What Coco's Outback does

Coco's Outback is a family-owned Australian-themed sports bar and nightclub located at Thorbeckeplein 8-12 on Amsterdam's Rembrandtplein, founded on April 16, 1987 by Edward and Jane Van Noord (originally as "Mister Coco's"). The company operates a single primary venue with over 30 large screen TVs and projector displays for international sports, an adjacent private bar (capacity ~75) acquired from the bar next door circa 1987-1988, three short-stay hotel apartments above the pub (cocosapartments.nl), and a separate Corner Shop for retail merchandise, sandwiches, smoothies, and coffee. The core technology is the physical sports viewing infrastructure plus proprietary self-pour beer stations (10-50L Heineken, pour-your-own-beer group tables) and Coolenator bottle/champagne cooling units integrated throughout the venue.

The product portfolio splits into core offerings (live sports viewing, BBQ-style F&B including kangaroo steaks, nightly club entertainment, karaoke, pub quiz) and add-on modules (group drinks/dinner/combo packages, cocktail and DJ workshops, private karaoke room, private bar rental, hotel apartments, and merchandise). Revenue is entirely transactional: F&B à la carte, per-person unlimited packages (€19.50-€24.50/hour drinks, €21.50-€31.50 dinner deals, €45 unlimited burgers/ribs), per-hour private karaoke (€50), per-workshop cocktail classes (€30-€45), and per-night private bar rental (€300 rent + €700 guarantee).

Go-to-market is direct-to-consumer walk-in combined with event-driven demand (weekly recurring events plus major tournament viewings), and community-led acquisition through 35+ years of expat/tourist reputation, walking-tour partnerships, TripAdvisor visibility, and a website optimized for "sports bar Amsterdam" and "karaoke Amsterdam" search terms. The company is privately held with no institutional investment, no funding rounds, and no disclosed financial data. Customer segments span sports fans, group event bookers, nightlife seekers, tourists, students, and expatriates — all served in English and Dutch.

Name

Coco's Outback

Legal name

Coco's Outback

Website

https://cocosoutback.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Coco's Outback is a family-owned Australian-themed sports bar and nightclub in Amsterdam, founded 1987, offering live sports on 30+ screens, BBQ food, cocktails, group events, workshops, private bar rental, and hotel apartments to tourists, expats, students, and locals.

Ownership category

akta.pro rank

Product category

Sports Bar & Nightlife Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Live Music Bars & Venues (CRANACAH), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Sports bar hospitality
• Pub food service
• Live sports viewing
• Group event venue
• Cocktail workshop entertainment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage Sales: Primary revenue stream from serving burgers, ribs, chicken, nachos, kangaroo steaks, vegetarian options, cocktails, draft beer (Heineken, Strongbow, Affligem, Birra Moretti, Skuumkoppe, Guinness), wine (Jacobs Creek), spirits, and soft drinks. Food service until 22:00.
2. Group Events & Private Bookings: Revenue from private room rentals (minimum 12 people), drink packages, dinner packages, unlimited burger/rib deals, and pour-your-own-beer stations. Bar rental options for company events, stag parties, and hen dos.
3. Workshops: Revenue from cocktail workshops (Power Hour €30, 2-hour workshop €35, +Snacks €40, Deluxe €45), DJ workshops, and private karaoke parties. Private karaoke room €50/hour for groups up to 14 persons.
4. Private Bar Rental: Next-door private bar rental for parties of 8-100 people with capacity of 75. Bar rent €300/night plus €700 bar guarantee minimum spend. Includes karaoke set (€100), DJ deck (€100), or resident DJ (from €200).
5. Hotel Accommodations: Three exclusive short-stay hotel apartments above the pub, accommodating up to 4 people or a family per apartment, some with roof terraces. Booked through cocosapartments.nl.
6. Merchandise & Retail: Sale of Coolenator take-home units (at bar and online) and Coco's merchandise at the Corner Shop located around the corner from the main venue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Coco's Outback is a physical Australian-themed sports bar and nightclub in central Amsterdam that sells live international sports viewing on 30+ screens, Australian-style pub food (ribs, burgers, kangaroo steak, vegetarian options), cocktails and beer, and recurring entertainment (club nights, karaoke, pub quiz, DJ events). The venue also operates as an events and group hospitality business offering private bar rentals, group dining and drinks packages, cocktail workshops, and pour-your-own-beer experiences for groups of 8 to 100+.

Product overview

Coco's Outback is an Australian-themed sports bar and nightlife venue located at Thorbeckeplein in Amsterdam, operating since April 16, 1987. The venue operates as a single unified hospitality brand offering live sports viewing on over 30 screens, a full food and drinks service featuring BBQ-style cuisine, nightly entertainment including club nights and karaoke, and group/event packages. The product portfolio includes core offerings (sports viewing, food & drinks, entertainment events) supported by add-on modules (group packages, cocktail workshops, private venue rental, hotel apartments). The venue transforms throughout the day from a sports bar serving food to a nightclub with DJs and entertainment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 30 screens for sports viewing, claimed as Netherlands' largest sports bar
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CoolenatorminorOthersCoolenator is a family-owned Dutch company that provides bottle and champagne cooling units used throughout Coco's Outback. All bottles of wine and champagne are served in Coolenator units. The Coolenator keeps drinks cold and is also available for take-home purchase at the bar or online. Like Coco's, Coolenator is family-owned and operated with CEO Amy handling day-to-day operations alongside inventor/founder Edward and designer Megan.
• Walking Tours (Various Operators)minorOthersCoco's Outback serves as a host and stop along several city-wide walking tours in Amsterdam. The venue welcomes tour groups as a featured destination, bringing tourist customers directly to the location.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Walkabout (Australian-themed sports bars): International Australian-themed sports bar chain offering sports viewing on multiple screens, casual dining, and group bookings — directly comparable to Coco's on the Australian theme, sports-bar model, and group/event revenue mix.
• Hannekes Boom: Amsterdam canal-side bar and restaurant with a large outdoor terrace, casual food, drinks, and a broad tourist and local crowd — comparable to Coco's on the central Amsterdam walk-in hospitality model with a strong events calendar.
• Belushi's Amsterdam: International hostel-and-sports-bar chain with a large Amsterdam location serving backpackers, tourists, and groups with sports viewing, food, and drinks packages — directly comparable to Coco's in customer mix, group-event model, and Amsterdam nightlife positioning.
• The Bulldog Amsterdam: Amsterdam's most iconic café/coffeeshop chain with multiple central locations, strong tourist footfall, branded merchandise, and a walk-in hospitality model that competes for the same central tourist customer as Coco's Outback.
• De Biertuin: Amsterdam craft beer bar with a large central location, group events, food, and sports programming — a comparable Amsterdam group-friendly bar and events venue competing for the same tourist and corporate group segments.
• The Old Quarter: Long-running central Amsterdam brown café with a strong tourist and local regular base, classic Dutch pub menu, and sports viewing — competing with Coco's for the same central Amsterdam walk-in bar customer.
• Café Hoppe: Long-established Amsterdam brown café on Spui with a similar decades-old brand heritage, central location, broad beer and food menu, and mix of locals and tourists — a direct comparable in the central Amsterdam bar category.

Broad incumbents

• Hard Rock Cafe Amsterdam: Global themed restaurant-and-bar chain with a large central Amsterdam location, memorabilia-driven branding, group events, and tourist-focused F&B — comparable as a larger, established themed hospitality incumbent targeting the same tourist market on Rembrandtplein-adjacent locations.
• Heineken Experience / Heineken The City: Major Amsterdam-based beverage brand with adjacent bar/tourist-experience venues serving tourists with branded drinks, food, and events — a broader incumbent in Amsterdam on-premise beverage hospitality competing for the same tourist traffic.

Regional players

• Players Café Amsterdam: Local Amsterdam sports/party café with multiple screens, group bookings, and a young nightlife crowd — directly comparable in Amsterdam sports-bar positioning but with a different brand identity and likely younger demographic skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CocosOutback
• Facebookfacebook.com/Cocos.Outback

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coco's Outback