What Solero Parasols does

Solero Parasols is a privately held Dutch family business founded in April 2004 and headquartered in Best, Noord-Brabant. The company develops, distributes, and installs professional-grade parasols targeted primarily at the Dutch and European horeca (hospitality) market, with a secondary consumer channel for residential gardens. The portfolio spans mid-mast, cantilever (zweefparasol), wall-mounted, and modular commercial parasols, sized from 200x200cm up to 620x620cm, plus marine/yacht parasols and a full accessory ecosystem (LED lighting, heating, rain gutters, bases, protective covers, custom canopy printing).

The technical core is the proprietary O'Bravia fabric, produced via in-the-fiber-core dyeing for color fastness rated 7-8 on an 8-point scale, UPF 50+ UV protection, and a 300mm water column, paired with anodized aluminum framing for corrosion resistance. Mechanical differentiators include telescopic masts, wind-ventilation roofs, easy-turn push-up/pull-down mechanisms, gas-spring cantilevers, the patented Multivolant Baleen System (Lasagna model), and integrated battery-powered LED lighting modules.

The business model is multi-channel: direct e-commerce via shop.parasols.nl, a showroom in Best (by appointment), an authorized dealer network across the Netherlands and Belgium, and on-site field-sales with measurement, professional installation, and custom quote generation for larger horeca projects. Pricing ranges from €199 (Teatro Pro entry-level) to €2,199+ (Palestro LED, Basto Pro) for standard units, with modular and custom systems priced on request. The company operates approximately eight localized country e-commerce sites across Europe. Distribution is supported by content marketing through the parasols.nl blog and a digital terrace map of installed locations. Solero is led by DGA (CEO) Helga van Keulen, who founded the company with more than 15 years of prior sun-shading industry experience. The company has received six FD Gazellen Awards (most recently in 2025) and holds the Graydon financial-health certificate, placing it in the top 3% of Dutch businesses.

Name

Solero Parasols

Legal name

Solero Parasols

Website

https://parasols.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Best

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Parasol Hardware Sales: One-time purchase of parasols (center-mast, cantilever, wall-mounted, and offset/freestanding models) ranging from €199 to €2,199+ per unit. Products are sold directly through Solero's e-commerce platform (shop.parasols.nl) and through authorized dealer networks. Accessories (lighting, heating, rain gutters, replacement canopies, feet, ground anchors) are sold as add-on items.
2. Professional Installation Services: Solero offers on-site measurement, professional installation, and mounting services through its own technicians for both residential gardens and horeca terraces. Installation is offered as a bundled or separate service.
3. Custom/Made-to-Order Products: Custom-size parasols and bespoke models (e.g., Prostor modular system, yacht/boat parasols in RVS) are manufactured to specification. Custom printing of logos and text on canopies is offered as an upsell.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Solero Parasols designs, distributes, and installs professional-grade parasols for the hospitality (horeca) industry and private gardens, using its proprietary O'Bravia colorfast fabric and anodized aluminum frames. The product range covers mid-mast, cantilever (zweef), wall-mounted, balcony, and marine/boat parasols in sizes from approximately 200x200cm to 620x620cm, complemented by integrated LED lighting, heating, rain gutters, bases, replacement canopies, on-site measurement, and professional installation services.

Product overview

Solero Parasols is a Dutch family-owned company founded in April 2004 specializing in professional-grade parasols for both commercial (horeca) and residential garden applications. The product portfolio centers on mid-mast and cantilever (zweefparasol) parasols available in sizes ranging from 200x200cm to 620x620cm, covering square, rectangular, and round formats. The core offering is organized into five main parasol lines: Horecaparasols (Bravo Quattro LED, Basto Pro, Maestro Pro, Palestro Pro/LED, Nero LED, Presto Pro, Fuerto Pro, Patio Pro, Fratello Pro/LED, Laterna Pro, Lasagna Pro, Cielo Pro, Armano Easy-Tilt, Teatro Pro, Sublimo Pro, Prostor P6 Quattro); Garden parasols; Cantilever/floating parasols; Wall-mounted parasols (P4 Pro, P6 Pro, P7 Pro); and Marine/boat parasols (Crescendo). The ecosystem is complemented by O'Bravia proprietary fabric (colorfast, UPF 50+, water-repellent, 100% recyclable), integrated LED lighting systems, Accento wireless rechargeable lamps, heating solutions, rain gutters, protective covers, and a full range of bases and ground anchors. Solero positions itself as market leader in the Netherlands for professional parasols, emphasizing quality materials (anodized aluminum frames, fiber-dyed fabrics), 4-year color warranties, and in-house product development alongside custom manufacturing capabilities for yachts and special applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Bravo Quattro LED Modular multi-canopy commercial parasol combining four fabric panels into a single cohesive shade system with integrated LED lighting in the ribs, delivering up to 620x620cm or 520x520cm of coverage; intended for large horeca terraces.
• Bravo Duo LED Dual-fabric freestanding cantilever parasol with integrated LED lighting, providing 620x300cm or 520x250cm of coverage; positioned as professional quality adapted for garden use.
• Basto Pro Large square mid-mast parasol available in 400x400cm or 500x500cm sizes, featuring a telescopic mast for table-clear closing and a removable crank mechanism; positioned as a flagship horeca model installed at venues such as Kasteel Maurick.
• Maestro Pro Versatile square (400x400cm) or rectangular (400x300cm) mid-mast horeca parasol with removable crank, telescopic mast, and optional printed or plain volant.
• Palestro Pro Cantilever (freestanding) parasol with 360-degree rotation and smooth winch mechanism; available in square (400x400cm) or rectangular (400x300cm) formats.
• Palestro LED Cantilever parasol featuring integrated rib lighting powered by rechargeable battery; 400x400cm square coverage with rotation and tilting capability.
• Nero LED Elegant cantilever parasol with fully matte black aluminum frame and integrated LED lighting in ribs; 350x350cm square canopy with 360-degree rotation and tilting.
• Presto Pro Mid-mast parasol with unique easy-turn mechanism enabling near-automatic opening/closing; available in square 330x330cm or round 400cm formats; wind resistance tested up to Beaufort 5.
• Fuerto Pro Cantilever parasol with push-and-pull gas spring system for effortless operation; 300x300cm square coverage with a non-tilting design for stable coverage.
• Patio Pro Square mid-mast parasol with double pulley cord system; 300x300cm coverage with 51mm aluminum frame; includes free protective cover.
• Fratello Pro Cantilever parasol with 360-degree rotation and 45-degree side tilting capability; available in 300x300cm square or 350cm round formats.
• Fratello LED Cantilever parasol with integrated rib LED lighting powered by solar panel; 300x300cm or 350cm round options with tilt and rotation features.
• Laterna Pro Cantilever parasol with 360-degree rotation; 300x300cm square or 350cm round with included Accento wireless rechargeable lighting.
• Lasagna Pro Round mid-mast parasol featuring patented multi-layer 'lasagna' rib system for enhanced wind stability and cooling ventilation; 330cm diameter.
• Cielo Pro Compact cantilever parasol with 260x260cm square canopy; includes free Accento LED lamp, 360-degree rotation via foot pedal.
• Armano Easy-Tilt Mid-mast parasol with automatic tilting during opening via Easy-Tilt system; 250x250cm square with fiberglass ribs and aluminum frame.
• Teatro Pro Compact mid-mast parasol with crank mechanism; 270cm round canopy, two-piece aluminum frame for easy storage; entry-level starting from €199.
• Sublimo Pro Design mid-mast parasol with push-up opening system enabling operation in approximately 1 second; available in 200x200cm square or 300cm round; starting from €299.
• Prostor P6 Quattro Modular commercial parasol system allowing 1-4 canopies on a single central mast; each canopy independently operable with gas spring mechanism; coverage up to 36 square meters; quote-based pricing including installation.
• P7 Pro Wall-mounted cantilever parasol with tilting capability; available in 350cm round, 300x300cm square, or 250x250cm square.
• P6 Pro Wall-mounted cantilever parasol with multiple size options including 350cm round, 300x300cm and 250x250cm square.
• P4 Pro Wall-mounted cantilever parasol in 270cm round format.
• Crescendo Marine Parasol Luxury marine parasol fabricated entirely in polished RVS316 stainless steel for boats and yachts; customizable sizes and fabric options including specialty Soltis fiberglass fabric.
• Accento Wireless LED Lighting Cordless rechargeable click-on parasol lamp that attaches to the parasol ribs; provides ambient illumination for evening use and is bundled free with multiple models.
• Solero Heating Systems (Cosy Low Glare heater) Heating accessories for parasol use, including the Solero Cosy Low Glare patio heater option, for extending the outdoor season for horeca terraces.
• Parasol Rain Gutters Fabric rain gutters connectable between square parasols to create continuous rain protection over large terrace areas.
• Parasol Bases and Ground Anchors Complete range of parasol support solutions including tile stands, granite/beton bases, fillable bases, and stainless steel ground anchors.
• Replacement Canopies and Protective Covers Replacement O'Bravia canopies and water- and dirt-repellent protective covers (quiet logo, beige color); protective covers are bundled free with most parasol models and spare canopies are stocked for many years after purchase.
• Custom / Made-to-Order Parasols (including Custom Logo Printing) Custom-size parasols and bespoke models manufactured to specification (e.g., Prostor modular systems, yacht/boat parasols in RVS), with custom printing of logos and text on canopies offered as an upsell.
• On-Site Measurement, Installation and Showroom Advisory Service Showroom advisory at Best plus on-site measurement, visualization, custom quote generation and professional installation by Solero's own technicians for both residential gardens and horeca terraces.

Quantifiable outcome

• 4-year color guarantee on all O'Bravia fabrics, with practical color retention far exceeding the warranty period
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Trees for AllcoreStrategic or Co-development PartnerSolero is an official CO2 Business Forest partner of Trees for All. For every parasol sold through their Dutch webshop, the company plants a tree. This partnership supports the company's sustainability positioning and environmental commitments, including the use of 100% recyclable aluminum frames and O'Bravia fabric.
• GraydonminorOthersSolero has obtained the Graydon Financial Health Certificate, which verifies the company's financial stability and creditworthiness. Only 3% of Dutch businesses meet Graydon's strict criteria.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schneider Schirme: Specialist European parasol maker with horeca and garden offerings including large-format and cantilever lines. Comparable to Solero on category, materials (aluminum, technical fabrics), and target buyers.
• Glatz AG: Swiss premium parasol manufacturer with deep European horeca and garden distribution. Direct comparable to Solero across product category (mid-mast, cantilever, wall), target customer (horeca + residential), and quality-tier positioning.
• TUUCI: US-based premium shade manufacturer (parasols, cabanas, architectural shade) with global hospitality and residential distribution. Comparable to Solero as a premium-shade specialist serving horeca and high-end consumer markets.
• Umbrosa: Belgian premium parasol and shade brand, geographically a near neighbor to Solero, with overlapping premium horeca and consumer positioning and similar cantilever and mid-mast product lines.
• Sun Garden GmbH: German/Italian parasol brand offering a broad assortment of mid-mast, cantilever, and large-format horeca parasols. Comparable to Solero on product range, European horeca focus, and accessible premium positioning.
• May Sonnenschirme GmbH: German parasol manufacturer with a wide professional horeca and consumer range including cantilever and mid-mast models. Directly comparable to Solero in product mix and customer segments.
• Caravita GmbH: German premium parasol maker focused on hospitality-grade cantilever and large-format parasols with custom branding options. Directly comparable to Solero's horeca range on product, customer, and price tier.

Broad incumbents

• Renson: Belgian outdoor living and ventilation specialist with a wider portfolio (pergolas, louvers, terrace covers) that overlaps Solero's horeca terrace shading category as a larger, diversified incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soleroparasols
• LinkedInlinkedin.com/company/solero-parasols

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solero Parasols