What Strawberry Fields does

Strawberry Fields is a privately held real estate development company headquartered at 714 South Dewey Avenue in Oklahoma City, Oklahoma, operating a 50-acre mixed-use urban neighborhood in the city's Central Business District. The company develops, leases, and sells a portfolio of six distinct properties — The Lucy (a five-story, ~55,000 sq ft building with ground-floor restaurant, three floors of contemporary office space, and a rooftop bar), Orndale 28 (a six-story mixed-use building with luxury top-floor condos, four floors of flexible office space, and first-floor retail), The Marketplace (three renovated historic buildings with indoor/outdoor event space and restaurant/retail floor space), Kaleidoscope (a community destination with small shops, services, and a large dining hall), Bar Original (a re-imagined warehouse event venue), and the U.S. Supply Building (a restored historic urban market) — targeting entrepreneurs, small business owners, urban residents, office tenants, and Qualified Opportunity Zone investors.

The development's master plan was authored in 2024 by Perkins Eastman, a global architecture firm with projects in more than 60 countries and 800+ design awards since 1981, while individual buildings are designed and renovated by MA+ Architecture and (for Orndale 28) GSB, Inc. Strawberry Fields generates revenue through one-time commercial and residential space leasing and sales transactions and through equity capital sourced from investors seeking Qualified Opportunity Fund tax benefits (capital gains deferral until 2026, up to 15% step-down for 7+ year holds, and permanent exclusion of new gains after 10 years). The company has no mobile app, no public APIs, and no productized software platform; its underlying technology consists of the master-planned physical design and the regulatory Opportunity Zone overlay applied to the 50-acre site adjacent to Myriad Gardens, Scissortail Park, the Omni Hotel, and the Convention Center.

Go-to-market is direct-to-consumer: the company engages potential tenants, buyers, and investors through its website contact forms, social channels (Facebook, Instagram, Twitter/X, LinkedIn), earned media (News 9, Sports Illustrated, The Economist), and participation in civic events such as the Mayor's State of the City Address and the Greater Oklahoma City Chamber ecosystem. Target segments span entrepreneurs and makers (primary), urban residents and office tenants (primary), and Opportunity Zone investors (secondary), with distribution executed entirely within Oklahoma City and no international footprint claimed.

Name

Strawberry Fields

Legal name

Strawberry Fields

Website

https://strawberryfieldsok.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Strawberry Fields is a privately held Oklahoma City real estate developer building a 50-acre mixed-use urban neighborhood in the Central Business District, leasing and selling commercial, retail, and residential space through six projects while targeting Qualified Opportunity Zone investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Space Leasing and Sales: Strawberry Fields generates revenue through leasing and selling commercial office space, retail storefronts, and mixed-use properties within their 50-acre development. Properties include The Lucy (five-story building with ground floor restaurant, three floors of contemporary office space, and rooftop bar), Orndale 28 (six-story building with luxury condos, flexible office space, and retail), and The Marketplace collection of historic buildings with restaurant and retail floor space.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Strawberry Fields is a real estate development company that builds, owns, and leases a portfolio of mixed-use properties across a 50-acre site in Oklahoma City's Central Business District. Its current product offerings include The Lucy, The Marketplace, Kaleidoscope, Bar Original, U.S. Supply Building, and Orndale 28, which collectively provide contemporary office space, retail storefronts, restaurants and entertainment venues, event spaces, and luxury residential condominiums. Revenue is generated through leasing and sale of these commercial and residential units, along with Qualified Opportunity Zone investment offerings.

Product overview

Strawberry Fields is a 50-acre mixed-use urban neighborhood development in Oklahoma City's Central Business District, developed by Perkins Eastman. The portfolio consists of six distinct projects: The Lucy (five-story building with restaurant, office, and rooftop bar), The Marketplace (collection of three renovated historic buildings with event and retail spaces), Kaleidoscope (community destination with shops and dining hall), Bar Original (warehouse-style bar and entertainment venue), U.S. Supply Building (historic urban market), and Orndale 28 (six-story mixed-use building with residential, commercial, and retail). The master plan focuses on quality of life, community connection, walkability, and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• The Lucy: Five-story elegant metropolitan building on Oklahoma City Boulevard featuring ground floor restaurant, three floors of contemporary office space, and rooftop bar and patio.
• The Marketplace
• Kaleidoscope
• Bar Original
• U.S. Supply Building
• Orndale 28

Products and services

• The Lucy An elegant five-story metropolitan building on Oklahoma City Boulevard featuring a ground-floor restaurant, three floors of contemporary office space, and a rooftop bar and patio with downtown views, totaling approximately 55,000 square feet. Intended for restaurant operators, office tenants, and hospitality operators seeking a flagship downtown address.
• The Marketplace A collection of three newly renovated historic buildings on SW 3rd Street offering ample parking, large indoor and outdoor event spaces, and restaurant/retail floor space available for small shops, services, office, and co-working use. Targets small retailers, service businesses, event organizers, and co-working operators.
• Kaleidoscope A premier community destination at SW 3rd Street and Shartel featuring a layout suited for small shops and services combined with a large dining hall, original bow-string trusses, a new commercial kitchen, and a lobby elevator. Designed to host a mix of small shops, food vendors, and community gatherings.
• Bar Original A re-imagined warehouse space on SW 3rd Street featuring natural lighting, high ceilings, historic bow-truss construction, and large industrial doors that connect indoor events to a new community courtyard. Targeted at bar, hospitality, and event operators.
• U.S. Supply Building A historic building at SW 3rd Street and S Lee Avenue being restored for use as an urban market tailored specifically for downtown residences, featuring large corner windows and historic wood construction with downtown views. Targets market operators and downtown residential shoppers.
• Orndale 28 A six-story modern building blending residential, commercial, and retail uses, featuring luxury condos on the top floor, four floors of flexible contemporary office space, ground-floor retail, and state-of-the-art building systems. Targets luxury condo buyers, office tenants, and retail operators.

Quantifiable outcome

• Oklahoma City ranked #1 big city to live in by U.S. News 2025-2026
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Perkins EastmancoreStrategic or Co-development Partner · 1 January 2024Perkins Eastman developed the master plan for Strawberry Fields. They are a global architecture firm specialized in planning and design practice with projects in more than 60 countries across five continents, earning more than 800 awards from around the world since 1981. The 2024 Masterplan by Perkins Eastman represents the design standards and vision for the mixed-use development.
• MA+ ArchitecturecoreImplementation/ SI/ Consulting PartnerMA+ Architecture serves as the architecture firm for multiple Strawberry Fields projects including The Lucy, The Marketplace, Kaleidoscope, Bar Original, and U.S. Supply Building. They are responsible for the design and renovation of historic buildings and new construction within the development.
• GSB, Inc.minorImplementation/ SI/ Consulting PartnerGSB, Inc. (listed as GRB) is referenced in connection with Orndale 28 project development. The partnership involves building design and development services for the six-story mixed-use building.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Howard Hughes Corporation: Owner/developer of master-planned mixed-use communities (The Woodlands, Summerlin, Ward Village) built around urban cores with a long-horizon development model that closely mirrors Strawberry Fields' 50-acre, multi-phase master-planned CBD project.
• Brookfield Properties: Develops and operates mixed-use and office-led urban campuses (e.g., Manhattan West, various CBD redevelopment projects); directly comparable in combining ground-floor retail/restaurant, office, and residential programming in walkable downtown cores.
• Hines: Global real estate developer active in mixed-use, office, residential, and master-planned districts; analogous in building design-quality urban projects with curated retail/dining components similar to Strawberry Fields' Marketplace and Kaleidoscope.
• Trammell Crow Company: Large-scale U.S. commercial and mixed-use developer with a broad portfolio of office, multifamily, and retail projects; comparable in product breadth (multiple asset classes per project) and in pursuing multi-phase, mixed-use urban districts.
• Related Companies: National mixed-use developer behind Hudson Yards and CityPlace; both operate large-format, master-planned urban districts combining residential, office, retail, and public space — the same product mix Strawberry Fields is delivering in OKC.

Broad incumbents

• Vornado Realty Trust: Public REIT focused on premier urban office and mixed-use properties (notably in NYC); overlapping capability set but operating as a larger, publicly-traded incumbent with office-led exposure that partially overlaps Strawberry Fields' CBD office strategy.
• Cushman & Wakefield: Global commercial real estate services firm with deep downtown office and mixed-use leasing practice; comparable as both a competitor for tenant representation and a likely brokerage partner for Strawberry Fields' office and retail leasing.
• JLL: Global commercial real estate services and investment firm active across leasing, capital markets, and development advisory in the same CBD asset classes; comparable at the asset-class and tenant-engagement level even though it operates as a services platform rather than a developer.
• Newmark Group: Commercial real estate services firm with strong office leasing and capital-markets practice; competes for the same office and retail leasing mandates in OKC and comparable Sun Belt CBDs.
• CBRE: Largest global commercial real estate services and investment firm — comparable because it represents office, retail, and multifamily tenants/investors in the same CBD submarkets Strawberry Fields operates in, and is a likely capital-markets counterparty for the project's leasing and sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SFoklahoma
• Facebookfacebook.com/strawberryfieldsok
• LinkedInlinkedin.com/company/strawberry-fields-ok/about
• Instagraminstagram.com/sfoklahoma

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberry Fields