What Magnetic Separations does

Magnetic Separations (trading as MAGSEP) is a UK-headquartered specialist distributor and technical services provider for magnetic and sensor-based sorting equipment used in the metal and waste recycling industry. The company serves enterprise recycling operators with solutions spanning ferrous and non-ferrous metal separation, plastic flake sorting, refuse-derived fuel (RDF) and solid recovered fuel (SRF) production, electronic waste processing (WEEE), construction and demolition waste, and incinerator bottom ash recovery. Headquartered in Wallington, Surrey, MAGSEP references over 130 years of accumulated experience in separation solutions, an installed base of 2,000+ recycling units in the UK, and over 300 applications worldwide across 50 industry sectors.

The product portfolio is organized into three categories: magnetic equipment (drum magnets, eddy current separators, overband magnets, pulley magnets); sensor-based sorting systems (NIR, colour, X-ray transmission, X-ray fluorescence, 3DS optical laser, all-metal induction sorting); and analysers/QC plus robotic cells. Underlying technologies include neodymium-iron-boron permanent magnets, an eccentric magnetic pole system claimed to increase metal yield by 50%, ANOFOL anodised aluminium electromagnetic coils rated at 30% performance gains, hyperspectral imaging (HIS) for material identification, and AI-assisted object recognition combined with delta robots for picking tasks. MAGSEP documents outcomes of up to 20% efficiency improvements via AI-assisted robotic sorting, and positions these offerings as integrated process solutions rather than discrete units.

MAGSEP's revenue model combines custom-engineered equipment sales (hardware, quote-based, multi-year contracts), scheduled maintenance and on-site service revenue, OEM spare parts supply stocked in-house for fast turnaround, and recurring training services delivered through online Steinert School sessions and on-site calibration. The go-to-market motion is enterprise field sales: dedicated application specialists and engineers conduct site inspections, advise on configurations, and broker Steinert GmbH and RTT System GmbH equipment to customers across 50 sectors. The business is privately held with no disclosed investors, funding rounds, or revenue figures; end customers are enterprise operators of metal recycling and waste recovery plants integrating MAGSEP-sourced separation lines into production facilities.

Name

Magnetic Separations

Legal name

Magnetic Separations

Website

https://magneticseparations.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetic Separations (MAGSEP) is a UK-based specialist distributor of magnetic and sensor-based sorting equipment for the metal and waste recycling industry. It supplies Steinert GmbH and RTT System GmbH product lines — including magnetic separators, NIR/X-ray/colour sorters, hyperspectral analysers, and AI-assisted robotic cells — to enterprise recycling operators.

Ownership category

akta.pro rank

Product category

Industrial Sorting Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Mining Machinery and Equipment Manufacturing (333131), Industrial Supplies Merchant Wholesalers (42384)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery (No Metalworking Machinery) (3550), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Post-Shredder Separation & Recovery (Eddy Current, Heavy Media, Sensor Sorting) (EUAIAJAE)

akta.pro secondary industries

Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics) (BPALADAH), Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC), Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Bulking, Sorting & Pre-Processing Facilities (Screening, Shredding, Size Reduction) (EUAIABAJ)

Keywords

• Magnetic separation equipment
• Sensor sorting systems
• Eddy current separators
• Metal recycling equipment
• Waste sorting technology

Headquarters

HQ city

Wallington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of magnetic separation and sensor-based sorting equipment including drum magnets, eddy current separators, overband magnets, NIR sorting systems, X-ray systems, and robotic sorting systems.
2. Service and Maintenance: On-site technical support, planned preventative maintenance, system upgrades, site inspections, and service visits. Pre-scheduled service visits available on quarterly, bi-annual, or annual basis.
3. Spare Parts: Supply of Original Equipment Manufacturer (OEM) parts in-house for recycling equipment, with fast turnaround. Engineers can assist with installation.
4. Training Services: Online and onsite training for operating, maintaining, and recalibrating recycling equipment. Includes Steinert School training with dedicated logins and live sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Magnetic Separations (trading as MAGSEP) designs, supplies, and services magnetic and sensor-based sorting equipment for metal and waste recycling operators. Its portfolio includes magnetic separators (drum magnets, eddy current separators, overband magnets, pulley magnets), sensor sorting systems (NIR, 3DS laser, colour, X-ray/XRF, induction metal separators), and AI-assisted robotic sorting and analysis systems (Flake Analyser, RDF/SRF Analyser, delta robot sorters). The company complements equipment sales with OEM spare parts, planned preventative maintenance, on-site engineering support, and operator training.

