Curiosity Works

What Curiosity Works does

Curiosity Works, Inc. is a privately held U.S.-based outsourced event management firm founded in March 2001 by Rick Rosalina and headquartered in New York City, with a Cleveland, Ohio accounting office serving as the operational hub. The company provides managerial and production services for trade shows, special events, conferences, and corporate meetings, targeting trade show producers, exhibitors, and corporate event planners. Its service portfolio spans show management (floor management, conference programming, AV support), contractor services (I&D supervision, back-of-house coordination), exhibitor services (booth staffing, catering, furniture rental, concierge), creative services and design (graphics, decor, event marketing), and core event operations (logistics, shipping, storage, sponsorship and booth sales).

The company's delivery model is built on a mobile workforce architecture supported by a web-enabled Central Communication Hub — operated in conjunction with technology partner The Show Helper — that provides 24-hour client access, file sharing, and collaboration capabilities, allowing staff to operate from any location without fixed offices in each market. This platform is augmented by the CW Network, a curated base of contractors and service providers across audio-visual, floral, registration, security, electrical, catering, signage, and other trades spanning more than 20 U.S. convention markets (Austin, Dallas, Las Vegas, Miami, Orlando, New York, and others). The technology stack is configured to enable human-delivered mobile services rather than to deliver a discrete software product.

Curiosity Works operates as a B2B professional services company with quote-based, per-event pricing and an enterprise field sales go-to-market motion. Revenue is generated through customized event management packages sold directly to trade show producers and corporate clients, with no publicly disclosed pricing, contract terms, or revenue figures. The company maintains a roster of named enterprise clients across media, beauty, food and beverage, and entertainment sectors, including PepsiCo International, Matrix/L'Oreal USA, Nielsen Media, and Advanstar Communications. Founder Rick Rosalina separately established Expo Event Services in 2009 as a related full-service event contractor operating within the same family, and the company maintains partnerships with TS Shipper, Get Vamp, Rent A Tent, and a broad contractor network.

Name

Curiosity Works

Legal name

Curiosity Works, Inc.

Website

https://curiosityworksinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Curiosity Works is a privately held U.S. firm that provides outsourced managerial and production services for trade shows, special events, conferences, and corporate meetings, serving trade show producers, exhibitors, and corporate clients through a mobile workforce model supported by a web-enabled communication hub and a national contractor network across 20+ markets.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)

Keywords

• Trade show management
• Event management services
• Exhibitor services
• Conference management
• Mobile event staffing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Management Services: Professional services revenue from providing managerial and production services for trade shows, special events, conferences, and corporate meetings. Includes event operations, booth sales, creative services, event marketing, trade show management, shipping, storage, and sponsorship sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Curiosity Works provides outsourced managerial and production services for trade shows, special events, conferences, and corporate meetings. The company operates through a mobile workforce model supported by a Central Communication Hub that enables real-time coordination of on-site event staff and contractors across multiple venues and client engagements.

Product overview

Curiosity Works is a service-based event management company offering a unified portfolio of event management services for trade shows, special events, conferences, and corporate meetings. The core offering is the Mobile Event Team—a mobile staffing workforce that provides comprehensive event management support. This core service is supported by interconnected service modules including Show Management Services (exhibit floor management, event staffing, conference programming, audio visual support), Contractor Services (floor management, I&D supervision, exhibitor services), Exhibitor Services (booth staffing, catering, furniture rental, concierge), and Creative Services & Design. The company operates through a Central Communication Hub supported by a web-enabled platform, allowing mobile workforce deployment across any city. The service model emphasizes outsourced management allowing clients to focus on strategic initiatives while Curiosity Works handles operational execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Event Team

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Expo Event ServicescoreStrategic or Co-development Partner · 1 January 2009Founded by Rick Rosalina in 2009 to provide CAD design and technology services to the trade show industry. Grown into a full service event contractor. Part of the Curiosity Works family of companies, expanding on the vision started with Curiosity Works in 2001.
• CWMET (Curiosity Works Mobile Event Team)coreStrategic or Co-development PartnerLogo partner representing the mobile event team division of Curiosity Works. The mobile workforce platform that enables employees to work from any location globally.
• The Show HelpercoreTechnology or IntegrationWeb-enabled platform serving as the Communication Hub for Curiosity Works operations. Provides 24-hour client access, file sharing, collaboration, and resource management capabilities.
• TS ShippermajorChannel Partner/ Reseller/ DistributorTransportation and shipping partner for trade show logistics. Provides exhibitor shipping services and transportation management for events.
• Rent A TentminorChannel Partner/ Reseller/ DistributorTent rental partner providing event venue equipment and setup services for trade shows and special events.
• CW Network ContractorscoreChannel Partner/ Reseller/ DistributorNetwork of finest contractors and service providers in trade show and special events industry. Includes Audio Visual, Photographers, Floral, Decorators, Transportation, Registration, Security, Graphics Design, Computer Rental, Electrical, Travel & Housing Management, Catering, Hotels, Convention Centers, Insurance, Medical, Event Decor, Shipping, Signage, Web Design, Telecommunication & Broadband Providers, Tent Rental services.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks is an experiential marketing agency providing trade show exhibits, event marketing, and brand experiences for B2B clients. It is a direct competitor in the corporate event and trade show marketing services category.
• Czarnowski Display Service: Czarnowski is a major U.S. exhibit and event services company providing trade show exhibits, installation/dismantle, and event logistics. It competes directly with Curiosity Works and Expo Event Services in exhibit management and contractor services.
• T3 Expo: T3 Expo is a U.S. exposition services company providing installation/dismantle, freight, and on-site labor services for trade shows and conventions. It competes with Curiosity Works in the contractor and labor services category across major U.S. convention venues.
• Shepard Exposition Services: Shepard is a top-tier U.S. exposition services company providing event management, exhibit design, installation/dismantle, and logistics for trade shows and corporate events. It is a direct competitor in show management and contractor services across the same major convention cities.
• MC2 (The MC2 Group): MC2 is an experiential marketing and exhibit services company providing trade show exhibits, event marketing, and brand activations. It competes in the same exhibit services and corporate event space as Curiosity Works.
• Nth Degree: Nth Degree is a U.S. event management and exhibit services company providing trade show program management, exhibit design, and event execution for associations and corporations. It competes with Curiosity Works for outsourced show management engagements.

Broad incumbents

• GES (Global Experience Specialists): GES is a major global experiential marketing partner providing event services, exhibition services, and brand experiences for trade shows, conventions, and corporate events. It directly competes with Curiosity Works for show management and contractor RFPs and employs several alumni of Curiosity Works' leadership team.
• Freeman: Freeman is the largest global brand experience and trade show services company, offering exhibition services, event management, and brand experiences. It is the dominant incumbent that Curiosity Works competes against for major show-owner contracts, with substantially larger scale and global reach.

Regional players

• Hamilton Exposition Services: Hamilton is a regional exposition services company providing trade show management, installation/dismantle, and exhibit services primarily in the Southeastern U.S. It is comparable as a mid-size regional peer with a similar outsourced services model, though smaller in geographic reach.

Others

• Expo Event Services: Expo Event Services is a sister company within the founder's family of companies, founded by Rick Rosalina in 2009 as a full-service event contractor and CAD design firm. While not a direct competitor, it operates in adjacent service categories and shares leadership overlap, making it the most structurally comparable entity to Curiosity Works.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curiosity-works-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curiosity Works