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Assuro

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uuid000u55d

Namestring
Assuro
Legal namestring
Billd Operations Pty Ltd
Websiteurl
assuro.com.au
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Assuro, operated by Billd Operations Pty Ltd (ACN 626 320 590; AFSL 527890), is an Australian fintech founded in 2018 and publicly launched in 2021 that operates a digital platform for originating and managing bank guarantees, surety bonds, and lease bonds. The company's core technology stack comprises the Assuro web application (hosted on AWS in Sydney), a multi-bank guarantee marketplace integrating Beyond Bank Australia and BNK Banking Corporation as product issuers, a custom-built Assuro Cloud management platform that replaces spreadsheet-based tracking of guarantees, bonds, and cash retentions, and an exclusive Australasian licence to Digital Vault Services' Guarantee Vault digital guarantee technology. The platform also embeds Prospa financing for the Business Loan Bank Guarantee product, enabling businesses to secure guarantees without cash deposits, and integrates with the CitoPlus broker network for mid-market referrals.

Assuro monetises through a combination of one-off establishment fees ($295-$550 depending on provider), recurring annual guarantee fees (1.40%-2.50% p.a.), loan origination fees (5.90%) on its Business Loan Bank Guarantee product, and custom-priced surety bond facility fees, while the Assuro Cloud management platform is currently provided free of charge. Go-to-market combines a 100% digital self-serve application with assisted sales via dedicated relationship managers and channel partnerships across banks, brokers, and industry bodies. The primary customer base is construction, real estate, and property-related SMBs and mid-market enterprises in Australia and New Zealand needing guarantees for commercial leases, construction contracts, and project security, with secondary use cases in healthcare, automotive, and fire safety verticals. Operations span four Australian state offices (WA, NSW, VIC, QLD) with headquarters in Fremantle.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersFremantle, Australia
HQ citystring
Fremantle
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
bank guarantee services, surety bond solutions, digital financial guarantees, financial securities management, commercial lease guarantees
Industry1 code
1FSAGACAA
CodeFSAGACAAPrimaryYes
NAICS code1 code
  • 5221
SIC code1 code
  • 6199
Product category
Bank Guarantee and Surety Bond Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Bank Guarantee Establishment Fees
TypeOne Time License
Description

One-time fees charged when establishing bank guarantees. Fees vary by provider: Beyond Bank charges $550 establishment fee; BNK charges $399 for guarantees $15,000-$49,999 with different rates for higher values.

assuro.com.au
2Bank Guarantee Ongoing Fees
TypeSubscription Recurring
Description

Recurring fees charged by providers. Beyond Bank charges 1.40% p.a. ongoing fee; BNK offers no ongoing fees for guarantees under $50,000.

assuro.com.au
3Bank Guarantee Interest on Deposits
TypeSubscription Recurring
Description

Interest paid to customers on their cash security deposits. Beyond Bank offers 3.95% p.a.; BNK offers 1.45% p.a. variable rate for smaller guarantees and 2.50% p.a. for larger ones.

assuro.com.au
4Business Loan Bank Guarantee Fees
TypeTransaction Fee
Description

For the Business Loan Bank Guarantee product (partnered with Prospa): $295 establishment fee, 5.90% loan origination fee on the guarantee loan value, and 7.95-8.95% p.a. interest rate. BNK charges 2.25% p.a. bank guarantee fee (waived during loan period).

assuro.com.au
5Surety Bond Facility Fees
TypeOne Time License
Description

Custom-priced surety bond facility fees determined by the surety bond provider based on business eligibility criteria.

assuro.com.au
6Assuro Cloud Platform
TypeFreemium
Description

The management platform is currently free for users. This may change in the future but existing users will be provided opportunity to download their information.

assuro.com.au
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details6 tiers
1Beyond Bank Australia - High Value Bank Guarantee
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Establishment fee: $550 (GST included). Ongoing fee: 1.40% p.a. Deposit interest rate: 3.95% p.a. (variable, current as at 6 February 2026). Interest calculated daily and paid monthly. No minimum value requirement.

assuro.com.au
2BNK - No Ongoing Fee Bank Guarantee (Tier 1: $15,000-$49,999)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Establishment fee: $399. Ongoing fees: 0% p.a. Deposit interest rate: 1.45% p.a. (variable).

