Shine

What Shine does

Shine (legally Shine Wraparound Care Limited) is a Bristol-headquartered, privately held UK operator founded in 2011 that delivers Ofsted-registered childcare and youth sports coaching to primary-aged children across South West England. Its three integrated service lines are Wraparound Care (breakfast and after-school clubs), Holiday Clubs (Ofsted-registered provision across Bristol, South Gloucestershire, North Somerset, and Chew Valley), and Shine Active, which organizes age-graded development squads across football (Saints FC, Pumas), netball (Hotshots), basketball (Sharks), cricket (Sixers), and gymnastics (Diamonds), with progression pathways from U5/U6 through U18. The pre-school ShineTots programme extends the age range down to 2.5-4 years. Supporting revenue streams include an e-commerce shop (water bottles, kit bundles, caps, keyrings), facility hire for the owned Shine Sports Ground and Shine Sports Hall, and a franchise extension via shinefranchise.co.uk.

The technology stack is operationally focused rather than technically differentiated. The core is an online booking and account management platform at myshine.co.uk that supports per-session bookings and monthly Direct Debit subscriptions, with cancellation policies defined per service type (6-day for wraparound care, 48-hour for holiday clubs). Communications across development squads run on the SPOND Match App, and cricket coaching uses Ludimos video technology on company tablets for technique review. No proprietary AI/ML models, no public API, and no published SDKs were identified. Operations rely on a network of owned facilities in Bristol plus school delivery contracts (including state, private, and special schools) and venue partnerships (e.g., Redmaids School Sports Ground for netball). A related entity, Shine Sports Facilities Limited, holds dedicated facilities.

Shine makes money through three mechanics: (1) recurring monthly Direct Debit subscriptions for development squads at £31.50-£38.56 per child, (2) pay-as-you-go bookings for wraparound care, holiday clubs, and pre-school sessions (e.g., £8.50 per session), and (3) ancillary one-time and transactional revenue from branded merchandise, kit bundles, and facility hire. Go-to-market is primarily direct-to-consumer through the website, supplemented by B2B school services contracts delivered on-site. The customer base is fragmented across families, with one named B2B reference customer (Cotham School). The company is privately held, has not raised disclosed funding, and employs 51-100 staff.

Name

Shine

Legal name

Shine Wraparound Care Limited

Website

https://myshine.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Shine is a Bristol-based, Ofsted-registered UK operator founded in 2011 delivering wraparound childcare, holiday clubs, and multi-sport development squads (football, netball, basketball, cricket, gymnastics) to primary-aged children across South West England.

Ownership category

akta.pro rank

Product category

Childcare and Activity Services

NAICS

Child Care Services (62441), Sports and Recreation Instruction (61162), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

School-Age Wraparound Care (Ages 3–5) (EDACAHAA), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Childcare services
• Wraparound care
• Sports coaching
• Holiday clubs
• School services

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Childcare and Activity Bookings: Revenue from wraparound care sessions (breakfast clubs, after school clubs), holiday clubs, and development squads. Parents book individual sessions or monthly subscriptions via Direct Debit. Cancellation policies apply: 6-day notice for wraparound care, 48-hour notice for holiday clubs.
2. Merchandise Sales: Sale of branded merchandise including water bottles, footballs, kit bundles, keyrings, and caps through the Shine shop. Products are available for click & collect or shipping.
3. Facility Hire: Revenue from hiring out Shine's sports facilities including the Shine Sports Ground and Shine Sports Hall to external groups and organisations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Shine delivers wraparound childcare, holiday clubs, and sports coaching (Shine Active squads) for primary school children, operating both directly for parents and through partnerships with primary schools. The company also provides school services, an equipment shop, and facility hire at its activity spaces across the UK.

Product overview

Shine is a UK-based childcare and sports coaching company offering a unified platform of services for children aged 2.5 to 18 years. The core offering consists of three integrated service lines: Wraparound Care (breakfast and after-school clubs), Holiday Clubs (Ofsted registered provisions), and Shine Active (development squads across multiple sports). These services are supported by a booking and account management platform, the Shine Shop (retail merchandise), and Facility Hire. Shine Active comprises sport-specific sub-brands including Pumas Football (girls), Saints Football (mixed), Hotshots Netball, Sharks Basketball, Sixers Cricket, and Diamonds Gymnastics, each offering age-graded squads from U5/U6 through to U18 with progression pathways. The company's sports ground and sports hall facilities in Bristol serve as hubs for both service delivery and retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• Shine Active: Sports development programme featuring various squads including Sharks (basketball), Pumas (girls football), Saints (football), Sixers (cricket), Diamonds (gymnastics), and Hotshots (netball)
• ShineTots

Products and services

• Wraparound Care

Quantifiable outcome

• Serving thousands of primary school children through wraparound care programme

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• All Golds Rugby LeagueminorStrategic or Co-development PartnerShine has partnered with All Golds Rugby League, Bristol's leading club for Rugby League. This is a minimal contact team game in which tackles are made by 'tagging' - pulling the velcro attached tag from the ball carrier. The partnership offers children the opportunity to try rugby league through Shine's programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier Education: UK's largest provider of primary school sports coaching, wraparound care, and holiday activity clubs. Directly comparable to Shine on both the B2B school services channel and the D2C wraparound/holiday club model, but at national scale.
• Total Sport: UK primary school sport coaching provider with school-based delivery and holiday programmes. Directly comparable to Shine's School Services and Holiday Clubs on customer base, delivery mechanism, and coaching model.
• SuperCamps: UK holiday camp operator running multi-activity programmes during school breaks at quality venues. Overlaps with Shine's Holiday Clubs on seasonal schedule, venue model, and parent-paid booking flow.
• Fit For Sport: UK provider of holiday activity camps and in-school sport delivery for primary-aged children. Comparable on both the B2B school channel (PE delivery) and D2C holiday club offerings.
• Soccer Schools UK: UK football coaching provider running term-time classes, holiday camps, and squad programmes for children. Closely comparable to Shine's football development squads and holiday club football product line.
• Sport4Kids: UK-based provider of multi-sport coaching for primary school children, including football, netball, and gymnastics squads with age-graded progression. Comparable to Shine Active on coaching model, age tiers, and school-based delivery.
• Kings Camps: Multi-activity holiday camp provider for primary-aged children across the UK. Closely comparable to Shine's Holiday Clubs product line, with similar activity mix (sport, cookery, dance) and parent-paid model.

Emerging players

• Jigsaw Arts: Performing arts and multi-activity provider for children, including weekend and holiday classes. Comparable weekend-class subscription model to Shine's development squads, though focused on performing arts.

Broad incumbents

• Stagecoach Performing Arts: Established UK franchise delivering performing arts training (singing, dance, drama) to children. Comparable franchise-driven model and parent-paid termly/weekend class structure, though in performing arts rather than sport.

Regional players

• Weston-super-Mare FC Community Trust: Regional community football programmes in the South West of England including development squads and holiday coaching. Comparable regional geography and football development pathway model, though tied to a single professional club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyShineUK
• Instagraminstagram.com/myshine.co.uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine