What Medienwerft does

Medienwerft Agentur für digitale Medien und Kommunikation GmbH is a Hamburg-headquartered, German enterprise E-Commerce and Customer Experience agency founded in 1996 and operating as a wholly-owned subsidiary of FIS-Gruppe since 2016. The firm delivers end-to-end digital commerce services to enterprise B2B and B2C clients across the DACH region, covering E-Commerce IT (replatforming, headless commerce, application management, QA), Customer Experience design (UX/UI, user research, digital accessibility), online marketing (SEO, performance, marketing automation), and digital consulting. Its technology stack centers on enterprise commerce platforms — SAP Commerce Cloud (where it holds SAP Gold Partner status), Emporix (where it is the first Thermosphere partner and 2026 Partner of the Year), commercetools, and FIS/eSales — supplemented by decoupled storefronts (SAP Composable Storefront/Spartacus, Vue Storefront/Alokai), headless CMS (Storyblok, Contentful, Magnolia, SAP SmartEdit), PIM (Akeneo, PIMcore), and product search and discovery partners (Fact-Finder, Coveo, Algolia, Bloomreach).

Medienwerft monetizes primarily through professional services: consulting-led enterprise sales, fixed-price implementations, and ongoing application management retainers, all on quote-based pricing with no public rate card. Its GTM combines direct enterprise sales targeting CXO, IT, E-Commerce, Marketing, and KI decision-makers with event-driven demand generation at DMEXCO, DSAG Jahreskongress, K5, OMR, and E-Commerce Berlin Expo, supported by whitepapers, masterclasses, webinars, and a podcast series on AI topics. Distribution is regional (Germany/DACH) and leverages cross-sell into FIS-Gruppe's broader SAP customer base.

Differentiating the firm from generic SAP consultancies are proprietary technology assets: the Medienwerft Unified Emporix Middleware (LCS Middleware) enabling dual-backend storefront migrations, the in-house FISMWASP Multi multimodal embedding model powering AI image search and RAG systems, and the documented Lean Commerce methodology that demonstrably cut TCO by 50% at HABA Familygroup. AI is treated as a cross-cutting capability — spanning computer vision, RAG, Agentic AI for autonomous commerce, and process orchestration via the Emporix Orchestration Engine — and the firm is positioning itself as an AI-native commerce specialist within the German enterprise market.

Name

Medienwerft

Legal name

Medienwerft Agentur für digitale Medien und Kommunikation GmbH

Website

https://medienwerft.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Medienwerft is a Hamburg-based, FIS-Gruppe-owned enterprise E-Commerce and Customer Experience agency founded in 1996, delivering SAP Commerce Cloud, Emporix, headless commerce, and AI solutions to B2B and B2C clients across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-Commerce IT Services: Full-service E-Commerce consulting and implementation including replatforming, development, application management, auditing, and quality assurance for enterprise commerce platforms.
2. Customer Experience Design: UX/UI design, customer experience design, user research and testing, digital accessibility services for enterprise clients.
3. Online Marketing Services: Marketing automation, performance marketing, content marketing, E-Commerce SEO, email marketing, and social media marketing services.
4. AI/KI Solutions: AI consulting, implementation of embedding models, RAG systems, AI agents, and process optimization for E-Commerce.
5. Digital Consulting: Method and process consulting, project management, product ownership services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Medienwerft is a Hamburg-based digital agency that delivers enterprise E-Commerce IT consulting and implementation (replatforming, headless/composable commerce, development, application management, auditing), customer experience and UX/UI design, online marketing, and AI/KI solutions. As a certified SAP Gold Partner and the first Thermosphere partner of Emporix, it sells these services alongside proprietary technology including the Unified Emporix Middleware for migration scenarios and the FISMWASP Multi embedding model for AI-based search.

Product overview

Medienwerft is an E-Commerce and Customer Experience agency providing end-to-end digital solutions as part of the FIS-Gruppe. Their offering combines CX design, E-Commerce IT implementation, Online Marketing, and AI/KI capabilities. Core products include their proprietary Medienwerft Unified Emporix Middleware (enabling seamless storefront-to-backend integration), the FISMWASP Multi embedding model (for AI-powered search and RAG systems), and the Emporix-powered commerce platform implementation. They deliver solutions across Enterprise E-Commerce (SAP Commerce Cloud, Emporix, commercetools), Customer Experience Design, Online Marketing, and AI applications including image search, autonomous agents, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce IT Services Full-service E-Commerce implementation offering including Replatforming, Expert Support, IT-Sourcing, Headless Commerce, Development, Application Management, Auditing, and Quality Assurance for enterprise commerce platforms (SAP Commerce Cloud, Emporix, commercetools, FIS/eSales). Targeted at enterprise B2B and B2C organizations.
• Customer Experience (CX) Services Customer Experience Design, CX Expert Support, UX/UI Design, User Research & Testing, and Digital Accessibility services for creating intuitive digital experiences. Targeted at enterprise clients requiring CX design for commerce platforms and SAP Fiori-based enterprise applications.
• Online Marketing Services Marketing Automation, Performance Marketing, Content Marketing, E-Commerce SEO, E-Mail Marketing, and Social Media Marketing services for enterprise clients, including SAP Emarsys-based marketing automation.
• KI / AI Services AI consulting and implementation services including AI4ME workshops, AI im E-Commerce, master data preparation with AI, Generative AI, and KI Agents & Process Optimization. Targeted at enterprise clients seeking AI-powered commerce and business process automation.
• Digital Consulting Methods consulting (Methodenberatung) and process consulting (Prozessberatung) for enterprise digital transformation projects, often as advisory engagements preceding E-Commerce implementation work.
• Project Management & (Proxy) Product Owner Services Project management and (Proxy) Product Owner services for digital projects, enabling clients to outsource project governance and product ownership for E-Commerce and CX initiatives.
• Medienwerft Unified Emporix Middleware Proprietary middleware product enabling seamless integration between existing storefronts and the Emporix commerce platform backend, supporting dual-backend communication for incremental migration scenarios such as the HABA Play B2C project. Targeted at enterprises undergoing platform migration away from SAP Commerce Cloud.
• FISMWASP Multi Embedding Model Proprietary multimodal embedding model developed by Medienwerft/FIS-Gruppe for vectorizing text and images. Powers the KI-Bildersuche (AI image search) solution at STARK Germany and supports semantic search and RAG systems for enterprise knowledge retrieval.

Quantifiable outcome

• 50% TCO reduction for HABA Familygroup through Lean Commerce replatforming
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• EmporixcoreTechnology or IntegrationEmporix is a cloud-native Commerce Orchestration Platform provider. Medienwerft is the first Thermosphere partner of Emporix and achieved Partner of the Year 2026. Together they implement flexible, modular Commerce solutions for B2B and B2C clients. Key projects include HABA Familygroup replatforming achieving 50% TCO reduction.
• FIS-GruppecoreStrategic or Co-development PartnerFIS-Gruppe is the parent company of Medienwerft (since 2016). FIS employs over 800 people and is one of Germany's largest SAP systems houses. Medienwerft is part of the full SAP CX and Commerce portfolio delivered by FIS Group.
• SAPcoreTechnology or IntegrationSAP Gold Partner certified for SAP Customer Experience and Commerce. Provides SAP Commerce Cloud, SAP CX (Emarsys, Marketing Cloud), and SAP Fiori implementation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global consulting leader with deep SAP CX and commerce practice. Competes for large enterprise SAP transformations; offers broader services portfolio and global delivery but lacks Medienwerft's boutique specialization and Lean Commerce differentiation.
• Arvato Systems: Large German IT services provider (Bertelsmann subsidiary) with significant E-Commerce and SAP CX capabilities. Broader portfolio than Medienwerft but competes for similar large enterprise commerce platform projects with deeper bench strength.
• Capgemini Invent: Global consultancy with significant SAP CX practice in Germany. Competes for enterprise SAP commerce transformations with much larger bench, international delivery capability, and broader transformation services portfolio.
• T-Systems International: Deutsche Telekom's enterprise IT services arm with major SAP CX and commerce implementation practice. Larger incumbent competing for the same DACH enterprise customers, though with broader scope across telecom-adjacent verticals.
• IBM Consulting: Global consulting arm with significant SAP practice and enterprise transformation capabilities. Larger incumbent offering broader services for the same DACH enterprise SAP customers, often competing on large multi-year transformation deals.

Direct peers

• Sycor: SAP Gold Partner based in Germany offering SAP CX and commerce implementation services. Comparable as a German boutique SAP partner targeting enterprise customers with a similar services portfolio spanning E-Commerce implementation and customer experience.
• cbs Corporate Business Solutions: German SAP consultancy specializing in enterprise SAP implementations with global delivery. Comparable as a SAP-focused consultancy competing for similar enterprise transformation projects in DACH markets, particularly in manufacturing and industrial verticals.
• All for One Group: German SAP Gold Partner serving mid-market and enterprise customers with SAP CX, commerce, and ERP implementations. Direct competitor for the same DACH-based SAP commerce implementation projects targeting similar enterprise customers.
• Netlight: Nordic/German digital commerce and technology consultancy with comparable SAP and composable commerce expertise. Comparable boutique consultancy competing for European enterprise digital commerce projects with similar focus on customer experience and modern commerce architectures.
• valantic: German digital and SAP CX consultancy with similar enterprise commerce implementation focus. Directly comparable as a German-speaking SAP CX partner competing for the same enterprise B2B/B2C projects, with overlapping expertise in SAP Commerce Cloud and customer experience design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@medienwerft-hamburg
• LinkedInlinkedin.com/company/medienwerft-gmbh
• Instagraminstagram.com/medienwerft_hamburg
• Xx.com/medienwerft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medienwerft