Citation Healthcare Labels

What Citation Healthcare Labels does

Citation Healthcare Labels operates as AWT Healthcare, a specialized division of AWT Labels & Packaging that manufactures and distributes clinical labeling solutions for the pharmaceutical, medical device, and biologics industries. Founded as Citation in 1963 on a family tradition of value-added solutions and personalized customer service, the company was acquired by AWT Labels & Packaging in 2018 and rebranded as AWT Healthcare in 2023 to share a broader portfolio of labeling and packaging solutions across the clinical, medical device, and pharmaceutical markets. The company operates from Hauppauge, NY with a parent headquarters in Minneapolis, MN and a sales office in Amsterdam, Netherlands.

The core product portfolio centers on clinical trial labels — including printed labels, blank labels, coded labels, and multi-lingual extended content booklet labels — supported by specialized capabilities in cold-chain materials, temperature-controlled label storage, computerization/randomization systems, and the proprietary PerfectPeel™ label technology. The portfolio has expanded into adjacent categories including RFID labels, security/tamper-evident labels, sustainable labels, flexible packaging, and the AWT On Demand print & labeling systems with associated consumables (labels, ribbons, inks) and service support.

The business model combines one-time licensing of clinical labeling solutions, hardware sales of print and labeling systems, and professional services including project development consultation and temperature-controlled label storage. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales with dedicated US (New York) and EU (Amsterdam) sales teams targeting clinical research organizations, pharmaceutical companies, and medical device/diagnostics manufacturers as primary customer segments. Marketing is driven by content (blog, white papers, case studies), organic social (LinkedIn, Facebook, Instagram), and email newsletters.

Name

Citation Healthcare Labels

Legal name

AWT Labels & Packaging

Website

https://citlabels.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Citation Healthcare Labels (operating as AWT Healthcare) is a division of AWT Labels & Packaging that manufactures clinical trial labels, extended content labels, cold-chain labeling materials, and on-demand print systems for clinical research organizations, pharmaceutical companies, and medical device manufacturers across the US and Europe.

Ownership category

akta.pro rank

Product category

Pharmaceutical & Clinical Labeling

NAICS

Packaging and Labeling Services (561910)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ), Regulatory Affairs, Labeling & Advertising/Promotion Compliance (HLAJADAI)

Keywords

• Clinical trial labels
• Pharmaceutical labeling solutions
• Pressure sensitive labels
• RFID healthcare labels
• Flexible packaging converters

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Labeling Solutions: Provides clinical trial labels, medical device labels, and pharmaceutical labeling solutions to healthcare innovators in the clinical research market
2. Labeling Products and Systems: Sale of labeling software, printers, and related equipment for clinical and pharmaceutical labeling applications
3. Professional Services: Project development consultation, computerization/randomization services, and temperature-controlled label storage for clinical trials

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Citation Healthcare Labels (AWT Healthcare) manufactures and supplies specialized clinical and pharmaceutical labeling products, including pressure-sensitive labels, clinical trial labels, extended-content labels/booklets, RFID labels, security/anti-counterfeit labels, flexible packaging, cold-chain labeling materials, and on-demand print-and-labeling systems (AWT On Demand) for bio-pharmaceutical, clinical trial sponsor, and medical device customers. The company also provides value-added converting services such as computerization, randomization, and clinical label consulting, and is the healthcare-focused division of AWT Labels & Packaging.

