What CAEM does

CAEM-Magrini S.p.A., trading as CAEM, is an Italian privately-held manufacturer of modular shelving and shopfitting systems for the retail industry, headquartered at Via Alessandro Volta 10 in Subbiano (Arezzo), Italy. The company designs, engineers, and produces a portfolio of standardized modular gondola shelving platforms (M25 with a 25mm pitch and central back-panel architecture, TN9, S50 with 50mm-pitch compatibility for retrofit installations), vertical-specific systems (PharmaCAEM for pharmacies, D25 for dispensaries, Unizinc for back-of-house), complementary modules (Ardente LED lighting, Quadro sectioned gondola, Banco OTC integrated drawers), and bespoke custom-engineered solutions. Manufacturing is carried out in Italy under Industry 4.0 processes using powder-coating finishes available in more than 30 colors, with explicit claims of near-zero emissions. The company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2023 certifications, is GDPR-compliant, and operates under an Organizational and Management Model adopted pursuant to Italian Legislative Decree 231/2001.

CAEM generates revenue through B2B project-based sales of standardized and customized shelving hardware, quote-based pricing, and complementary accessories such as LED lighting and integrated drawers. Go-to-market is executed via direct sales supported by a five-language website (English, Italian, Spanish, French, German), sector-specific landing pages, downloadable whitepapers, and project-by-project engagement with an in-house R&D department. Pricing is not publicly disclosed and is determined per project, consistent with industrial shopfitting norms, and billing cadence indicates multi-year contract structures rather than transaction-level sales. The customer base spans nine retail verticals — pharmacy, healthcare, organic shops, convenience stores, supermarkets and hypermarkets, pet stores, homewares, newsagents, and DIY/builders merchants/garden centres — with Home Bargains named as a flagship enterprise reference for a custom wire-shelving store redesign.

The company operates as a privately held S.p.A. with no disclosed external private-equity or venture investment and no disclosed acquisition history. Headcount is reported at 51-100 employees, and the company positions its 60-year operating history and cumulative 10,000+ shop installations as evidence of category experience rather than as growth metrics.

Name

CAEM

Legal name

CAEM-Magrini S.p.A.

Website

https://caem.net

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

CAEM-Magrini S.p.A. is an Italian manufacturer of modular retail shelving and shopfitting systems, serving supermarkets, pharmacies, healthcare facilities, convenience stores, DIY, and specialty retailers worldwide through direct B2B sales and bespoke engineering.

Ownership category

akta.pro rank

Product category

Retail Shopfitting & Shelving Manufacturing

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

Keywords

• Retail shelving systems
• Shopfitting solutions
• Gondola shelving
• Modular display systems
• Retail fixtures

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Modular Shelving Systems Sales: CAEM generates revenue primarily through the sale of standardized modular shelving systems including M25, TN9, S50, and specialized variants. These are one-time hardware sales of physical shelving products with customization options.
2. Bespoke/Custom Shelving Solutions: Revenue from custom-designed retail shelving solutions engineered to meet specific retailer requirements. The company has an R&D department dedicated to developing bespoke retail environments for major store redesigns.
3. LED Lighting and Accessories: Sale of complementary products including the Ardente LED lighting system, shelf accessories, and color finish options for their shelving products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CAEM designs, engineers, and manufactures modular shelving systems and shopfitting solutions for retailers worldwide. The company produces a portfolio of standardized shelving systems (M25, TN9, S50) along with specialized solutions for pharmacies, healthcare, and DIY verticals, complemented by add-on modules such as LED lighting. CAEM also provides bespoke custom-engineered shelving solutions through its in-house R&D department, and serves retail businesses globally from its Italy-based Industry 4.0 manufacturing facility.

Product overview

CAEM is a manufacturer of modular retail shelving and shopfitting solutions designed and made in Italy. The core product portfolio centers on four foundational shelving systems: M25 (25mm pitch), M25 Wire (wire mesh variant), TN9 (versatile shopfitting), and S50 (50mm pitch compatible). Specialized solutions include PharmaCAEM for pharmacy environments and D25 for healthcare dispensary applications. The product range extends through add-on modules including Ardente LED Lighting for shelf illumination, Quadro sectioned gondola displays, and Banco OTC integrated drawers. CAEM also offers bespoke custom-engineered solutions and complete turnkey pharmacy shopfitting services. All systems feature modular, mix-and-match components available in over 30 color finishes through powder coating, with integrated design and supply chain capabilities powered by Industry 4.0 manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• M25 Shelving System Modular gondola shelving system with 25mm pitch, central back panels, and ultra-low bases designed to maximize shelf space and provide 15% additional facing compared to standard shelving. Targeted at supermarkets, convenience stores, and pharmacies.
• M25 Wire Shelving System Wire mesh version of the M25 shelving system, ideal for produce displays, frozen goods, and environments requiring enhanced air circulation and visibility.
• TN9 Shopfitting System Versatile shopfitting system with a comprehensive range of options and accessories, widely used across supermarkets, convenience stores, and newsagents.
• S50 Gondola Shelving System 50mm pitch compatible gondola shelving system designed for ultra compatibility with existing 50mm format installations in retail environments.
• PharmaCAEM Pharmacy Shopfitting System Complete pharmacy shopfitting and shelving system designed specifically for pharmaceutical retail environments with compliance and presentation requirements.
• D25 Dispensary System Dispensary drawers, pullout shelves, and workbenches designed for pharmacies and healthcare environments, providing organized storage for medications and supplies.
• Ardente LED Lighting Fully compatible LED shelf lighting system with magnetic mounting that attaches to shelving back panels, designed to illuminate high-margin merchandise and boost sales profitability.
• Quadro Sectioned Gondola Front-post sectioned gondola shelving system with open, lightweight design, allowing compartmentalized product presentation with customizable metal, wood, and glass touches.
• Banco OTC Integrated Drawers Integrated counter drawers for over-the-counter medications that integrate with existing shelving, featuring smooth sliding mechanisms with automatic closing and customizable wood finishes.
• Unizinc Shelving System Lightweight, boltless storage system for back-of-house use, ideal for transporting heavy loads with corrosion and scratch-resistant finish.
• Integrated Racking for DIY Retail gondola shelving with integrated heavy-duty racking for front-of-house use, combined with full pallet racking and cantilever systems for back-of-house storage in DIY and builders merchant environments.
• Modular Shopfitting Systems Portfolio Complete modular shelving systems portfolio encompassing M25, TN9, S50, and specialized variants for diverse retail environments including supermarkets, pharmacies, and specialty stores.
• Bespoke Shelving Solutions Custom-designed and engineered shelving solutions tailored to specific retail requirements, leveraging R&D department expertise to create unique shopfitting environments.

Quantifiable outcome

• Up to 15% additional merchandising facing with M25 system thin-profile shelves
• +2 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madix Inc. One of the largest US manufacturers of gondola shelving, store fixtures, and retail display systems. Directly comparable to CAEM as a B2B manufacturer of modular retail shelving sold to supermarket, pharmacy, and convenience-store chains.
• ITAB Shop Concept AB: Swedish-headquartered retail shopfitting and lighting solutions provider with global operations across grocery, DIY, and specialty retail. Comparable to CAEM in modular shelving, integrated LED lighting, and bespoke retail environment design.
• Tegometall International: German/European manufacturer of modular shelving systems and shopfitting solutions for retail, DIY, and warehouse environments. Closely comparable to CAEM in product family (modular shelving) and European market focus.
• Wanzl GmbH & Co. KGaA: German manufacturer of retail shopfitting, gondola shelving, and store equipment for supermarkets and DIY retailers. Directly comparable to CAEM in modular shelving for grocery, DIY, and convenience store verticals.
• Kesseböhmer GmbH: German shopfitting and merchandising systems manufacturer serving grocery, retail, and home organization markets. Comparable to CAEM in modular shelving systems with customization and vertical-specific solutions.
• Lozier Corporation: US-based manufacturer of store fixtures, shelving, and retail gondola systems serving supermarkets, mass merchants, and specialty retail. Directly comparable to CAEM in modular shelving systems for shopfitting.
• Art Metal Sp. z o.o. Polish-based manufacturer of metal shelving and retail display systems for European grocery, DIY, and industrial markets. Comparable to CAEM as a European modular shelving manufacturer with cross-vertical retail reach.

Regional players

• Metalplast-Wirax Group: Polish retail shelving and shopfitting manufacturer with strong Central/Eastern European footprint. Comparable to CAEM in gondola shelving systems for grocery and DIY retail, with regional rather than pan-European geographic overlap.
• FEGEMA Group (Süd-Metall): German-based shopfitting and metal furniture manufacturer serving European retail and commercial markets. Comparable to CAEM in modular shopfitting systems with comparable European customer base.

Emerging players

• Nielsen Bainbridge / Omega Industrial: Smaller-scale manufacturers of metal retail fixtures and modular shelving serving niche retail verticals. Comparable to CAEM in metal modular shelving construction and customization capabilities, though at a smaller commercial scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wwwcaemnet
• LinkedInlinkedin.com/company/caem-shelving-engineering

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAEM