Strasserthun

Name

Strasserthun

Legal name

Strasser AG Thun

Website

https://strasserthun.ch

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Strasserthun (rebranding to WERKVOLL AG) is a Swiss bespoke interior design and surface craftsmanship firm serving luxury residential, hospitality, and commercial clients with custom fabrication and proprietary finishing technologies including laser sublimation.

Ownership category

akta.pro rank

Product category

Custom Interior Design & Craftsmanship

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro industry

PRIMARYHSAPAFAD

Trim, Baseboards, Crown Molding & Finish Carpentry

Home & Personal Services/Residential Renovation Services/Interior Remodeling (Walls, Ceilings, Trim & Layout Changes)

SECONDARYIMADADAI

Wood Flooring & Wood Veneer Products

Industrials, Manufacturing & Construction/Building Materials & Products/Timber, Lumber & Engineered Wood Products

SECONDARYIMAEAGAG

Wood Coatings & Finishes

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYHSAPAHAF

Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

Keywords

• Custom interior design
• Bespoke craftsmanship
• Surface finishing
• Laser sublimation
• Luxury millwork

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Interior Design & Craftsmanship Projects: Project-based revenue from bespoke interior design, custom furniture fabrication, and specialized surface finishing for residential, hospitality, and commercial clients. Revenue is generated through individual project contracts with pricing based on complexity, materials, and craftsmanship requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Strasserthun is a Swiss craftsmanship firm that designs and fabricates bespoke interior solutions, including custom furniture, wall paneling, kitchens, bathrooms, built-in cabinetry, and complete hospitality or commercial interiors. Projects combine traditional woodworking with proprietary surface refinement technologies such as laser sublimation, powder coating on wood, metallization, and thermo-texturing, applied to a material library exceeding 1,000 options including wood veneers, stone veneer, genuine metals, and specialty coatings.

Product overview

Strasserthun is a Swiss interior design and craftsmanship company that operates as a specialist provider of bespoke interior solutions and premium surface materials. The core offering centers on custom interior design and craftsmanship services for residential, commercial, hospitality, and artistic interior projects, complemented by the Sublidot sub-brand for proprietary laser sublimation technology. The materials portfolio includes wood & wood veneers (oak, fruit wood, exotic woods, reconstructed wood), stone & stone veneer (Skinrock), metal & metallization, surface finishing technologies (laser refinement, thermo-texturing, powder coating, lacquer), and specialty materials (textiles in glass/Vitropan, salmon leather, bark cloth, organoid, linoleum). Projects range from characteristic one-of-a-kind pieces to exclusive overall concepts, with a focus on combining functionality, aesthetics, and emotion through material expertise and creative ingenuity.

Differentiator

Problem solved

Functional benefit

Brands

• Sublidot by Strasserthun: Sub-brand mentioned in copyright regulations, associated with laser technology services.

Products and services

• Custom Interior Design & Craftsmanship Services

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Roomdresser GmbHcoreStrategic or Co-development PartnerInterior design firm that has collaborated on multiple residential projects including the Montreux staircase and Erlenbach private residence. Roomdresser serves as both client and design partner, specifying Strasserthun craftsmanship for their interior design projects.
• Bofor Design GmbHcoreStrategic or Co-development PartnerDesign firm led by CEO Francesca Alder that collaborates on hospitality projects including the Audi e-tron Energy Bar and Jungfraubahnen Platinum Lounge. Bofor combines aesthetics with functionality and specifies Strasserthun for custom interior elements.
• KXS Architektur AGcoreStrategic or Co-development PartnerArchitecture firm led by Kuno Strasser that has collaborated on multiple hotel projects including Hotel Royal St. Georges and Gübelin Gem Museum. KXS describes their philosophy as aligning with Strasserthun's approach to creating.
• Kepenek GmbHcoreStrategic or Co-development PartnerInterior design studio led by Mia Kepenek that co-created the Sky Lounge at Schindler's Visitor Center. Kepenek's background combines carpentry, architecture, interior design, and scenography.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Molteni&C: Italian luxury bespoke furniture and interior brand serving luxury residential and contract/hospitality. Comparable to Strasserthun in its high-end custom furniture, project-based specification work, and emphasis on premium materials and finish quality.
• Bulthaup: German premium bespoke kitchen and interior systems manufacturer. Comparable to Strasserthun as another European luxury, made-to-spec interior/specialty millwork player targeting HNW residential and luxury hospitality clients.
• Team 7: Austrian bespoke solid-wood furniture manufacturer focused on custom kitchens, living, and sleeping systems. Comparable to Strasserthun in its European-DACH premium positioning, craftsmanship-led bespoke model, and emphasis on natural materials.
• Poliform: Italian luxury custom furniture and interior systems maker serving high-end residential and hospitality projects. Comparable to Strasserthun in its bespoke, design-led, premium-materials positioning for luxury clients in the European Alpine/Lake region.
• Dinesen: Danish luxury wood specialist producing high-end planks, panels, and bespoke wood solutions for premium residential and architectural projects. Comparable to Strasserthun in its luxury wood material expertise, project-based specification work, and key role as a premium material partner for architects and designers.

Regional players

• USM: Swiss modular furniture and interior systems maker best known for USM Haller. Comparable to Strasserthun as a Swiss premium interior brand with a strong design heritage; notably listed as a Strasserthun partner on the company website, evidencing direct overlap in the Swiss premium specification ecosystem.

Broad incumbents

• Haworth: Global premium contract interiors and workspace manufacturer with a portfolio of high-end brands. Comparable to Strasserthun as a premium interior brand serving demanding corporate and hospitality clients, though it operates at substantially broader scale.
• Listone Giordano: Italian luxury wood flooring and engineered wood panel brand used in premium residential and hospitality projects. Comparable to Strasserthun in its ultra-premium wood positioning and specification through architects and luxury developers.
• Vitra: Swiss design and furniture company with a broad portfolio across residential, office, and hospitality interiors. Comparable to Strasserthun as a Swiss premium interior design brand serving architects and designers, though Vitra operates at significantly larger scale and across product manufacturing.
• Knoll: American high-end contract furniture and interior systems brand serving corporate, hospitality, and residential. Comparable to Strasserthun as a high-end specification brand for premium interior projects, though Knoll is much larger and operates an industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strasserthun