Product overview

Citation Healthcare Labels (operating as AWT Healthcare) provides clinical labeling solutions as part of the AWT Labels & Packaging portfolio. The company offers a comprehensive suite of labeling products including Clinical Trial Labels, Pressure Sensitive Labels, Flexible Packaging, RFID Labels, Security Technologies, Extended Content Labels, Cold-Chain Materials, and Sustainable Solutions. Additional offerings include Print & Labeling Systems under AWT On Demand, along with related consumables (Labels, Ribbons & Inks). The company was founded as Citation in 1963, acquired by AWT in 2018, and rebranded as AWT Healthcare in 2023. The portfolio is organized around core labeling products with specialty capabilities for healthcare, pharmaceutical, medical device, and clinical research markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Trial Labels

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AWT Labels & PackagingcoreStrategic or Co-development Partner · 1 January 2018AWT Labels & Packaging acquired Citation (now AWT Healthcare) in 2018, bringing expanded materials and manufacturing expertise, capital investment, and an expanded manufacturing footprint. This strategic acquisition enabled the launch of AWT Healthcare branding in 2023 to share broader portfolio of innovative labels and packaging solutions for clinical, medical device and pharmaceutical markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CCL Healthcare (CCL Industries): CCL Industries operates one of the world's largest healthcare and specialty label businesses through CCL Healthcare, producing clinical trial labels, extended content labels, and serialized pharmaceutical packaging. It is the most direct global competitor to Citation/AWT Healthcare, serving the same pharma, medical device, and clinical research customers at meaningfully greater scale.
• All4Labels: All4Labels is one of Europe's largest label converters, formed through the merger of multiple regional players, with a dedicated healthcare division serving pharmaceutical and medical device customers. It competes with Citation/AWT Healthcare across multi-lingual clinical trial labels and pharmaceutical packaging in the European market.
• WS Packaging Group: WS Packaging Group is a US-headquartered label converter producing pressure-sensitive labels, expanded content labels, and RFID-enabled labels across healthcare, pharma, and consumer markets. It is a direct competitor to Citation/AWT Healthcare in the North American clinical trial and pharmaceutical label market.
• Multi-Color Corporation: Multi-Color Corporation is a global label converter with a dedicated healthcare segment serving pharmaceutical, medical device, and consumer health customers with prime labels and specialty functional labels. It is a direct comparable in healthcare label manufacturing scale and capability to Citation/AWT Healthcare.
• Constantia Flexibles: Constantia Flexibles is one of the world's largest flexible packaging and label converters with a strong pharmaceutical division producing labels and packaging for pharma and OTC products. It competes with Citation/AWT Healthcare in pharma and medical device labeling and represents a likely competitor for large commercial-label contracts.
• Huhtamaki Healthcare: Huhtamaki operates a healthcare and specialty packaging segment producing labels and packaging for pharmaceutical and medical applications globally. It competes with Citation/AWT Healthcare in pharmaceutical labeling and provides a useful European and global benchmark for healthcare label converters at scale.
• Essentra Labels: Essentra is a UK-headquartered specialty label and packaging converter serving pharmaceutical, healthcare, and consumer markets with security, authentication, and extended content labels. It competes with Citation/AWT Healthcare across pharma labeling and complements the comparison through its European manufacturing footprint.
• Schreiner MediPharm: Schreiner MediPharm is a German specialty label converter focused on pharmaceutical and medical device labeling, including multi-page booklet labels, tamper-evident features, and functional labels for injectors. It competes head-to-head with Citation/AWT Healthcare in clinical trial and commercial pharmaceutical labels, particularly across the European market where Citation also has Amsterdam presence.

Broad incumbents

• 3M Health Care: 3M operates a broad healthcare division including drug delivery systems and labeling-adjacent products for pharmaceutical manufacturers. While not a pure-play label converter like Citation/AWT Healthcare, it competes in adjacent healthcare packaging and labeling-adjacent markets and could expand into specialty clinical labels.
• Avery Dennison Medical: Avery Dennison is a global label materials and solutions giant with a dedicated medical segment offering pressure-sensitive labels, RFID, and specialty functional labels for healthcare applications. While much broader than Citation/AWT Healthcare, it competes directly in pharma and medical device label materials and could expand further into clinical trial-specific services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/awtlabelpack
• LinkedInlinkedin.com/company/awt-labels-&-packaging
• Instagraminstagram.com/awtlabelpack
• Xx.com/citationlabels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citation Healthcare Labels