InnovaStudio

What InnovaStudio does

InnovaStudio (operating as INSITE MITRA INOVINDO) is a privately held Indonesian software company headquartered in Malang, East Java, that develops and sells JavaScript libraries for web content editing and full-page website building. Its core products are ContentBuilder.js, a structured drag-and-drop rich text editor with editorial-style typography and over 200 ready-made blocks, and ContentBox.js, a higher-tier page builder that embeds ContentBuilder.js as its editing engine and adds Canvas Mode positioning plus 250+ magazine-style layouts. The company has expanded the portfolio with AI-augmented libraries including FormBuilderAI.js, PageStudioAI.js, BookCreatorAI.js, and Files.js (asset manager with AI media generation), supported by add-ons such as The Layout (606 templates), Monochrome Blocks, and Site Builder Kit.

The technology stack is based on pure JavaScript (ES6 modules) and is compatible with 16+ CSS frameworks including Bootstrap, Tailwind CSS, Foundation, Bulma, Materialize, and others, with integration guides for React, Next.js, Vue, Laravel, PHP, and plain HTML. AI capabilities are routed through third-party providers OpenRouter, Fal.ai, and OpenAI rather than developed in-house, spanning code generation, image, video, and audio generation, and long-form book generation. Notable proprietary technology includes a Canvas Mode with Steady Blocks positioning system and a no-code animation builder with scroll scrubbing and section pinning.

The business model is product-led and self-serve. InnovaStudio sells one-time perpetual software licenses through its own website across Standard/Pro/Super tiers per product (prices ranging from $49 to $1,199 per license), bundled with one year of free upgrades and email support, with optional annual maintenance renewal. Licensing tiers govern whether customers may deploy the libraries in client projects, in SaaS products, or use the source code. Distribution is exclusively direct via the company website and User Area portal, complemented by GitHub-hosted documentation and demo sites for evaluation, with one higher-touch $599 setup service for the Site Builder Kit offering a partial enterprise motion. The customer base is described as web developers, agencies, and SaaS builders; no named enterprise logos, funding rounds, or financial disclosures were identified.

Name

InnovaStudio

Legal name

INSITE MITRA INOVINDO

Website

https://innovastudio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

InnovaStudio is a Malang, Indonesia-based developer-tools vendor (operating as INSITE MITRA INOVINDO) that sells pure-JavaScript libraries, including ContentBuilder.js and ContentBox.js, plus AI-powered add-ons such as FormBuilderAI.js, PageStudioAI.js, BookCreatorAI.js, and Files.js, to web developers, agencies, and SaaS builders.

Ownership category

akta.pro rank

Product category

Web Development Tools

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAFAF

Low-Code/No-Code Application Development & Modernization

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAMALAK

Creative, Content Production & Ad Ops Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYEDAFAHAI

Content Asset Libraries & Template Marketplaces (stock, characters, themes)

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• JavaScript libraries
• WYSIWYG editor
• Web page builder
• AI content generation
• Editorial content editing

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software License Sales: One-time perpetual license fees with tiered pricing based on usage rights. Standard license allows unlimited websites for clients but no SaaS resale. Pro license permits 1 SaaS product with unlimited users. Super license includes source code and allows up to 3 SaaS products.
2. License Upgrades: Upgrade purchases for existing customers to move from Standard to Pro, Pro to Super, or Standard to Super tiers. Priced at the difference between tiers.
3. Annual Maintenance and Support: 1-year free upgrade and email support included with initial purchase. Optional renewals available after 1 year for continued access to updates and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

InnovaStudio develops and sells JavaScript libraries for web content editing and page building, distributed as client-side code that developers integrate into their own applications. The portfolio centers on ContentBuilder.js (rich text editor) and ContentBox.js (full-page website builder), and extends into AI-powered libraries for forms, web page generation, book creation, and asset management. Products are sold as one-time perpetual licenses in tiered packages (Standard/Pro/Super), with optional annual upgrade and support renewals and tier-based SaaS embedding rights.

Product overview

InnovaStudio offers a portfolio of JavaScript libraries for web development, centered on two core products: ContentBuilder.js (a rich text editor for inline content editing) and ContentBox.js (a full-page visual website builder that includes ContentBuilder.js as its editing engine). The ecosystem extends through specialized AI-powered products including FormBuilderAI.js for AI form building, PageStudioAI.js for AI website generation, BookCreatorAI.js for AI book creation, and Files.js for asset management with AI generation. Add-on modules include The Layout (editorial layout templates), Site Builder Kit (multi-site builder infrastructure guide), and Monochrome Blocks (pre-designed component blocks). All products are distributed as JavaScript libraries with Standard/Pro/Super licensing tiers for unlimited client websites and optional SaaS usage.

Differentiator

Problem solved

Functional benefit

Brands

• ContentBuilder.js: A JavaScript library for creating elegant, editorial-style web content with drag and drop functionality. Serves as a rich text editor for integrating into platforms for editing specific page sections.
• ContentBox.js
• FormBuilderAI.js
• PageStudioAI.js
• BookCreatorAI.js
• Files.js (Asset Manager)
• The Layout
• Monochrome Blocks
• Site Builder Kit

Products and services

• ContentBuilder.js A JavaScript library for creating elegant, editorial-style web content with magazine-style design and simple drag-and-drop. Functions as a rich text editor for integration into platforms where users need to edit specific parts of a page, such as blog posts or section-based content. Includes 200+ design blocks and AI Code Chat for natural language content creation.
• ContentBox.js A page builder JavaScript library for creating elegant, magazine-style web page designs with expressive typography and visual storytelling. Combines a rich text editor with a visual page designer for building full web pages from scratch. Features 250+ layouts, Canvas Mode for gridless editing, and a no-code animation builder.
• FormBuilderAI.js A JavaScript library for creating web forms and AI-powered tools. Functions as a standard form builder or as a workflow builder for AI pipelines that generate insights, reports, edited images, generated videos, and more using AI models from OpenAI/OpenRouter and Fal.ai. Includes 100+ ready-made templates.
• Files.js (Asset Manager) A JavaScript library for managing files on server or Amazon S3 storage, or for use as a file picker in web applications. Includes AI media generation for images, videos, and audio using Fal.ai models. Supports bulk file operations, multilevel folders, and drag-and-drop uploads.
• PageStudioAI.js A JavaScript library for generating editorial-style web pages using AI. Built for web agencies and SaaS teams. Features section regeneration, contextual content generation, editorial image generation, layout selection with automatic text fitting, typography style selection, and one-click shading adjustment.
• BookCreatorAI.js A JavaScript library for generating complete books using AI on rare subjects or popular topics. Supports programming books, textbooks, study guides, stories, and rare topics with chapter coherence. Generates HTML and Markdown output. Includes chapter editing and rewriting capabilities.
• Site Builder Kit

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability19 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tiptap: Headless, framework-agnostic rich text editor built on ProseMirror. Competes with ContentBuilder.js for developers building custom editing experiences in React/Vue/Svelte apps.
• Editor.js: Open-source block-style editor with JSON output. Overlaps with ContentBuilder.js's structured block-based editing approach for modern web applications.
• Quill.js: Open-source modern WYSIWYG editor with API-driven architecture. Comparable to ContentBuilder.js in the developer-targeted rich text editor category.

Direct peers

• Froala Editor: Commercial JavaScript WYSIWYG editor with similar perpetual license model. Direct competitor in the rich text editor segment serving web developers.
• GrapesJS: Open-source web builder framework with visual editor and HTML templates. Most direct comparable to ContentBox.js as an embeddable JavaScript page builder for custom CMS platforms.
• TinyMCE: Commercial rich text editor JavaScript library with similar developer-focused licensing model. Direct competitor to ContentBuilder.js in the embeddable WYSIWYG editor space.
• CKEditor: Long-established commercial rich text editor with collaboration features. Competes directly with ContentBuilder.js for CMS and web application integrations.
• Builder.io: Headless CMS with visual drag-and-drop editor and AI-powered content generation. Overlaps with both ContentBox.js (visual building) and the AI features in PageStudioAI/ContentBuilder.
• Plasmic: Visual builder for websites and applications that integrates with codebases (React, Next.js). Directly comparable to ContentBox.js for the no-code-meets-code developer audience.

Broad incumbents

• Webflow: Major visual web design platform with hosting, CMS, and marketplace. The broad incumbent in the visual website builder space, competing with ContentBox.js at the design and SaaS-builder level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/invstudio
• Facebookfacebook.com/contentbuilderjs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnovaStudio