Nielsen Bainbridge Group
- Company typePrivate
- Founded1869
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Nielsen Bainbridge Group firmographics
Firmographics- Name
- Nielsen Bainbridge Group
- Legal name
- Nielsen Bainbridge Group
- Website
- https://nielsenbainbridgegroup.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Nielsen Bainbridge Group industry classification
Industry- Product category
- Custom Framing Materials
- NAICS
- Paperboard Mills (322130), Paper Mills (32212), Cut Stock, Resawing Lumber, and Planing (321912), Wood Product Manufacturing (321)
- SIC
- Paperboard Mills (2631), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Pens, Pencils & Other Artists' Materials (3950), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)
- akta.pro secondary industries
- Wood Mouldings, Millwork & Trim (IMADADAG), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
Keywords
Where Nielsen Bainbridge Group is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Nielsen Bainbridge Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matboard and Mountboard Sales: Wholesale B2B sales of matboard products including Crescent, Bainbridge, and specialty conservation boards to custom framers and framing professionals.
- Moulding Sales: Sales of metal and wood moulding products under Nielsen and Nurre Caxton brands to custom framing professionals.
- Sample Sales: Direct e-commerce sales of samples, chip specifiers, swatches, and product catalogs to framers and end customers.
- Valiani Machine Sales: Precision mat cutting equipment sales under the Valiani brand for professional framing operations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Nielsen Bainbridge Group product offering
Product offeringCore offering
Nielsen Bainbridge Group manufactures and wholesales matboard, moulding (metal and wood), and conservation-grade framing materials for custom framers, museums, and conservators. Operating as part of Crescent Brands (formed in 2021), the company supplies products under the Crescent, Bainbridge, Nielsen, Nurre Caxton, and Valiani sub-brands to a global network of distributors and local frame shops.
Product overview
Nielsen Bainbridge Group is now part of Crescent Brands, a portfolio company formed in 2021 through the acquisition of Nielsen Bainbridge's U.S. operations by Crescent Cardboard Company. Crescent Brands operates multiple sub-brands: Crescent (world's largest matboard selection), Bainbridge (inventors of modern matboard, est. 1869), Nielsen (metal moulding), Nurre Caxton (wood moulding), and Valiani (precision mat cutting machines). The portfolio includes various matboard product lines such as Nebula, Marrakesh Minis, Painted Desert, Pop Culture, Vivids, and Crescent Select Britecores, along with Artcare conservation technology. The company serves artists, custom framers, and institutions worldwide with wholesale matboard and framing manufacturing spanning over 120 years of innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Crescent Matboard
- Bainbridge Matboard
- Nielsen Metal Moulding
Companies that use Nielsen Bainbridge Group
Customer profileSegments2 records
Ideal customer profiles2 records
Nielsen Bainbridge Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nielsen Bainbridge Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crescent BrandscoreCrescent Cardboard Company acquired the U.S. businesses of Nielsen Bainbridge in 2021, combining Nielsen Bainbridge's advanced scientific research and innovative design with Crescent's worldwide leadership in manufacturing and marketing of high-quality paper and board products for artists, custom framers and institutions. The acquisition was followed by a rebranding of Crescent Cardboard Company to Crescent Brands, which now operates Nielsen Bainbridge brands independently.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Nielsen Bainbridge Group competitors and assessment
Company assessmentDirect peers
- Larson-Juhl: Larson-Juhl is one of the largest North American manufacturers and distributors of custom framing materials, including mouldings, matboards, and framing supplies. It is the most direct competitor to Nielsen Bainbridge's core wholesale framing business, serving the same custom framer customer base through a comparable distributor-led model.
- Roma Moulding: Roma Moulding designs and manufactures decorative picture frame mouldings for the custom framing industry. It competes head-to-head with Nielsen's wood moulding lines (Nurre Caxton) and metal moulding (Nielsen brand), targeting the same framer and gallery customers with a similar premium-positioned catalogue.
- American Frame: American Frame is an online retailer and supplier of custom framing supplies, including matboards, frames, and accessories. It competes with Nielsen Bainbridge's e-commerce sample and product channels and targets overlapping end customers including DIY framers and small framer shops.
- Tru Vue: Tru Vue is a leading manufacturer of glazing and framing glass products (Conservation Clear, Museum Glass, etc.) for custom framers and museum conservators. While its product category (glass) differs from Nielsen Bainbridge's matboard/moulding, it shares the same conservation-grade positioning and overlapping museum and professional framer customer base.
Broad incumbents
- Hobby Lobby: Hobby Lobby operates a national chain of arts, crafts, and home décor stores with in-store custom framing services. It is a major consumer of matboard and moulding products and competes for end-consumer framing demand alongside independent custom framers supplied by Nielsen Bainbridge.
- Michaels Companies: Michaels is the largest North American specialty retailer of arts, crafts, and framing products, including custom framing services and matboards. It is both a potential customer (bulk matboard purchaser) and competitive channel for end-consumer framing, intersecting with Nielsen Bainbridge's wholesale and consumer-side demand.
- Dick Blick Art Materials: Dick Blick is the largest U.S. retailer of art supplies, offering matboards, framing materials, and related products to artists, students, and institutions. While its core business is broader art supplies, its framing category directly overlaps with Nielsen Bainbridge's artist and framer customer base.
Others
- Bostitch / Stanley (Stanley Black & Decker framing tools): Stanley Black & Decker produces framing and mat cutting tools used by custom framers, an adjacent product category to Nielsen Bainbridge's Valiani precision mat cutting equipment line. While broader in scope, its framing-specific tooling competes with and complements Valiani in the professional framing workshop.
- Crescent Cardboard Company / Crescent Brands (parent): Crescent Brands is the parent company that acquired Nielsen Bainbridge's U.S. operations in 2021 and operates the combined Crescent, Bainbridge, Nielsen, Nurre Caxton, and Valiani portfolio. It is not a peer in the competitive sense but represents the immediate corporate context and the platform through which Nielsen Bainbridge brands are commercialized.
Emerging players
- Framebridge: Framebridge is a digitally native custom framing service that has scaled nationally through retail storefronts and online ordering. While it sources framing materials from the broader industry (potentially from Nielsen Bainbridge or competitors), it represents an emerging downstream channel and competitive threat that could reshape how custom framers and end consumers access framing products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nielsen Bainbridge Group social profiles
Digital presenceNielsen Bainbridge Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nielsen Bainbridge Group leadership team
Management profileNumber of profiles
Profiles1 record
Nielsen Bainbridge Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nielsen Bainbridge Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nielsen Bainbridge Group
What does Nielsen Bainbridge Group do?
Nielsen Bainbridge Group manufactures and wholesales matboard, moulding (metal and wood), and conservation-grade framing materials for custom framers, museums, and conservators. Operating as part of Crescent Brands (formed in 2021), the company supplies products under the Crescent, Bainbridge, Nielsen, Nurre Caxton, and Valiani sub-brands to a global network of distributors and local frame shops.
Is Nielsen Bainbridge Group a public or private company?
Nielsen Bainbridge Group is a private company. It is classified as corporate owned and is currently acquired.
When was Nielsen Bainbridge Group founded?
Nielsen Bainbridge Group was founded in 1869. It employs 1 to 10 people.
Where is Nielsen Bainbridge Group based?
Nielsen Bainbridge Group is headquartered in Austin, United States, in the North America region.
How does Nielsen Bainbridge Group make money?
Four revenue lines are on record. Matboard and Mountboard Sales are the primary driver. The others are moulding Sales, sample Sales and valiani Machine Sales.
Who are Nielsen Bainbridge Group's main competitors?
Direct peers on record are Larson-Juhl, Roma Moulding, American Frame and Tru Vue. Broad incumbents are Hobby Lobby, Michaels Companies and Dick Blick Art Materials. Others are Bostitch / Stanley (Stanley Black & Decker framing tools) and Crescent Cardboard Company / Crescent Brands (parent). Framebridge is listed as an emerging player.
Does Nielsen Bainbridge Group have an API?
No public API is recorded for Nielsen Bainbridge Group.
What industry is Nielsen Bainbridge Group in?
Nielsen Bainbridge Group's product category is Custom Framing Materials. Its primary akta.pro industry code is IMAMAEAE, Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers), with a secondary code of IMADADAG, Wood Mouldings, Millwork & Trim. Its NAICS code is 322130 and its SIC code is 2631.