Twenty3 Group
Twenty3 Group is a Melbourne-based, privately held marketing consultancy founded in 2009, serving clients across sport, entertainment, media, retail, fashion, and lifestyle sectors with a team of 11–50 employees.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Twenty3 Group firmographics
Firmographics- Name
- Twenty3 Group
- Website
- https://twenty3group.com.au
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 11–50 employees
- Short description
- Twenty3 Group is a Melbourne-based, privately held marketing consultancy founded in 2009, serving clients across sport, entertainment, media, retail, fashion, and lifestyle sectors with a team of 11–50 employees.
- Ownership category
- akta.pro rank
Twenty3 Group industry classification
Industry- Product category
- Marketing Consultancy Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)
- akta.pro secondary industry
- Brand Strategy & Positioning (BPAFAEAA)
Keywords
Where Twenty3 Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Twenty3 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Twenty3 Group product offering
Product offeringCore offering
Twenty3 Group describes itself as a consultancy firm delivering marketing outcomes to clients across sport, entertainment, media, retail, fashion, and lifestyle sectors. The company's public-facing website is currently a placeholder page stating "We're just warming up for the next quarter - hang tight!", with no detailed service offerings or product descriptions documented. [Inferred from short description; website content is non-substantive]
Differentiator
Problem solved
Functional benefit
Companies that use Twenty3 Group
Customer profileIdeal customer profiles1 record
Twenty3 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twenty3 Group competitors and assessment
Company assessmentBroad incumbents
- Endeavor: Sports and entertainment conglomerate. Has overlapping exposure to sport, entertainment, and lifestyle marketing — though as a global incumbent rather than an ANZ-focused boutique.
- Dentsu Sports: Global holding company with sports and experiential marketing capabilities. Competes for sport and entertainment marketing engagements but offers broader portfolio scale than Twenty3.
- IMG (Endeavor-owned): Global sports, fashion, media, and entertainment agency. Competes with Twenty3 across multiple stated verticals but at vastly larger scale and with broader portfolio of talent, events, and rights.
- WPP/GroupM: World's largest media and marketing services group. Overlaps with Twenty3 on media, retail, fashion, and entertainment marketing services but operates at global scale with broader service breadth.
Direct peers
- Nielsen Sports: Sports market research and sponsorship analytics business. Comparable to a marketing outcomes-focused consultancy for sport, providing measurement and intelligence underpinning brand and rights-holder marketing decisions.
- Octagon: Global sports and entertainment marketing consultancy/agency. Highly comparable as a marketing consultancy serving sport and entertainment rights holders and brand sponsors — directly overlapping Twenty3's stated verticals.
- Thinkerbell: Australian-founded marketing consultancy blending advertising, PR, and influencer work. Comparable to Twenty3 as an ANZ-based boutique marketing consultancy serving consumer-facing brands.
- M&C Saatchi Sport & Entertainment: Sports, entertainment, and lifestyle marketing agency network. Directly comparable: provides marketing and brand consultancy to sponsors, rights holders, and lifestyle brands across the same verticals Twenty3 targets.
- Bastion Brands: Australia-based integrated brand and marketing consultancy. Directly comparable to Twenty3 on geography, client type (consumer/lifestyle brands), and consultancy-style positioning.
- Two Circles: Sports marketing agency focused on fan data, sponsorship, and media rights. Comparable to Twenty3's sport-marketing consultancy offering with overlapping service lines around sponsorship strategy and brand outcomes.
Market position
Customer concentration
Twenty3 Group social profiles
Digital presenceTwenty3 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twenty3 Group leadership team
Management profileNumber of profiles
Profiles1 record
Twenty3 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twenty3 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twenty3 Group
What does Twenty3 Group do?
Twenty3 Group describes itself as a consultancy firm delivering marketing outcomes to clients across sport, entertainment, media, retail, fashion, and lifestyle sectors. The company's public-facing website is currently a placeholder page stating "We're just warming up for the next quarter - hang tight!", with no detailed service offerings or product descriptions documented. [Inferred from short description; website content is non-substantive]
When was Twenty3 Group founded?
Twenty3 Group was founded in 2009. It employs 11 to 50 people.
Where is Twenty3 Group based?
Twenty3 Group is headquartered in Melbourne, Australia, in the Oceania region.
Who are Twenty3 Group's main competitors?
Broad incumbents on record are Endeavor, Dentsu Sports, IMG (Endeavor-owned) and WPP/GroupM. Direct peers are Nielsen Sports, Octagon, Thinkerbell, M&C Saatchi Sport & Entertainment, Bastion Brands and Two Circles.
Does Twenty3 Group have an API?
No public API is recorded for Twenty3 Group.
What industry is Twenty3 Group in?
Twenty3 Group's product category is Marketing Consultancy Services. Its primary akta.pro industry code is MPAAAFAN, Industry / Category Marketing Strategy (Vertical GTM), with a secondary code of BPAFAEAA, Brand Strategy & Positioning. Its NAICS code is 541613 and its SIC code is 8742.