Health IT Outcomes
B2B digital media publication covering health IT topics including EHR, telehealth, and mHealth for healthcare providers and IT decision-makers, operated by VertMarkets since 1996.
- Company typePrivate
- Founded1996
- HeadquartersErie, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Health IT Outcomes does
Health IT Outcomes is a B2B digital media publication serving healthcare IT decision-makers, including provider organizations and vendor buyers. The platform publishes news, case studies, and original editorial content organized across approximately seventeen health IT topic categories, including electronic health records (EHR/EMR), mobile health (mHealth), telehealth, mobile computing, and emerging areas such as artificial intelligence and population health. Content is distributed via a website and a free subscription newsletter with claimed global reach.
The business is operated by VertMarkets, Inc., a Boulder, Colorado-based media company that has owned the asset since its founding in 1996. Revenue is generated through advertising and sponsored content placements sold to health technology vendors and solution providers seeking access to the publication's subscriber base. There are no disclosed funding rounds, M&A transactions, executive leadership changes, or material product pivots in the available data.
The publication does not develop proprietary technology products; its principal assets are its content archive, subscriber community, and brand equity accumulated over nearly three decades. Operating geographies are listed as North America/USA, while distribution channels claim global reach. The asset functions as a long-tail vertical media property within the VertMarkets portfolio rather than as a standalone technology platform.
Health IT Outcomes firmographics
Firmographics- Name
- Health IT Outcomes
- Legal name
- VertMarkets, Inc.
- Website
- https://healthitoutcomes.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- B2B digital media publication covering health IT topics including EHR, telehealth, and mHealth for healthcare providers and IT decision-makers, operated by VertMarkets since 1996.
- Ownership category
- akta.pro rank
Where Health IT Outcomes is headquartered
LocationHeadquarters
- HQ city
- Erie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Health IT Outcomes business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription/Newsletters: Free newsletter delivered twice-weekly to healthcare professionals, featuring real-life use cases, latest health IT news, event recaps, opinion and commentary. Subscription-based model for content access.
- Advertising and Sponsorship: B2B digital media platform generating revenue through display advertising, sponsored content, and vendor visibility across topic-specific solution centers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Health IT Outcomes product offering
Product offeringCore offering
Health IT Outcomes is a B2B online publication and information resource for healthcare IT decision-makers, providing vendor-neutral editorial content including feature articles, case studies, buyer's guides, and daily news across EHR/EMR, HIE, HIM, revenue cycle management, telehealth, mobile computing, and other health IT verticals. The core distribution vehicle is the healthitoutcomes.com web platform, supplemented by a twice-weekly newsletter and topic-organized solution centers that aggregate contributed content from industry analysts, vendors, and healthcare practitioners.
Product overview
Health IT Outcomes is a premier B2B media platform and information resource for healthcare technology topics, published by VertMarkets, Inc. The platform provides a unified content hub featuring news articles, case studies, white papers, and a buyer's guide covering the full spectrum of health IT solutions including EHR/EMR systems, healthcare information exchange (HIE), healthcare information management (HIM), healthcare business intelligence/dashboards, revenue cycle management software, point-of-care EMR solutions, medical imaging systems, mobile computing, telehealth, remote monitoring, RTLS, secure messaging, wireless infrastructure, document management, ICD-10, records management, and population health management. The core offering is the Health IT Outcomes web platform supplemented by a twice-weekly newsletter and comprehensive buyer's guide resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Health IT Outcomes Web Platform A premier B2B online publication providing healthcare providers with expert guidance on technology system selection, integration, project management, and change management across all health IT solutions including EHR/EMR, HIE, HIM, revenue cycle management, and point-of-care technologies.
- Health IT Newsletter A twice-weekly newsletter delivering real-life use cases, latest health IT news, event recaps, and opinion commentary straight to subscribers' inboxes.
- Buyer's Guide Comprehensive buyer's guide helping healthcare organizations evaluate and select health IT solutions across categories including EHR, mobile computing, telehealth, and document management.
- Case Studies & Success Stories Original success stories highlighting how leading healthcare facilities implement technology solutions with maximum return on investment.
