What Culture

Name

What Culture

Legal name

Future Publishing Limited

Website

https://whatculture.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Entertainment Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Industries (5121)

SIC

Miscellaneous Publishing (2741), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Culture, Opinion & Commentary (Columns, Think Pieces) (MPAFAMAH)

akta.pro secondary industries

Live Podcast Recordings (MPAGACAJ), Game Video Distribution & Syndication (Clipping, Highlights, Cross-Posting, RSS/Feeds) (MPAFAEAG)

Keywords

• Entertainment news media
• Digital publishing platform
• Pop culture content
• Wrestling news coverage
• Online video content

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: WhatCulture relies on advertising to fund content creation. The majority of content is created by their editorial team, with some content created in partnership with external commercial partners who support production. The site displays various ad formats to generate revenue from their 10M+ monthly audience.

Distribution channels4 records

Marketing channels5 records

Core offering

WhatCulture operates a free, ad-supported digital entertainment media platform publishing articles, videos, podcasts, and quizzes across multiple verticals including Film, TV, Gaming, Music, Comics, Horror, and WWE/wrestling. Content is distributed through whatculture.com, YouTube channels, social media, and podcast platforms, reaching more than 10 million users monthly.

Product overview

WhatCulture is a digital entertainment media platform operated by Future plc, offering a multi-channel content portfolio across its main website and branded sub-properties. The core offering consists of WhatCulture.com, an entertainment news and feature site publishing articles, videos, podcasts, and quizzes covering Film, TV, Gaming, Horror, Music, Comics, and WWE/AEW wrestling. The company reaches over 10 million monthly users through its main platform and specialized channels including WhoCulture (Doctor Who), TrekCulture (Star Trek), WhatCulture Horror, and WhatCulture Gaming, each with dedicated video content and social media presence.

Differentiator

Problem solved

Functional benefit

Brands

• WhoCulture: Doctor Who focused channel/content brand under WhatCulture umbrella
• TrekCulture
• WhatCulture Gaming
• WhatCulture Horror

Products and services

• WhatCulture.com website The main entertainment news and feature website covering Film, TV, Gaming, Music, Comics, Horror, WWE wrestling, and Offbeat topics. Publishes hundreds of articles weekly including reviews, listicles, news, and interviews, and serves as the core content hub for the WhatCulture brand.
• WhatCulture Videos (YouTube channels)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Future plcparentOthersWhatCulture is a subsidiary and part of Future plc, an international media group and leading digital publisher. Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA, England and Wales company registration number 2008885.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Collider: Collider is an entertainment media site focused on film, TV, and streaming, with a heavy listicle and video-driven editorial mix. It competes for the same pop-culture audience and ad dollars as WhatCulture.
• Screen Rant: Screen Rant is a pop-culture entertainment publisher producing articles, listicles, reviews, and video content across film, TV, gaming, and comics. It overlaps directly with WhatCulture's editorial format and multi-vertical entertainment focus.
• Looper: Looper is a Valnet-owned entertainment publisher producing listicles, explainers, and video content across film, TV, and pop culture — closely matching WhatCulture's SEO-driven list-based format.
• CBR (Comic Book Resources): CBR is a digital entertainment publisher with strong coverage of comics, film, TV, gaming, and pop culture. Its mix of news, explainers, and list-driven editorial mirrors WhatCulture's content strategy.
• Cultaholic: Cultaholic is a UK-based wrestling content brand producing YouTube shows, podcasts, and articles on WWE, AEW, and independent wrestling. It is a direct competitor to WhatCulture Wrestling on the wrestling side of the business.
• IGN Entertainment: IGN is a major gaming and entertainment publisher producing articles, reviews, video, and podcasts. It overlaps with WhatCulture's gaming, film, and TV coverage, especially via WhatCulture Gaming.
• Wrestling Inc: Wrestling Inc is a long-running pro-wrestling news and editorial site covering WWE, AEW, and more. It competes directly with WhatCulture's wrestling content for fans and ad revenue.
• CinemaBlend: CinemaBlend is a pop-culture publisher covering film, TV, streaming, and gaming through articles, reviews, and video. It targets a similar mainstream entertainment audience.
• Game Rant: Game Rant is a Valnet-owned gaming and entertainment publisher covering video games, film, and TV. It is a direct parallel to WhatCulture's gaming sub-brand and broader entertainment editorial.

Broad incumbents

• Future plc: Future plc is WhatCulture's parent company and one of the largest UK-based digital publishers, operating many tech, gaming, and entertainment brands (e.g., TechRadar, GamesRadar, Tom's Guide). It is the broad incumbent in the same publishing space and owns many comparable content brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/whatculture
• YouTubeyoutube.com/whatculture
• Facebookfacebook.com/whatculture
• Instagraminstagram.com/whatculturewrestling
• LinkedInlinkedin.com/company/obsessed-with-film

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What Culture