What Lotus365 does

Lotus365, operating through the legal entity Lotus365 VIP registered in Curaçao, is a direct-to-consumer online sports betting and casino gaming platform serving Indian consumers. The platform consolidates two verticals under a single user authentication credential (the "Lotus365 ID"): sports betting markets covering cricket, football, kabaddi, horse racing, tennis, and other sports, and an online casino module offering live dealer tables, slots, card games (including Indian variants Teen Patti and Andar Bahar), and crash games. The technology stack is a web-based platform with a dedicated Android application distributed via APK download (not through Google Play or Apple App Store), incorporating live betting odds updates, HD live dealer video streaming, and payment processing integrated with Indian rails (UPI, net banking, digital wallets).

The company monetizes through three principal streams: (i) transaction fees on sports betting wagers, (ii) house edge / take-rates on casino gaming activity, and (iii) tiered VIP membership (Silver, Gold, Platinum, Diamond) offering higher limits, priority support, and exclusive promotions. Customer acquisition relies on organic search, content marketing through the company's blog, and WhatsApp-based sign-up funnels, with no disclosed paid advertising or affiliate program. Headcount is 51–100 and the platform is geographically restricted in six Indian states (Andhra Pradesh, Assam, Odisha, Telangana, Tamil Nadu, Kerala), reflecting the fragmented legality of online betting across India.

The platform operates in a legally grey regulatory environment. Lotus365 is the subject of an ongoing Enforcement Directorate investigation under the Prevention of Money Laundering Act (PMLA) involving 29 celebrities who endorsed the platform, and was implicated in a Kanpur Police operation that uncovered over Rs 100 crore in transactions routed through Lotus365 and other banned gaming apps as part of a money-laundering syndicate. These regulatory actions represent material legal and reputational risk to the operating model.

Name

Lotus365

Legal name

Lotus365 VIP

Website

https://lotussss365.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Lotus365 is a Curaçao-registered, India-focused online sports betting and casino gaming platform offering cricket, football, and casino wagering under a single user account via web and Android APK, monetizing through transaction fees and a tiered VIP program.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino Gaming

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Cricket betting platform
• Mobile betting app

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sports Betting Transaction Fees: Revenue generated from transaction fees on sports betting wagers placed by users across cricket, football, tennis, kabaddi, horse racing, and other sports markets.
2. Casino Gaming Revenue: Revenue from casino gaming activities including live dealer tables, slot games, and card games where the platform takes a percentage of bets placed.
3. VIP Membership Benefits: Revenue from VIP membership tiers offering enhanced limits, priority support, and exclusive promotions to high-value consistent players.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lotus365 is an India-focused online sports betting and casino gaming platform that combines real-time wagering on cricket, football, tennis, kabaddi, and horse racing with an online casino suite (live dealer tables, slots, card games including Teen Patti and Andar Bahar, and crash games) under a single Lotus365 ID account. The service is accessed via a responsive website and a dedicated Android mobile application (APK), and supports deposits and withdrawals through Indian payment methods such as UPI, net banking, and digital wallets.

Product overview

Lotus365 is an online betting and casino platform structured as a unified platform with multiple integrated modules. The core Lotus365 platform serves as the central hub, with the Lotus365 ID serving as the single authentication credential that provides access to all services. The platform is organized into two main verticals: Sports Betting (covering cricket, football, kabaddi, horse racing, and tennis) and Online Casino (offering live dealer games, slots, card games, and crash games). Mobile access is provided through the Lotus365 App, while the Lotus365 Win, Lotus365 VIP (premium loyalty program), and Lotus365 India sub-brands extend functionality for account management, high-volume players, and regional users respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Lotus365 VIP: Premium loyalty programme for consistent players offering enhanced rewards, priority support, quicker service, and more personalised experience with tiered membership (Silver, Gold, Platinum, Diamond).

Products and services

• Lotus365 Online Sports Betting & Casino Platform

Quantifiable outcome

• Quick account registration process
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Betway: Globally recognized online sportsbook and casino brand that has actively targeted Indian consumers with cricket, football, and kabaddi markets. Comparable product mix, similar target customer, and overlapping casino offering.
• 10CRIC: India-focused online sportsbook and casino platform emphasizing cricket betting and Indian payment methods. Closely aligned on geography, customer persona (Indian sports bettors), and product verticals.
• Junglee Rummy: India-focused online rummy and gaming platform also named in the ED investigation alongside Lotus365. Targets Indian consumers with skill-based and casino-style gaming products under similar operating conditions.
• BetWinner: International sportsbook and casino operator with active marketing in India, offering cricket, football, and live dealer products. Overlapping customer base and similar offshore B2C sportsbook model.
• 1xBet: International sportsbook and casino operator with significant presence in India, offering cricket, football, and live casino products under a single account. Directly comparable offshore B2C sportsbook serving the same Indian consumer market as Lotus365.
• Parimatch: International sportsbook operator with an India-focused brand offering cricket betting, live casino, and esports. Similar offshore operating model, comparable verticals, and overlapping Indian consumer targeting.
• JeetWin: India-targeted online casino and sports betting platform that was named alongside Lotus365 in the ED celebrity-endorsement investigation. Operates in the same regulatory grey zone with comparable Indian consumer focus.

Emerging players

• Dream11: India's largest fantasy sports platform with a massive user base in cricket and football. Operates in a closely adjacent consumer market (Indian sports wagering) under a different legal classification (fantasy vs. betting), making it a relevant comp for user-acquisition benchmarks.

Broad incumbents

• LeoVegas: European-listed online casino and sportsbook operator with mobile-first product orientation. Comparable casino/sportsbook product mix and similar technology stack serving consumer gamblers in multiple regulated markets.
• Bet365: Global online gambling incumbent operating one of the world's largest sportsbooks and casino platforms. Competes with Lotus365 in the same sports betting and casino verticals but at a vastly larger scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Lotus365gaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotus365