Allpaanel
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Allpaanel firmographics
Firmographics- Name
- Allpaanel
- Legal name
- All Pannel Online
- Website
- https://allpannel.online
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Allpaanel industry classification
Industry- Product category
- Online Betting Exchange
- NAICS
- Securities and Commodity Exchanges (5232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Live Dealer Online Casinos (MPAEABAB)
Keywords
Allpaanel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Betting Exchange Commission: The platform acts as a betting exchange matching users against each other and charges commission on net earnings. Commission applies to high-liquidity markets typically at 2%.
- Payment Processing Margins: Revenue generated through agent-based deposit and withdrawal transactions, with margins built into the payment processing between UPI, bank transfers, and cryptocurrency methods.
- Promotional Bonus Offers: Welcome bonuses up to 100%, deposit matches, and promotional offers that generate engagement and customer acquisition revenue through wagering requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum Deposit Requirements |
| Transaction based/ take rate | Pay-as-you-go | Minimum Withdrawal Limits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Allpaanel product offering
Product offeringCore offering
Allpaanel operates a web-based digital ecosystem that combines an SMM (Social Media Marketing) panel for purchasing social media engagement services with an online betting exchange for sports, live casino, and binary gaming. Users register via WhatsApp through verified agents, receive a unique ID within approximately five minutes, and access peer-to-peer betting markets, a unified wallet spanning multiple exchanges (Diamond, Sky, Lotus365), and payment processing through UPI, bank transfer, mobile wallets, and cryptocurrency.
Product overview
Allpaanel operates as a dual offering platform combining social media marketing (SMM) services with online betting and gaming exchange services. The core products include All Pannel Online (SMM panel for buying social media engagement services) and Allpanelexch (betting exchange platform for sports and casino betting). The ecosystem includes T20 Exchange for cricket-specific peer-to-peer betting, Lotus Cricket ID for unified wallet access across multiple betting exchanges, and payment processing services supporting UPI, bank transfers, cryptocurrency, and mobile wallets. Additional modules cover social media growth, SEO tools, app engagement services, and withdrawal management.
Differentiator
Problem solved
Functional benefit
Brands
- Allpanelexch: Online betting exchange platform allowing users to bet on sports, casino games, and other betting markets with peer-to-peer betting capabilities.
- T20 Exchange
- Lotus Cricket ID
- Allpanel 777 ID
Products and services
- All Pannel Online (SMM Panel) Digital marketing platform providing SMM (Social Media Marketing) panel services with automated processes, affordable pricing, and API integration. Lets individual creators, small businesses, marketing agencies, freelancers, and developers buy social media engagement services, monitor digital campaigns, and automate tasks from a single dashboard.
- Allpanelexch (Betting Exchange) Online betting exchange platform where users bet against each other (peer-to-peer) on sports, casino games, and other betting markets. Offers better odds than traditional bookmakers via back/lay wagering, live in-play betting, and competitive exchange-based odds; targeted at experienced Indian bettors and agents.
- T20 Exchange Cricket-focused peer-to-peer betting platform for T20 matches, offering Back and Lay betting options with dynamic odds that update after every over. Targeted at cricket bettors seeking control over odds and exchange-based wagering.
- Lotus Cricket ID Digital credential for the Lotus365 ecosystem acting as a unified wallet that lets users manage sports betting, live casinos, and binary games under a single balance with multi-exchange access (including Diamond and Sky). Targeted at Indian bettors who want one ID across multiple exchanges.
Quantifiable outcome
- User ID generated within 5 minutes of contact
- +3 more outcomes
Companies that use Allpaanel
Customer profileSegments3 records
Ideal customer profiles3 records
Allpaanel technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Allpaanel partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Allpaanel competitors and assessment
Company assessmentBroad incumbents
- Parimatch: Established international betting brand with India operations covering sportsbook, casino, and esports. Comparable to Allpaanel in targeting Indian bettors with multi-vertical offerings, though at significantly larger scale and with more formal compliance positioning.
- Betway India: International sportsbook with a dedicated India platform offering cricket, football, tennis, and casino betting. Comparable to Allpaanel in target customer and product scope, but Betway operates with more visible licensing partnerships and brand investment.
- 1xBet: Large global online sportsbook and casino operator with significant India-facing operations, offering sports exchange, casino, and white-label services. Comparable to Allpaanel in product mix and target market, but with broader international scale, established payment rails, and white-label distribution infrastructure.
- Bet365 India: One of the largest global online sportsbooks with extensive cricket, football, and in-play offerings plus casino. Comparable to Allpaanel in product breadth and Indian customer targeting, but Bet365 operates with formal licensing, established payment partnerships, and significant brand trust.
- Dafabet: Asia-focused online betting and casino brand with cricket, sportsbook, and exchange products. Comparable to Allpaanel in product mix and Asia/India customer focus, though Dafabet has stronger brand recognition and more established B2B white-label operations.
Direct peers
- Dream11: India's largest fantasy sports platform where users build paid fantasy teams primarily for cricket. Comparable to Allpaanel as a leading Indian real-money gaming brand targeting cricket bettors, though Dream11 operates under a fantasy (not exchange betting) model and is more established and compliant.
- Stake.com: Global crypto-first online sportsbook and casino with strong presence in cricket, football, and esports. Comparable to Allpaanel in offering crypto payment rails and sports/casino exchange-style markets, though Stake operates at much larger international scale and is more visible to institutional partners.
- 10Cric: India-focused online sportsbook and casino operator with a heavy cricket orientation and INR payment rails. Directly comparable to Allpaanel in serving Indian sports bettors with cricket-centric products, UPI/bank payment integration, and casino add-ons.
- Lotus365: India-facing online betting and casino platform offering sportsbook, live casino, and exchange-style markets. Allpaanel explicitly integrates with Lotus365 as part of its multi-exchange unified wallet, making it both a partner and a direct competitor for the same Indian user base.
- KingExchange: Indian-facing betting exchange platform focusing on cricket and T20 markets with peer-to-peer back/lay wagering. Highly comparable to Allpaanel's T20 Exchange and Allpanelexch products in offering exchange-based cricket betting to Indian users.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allpaanel social profiles
Digital presenceAllpaanel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allpaanel leadership team
Management profileNumber of profiles
Allpaanel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allpaanel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allpaanel
What does Allpaanel do?
Allpaanel operates a web-based digital ecosystem that combines an SMM (Social Media Marketing) panel for purchasing social media engagement services with an online betting exchange for sports, live casino, and binary gaming. Users register via WhatsApp through verified agents, receive a unique ID within approximately five minutes, and access peer-to-peer betting markets, a unified wallet spanning multiple exchanges (Diamond, Sky, Lotus365), and payment processing through UPI, bank transfer, mobile wallets, and cryptocurrency.
Is Allpaanel a public or private company?
Allpaanel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allpaanel founded?
Allpaanel was founded in -1. It employs 1 to 10 people.
How does Allpaanel make money?
Three revenue lines are on record. Betting Exchange Commission is the primary driver. The others are payment Processing Margins and promotional Bonus Offers.
Who are Allpaanel's main competitors?
Broad incumbents on record are Parimatch, Betway India, 1xBet, Bet365 India and Dafabet. Direct peers are Dream11, Stake.com, 10Cric, Lotus365 and KingExchange.
Does Allpaanel have an API?
Yes. The platform provides API access for developers to build or integrate with their own tools and websites. White-label options and API integration are available for resellers to resell services under their own brand.
What industry is Allpaanel in?
Allpaanel's product category is Online Betting Exchange. Its primary akta.pro industry code is MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 5232 and its SIC code is 6199.