Quantifiable outcome
- Covers all technology solutions impacting productivity, efficiency, patient care, and cash flow of healthcare facilities
Companies that use Health IT Outcomes
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Health IT Outcomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Health IT Outcomes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VertMarkets, Inc.parent companyHealth IT Outcomes is owned and operated by VertMarkets, Inc., a B2B media company based in Boulder, Colorado that has been publishing healthcare publications since 1996. VertMarkets operates a network of industry-specific publications across multiple verticals including healthcare technology.
Scale indicators2 records
Expansion highlights2 records
Health IT Outcomes competitors and assessment
Company assessmentDirect peers
- Becker's Hospital Review: A long-running B2B healthcare media brand covering hospital operations, IT, and health IT topics. Competes with Health IT Outcomes for healthcare decision-maker attention and health IT vendor advertising dollars.
- MobiHealthNews: B2B media brand focused on mobile health, telehealth, and digital health — directly comparable to Health IT Outcomes in subject matter (mHealth/telehealth verticals) and business model.
- Healthcare Dive: B2B healthcare industry news publication covering hospital systems, health IT, and policy — directly comparable in audience (healthcare decision-makers) and in ad-supported editorial business model.
- EHR Intelligence (XTelligent Healthcare): B2B healthcare media brand focused specifically on EHR/EMR and health IT topics — a narrower but directly overlapping competitor for the same audience.
- MedCity News: B2B media platform covering healthcare innovation, digital health, and health IT — closely overlapping Health IT Outcomes' audience of healthcare providers and IT decision-makers with a similar editorial/advertising model.
- Health Data Management: Long-running B2B health IT publication serving CIOs and IT leaders, directly comparable in editorial focus (EHR, HIE, analytics, security) and advertising-supported model.
- HIT Consultant: B2B media publication focused on healthcare IT news and analysis for CIOs and health IT professionals. Closely comparable in audience, content focus, and advertising-driven revenue model.
- Healthcare IT News (HIMSS Media): The flagship B2B media brand covering health IT for HIMSS Media, directly competing with Health IT Outcomes for the same CIO/IT director audience across EHR, telehealth, and analytics topics. Operates on a similar editorial/newsletter/advertising model.
Broad incumbents
- HIMSS (parent of Healthcare IT News): The broader healthcare IT membership/standards organization whose media arm (Healthcare IT News) competes directly with Health IT Outcomes, with a much larger portfolio, conference/events business, and industry-influencer footprint.
Others
- VertMarkets (sister publications): Health IT Outcomes' parent company operates a network of industry-specific B2B publications across multiple verticals. Sister publications share the same operating model (B2B editorial media, advertising, newsletters) and infrastructure — directly comparable as portfolio siblings rather than direct competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Health IT Outcomes social profiles
Digital presenceHealth IT Outcomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health IT Outcomes leadership team
Management profileNumber of profiles
Health IT Outcomes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health IT Outcomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health IT Outcomes
What does Health IT Outcomes do?
Health IT Outcomes is a B2B online publication and information resource for healthcare IT decision-makers, providing vendor-neutral editorial content including feature articles, case studies, buyer's guides, and daily news across EHR/EMR, HIE, HIM, revenue cycle management, telehealth, mobile computing, and other health IT verticals. The core distribution vehicle is the healthitoutcomes.com web platform, supplemented by a twice-weekly newsletter and topic-organized solution centers that aggregate contributed content from industry analysts, vendors, and healthcare practitioners.
Is Health IT Outcomes a public or private company?
Health IT Outcomes is a private company. It is classified as corporate owned and is currently operating.
When was Health IT Outcomes founded?
Health IT Outcomes was founded in 1996. It employs 51 to 100 people.
Where is Health IT Outcomes based?
Health IT Outcomes is headquartered in Erie, United States, in the North America region.
How does Health IT Outcomes make money?
Two revenue lines are on record. Subscription/Newsletters are the primary driver. The others are advertising and Sponsorship.
Who are Health IT Outcomes's main competitors?
Direct peers on record are Becker's Hospital Review, MobiHealthNews, Healthcare Dive, EHR Intelligence (XTelligent Healthcare), MedCity News, Health Data Management, HIT Consultant and Healthcare IT News (HIMSS Media). HIMSS (parent of Healthcare IT News) is listed as a broad incumbent. VertMarkets (sister publications) is listed as an others.
Does Health IT Outcomes have an API?
No public API is recorded for Health IT Outcomes.