assuro.com.au
3BNK - No Ongoing Fee Bank Guarantee (Tier 2: $50,000+)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Establishment fee: $399. Ongoing fees: 2.50% p.a. (variable). Deposit interest rate: 2.50% p.a.

assuro.com.au
4Business Loan Bank Guarantee (Prospa + BNK)
ModelHybridBilling cadencePay-as-you-go
Notes

Establishment fee: $295 (one-off upfront). Loan origination fee: 5.90% of guarantee loan value (added to loan, repaid over term). Loan interest rate: 7.95%-8.95% p.a. ASR. Bank guarantee fee: 2.25% p.a. (waived during loan period). Deposit interest rate: 3.80% p.a. (accrues once loan repaid, paid by BNK while guarantee active). Guarantee loan value: $25,000-$500,000. Loan term: 6 months to 4 years.

assuro.com.au
5Assuro Cloud Management Platform
ModelFreemiumBilling cadenceMonthly
Notes

Free to use - users can register, upload documents, and use all management features without subscription or plan charges. May change in future.

assuro.com.au
6Surety Bond Facilities
ModelOtherBilling cadenceMulti-year contract
Notes

Custom priced by surety bond provider. Eligibility requirements include: 3+ years continuous profitability, $40m+ annual turnover, $3m+ net tangible assets, positive net operating cashflow.

assuro.com.au
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1Assuro Cloud
Description

A custom-built management platform that allows users to manage all financial guarantees, replacing Excel with features for tighter control, single source of information, simplified administration, cancellation/renewal management, bond facilities, and forecasting tools.

assuro.com.au
+1 more record
Core offering1 text field

Assuro operates a digital-first platform that enables Australian and New Zealand businesses to apply for, obtain, and manage bank guarantees and surety bonds online without visiting a bank. The company aggregates offerings from partner banks (Beyond Bank Australia, BNK) and a financing partner (Prospa) through a single application, then provides Assuro Cloud for ongoing administration of guarantees, bonds, and cash retentions. Revenue is generated through establishment fees, ongoing fees, loan origination fees, and partner commissions, while Assuro Cloud is offered free as a freemium management tool.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Bank guarantee application time reduced from 4-6 weeks to days
+4 more records
Product overview1 text field

Assuro is a multi-award-winning Australian fintech platform that offers a portfolio of financial guarantee products designed to simplify the bank guarantee process for businesses. The core offering consists of the Assuro Bank Guarantees platform (enabling online applications with partnered banks BNK and Beyond Bank Australia) and Surety Bonds (for construction businesses requiring non-cash-secured bonds). Supporting these core products is Assuro Cloud, a free management platform for tracking and administering all financial securities. The Business Loan Bank Guarantee product (offered with Prospa financing and BNK guarantee issuance) allows businesses to access guarantees without upfront capital. Lease Bonds round out the portfolio for property leasing needs. All products integrate with Assuro Cloud for ongoing management and administration.

Product and service3 records
1Assuro Bank Guarantees
CategoryFinancial Guarantee Services
Description

Online bank guarantee application platform that enables businesses to apply for bank guarantees through partnered Australian banks (BNK and Beyond Bank Australia) with digital application process, real-time progress tracking, and competitive pricing including no minimum value with Beyond Bank and no ongoing fees with BNK under $50,000.

2Business Loan Bank Guarantee
CategoryFinancial Guarantee Services with Financing
Description

Combined bank guarantee and financing product that allows businesses to obtain bank guarantees without providing a cash deposit upfront. Offered exclusively through Assuro in partnership with Prospa (financing) and BNK (guarantee issuance), with $295 establishment fee, 5.90% loan origination fee, 7.95%-8.95% p.a. interest rate, and access from $25,000 to $500,000 over 6 months to 4 years.

3Surety Bonds
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-01-14
Description

Collaboration with Prospa as the business loan financing partner for the Business Loan Bank Guarantee product. Prospa is a leading fintech in Australia and New Zealand that has helped over 40,000 small businesses access over $4.5 billion in funding. Handles funding to secure bank guarantees for businesses without requiring cash deposits.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-10-31
Description

Partnership with CitoPlus to enable brokers to refer clients who need bank guarantees directly from the CitoPlus platform. Helps brokers save time, improve client outcomes, and unlock new opportunities by streamlining the referral process.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-01-23
Description

Partnership with Beyond Bank Australia, one of the country's largest customer-owned banks, to offer their high-value bank guarantee product on the Assuro platform. Beyond Bank has BBB / Stable / A-2 credit rating from S&P Global Ratings and offers guarantees with 3.95% p.a. interest rate and no minimum value.

Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2023-11-20
Description

Partnership with BNK Banking Corporation Limited, a digital-only bank supporting businesses for over 40 years, to offer bank guarantee products on the Assuro platform. BNK has BBB- / Stable / A-3 credit rating from S&P Global Ratings. Products include no ongoing fee bank guarantees starting at $399 establishment fee.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-08-15
Description

Strategic partnership with Digital Vault Services, a leading market technology provider of digital guarantee solutions established in Europe. Assuro signed exclusive distribution agreement for Guarantee Vault in Australia and New Zealand, bringing proven digital guarantee technology to the Australasian market.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2022-11-04
Description

Collaborative research project with Curtin University to assess digital bank guarantee solutions as the next evolution of bank guarantee products. Partnership came through Curtin's Industry Exchange program, with the relationship originating from a PhD student's innovative research.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Australia and New Zealand's leading online lender to small businesses, with stated backing of over $4.5 billion to more than 40,000 businesses. Direct peer because Prospa is both a current Assuro partner (funding for the Business Loan Bank Guarantee) and a credible SMB finance platform with overlapping business customers and overlapping fintech distribution motions.

TypeDirect peer
Description

ASX-listed Australian fintech operating a marketplace lending platform across automotive, renewable energy, and business finance. Direct peer because it is a platform-based lender targeting Australian SMBs with comparable digital origination, multi-product distribution, and a marketplace-oriented business model.

TypeBroad incumbent
Description

Established UK-founded SMB lending marketplace with a large Australia business, offering term loans and lines of credit to small businesses. Broad incumbent because it competes with Assuro for SMB credit customers but operates a much wider product set and larger capital base.

TypeDirect peer
Description

Australian fintech providing fast working capital and unsecured business loans to SMBs. Direct peer because it competes for the same SMB finance wallet in Australia with a similarly digital application and approval flow, frequently cited as an alternative to bank-sourced finance facilities.

5Lumi
TypeDirect peer
Description

Australian fintech lender offering unsecured and secured business loans and lines of credit to SMBs, with revenue-share and growth finance products. Direct peer because it targets similar SMB customers with similar digital origination speed and competes for the cash-flow and working-capital use cases Assuro addresses.

TypeRegional player
Description

Australian digital challenger lender in the home loan market with a technology-led origination and servicing model. Regional comparable because it is an Australian fintech using a digital-first platform to disaggregate and re-aggregate incumbent banking products, analogous in spirit to Assuro's multi-bank guarantee distribution.

TypeBroad incumbent
Description

Australia's largest specialist provider of working capital and invoice finance solutions to SMBs and mid-market businesses, including factoring and debtor finance. Broad incumbent because it serves overlapping construction and property customers with financing and guarantee-adjacent products at larger scale.

TypeOthers
Description

Australian broker enablement platform for SMB finance referrals, currently partnered with Assuro to refer bank guarantee customers through financial brokers. Adjacent ecosystem participant because it is a distribution partner rather than a direct competitor, but it is comparable as part of the same referral-based fintech stack.

TypeDirect peer
Description

Australia's first peer-to-peer and marketplace lender, providing personal and business loans originated through digital channels. Direct peer because it operates in the same digital SMB lending category with comparable underwriting, technology, and direct-to-customer distribution model.

TypeOthers
Description

European technology provider of digital guarantee infrastructure, including the Guarantee Vault product Assuro has licensed for Australia and New Zealand. Adjacent ecosystem participant because it supplies the underlying technology stack that differentiates Assuro's product rather than competing for the same end customers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Assuro

Bank Guarantee and Surety Bond Servicesassuro.com.au

What Assuro does

Assuro, operated by Billd Operations Pty Ltd (ACN 626 320 590; AFSL 527890), is an Australian fintech founded in 2018 and publicly launched in 2021 that operates a digital platform for originating and managing bank guarantees, surety bonds, and lease bonds. The company's core technology stack comprises the Assuro web application (hosted on AWS in Sydney), a multi-bank guarantee marketplace integrating Beyond Bank Australia and BNK Banking Corporation as product issuers, a custom-built Assuro Cloud management platform that replaces spreadsheet-based tracking of guarantees, bonds, and cash retentions, and an exclusive Australasian licence to Digital Vault Services' Guarantee Vault digital guarantee technology. The platform also embeds Prospa financing for the Business Loan Bank Guarantee product, enabling businesses to secure guarantees without cash deposits, and integrates with the CitoPlus broker network for mid-market referrals.

Assuro monetises through a combination of one-off establishment fees ($295-$550 depending on provider), recurring annual guarantee fees (1.40%-2.50% p.a.), loan origination fees (5.90%) on its Business Loan Bank Guarantee product, and custom-priced surety bond facility fees, while the Assuro Cloud management platform is currently provided free of charge. Go-to-market combines a 100% digital self-serve application with assisted sales via dedicated relationship managers and channel partnerships across banks, brokers, and industry bodies. The primary customer base is construction, real estate, and property-related SMBs and mid-market enterprises in Australia and New Zealand needing guarantees for commercial leases, construction contracts, and project security, with secondary use cases in healthcare, automotive, and fire safety verticals. Operations span four Australian state offices (WA, NSW, VIC, QLD) with headquarters in Fremantle.

Assuro firmographics

Firmographics
Name
Assuro
Legal name
Billd Operations Pty Ltd
Website
https://assuro.com.au
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where Assuro is headquartered

Location

Headquarters

HQ city
Fremantle
HQ country
Australia
HQ region
Oceania

Offices4 records

Markets served

Assuro business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Bank Guarantee Establishment Fees: One-time fees charged when establishing bank guarantees. Fees vary by provider: Beyond Bank charges $550 establishment fee; BNK charges $399 for guarantees $15,000-$49,999 with different rates for higher values.
  2. Bank Guarantee Ongoing Fees: Recurring fees charged by providers. Beyond Bank charges 1.40% p.a. ongoing fee; BNK offers no ongoing fees for guarantees under $50,000.
  3. Bank Guarantee Interest on Deposits: Interest paid to customers on their cash security deposits. Beyond Bank offers 3.95% p.a.; BNK offers 1.45% p.a. variable rate for smaller guarantees and 2.50% p.a. for larger ones.
  4. Business Loan Bank Guarantee Fees: For the Business Loan Bank Guarantee product (partnered with Prospa): $295 establishment fee, 5.90% loan origination fee on the guarantee loan value, and 7.95-8.95% p.a. interest rate. BNK charges 2.25% p.a. bank guarantee fee (waived during loan period).
  5. Surety Bond Facility Fees: Custom-priced surety bond facility fees determined by the surety bond provider based on business eligibility criteria.
  6. Assuro Cloud Platform: The management platform is currently free for users. This may change in the future but existing users will be provided opportunity to download their information.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goBeyond Bank Australia - High Value Bank Guarantee
Unit PricingPay-as-you-goBNK - No Ongoing Fee Bank Guarantee (Tier 1: $15,000-$49,999)
Unit PricingPay-as-you-goBNK - No Ongoing Fee Bank Guarantee (Tier 2: $50,000+)
HybridPay-as-you-goBusiness Loan Bank Guarantee (Prospa + BNK)
FreemiumMonthlyAssuro Cloud Management Platform
OtherMulti-year contractSurety Bond Facilities

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Assuro product offering

Product offering

Core offering

Assuro operates a digital-first platform that enables Australian and New Zealand businesses to apply for, obtain, and manage bank guarantees and surety bonds online without visiting a bank. The company aggregates offerings from partner banks (Beyond Bank Australia, BNK) and a financing partner (Prospa) through a single application, then provides Assuro Cloud for ongoing administration of guarantees, bonds, and cash retentions. Revenue is generated through establishment fees, ongoing fees, loan origination fees, and partner commissions, while Assuro Cloud is offered free as a freemium management tool.

