts: Sale of umbrella stands, protective covers, rain gutters, side panels, LED lighting, replacement parts and repair materials
3. Custom Branding/Printing Services: Custom logo printing and advertising graphics on umbrellas, banners, flags, and roll-ups for customer branding
4. LED Lighting Accessories: Sale of LED-LUMINATION® and Ei-Light LED lighting systems for umbrellas

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SUNVISTA GmbH designs, manufactures, and sells commercial-grade sun umbrellas and advertising parasols for the gastronomy and hospitality industry. The product portfolio includes the Beach, Alu Profi (Classic, Teleskop, Doppelteleskop), and Magnum (S-Type, X-Type) umbrella series, complemented by accessories such as stands, protective covers, LED lighting, side tarpaulins, and rain gutters, plus custom branding and printing services.

Product overview

Sunvista is a specialist provider of commercial-grade sun parasols and advertising umbrellas for the hospitality industry. The product portfolio is organized into three main umbrella series: Beach (budget advertising parasols), Alu Profi (professional aluminum parasols with Classic, Teleskop, and Doppelteleskop variants), and Magnum (premium S-Type and X-Type for demanding commercial applications). The Alu Profi and Magnum lines feature modular 'Easy Repair' construction enabling individual part replacement. Beyond umbrellas, the company offers advertising materials (flags, banners, roll-ups), comprehensive accessories (stands, protective covers, LED lighting), and repair supplies. All products are manufactured in Europe (Bosnia-Herzegovina and Croatia) under ISO 9001:2015 certified production.

Differentiator

Problem solved

Functional benefit

Brands

• Beach: Budget-friendly advertising umbrella model
• Alu Profi Classic
• Alu Profi Teleskop
• Alu Profi Doppelteleskop
• Magnum S-Type
• Magnum X-Type
• LED-LUMINATION
• Ei-Light

Products and services

• Beach Sonnenschirm (Beach Parasol) Budget-friendly advertising parasol suitable for beach and event use. Available in round and square shapes with various sizes (180-220 cm diameter). Can be customized with logo prints for advertising purposes.
• Alu Profi Classic Sonnenschirm Compact aluminum parasol designed for events and festivals. Features modular construction for easy repair and replacement of parts.
• Alu Profi Teleskop Sonnenschirm Telescopic aluminum parasol that allows closing under tables without moving furniture. Features Easy-Lift-System for smooth operation.
• Alu Profi Doppelteleskop Sonnenschirm Double telescopic aluminum parasol with innovative dual-telescope system that lifts the canopy higher when closing, providing maximum table clearance. Features Easy Repair modular design for quick part replacement.
• Magnum S-Type Sonnenschirm Premium-grade square parasol for demanding commercial applications. Features robust aluminum frame with Ø78mm mast, 300g/m² polyester canopy, and water column of 500mm. Available in 4x4m, 4.5x4.5m, and 5x5m sizes. Designed for higher wind loads and professional use.
• Magnum X-Type Sonnenschirm Premium-grade parasol with enhanced specifications for professional hospitality use.
• Werbeartikel (Werbefahnen, Banner, Roll-Ups, Beach Flags) Advertising materials including beach flags, banners, and roll-up displays for outdoor branding at point of sale and event venues. Weather-resistant and customizable with logos.
• Schirmständer und Zubehör (Umbrella Stands and Accessories) Umbrella stands and mounting accessories including Bodenhülse (ground sockets), Platten-Schirmständer (plate umbrella stands), Klapp-Plattenschirmständer (folding plate stands), and Betonständer (concrete stands).
• LED-Beleuchtung (LED Lighting Systems)

Quantifiable outcome

• Wassersäule (water column) up to 500mm providing reliable rain protection
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

One partnership is on record.

• Suman d.o.o.coreTechnology or IntegrationISO 9001:2015 certified production partner with facilities in Zagreb (Croatia) and Gracanica (Bosnia and Herzegovina). Specializes in development, production, distribution and installation of awnings and sun umbrebles, ensuring high quality standards and reliable processing for SUNVISTA products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fermob: French designer outdoor furniture brand now offering parasols alongside tables, chairs, and lounge seating. Adjacent competitor for European HoReCa customers seeking coordinated outdoor setups with design-forward positioning.
• 4 Seasons Outdoor: European outdoor furniture brand offering parasols as part of a broader garden and terrace collection. Overlaps with Sunvista in serving European hospitality customers but competes from a wider-furniture portfolio rather than a parasol-specialist base.

Direct peers

• Glatz AG: Swiss premium parasol manufacturer serving residential and hospitality customers across Europe. Closely comparable to Sunvista in product category (commercial-grade sun parasols), target market (gastronomy/HoReCa), and European manufacturing footprint, with overlapping premium positioning.
• Tuuci: US-headquartered premium parasol and outdoor shade brand with global hospitality distribution. Comparable in commercial-grade positioning, modular engineering, and HoReCa/hotel customer base, though operating at significantly larger scale.
• Shadowspec: Premium outdoor parasol brand specializing in center-post and cantilever shade systems for hospitality and residential markets. Comparable in premium product positioning, modular construction, and accessory ecosystem (LED lighting, bases, covers).
• Bahama Sonnenschirme GmbH: German manufacturer of large-format hospitality parasols (Gastro-Schirme), directly competing with Sunvista's Alu Profi and Magnum lines for the same European restaurant, hotel, and beer-garden customers with similar premium aluminum-frame products.
• Solero Sonnenschirme: German parasol manufacturer offering professional-grade sun shades for gastronomy and event applications. Direct overlap with Sunvista's commercial hospitality focus and product format.
• Prodygard: European parasol and outdoor shade specialist serving both consumer and commercial hospitality customers. Comparable in product scope (parasols plus accessories) and DACH-focused distribution.
• Caravita GmbH: German premium parasol manufacturer offering large-format sunshades for gastronomy and commercial outdoor areas. Overlaps with Sunvista in product category, DACH-centric distribution, and professional hospitality customer base.
• May Sonnenschirme: German manufacturer of professional gastronomy parasols, providing direct competition in the same German HoReCa market with comparable aluminum-frame product lines and accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunvista-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunvista