What Listone Giordano does

Listone Giordano is the premium hardwood flooring brand of Margaritelli S.p.A., an Italian family-owned manufacturer headquartered in Miralduolo di Torgiano (Perugia) and controlled by Eugenio Margaritelli S.p.A. The company sells multilayer parquet and outdoor decking products organized into six collections (Natural Genius, Atelier, Classica, Magnetico, Special Edition, Outdoor) through a network of more than 500 specialized retail points in over 50 countries, supplemented by owned flagship showrooms in Milan (Arena, designed by Michele De Lucchi) and Rome, and direct enterprise project sales for hospitality, contract, public-space, retail, and yachting clients.

The core technology is a 1984 patent by Prof. Guglielmo Giordano: a multilayer birch support with transverse fiber orientation, transverse incisions, and micrometric interlocking joints, bonded with marine-grade adhesives and ultrasound-tested for adhesion quality. This underpins the company's positioning against traditional solid parquet, with claimed lifetime dimensional stability and humidity resistance. Sourcing is controlled upstream through the Fontaines (Burgundy) facility, established 1962, with FSC (C009714, C017290) and PEFC chain-of-custody certifications and a 150-hectare Italian reforestation project at Citt\u00e0 della Pieve. The Natural Genius platform layers an ongoing roster of international designer collaborations (Piero Lissoni, Marc Sadler, Patricia Urquiola, Michele De Lucchi, Daniele Lago, Patrick Jouin, Paola Lenti, Piet Boon, among others) onto the underlying multilayer platform.

Revenue is generated through one-time project sales of premium flooring products at undisclosed quote-based pricing; the company does not sell through e-commerce. Go-to-market combines specialist dealer distribution, owned showrooms as experience centers, and direct enterprise sales, supported by annual participation in Milano Design Week and a broader international trade show calendar (Euroshop, Downtown Design Dubai, Salone del Mobile Saudi Arabia, Architect@Work, Domotex, Casa Decor, Equip'H\u00f4tel). The Fondazione Guglielmo Giordano, established in 2000 in Perugia, anchors brand authority in wood research and design culture beyond the core product business.

Name

Listone Giordano

Legal name

Margaritelli S.p.A.

Website

https://listonegiordano.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Listone Giordano is an Italian premium hardwood flooring manufacturer (Margaritelli S.p.A.) selling multilayer parquet across six designer and commercial collections to luxury residential, hospitality, contract, retail, and yachting clients worldwide through 500+ retail points in 50+ countries.

Ownership category

akta.pro rank

Product category

Premium Hardwood Flooring

NAICS

Softwood Veneer and Plywood Manufacturing (321212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Premium hardwood flooring
• Multilayer parquet products
• Engineered wood flooring
• Designer wood flooring
• Wood floor manufacturing

Headquarters

HQ city

Torgiano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Hardwood Flooring Products: Listone Giordano generates revenue through the sale of high-end multilayer parquet and hardwood flooring products, including indoor and outdoor collections. Products are sold through owned retail showrooms, authorized dealers, and the specialized dealer network of 500+ points worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Listone Giordano manufactures and sells premium multilayer hardwood parquet flooring built on a proprietary 1984 patented birch technology delivering lifetime dimensional stability. The company offers six signature collections (Natural Genius, Atelier, Classica, Magnetico, Special Edition, Outdoor) covering indoor, magnetic, and outdoor applications for high-end residential, hospitality, public space, retail, and yachting projects. Products are sold through a global dealer network of 500+ points, owned flagship showrooms, and direct field sales to architects and designers.

Product overview

Listone Giordano is a premium Italian hardwood flooring and parquet manufacturer offering a comprehensive portfolio organized into six distinct product collections: Natural Genius (contemporary design-driven parquet with international designer collaborations), Atelier (artisanal craftsmanship with handmade manual treatments), Classica (core oak-focused collection with modern elegance and extensive customization), Magnetico (innovative magnetic installation technology for commercial applications), Special Edition (research and sustainability-focused limited editions), and Outdoor (external decking solutions). All products share the proprietary 1984-invented multilayer birch technology with marine-grade adhesives, transverse incisions, and micrometric joints ensuring lifetime stability. The company operates under the Margaritelli S.p.A. umbrella with over a century of family heritage, maintains FSC and PEFC forest certifications, and runs the Fondazione Guglielmo Giordano cultural foundation for wood research and art promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Genius: Design-focused parquet collection featuring collaborations with international designers, reinventing wood flooring in contemporary key
• Atelier
• Classica
• Magnetico
• Special Edition
• Outdoor

Products and services

• Natural Genius Design-forward parquet collection featuring collaborations with international designers including Piero Lissoni, Marc Sadler, Patricia Urquiola, Michele De Lucchi, Daniele Lago, Patrick Jouin, and Paola Lenti, reinventing traditional wood flooring with avant-garde aesthetics and contemporary patterns for architectural and residential projects.
• Atelier Artisanal parquet collection emphasizing traditional Italian craftsmanship with handmade manual treatments and respect for natural wood grain patterns, where each plank becomes a unique piece through artisan techniques for luxury residential and bespoke interior projects.
• Classica Core parquet collection featuring oak as the primary wood species with modern elegance, offering extensive variety of woods, formats, colors, finishes, and installation geometries for residential and commercial flooring projects.
• Magnetico Advanced flooring collection with magnetic installation technology for commercial spaces including offices, stores, showrooms, and hospitality venues, combining elegant aesthetics with easy mounting and removal for flexible commercial environments.
• Special Edition Special parquet collection focused on research and sustainability, featuring limited-edition designs and experimental approaches to wood flooring that synthesize aesthetics, ethics, and environmental responsibility for high-end architectural and cultural projects.
• Outdoor Outdoor wood flooring and decking solutions with high resistance to mechanical stress and natural extractives, ensuring stability and durability for external applications including terraces, yacht decks, and outdoor architectural spaces.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Fondazione Guglielmo GiordanocoreStrategic or Co-development Partner · 1 January 2000Cultural foundation established in 2000 in Perugia, dedicated to research in wood technology, environmental studies, and artistic applications of wood. Named after Prof. Guglielmo Giordano, the inventor of Listone Giordano's core technology. The foundation promotes studies, research, seminars, exhibitions and publications in architecture, art and technology, serving as a cultural ambassador for the brand.
• Piero LissonicoreStrategic or Co-development PartnerInternationally renowned Italian designer collaborating with Listone Giordano on the Natural Genius collection, creating signature parquet designs. The Nui parquet collection represents a contemporary reimagining of wood flooring surfaces.
• Marc SadlercoreStrategic or Co-development PartnerAward-winning Italian-French designer with multiple collaborations on Natural Genius collections including Trafic and Fabrique. Ongoing creative partnership for experimental parquet design.
• Patricia UrquiolacoreStrategic or Co-development PartnerInternationally acclaimed Spanish designer who collaborated on the Biscuit parquet collection within the Natural Genius line, bringing distinctive aesthetic vision to wood flooring design.
• Michele De LucchicoreStrategic or Co-development PartnerProminent Italian designer and architect who created the Medoc parquet collection and designed the Listone Giordano Arena showroom in Milan. Key creative partner for design and spatial concepts.
• Daniele LagominorStrategic or Co-development PartnerItalian designer behind the Slide parquet collection in the Natural Genius line, bringing innovative approach to wood flooring aesthetics.
• Paola LentiminorStrategic or Co-development PartnerItalian designer collaborating on the Perigal parquet collection, combining Listone Giordano's wood expertise with her distinctive design sensibility.
• Patrick JouinminorStrategic or Co-development PartnerFrench designer contributing to the Natural Genius collection with the Trame parquet design, expanding the international designer network.
• Piet BoonminorStrategic or Co-development PartnerDutch designer collaborating on the Opera Aperta parquet collection, bringing international design perspective to the Natural Genius line.
• Pietro OliosominorStrategic or Co-development PartnerDesigner behind the Supernova parquet collection in the Natural Genius line.
• Emanuel GarganominorStrategic or Co-development PartnerDesigner creating the Phibon parquet collection for Listone Giordano Natural Genius.
• Matteo NunziatiminorStrategic or Co-development PartnerItalian designer behind the Foxtrot parquet collection, contributing to the Natural Genius design portfolio.
• Sebastiano CanzanominorStrategic or Co-development PartnerDesigner behind the Loop parquet collection in the Natural Genius line.
• Dante Oscar Benini + Luca GonzominorStrategic or Co-development PartnerDesign duo responsible for the Factum special edition parquet collection.
• Alexander BrennerminorStrategic or Co-development PartnerArchitect and designer contributing the Between and Conte collections to the Special Edition line.
• Eugenio Margaritelli S.p.A.coreOthersParent holding company exercising direction and coordination over Margaritelli S.p.A., the operating company behind Listone Giordano. The company is subject to direction and coordination by the sole shareholder Eugenio Margaritelli S.p.A.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kährs: Swedish wood flooring pioneer (inventor of the modern multilayer engineered wood floor) with global distribution. Closest direct competitor on engineered parquet technology, range of design collections and international dealer network.
• Dinesen: Danish manufacturer of premium solid and engineered wide-plank wood flooring, with similar designer collaborations, specification-led sales and architectural project focus. Closest comparable on premium positioning, custom craftsmanship and high-end residential/contract customer mix.
• Junckers: Danish solid and engineered hardwood flooring manufacturer serving residential, commercial and sports-venue segments. Comparable premium hardwood positioning, project-based sales and European manufacturing footprint.
• Boen: Norwegian hardwood flooring manufacturer producing multilayer engineered parquet with sport and contract-grade durability. Comparable in engineered wood technology, European premium positioning and distribution through specialized dealers.

Broad incumbents

• Mohawk Industries: World's largest flooring manufacturer with hardwood, laminate, ceramic and carpet categories. Sets the competitive ceiling on scale and distribution; can move into premium tiers through M&A or premium sub-brands.
• Mannington Mills: US-based broad-line flooring manufacturer offering hardwood, resilient and commercial flooring. Competes in commercial and hospitality contract channels where Listone Giordano's Magnetico is positioned.
• Tarkett: French-headquartered global flooring manufacturer with hardwood, vinyl and sports flooring ranges. Broad incumbent that competes in mid-premium parquet segments and possesses the scale and capital base Listone Giordano lacks.

Regional players

• Barlinek: Polish multilayer engineered wood flooring producer with strong Central/Eastern European presence and growing Western European distribution. Comparable multilayer engineered parquet technology but a more value-tier positioning.
• Corà Domenico & Figli: Italian hardwood and parquet wholesaler/processor with deep domestic dealer relationships. Regional Italian overlap in distribution channels, raw-material sourcing (European oak) and customer base.

Emerging players

• Bjelin: Swedish manufacturer of hardened wood flooring using Välinge technology, active across Europe with growing premium and commercial offers. Emerging direct competitor with proprietary click/lock technology overlapping Listone Giordano's Magnetico proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ListoneGiordano01
• Facebookfacebook.com/listonegiordanoitalia
• LinkedInlinkedin.com/company/listone-giordano
• Instagraminstagram.com/listonegiordano
• Pinterestpinterest.it/listoneg
• Xx.com/listonegiordano

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listone Giordano