Product overview

Assuro is a multi-award-winning Australian fintech platform that offers a portfolio of financial guarantee products designed to simplify the bank guarantee process for businesses. The core offering consists of the Assuro Bank Guarantees platform (enabling online applications with partnered banks BNK and Beyond Bank Australia) and Surety Bonds (for construction businesses requiring non-cash-secured bonds). Supporting these core products is Assuro Cloud, a free management platform for tracking and administering all financial securities. The Business Loan Bank Guarantee product (offered with Prospa financing and BNK guarantee issuance) allows businesses to access guarantees without upfront capital. Lease Bonds round out the portfolio for property leasing needs. All products integrate with Assuro Cloud for ongoing management and administration.

Differentiator

Problem solved

Functional benefit

Brands

  • Assuro Cloud: A custom-built management platform that allows users to manage all financial guarantees, replacing Excel with features for tighter control, single source of information, simplified administration, cancellation/renewal management, bond facilities, and forecasting tools.
  • Bank Guarantee Switch

Products and services

  • Assuro Bank Guarantees Online bank guarantee application platform that enables businesses to apply for bank guarantees through partnered Australian banks (BNK and Beyond Bank Australia) with digital application process, real-time progress tracking, and competitive pricing including no minimum value with Beyond Bank and no ongoing fees with BNK under $50,000.
  • Business Loan Bank Guarantee Combined bank guarantee and financing product that allows businesses to obtain bank guarantees without providing a cash deposit upfront. Offered exclusively through Assuro in partnership with Prospa (financing) and BNK (guarantee issuance), with $295 establishment fee, 5.90% loan origination fee, 7.95%-8.95% p.a. interest rate, and access from $25,000 to $500,000 over 6 months to 4 years.
  • Surety Bonds

Quantifiable outcome

  • Bank guarantee application time reduced from 4-6 weeks to days
  • +4 more outcomes

Companies that use Assuro

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Assuro technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Assuro partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

  • ProspacoreChannel Partner/ Reseller/ Distributor · 14 January 2026Collaboration with Prospa as the business loan financing partner for the Business Loan Bank Guarantee product. Prospa is a leading fintech in Australia and New Zealand that has helped over 40,000 small businesses access over $4.5 billion in funding. Handles funding to secure bank guarantees for businesses without requiring cash deposits.
  • CitoPlusminorChannel Partner/ Reseller/ Distributor · 31 October 2025Partnership with CitoPlus to enable brokers to refer clients who need bank guarantees directly from the CitoPlus platform. Helps brokers save time, improve client outcomes, and unlock new opportunities by streamlining the referral process.
  • Beyond Bank AustraliacoreChannel Partner/ Reseller/ Distributor · 23 January 2025Partnership with Beyond Bank Australia, one of the country's largest customer-owned banks, to offer their high-value bank guarantee product on the Assuro platform. Beyond Bank has BBB / Stable / A-2 credit rating from S&P Global Ratings and offers guarantees with 3.95% p.a. interest rate and no minimum value.
  • BNK Banking Corporation LimitedcoreChannel Partner/ Reseller/ Distributor · 20 November 2023Partnership with BNK Banking Corporation Limited, a digital-only bank supporting businesses for over 40 years, to offer bank guarantee products on the Assuro platform. BNK has BBB- / Stable / A-3 credit rating from S&P Global Ratings. Products include no ongoing fee bank guarantees starting at $399 establishment fee.
  • Digital Vault Services (DVS)coreStrategic or Co-development Partner · 15 August 2023Strategic partnership with Digital Vault Services, a leading market technology provider of digital guarantee solutions established in Europe. Assuro signed exclusive distribution agreement for Guarantee Vault in Australia and New Zealand, bringing proven digital guarantee technology to the Australasian market.
  • Curtin UniversityminorStrategic or Co-development Partner · 4 November 2022Collaborative research project with Curtin University to assess digital bank guarantee solutions as the next evolution of bank guarantee products. Partnership came through Curtin's Industry Exchange program, with the relationship originating from a PhD student's innovative research.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Assuro competitors and assessment

Company assessment

Direct peers

  • Prospa: Australia and New Zealand's leading online lender to small businesses, with stated backing of over $4.5 billion to more than 40,000 businesses. Direct peer because Prospa is both a current Assuro partner (funding for the Business Loan Bank Guarantee) and a credible SMB finance platform with overlapping business customers and overlapping fintech distribution motions.
  • Plenti: ASX-listed Australian fintech operating a marketplace lending platform across automotive, renewable energy, and business finance. Direct peer because it is a platform-based lender targeting Australian SMBs with comparable digital origination, multi-product distribution, and a marketplace-oriented business model.
  • Bizcap: Australian fintech providing fast working capital and unsecured business loans to SMBs. Direct peer because it competes for the same SMB finance wallet in Australia with a similarly digital application and approval flow, frequently cited as an alternative to bank-sourced finance facilities.
  • Lumi: Australian fintech lender offering unsecured and secured business loans and lines of credit to SMBs, with revenue-share and growth finance products. Direct peer because it targets similar SMB customers with similar digital origination speed and competes for the cash-flow and working-capital use cases Assuro addresses.
  • SocietyOne: Australia's first peer-to-peer and marketplace lender, providing personal and business loans originated through digital channels. Direct peer because it operates in the same digital SMB lending category with comparable underwriting, technology, and direct-to-customer distribution model.

Broad incumbents

  • Funding Circle: Established UK-founded SMB lending marketplace with a large Australia business, offering term loans and lines of credit to small businesses. Broad incumbent because it competes with Assuro for SMB credit customers but operates a much wider product set and larger capital base.
  • Scottish Pacific: Australia's largest specialist provider of working capital and invoice finance solutions to SMBs and mid-market businesses, including factoring and debtor finance. Broad incumbent because it serves overlapping construction and property customers with financing and guarantee-adjacent products at larger scale.

Regional players

  • Athena Home Loans: Australian digital challenger lender in the home loan market with a technology-led origination and servicing model. Regional comparable because it is an Australian fintech using a digital-first platform to disaggregate and re-aggregate incumbent banking products, analogous in spirit to Assuro's multi-bank guarantee distribution.

Others

  • CitoPlus: Australian broker enablement platform for SMB finance referrals, currently partnered with Assuro to refer bank guarantee customers through financial brokers. Adjacent ecosystem participant because it is a distribution partner rather than a direct competitor, but it is comparable as part of the same referral-based fintech stack.
  • Digital Vault Services (DVS): European technology provider of digital guarantee infrastructure, including the Guarantee Vault product Assuro has licensed for Australia and New Zealand. Adjacent ecosystem participant because it supplies the underlying technology stack that differentiates Assuro's product rather than competing for the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Assuro social profiles

Digital presence

Assuro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Assuro leadership team

Management profile

Number of profiles

Profiles6 records

Assuro funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Assuro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assuro

What does Assuro do?

Assuro operates a digital-first platform that enables Australian and New Zealand businesses to apply for, obtain, and manage bank guarantees and surety bonds online without visiting a bank. The company aggregates offerings from partner banks (Beyond Bank Australia, BNK) and a financing partner (Prospa) through a single application, then provides Assuro Cloud for ongoing administration of guarantees, bonds, and cash retentions. Revenue is generated through establishment fees, ongoing fees, loan origination fees, and partner commissions, while Assuro Cloud is offered free as a freemium management tool.

Is Assuro a public or private company?

Assuro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Assuro founded?

Assuro was founded in 2018. It employs 11 to 50 people.

Where is Assuro based?

Assuro is headquartered in Fremantle, Australia, in the Oceania region.

How does Assuro make money?

Six revenue lines are on record. Bank Guarantee Establishment Fees are the primary driver. The others are bank Guarantee Ongoing Fees, bank Guarantee Interest on Deposits, business Loan Bank Guarantee Fees, surety Bond Facility Fees and assuro Cloud Platform.

Who are Assuro's main competitors?

Direct peers on record are Prospa, Plenti, Bizcap, Lumi and SocietyOne. Broad incumbents are Funding Circle and Scottish Pacific. Athena Home Loans is listed as a regional player. Others are CitoPlus and Digital Vault Services (DVS).

Does Assuro have an API?

No public API is recorded for Assuro.

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