Assuro
- Company typePrivate
- Founded2018
- HeadquartersFremantle, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Assuro does
Assuro, operated by Billd Operations Pty Ltd (ACN 626 320 590; AFSL 527890), is an Australian fintech founded in 2018 and publicly launched in 2021 that operates a digital platform for originating and managing bank guarantees, surety bonds, and lease bonds. The company's core technology stack comprises the Assuro web application (hosted on AWS in Sydney), a multi-bank guarantee marketplace integrating Beyond Bank Australia and BNK Banking Corporation as product issuers, a custom-built Assuro Cloud management platform that replaces spreadsheet-based tracking of guarantees, bonds, and cash retentions, and an exclusive Australasian licence to Digital Vault Services' Guarantee Vault digital guarantee technology. The platform also embeds Prospa financing for the Business Loan Bank Guarantee product, enabling businesses to secure guarantees without cash deposits, and integrates with the CitoPlus broker network for mid-market referrals.
Assuro monetises through a combination of one-off establishment fees ($295-$550 depending on provider), recurring annual guarantee fees (1.40%-2.50% p.a.), loan origination fees (5.90%) on its Business Loan Bank Guarantee product, and custom-priced surety bond facility fees, while the Assuro Cloud management platform is currently provided free of charge. Go-to-market combines a 100% digital self-serve application with assisted sales via dedicated relationship managers and channel partnerships across banks, brokers, and industry bodies. The primary customer base is construction, real estate, and property-related SMBs and mid-market enterprises in Australia and New Zealand needing guarantees for commercial leases, construction contracts, and project security, with secondary use cases in healthcare, automotive, and fire safety verticals. Operations span four Australian state offices (WA, NSW, VIC, QLD) with headquarters in Fremantle.
Assuro firmographics
Firmographics- Name
- Assuro
- Legal name
- Billd Operations Pty Ltd
- Website
- https://assuro.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Assuro is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Assuro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bank Guarantee Establishment Fees: One-time fees charged when establishing bank guarantees. Fees vary by provider: Beyond Bank charges $550 establishment fee; BNK charges $399 for guarantees $15,000-$49,999 with different rates for higher values.
- Bank Guarantee Ongoing Fees: Recurring fees charged by providers. Beyond Bank charges 1.40% p.a. ongoing fee; BNK offers no ongoing fees for guarantees under $50,000.
- Bank Guarantee Interest on Deposits: Interest paid to customers on their cash security deposits. Beyond Bank offers 3.95% p.a.; BNK offers 1.45% p.a. variable rate for smaller guarantees and 2.50% p.a. for larger ones.
- Business Loan Bank Guarantee Fees: For the Business Loan Bank Guarantee product (partnered with Prospa): $295 establishment fee, 5.90% loan origination fee on the guarantee loan value, and 7.95-8.95% p.a. interest rate. BNK charges 2.25% p.a. bank guarantee fee (waived during loan period).
- Surety Bond Facility Fees: Custom-priced surety bond facility fees determined by the surety bond provider based on business eligibility criteria.
- Assuro Cloud Platform: The management platform is currently free for users. This may change in the future but existing users will be provided opportunity to download their information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beyond Bank Australia - High Value Bank Guarantee |
| Unit Pricing | Pay-as-you-go | BNK - No Ongoing Fee Bank Guarantee (Tier 1: $15,000-$49,999) |
| Unit Pricing | Pay-as-you-go | BNK - No Ongoing Fee Bank Guarantee (Tier 2: $50,000+) |
| Hybrid | Pay-as-you-go | Business Loan Bank Guarantee (Prospa + BNK) |
| Freemium | Monthly | Assuro Cloud Management Platform |
| Other | Multi-year contract | Surety Bond Facilities |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Assuro product offering
Product offeringCore offering
Assuro operates a digital-first platform that enables Australian and New Zealand businesses to apply for, obtain, and manage bank guarantees and surety bonds online without visiting a bank. The company aggregates offerings from partner banks (Beyond Bank Australia, BNK) and a financing partner (Prospa) through a single application, then provides Assuro Cloud for ongoing administration of guarantees, bonds, and cash retentions. Revenue is generated through establishment fees, ongoing fees, loan origination fees, and partner commissions, while Assuro Cloud is offered free as a freemium management tool.
Product overview
Assuro is a multi-award-winning Australian fintech platform that offers a portfolio of financial guarantee products designed to simplify the bank guarantee process for businesses. The core offering consists of the Assuro Bank Guarantees platform (enabling online applications with partnered banks BNK and Beyond Bank Australia) and Surety Bonds (for construction businesses requiring non-cash-secured bonds). Supporting these core products is Assuro Cloud, a free management platform for tracking and administering all financial securities. The Business Loan Bank Guarantee product (offered with Prospa financing and BNK guarantee issuance) allows businesses to access guarantees without upfront capital. Lease Bonds round out the portfolio for property leasing needs. All products integrate with Assuro Cloud for ongoing management and administration.
Differentiator
Problem solved
Functional benefit
Brands
- Assuro Cloud: A custom-built management platform that allows users to manage all financial guarantees, replacing Excel with features for tighter control, single source of information, simplified administration, cancellation/renewal management, bond facilities, and forecasting tools.
- Bank Guarantee Switch
Products and services
- Assuro Bank Guarantees Online bank guarantee application platform that enables businesses to apply for bank guarantees through partnered Australian banks (BNK and Beyond Bank Australia) with digital application process, real-time progress tracking, and competitive pricing including no minimum value with Beyond Bank and no ongoing fees with BNK under $50,000.
- Business Loan Bank Guarantee Combined bank guarantee and financing product that allows businesses to obtain bank guarantees without providing a cash deposit upfront. Offered exclusively through Assuro in partnership with Prospa (financing) and BNK (guarantee issuance), with $295 establishment fee, 5.90% loan origination fee, 7.95%-8.95% p.a. interest rate, and access from $25,000 to $500,000 over 6 months to 4 years.
- Surety Bonds
Quantifiable outcome
- Bank guarantee application time reduced from 4-6 weeks to days
- +4 more outcomes
Companies that use Assuro
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Assuro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Assuro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ProspacoreCollaboration with Prospa as the business loan financing partner for the Business Loan Bank Guarantee product. Prospa is a leading fintech in Australia and New Zealand that has helped over 40,000 small businesses access over $4.5 billion in funding. Handles funding to secure bank guarantees for businesses without requiring cash deposits.
- CitoPlusminorPartnership with CitoPlus to enable brokers to refer clients who need bank guarantees directly from the CitoPlus platform. Helps brokers save time, improve client outcomes, and unlock new opportunities by streamlining the referral process.
- Beyond Bank AustraliacorePartnership with Beyond Bank Australia, one of the country's largest customer-owned banks, to offer their high-value bank guarantee product on the Assuro platform. Beyond Bank has BBB / Stable / A-2 credit rating from S&P Global Ratings and offers guarantees with 3.95% p.a. interest rate and no minimum value.
- BNK Banking Corporation LimitedcorePartnership with BNK Banking Corporation Limited, a digital-only bank supporting businesses for over 40 years, to offer bank guarantee products on the Assuro platform. BNK has BBB- / Stable / A-3 credit rating from S&P Global Ratings. Products include no ongoing fee bank guarantees starting at $399 establishment fee.
- Digital Vault Services (DVS)coreStrategic partnership with Digital Vault Services, a leading market technology provider of digital guarantee solutions established in Europe. Assuro signed exclusive distribution agreement for Guarantee Vault in Australia and New Zealand, bringing proven digital guarantee technology to the Australasian market.
- Curtin UniversityminorCollaborative research project with Curtin University to assess digital bank guarantee solutions as the next evolution of bank guarantee products. Partnership came through Curtin's Industry Exchange program, with the relationship originating from a PhD student's innovative research.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Assuro competitors and assessment
Company assessmentDirect peers
- Prospa: Australia and New Zealand's leading online lender to small businesses, with stated backing of over $4.5 billion to more than 40,000 businesses. Direct peer because Prospa is both a current Assuro partner (funding for the Business Loan Bank Guarantee) and a credible SMB finance platform with overlapping business customers and overlapping fintech distribution motions.
- Plenti: ASX-listed Australian fintech operating a marketplace lending platform across automotive, renewable energy, and business finance. Direct peer because it is a platform-based lender targeting Australian SMBs with comparable digital origination, multi-product distribution, and a marketplace-oriented business model.
- Bizcap: Australian fintech providing fast working capital and unsecured business loans to SMBs. Direct peer because it competes for the same SMB finance wallet in Australia with a similarly digital application and approval flow, frequently cited as an alternative to bank-sourced finance facilities.
- Lumi: Australian fintech lender offering unsecured and secured business loans and lines of credit to SMBs, with revenue-share and growth finance products. Direct peer because it targets similar SMB customers with similar digital origination speed and competes for the cash-flow and working-capital use cases Assuro addresses.
- SocietyOne: Australia's first peer-to-peer and marketplace lender, providing personal and business loans originated through digital channels. Direct peer because it operates in the same digital SMB lending category with comparable underwriting, technology, and direct-to-customer distribution model.
Broad incumbents
- Funding Circle: Established UK-founded SMB lending marketplace with a large Australia business, offering term loans and lines of credit to small businesses. Broad incumbent because it competes with Assuro for SMB credit customers but operates a much wider product set and larger capital base.
- Scottish Pacific: Australia's largest specialist provider of working capital and invoice finance solutions to SMBs and mid-market businesses, including factoring and debtor finance. Broad incumbent because it serves overlapping construction and property customers with financing and guarantee-adjacent products at larger scale.
Regional players
- Athena Home Loans: Australian digital challenger lender in the home loan market with a technology-led origination and servicing model. Regional comparable because it is an Australian fintech using a digital-first platform to disaggregate and re-aggregate incumbent banking products, analogous in spirit to Assuro's multi-bank guarantee distribution.
Others
- CitoPlus: Australian broker enablement platform for SMB finance referrals, currently partnered with Assuro to refer bank guarantee customers through financial brokers. Adjacent ecosystem participant because it is a distribution partner rather than a direct competitor, but it is comparable as part of the same referral-based fintech stack.
- Digital Vault Services (DVS): European technology provider of digital guarantee infrastructure, including the Guarantee Vault product Assuro has licensed for Australia and New Zealand. Adjacent ecosystem participant because it supplies the underlying technology stack that differentiates Assuro's product rather than competing for the same end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Assuro social profiles
Digital presenceAssuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assuro leadership team
Management profileNumber of profiles
Profiles6 records
Assuro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assuro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assuro
What does Assuro do?
Assuro operates a digital-first platform that enables Australian and New Zealand businesses to apply for, obtain, and manage bank guarantees and surety bonds online without visiting a bank. The company aggregates offerings from partner banks (Beyond Bank Australia, BNK) and a financing partner (Prospa) through a single application, then provides Assuro Cloud for ongoing administration of guarantees, bonds, and cash retentions. Revenue is generated through establishment fees, ongoing fees, loan origination fees, and partner commissions, while Assuro Cloud is offered free as a freemium management tool.
Is Assuro a public or private company?
Assuro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assuro founded?
Assuro was founded in 2018. It employs 11 to 50 people.
Where is Assuro based?
Assuro is headquartered in Fremantle, Australia, in the Oceania region.
How does Assuro make money?
Six revenue lines are on record. Bank Guarantee Establishment Fees are the primary driver. The others are bank Guarantee Ongoing Fees, bank Guarantee Interest on Deposits, business Loan Bank Guarantee Fees, surety Bond Facility Fees and assuro Cloud Platform.
Who are Assuro's main competitors?
Direct peers on record are Prospa, Plenti, Bizcap, Lumi and SocietyOne. Broad incumbents are Funding Circle and Scottish Pacific. Athena Home Loans is listed as a regional player. Others are CitoPlus and Digital Vault Services (DVS).
Does Assuro have an API?
No public API is recorded for Assuro.