All Risk Shield
All Risk Shield is a California-based, firefighter-owned wildfire protection company that delivers tiered DEFENDER services — risk assessments, retardant application, home hardening, and on-site emergency response — to homeowners, family offices, commercial clients, and insurance carriers.
- Company typePrivate
- Founded2013
- HeadquartersTempleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What All Risk Shield does
All Risk Shield is a privately held, veteran- and firefighter-owned wildfire protection company founded in 2013 by Joe Torres and headquartered in Templeton, California. The company delivers tiered wildfire mitigation and emergency response services to private homeowners, family offices, commercial property owners, and insurance carriers across California, combining professional firefighter-led risk assessments, EPA Safer Choice-certified fire retardant applications (CitroTech), defensible space creation, home hardening products (exclusive partnership with BrandGuard Vents and ember-resistant gutter guards), and on-site defensive support during active wildfire events. The core product architecture is the DEFENDER tier system — DEFENDER I (annual retardant application), DEFENDER II (emergency applications, Watch Duty monitoring integration, on-site defensive support, and 20% home hardening discount), and DEFENDER III (customized complex risk profile plans) — built around the proprietary DEFENDER Fire Pump System that draws water from pools or large water sources for property-level fire suppression.
The business model is predominantly subscription-based recurring revenue through annual DEFENDER service contracts (most popular bundles priced $4,500-$12,000), augmented by one-time professional risk assessments, hardware sales through the BrandGuard partnership, and emergency response fees. Go-to-market is direct-to-consumer field sales conducted by professional firefighters, with enterprise sales to insurance carriers and brokerage firms whose underwriting teams rely on ARS inspections and risk reduction services to bind policies for high-risk properties. The company maintains a fleet of 18 trucks and 50+ team members (including over 500 years of combined fire service experience across US Forest Service, CAL FIRE, Orange County Fire Authority, and military backgrounds) operating 24/7 throughout California, with no resellers or intermediaries. Proven track record includes all client properties surviving the 2018 Woolsey Fire in Malibu and documented home saves during the 2025 Palisades Fire, providing anchor proof-of-performance for both residential and insurance channel customers.
All Risk Shield firmographics
Firmographics- Name
- All Risk Shield
- Legal name
- All Risk Shield
- Website
- https://allriskshield.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Risk Shield is a California-based, firefighter-owned wildfire protection company that delivers tiered DEFENDER services — risk assessments, retardant application, home hardening, and on-site emergency response — to homeowners, family offices, commercial clients, and insurance carriers.
- Ownership category
- akta.pro rank
All Risk Shield industry classification
Industry- Product category
- Wildfire Protection Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Wildfire Risk Assessment, Prevention & Suppression Services (IMAMAJAG)
- akta.pro secondary industries
- Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)
Keywords
Where All Risk Shield is headquartered
LocationHeadquarters
- HQ city
- Templeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Risk Shield business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Tiered Service Subscriptions: Recurring annual revenue from tiered service packages (DEFENDER I, II, III) that include risk assessments, fire retardant applications, monitoring, and emergency response services. Clients pay annually for ongoing protection with additional emergency services as needed.
- Risk Assessment Services: One-time and recurring professional wildfire risk assessments performed by certified firefighters, generating upfront revenue with potential for follow-on mitigation service contracts.
- Home Hardening Products: Sale and installation of flame and ember resistant vents (Brandguard vents), gutter guards, and other home hardening products. DEFENDER II package includes 20% discount on these products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DEFENDER I - Annual fire retardant application with documentation |
| Subscription | Annual | DEFENDER II - Enhanced monitoring, emergency applications, and defensive support |
| Subscription | Annual | DEFENDER III - Customized complex risk profile management |
| Other | Multi-year contract | Most Popular Bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
All Risk Shield product offering
Product offeringCore offering
All Risk Shield provides professional wildfire protection services for California properties, including detailed property risk assessments conducted by certified firefighters, annual and emergency fire retardant applications, defensible space creation through vegetation management, and home hardening with flame and ember-resistant vents and gutter guards. Their tiered DEFENDER service program adds proactive wildfire monitoring via the Watch Duty platform, on-site defensive support during active wildfire events, and the proprietary DEFENDER Fire Pump System that draws water from pools or large water sources to support property defense.
Product overview
All Risk Shield offers a tiered wildfire protection service portfolio built around three DEFENDER tiers (DEFENDER I, II, and III) that are unlocked following an initial Risk Assessment. The core offering combines fire retardant applications, fuel reduction/vegetation management, and home hardening products including BrandGuard Vents and ember-resistant gutter guards. The DEFENDER Fire Pump System provides proprietary property defense drawing from pools or water sources. Services scale from annual preventative retardant applications (DEFENDER I) through emergency response with on-site defensive support (DEFENDER II/III), all delivered by professional firefighters. The company operates exclusively in California.
Differentiator
Problem solved
Functional benefit
Brands
- DEFENDER I: Annual application of long-term fire retardant with documentation and service summary.
- DEFENDER II
- DEFENDER III
- DEFENDER Fire Pump System
- FireDefense Division
Products and services
- DEFENDER Wildfire Protection Program
Quantifiable outcome
- 2,132 risk assessments conducted
- +3 more outcomes
Companies that use All Risk Shield
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
All Risk Shield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
All Risk Shield partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CitroTechcoreStrategic partnership making CitroTech the preferred fire inhibitor supplier following independent testing that compared top five fire retardant products. CitroTech was the only product with no detectable heavy metals above laboratory reporting limits. All Risk Shield will deploy CitroTech's fire prevention solutions across its California service territory as part of a layered wildfire protection strategy. The partnership addresses increasing wildfire severity and insurance pressures in California.
- Fortress North America Fire Retardant SystemsminorSelected by Southwest Riverside Fire Safe Council alongside Fortress North America to conduct roadside application of next-generation fire retardant technology along Via Volcano Highway. Partnership included Cal Fire, Southwest Riverside Fire Safe Council, and supporting agencies including Riverside County Fire Department.
- Solomon Safety Wildfire GroupcorePartnership to help customers before, during, and after a wildfire. Solomon provides access to extensive crew and firefighting equipment including a Type 6 wildland engine for responding during actual wildfire events. Together, customers have access to professional firefighters who can assess property risk, prepare homes before fire season, and assist during active wildfire events.
- Montecito Fire DepartmentminorPartnership in first-of-its-kind fire protection pilot program - a Vent Retrofit Program targeting exterior vent areas of homes in high fire danger zones. This was a recommendation from the Community Wildfire Protection Plan (CWPP) to address ember intrusion through vents.
- BrandGuard VentscoreExclusive partnership for flame and ember resistant vents to stop embers and fire from entering homes. BrandGuard Vents block firebrands from entering attics or crawlspaces, addressing the common cause of structure fires during wildfires where flying embers start fires far ahead of the flame front.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
All Risk Shield competitors and assessment
Company assessmentOthers
- CitroTech: Manufacturer of EPA Safer Choice-certified long-term fire retardant and ARS's preferred supplier following independent testing — adjacent supplier rather than competitor, but a key input to ARS's DEFENDER I/II differentiation.
- Watch Duty: Nonprofit wildfire alerting and situational awareness platform that ARS integrates with in DEFENDER II — adjacent ecosystem partner rather than competitor, but increasingly a must-have channel for wildfire preparedness providers.
- BrandGuard Vents: Manufacturer of flame and ember-resistant vents exclusively partnered with ARS for installation — adjacent hardware supplier that ARS resells; comparable as a downstream player in the same home-hardening value chain.
- National Fire Protection Association (NFPA): Standards-setting body whose NFPA 1140/1144 codes underpin defensible-space and home-hardening requirements that drive ARS's service demand — an adjacent ecosystem actor that defines the rules of the wildfire mitigation market.
Direct peers
- Patagonia Defense Solutions: Provider of wildfire risk assessments, home hardening, and fire-resistant landscape services in California and other Western states, often delivered by ex-firefighters — directly comparable offering to ARS's assessments and DEFENDER I tier.
- Wildfire Defense Systems: One of the largest privately-held wildfire mitigation and protection service providers in the Western U.S., offering risk assessments, retardant application, defensible space, and active wildfire response to homeowners, HOAs, and insurers — directly overlapping ARS's service stack and customer base.
- Solomon Safety Wildfire Group: Active ARS partner since 2022 that provides crew and a Type 6 wildland engine for wildfire events — operates in the same before/during/after wildfire service model and represents both a collaborator and potential direct competitor for response work.
- Frontline Wildfire Defense: California-focused wildfire home hardening and defensible-space service provider offering ember-resistant vent installation, vegetation management, and pre-fire property preparation — a direct competitor in ARS's core home hardening and DEFENDER I/II use cases.
Broad incumbents
- CAL FIRE: California's state fire agency responsible for wildfire response across 31 million acres — the public-sector incumbent whose operating restrictions, mutual-aid protocols, and suppression decisions directly shape ARS's emergency-response opportunity.
Emerging players
- EcoThrive (formerly Lotus Fire Defense): Emerging wildfire mitigation and property-hardening company offering pre-fire retardant application and home assessment services, with overlap to ARS in defensible space and retardant application but narrower operational footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
All Risk Shield social profiles
Digital presenceAll Risk Shield financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Risk Shield leadership team
Management profileNumber of profiles
Profiles3 records
All Risk Shield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Risk Shield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Risk Shield
What does All Risk Shield do?
All Risk Shield provides professional wildfire protection services for California properties, including detailed property risk assessments conducted by certified firefighters, annual and emergency fire retardant applications, defensible space creation through vegetation management, and home hardening with flame and ember-resistant vents and gutter guards. Their tiered DEFENDER service program adds proactive wildfire monitoring via the Watch Duty platform, on-site defensive support during active wildfire events, and the proprietary DEFENDER Fire Pump System that draws water from pools or large water sources to support property defense.
Is All Risk Shield a public or private company?
All Risk Shield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Risk Shield founded?
All Risk Shield was founded in 2013. It employs 11 to 50 people.
Where is All Risk Shield based?
All Risk Shield is headquartered in Templeton, United States, in the North America region.
How does All Risk Shield make money?
Three revenue lines are on record. Tiered Service Subscriptions are the primary driver. The others are risk Assessment Services and home Hardening Products.
Who are All Risk Shield's main competitors?
Others on record are CitroTech, Watch Duty, BrandGuard Vents and National Fire Protection Association (NFPA). Direct peers are Patagonia Defense Solutions, Wildfire Defense Systems, Solomon Safety Wildfire Group and Frontline Wildfire Defense. CAL FIRE is listed as a broad incumbent. EcoThrive (formerly Lotus Fire Defense) is listed as an emerging player.
Does All Risk Shield have an API?
No public API is recorded for All Risk Shield.
What industry is All Risk Shield in?
All Risk Shield's product category is Wildfire Protection Services. Its primary akta.pro industry code is IMAMAJAG, Wildfire Risk Assessment, Prevention & Suppression Services, with a secondary code of BPAIAGAL, Fire Prevention, Inspection & Code Enforcement (Life Safety). Its NAICS code is 561612 and its SIC code is 7381.