Belushi's Bar
Belushi's Bar operates 14 sports bars across 9 European cities, offering HD live sports screenings, food and beverage service, private hire, and a loyalty app, serving sports fans, students, party groups, travelers, and expat communities.
- Company typePrivate
- Founded1958
- HeadquartersHammersmith, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Belushi's Bar does
Belushi's Bar is a privately held chain of 14 sports bars operating across 9 European cities in the United Kingdom, France, Germany, Austria, Spain, and the Netherlands. The company operates as a subsidiary brand under Beds and Bars, a hospitality group that also runs the St Christopher's Inn hostel chain. The core product is live sports viewing in a social bar environment, supported by HD screens and large projectors broadcasting Premier League football, Champions League, NFL, AFL, F1, Rugby, Boxing, Cricket, NBA, and Tennis. Food and beverage menus (burgers, pizza, wings, cocktails, craft beer, breakfast, brunch) are designed for match-day consumption. Several venues offer distinctive features such as VIP private booths with dedicated screens (London Bridge's Dugout), 21 big-screen TVs with a unique cube screen (Paris Gare Du Nord), and a cliff-top terrace with 13 screens (Newquay).
Belushi's Bar firmographics
Firmographics- Name
- Belushi's Bar
- Legal name
- Belushi's Bar
- Website
- https://belushis.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belushi's Bar operates 14 sports bars across 9 European cities, offering HD live sports screenings, food and beverage service, private hire, and a loyalty app, serving sports fans, students, party groups, travelers, and expat communities.
- Ownership category
- akta.pro rank
Belushi's Bar industry classification
Industry- Product category
- Sports Bar & Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Sports Bars (CRANACAC)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Neighborhood Bars & Taverns (CRANACAA)
Keywords
Where Belushi's Bar is headquartered
LocationHeadquarters
- HQ city
- Hammersmith
- HQ country
- United Kingdom
- HQ region
- Europe
Offices13 records
Markets served
Belushi's Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Primary revenue stream from selling food (burgers, pizza, wings, loaded fries, breakfast, brunch, kids meals) and drinks (draught beer, bottled beer, cocktails, spirits, ciders, spritzers, hot and cold drinks) across all bar locations.
- Private Hire and Event Bookings: Revenue from booking private hire spaces for parties, office events, birthdays, stag/hen parties. Spaces include back rooms, caged booths, meeting rooms, The Dugout, The Caves, Slice Bar, and outdoor huts.
- Happy Hour Promotions: Daily Happy Hour deals drive high-volume drink sales during off-peak hours, with 2-for-1 spirits, discounted pints, and food bundle offers across all locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vienna Happy Hour - Draught Beer |
| Transaction based/ take rate | Pay-as-you-go | Vienna Happy Hour - Spirits |
| Transaction based/ take rate | Pay-as-you-go | Vienna Happy Hour - Jagerbombs |
| Transaction based/ take rate | Pay-as-you-go | London Bridge Happy Hour |
| Transaction based/ take rate | Pay-as-you-go | Paris Gare Du Nord Happy Hour |
| Transaction based/ take rate | Pay-as-you-go | State of Origin Aussie Menu |
| Other | Pay-as-you-go | Belushi's & Co Loyalty Pass |
| Transaction based/ take rate | Pay-as-you-go | Newquay Happy Hour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Belushi's Bar product offering
Product offeringCore offering
Belushi's Bar operates a chain of sports bars across 9 European cities, selling food, alcoholic and non-alcoholic beverages, and live sports viewing experiences on HD screens and projectors. It also provides private hire spaces, daily Happy Hour promotions, student discount programs, and integrates with the Belushi's & Co loyalty app and St Christopher's Inn hostels.
Product overview
Belushi's Bar is a multi-location bar and restaurant chain operating 14 venues across 9 European cities (Amsterdam, Barcelona, Berlin Alexanderplatz, Berlin Mitte, Edinburgh, Greenwich, Hammersmith, London Bridge, Newquay, Paris Canal, Paris Gare Du Nord, Shepherd's Bush, and Vienna). The core offering is live sports viewing experiences combined with food and beverage service. The product portfolio includes the core bar/restaurant experience with HD sports screening, a loyalty mobile app (Belushi's & Co), comprehensive food menus (burgers, pizzas, breakfast, brunch, kids meals), drinks menus (cocktails, draught beer, spirits), private hire spaces, and hostel accommodations. The business operates an integrated hospitality model where customers can watch live sports, dine, drink, book private events, and access student discounts through a unified loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Belushi's & Co: Loyalty program offering cashback and exclusive rewards for members.
Products and services
- Belushi's Bar & Restaurant
Quantifiable outcome
- 21 big screen TVs and a main cube screen at Paris Gare du Nord alone
- +2 more outcomes
Companies that use Belushi's Bar
Customer profileSegments5 records
Ideal customer profiles4 records
Belushi's Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Belushi's Bar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- St. Christopher's Inn (Vienna)coreAward-winning hostel co-located above Belushi's Vienna bar in the Favoriten district. Provides integrated accommodation for travellers attending sports events and nightlife at the bar. This co-location model drives guest footfall to the bar and provides convenient late-night return for hostel guests.
- St. Christopher's Inn (Paris Gare Du Nord)coreAward-winning hostel located near Gare Du Nord station with shared and private accommodation upstairs at St Christopher's Inn. Integrated with Belushi's Paris bar to offer travellers sports viewing and nightlife alongside accommodation.
- Escape Surf School (Newquay)minorIn-house friends at Escape Surf School offer surfing lessons and coaching for visitors to the Newquay bar. Partnership drives tourism and adventure-seeking customers to the bar and terrace, particularly surfers looking for post-session food and drinks.
- PepperhqcoreTechnology platform powering the Belushi's & Co loyalty app. The app enables customers to register for the Belushi's & Co Pass, earn cash back, receive exclusive offers and rewards, and claim birthday bar tabs. Available on iOS and Android.
- Design My NightminorThird-party booking platform integrated into Belushi's website for table reservations across all venues, including for major sports events like the Rugby Autumn Nations Series.
- Aussies in LondonminorCommunity partner for State of Origin events. Collaboration includes guest appearances, giveaways, and co-promotion to the Aussie expat community in the UK and Europe.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Belushi's Bar competitors and assessment
Company assessmentBroad incumbents
- Wetherspoons: UK pub chain with ~800 locations offering low-cost food, drink, and live sports. Competes with Belushi's on UK high-street pricing and sports viewership, but with a much broader mass-market positioning rather than a hostel-integrated, expat-friendly sports bar focus.
- TGI Fridays: International casual-dining bar chain present across Europe offering sports viewing, cocktails, and group dining. Competes with Belushi's for the group/party occasion across multiple European cities.
Direct peers
- Walkabout: UK-based sports bar chain showing live sports (Premier League, rugby, cricket) across multiple locations with a similar late-night, event-driven format. The closest direct competitor to Belushi's in the UK and select European markets.
- All Bar One: UK bar-restaurant chain in city-centre locations serving cocktails, food, and live sports. Overlaps with Belushi's on the London bar-and-dining experience and the late-night social-drinking occasion.
- The Slug and Lettuce: Stonegate-owned UK bar chain offering cocktails, food, and event-driven promotions (Happy Hour, bottomless brunch) in urban locations. Closely comparable to Belushi's on the bar-food + promotional deals + city-centre positioning.
- O'Reilly's Irish Bars: European chain of Irish-themed sports bars in city-centre locations showing live sports. Competes with Belushi's for the international expat and traveller sports-viewing segment in cities like Paris, Amsterdam, and Berlin.
- Yates's: UK late-night bar chain with Happy Hour deals, sports viewings, and student-focused promotions. Directly comparable to Belushi's on the wet-led, promotion-driven, late-night format in the UK.
Regional players
- Laine Pub Co: UK regional pub and bar operator with sports-screening venues and event programming. Comparable in its multi-venue sports bar strategy and city-centre positioning, though focused on UK-only.
Others
- St Christopher's Inn (hostel): Sibling hostel brand under parent Beds and Bars, co-located with several Belushi's venues. Not a competitor but a strategic ecosystem partner that channels traveller demand into Belushi's bars.
- Beds and Bars (parent): Parent company that owns Belushi's and St Christopher's Inn hostels across Europe. Relevant as the operating platform that determines capital allocation, expansion strategy, and the hostel's role as a captive demand source for Belushi's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Belushi's Bar social profiles
Digital presenceBelushi's Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belushi's Bar leadership team
Management profileNumber of profiles
Belushi's Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belushi's Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belushi's Bar
What does Belushi's Bar do?
Belushi's Bar operates a chain of sports bars across 9 European cities, selling food, alcoholic and non-alcoholic beverages, and live sports viewing experiences on HD screens and projectors. It also provides private hire spaces, daily Happy Hour promotions, student discount programs, and integrates with the Belushi's & Co loyalty app and St Christopher's Inn hostels.
Is Belushi's Bar a public or private company?
Belushi's Bar is a private company. It is classified as corporate owned and is currently operating.
When was Belushi's Bar founded?
Belushi's Bar was founded in 1958. It employs 11 to 50 people.
Where is Belushi's Bar based?
Belushi's Bar is headquartered in Hammersmith, United Kingdom, in the Europe region.
How does Belushi's Bar make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Hire and Event Bookings and happy Hour Promotions.
Who are Belushi's Bar's main competitors?
Broad incumbents on record are Wetherspoons and TGI Fridays. Direct peers are Walkabout, All Bar One, The Slug and Lettuce, O'Reilly's Irish Bars and Yates's. Laine Pub Co is listed as a regional player. Others are St Christopher's Inn (hostel) and Beds and Bars (parent).
Does Belushi's Bar have an API?
No public API is recorded for Belushi's Bar.
What industry is Belushi's Bar in?
Belushi's Bar's product category is Sports Bar & Restaurant Hospitality. Its primary akta.pro industry code is CRANACAC, Sports Bars, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.