Product overview

Magnetic Separations (MAGSEP) is a UK-based specialist supplier of magnetic and sensor-based sorting equipment for the metal and waste recycling industry. The product portfolio consists of three main equipment categories: Magnets (Drum Magnets, Eddy Current Separators, Overband Magnets, Pulley Magnets), Sensors (NIR Sorting Systems, 3DS Sorting Systems, Colour Sorting Systems, X-Ray & XRF Sorting Systems, All Metal Separators), and Analysers & QC (Flake Analysers, RDF & SRF Analysers, Robots). The company also provides Service, Spares, and Support (Training) as complementary service offerings. Equipment is sourced primarily from German engineering partners Steinert GmbH and RTT Systems GmbH, with MAGSEP serving as the largest full-range supplier of magnetic and sensor-based sorting equipment in the UK. The company has over 130 years of experience and operates across 50 industry sectors with more than 1,000 support people worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Drum Magnets High-performance electromagnetic and permanent magnet drums for precise sorting of fine, medium and coarse materials in recycling and processing operations; supplied to enterprise recycling operators via MAGSEP.
• Eddy Current Separator High-efficiency separator that uses neodymium-iron-boron magnets to generate eddy currents and eject non-ferrous metals such as aluminium, zinc, copper and brass from material flows; supplied to enterprise metal recyclers.
• Overband Magnets High-performance overband and suspension magnets designed to extract iron and iron-bearing components from bulk material flows on conveyor systems in recycling plants.
• Pulley Magnets Rotary magnetic belt separators that deliver high extraction of iron and produce valuable stainless steel concentrates, while protecting downstream eddy current separators and crushers.
• NIR Sorting System Near-infrared camera-based separation systems that detect and sort materials by molecular vibrations across the 760-2500nm range, including mineral fractions, plastics, black polyolefins, and PET flakes.
• 3DS Sorting System Optical laser sensor sorting system that recognises 3-dimensional shapes and volumes to millimetre precision for sorting minerals, scrap, wire, insulated copper wire, airbags and plastics.
• Colour Sorting System Visible light spectrum detection system that classifies materials by colour using an RGB line scan camera to sort non-ferrous metals, printed circuit boards, heavy metals, copper, and plastic flakes.
• X-Ray & XRF Sorting System X-ray transmission and fluorescence sorting systems that penetrate materials to identify different densities (including organics and halogens) and differentiate alloys, metals and ores based on surface composition.
• All Metal Separator Induction sorting system that reliably separates different metals, including stainless steels and composite materials such as cables and circuit boards, producing recoverable metal concentrates with less than 1% residual metal content.
• Flake Analyser AI-based hyperspectral imaging analysis system that performs non-destructive quality control of plastic flakes, polyolefins and electronic scrap plastics with statistical evaluation of colour, material, and particle size distribution.
• RDF & SRF Analyser Equipment for sorting and analysing refuse-derived fuel (RDF) and solid-recovered fuels (SRF) to meet quality requirements, using NIR with hyperspectral imaging to detect plastics, wood, and paper.
• Robots AI-assisted robotic sorting systems with delta robots, tool attachments, and hyperspectral NIR and colour cameras that perform complex sorting tasks including colour sorting of plastic flakes, cartridges, and dark salt fractions.
• Service Recurring technical support service for MAGSEP-installed recycling equipment, including planned preventative maintenance, site inspections, system upgrades, and on-site engineer visits with pre-stocked spare parts.
• Spares Supply of OEM spare parts for MAGSEP-installed recycling equipment, stocked in-house for fast turnaround with installation assistance and technical advice.
• Support (Training) Online and onsite training services for operating, maintaining, and recalibrating recycling equipment, including Steinert School online training and bespoke calibration sessions using customer material samples.

Quantifiable outcome

• Increase efficiencies by up to 20% with AI-assisted robotic sorting
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Steinert GmbHcoreTechnology or IntegrationPremium German-engineered brand partner supplying high-quality magnetic and sensor sorting equipment. Steinert products include drum magnets, overband suspension magnets, eddy current separators, X-ray sorting systems, NIR sorting systems, and combination sensor sorting systems. MAGSEP commissions and supports Steinert equipment with OEM parts stocked in-house.
• RTT System GmbHcoreTechnology or IntegrationGerman-engineered brand partner providing advanced sorting technology including RTT System GmbH Flakeanalyser and Picksorter. RTT products feature hyperspectral imaging technology (HIS) and AI-assisted robotic systems for complex sorting tasks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Master Magnets: UK-based manufacturer of magnetic separation equipment (drum, overband, pulley, eddy current separators) serving recycling, mining and processing industries. Closest head-to-head UK competitor to MAGSEP, selling directly into many of the same MRF and metal recycling accounts.
• Binder+Co: Austrian manufacturer of sensor-based and optical sorting equipment for recycling, glass and bulk materials. Comparable to MAGSEP's sensor sorting offering (NIR, optical, AI-assisted) and a competitor in European recycling and waste-to-energy projects.
• Bunting Magnetics: UK and US manufacturer of magnetic separators, eddy current systems and metal detectors used in recycling and waste handling. Direct peer to MAGSEP's magnetic equipment business with similar product range (drum, overband, eddy current) and overlapping UK recycling customers.
• SGM Magnetics: Italian manufacturer of eddy current separators, overband magnets and sensor sorters for metal recycling and waste. Direct peer in eddy current and magnetic separation product categories, competing for European scrap yard and MRF customers.
• TOMRA Sorting: Global market leader in sensor-based sorting for recycling, mining and food. Directly comparable to MAGSEP's NIR/X-ray/AI offering, with overlapping customers in UK and European MRFs and metal recycling plants, but with much larger R&D and direct international sales reach.
• Cogelme: Italian specialist manufacturer of eddy current separators and non-ferrous metal sorting equipment for recycling and waste-to-energy. Highly comparable to MAGSEP's eddy current product line with overlapping European customers and similar technology positioning.

Broad incumbents

• Eriez: US-headquartered global manufacturer of magnetic separation, metal detection and material handling equipment serving recycling, mining and industrial markets. Overlaps with MAGSEP's drum, overband and eddy current product lines and competes for the same UK and European recycling customers.
• Multotec: South African-headquartered global supplier of mineral processing and material handling equipment, including magnetic separators and eddy current systems. Overlaps with MAGSEP in metal recovery and recycling applications but with a much broader minerals-processing portfolio.
• Steinert GmbH: Global German manufacturer of magnetic and sensor-based sorting equipment (drum, overband, eddy current, NIR, X-ray) and MAGSEP's primary technology partner. Same product categories and customers, but at global scale with direct sales channels — making Steinert both MAGSEP's supplier and principal long-term competitive threat.

Regional players

• Bakker Magnetics: Dutch manufacturer and distributor of permanent magnets, magnetic separators and eddy current systems serving recycling and bulk handling in the Benelux and broader European market. Comparable product portfolio (drum, overband, eddy current) with primarily Continental European coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnetic-separations-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Separations