Vet Rocket
Vet Rocket, founded in 2010 by digital radiography veteran Andy Fu, provides RocketPACS, a cloud-based HTML5 DICOM PACS software, and the X1 wireless DR hardware, serving veterinary teaching hospitals, small animal, and equine practices with direct sales and PIMS integrations.
- Company typePrivate
- Founded2010
- HeadquartersSanta Clara, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vet Rocket does
Vet Rocket, LLC is a privately held, founder-owned veterinary imaging software company headquartered in Santa Clara, California, founded in 2010 by Andy Fu, a digital radiography veteran who previously co-founded Eklin Medical Systems and designed the EDR3, Mark II, and Mark III portable X-Ray systems installed in most veterinary teaching hospitals worldwide. The company's flagship product is RocketPACS, an HTML5 cloud-based DICOM PACS solution that stores, views, shares, and manages multi-modality diagnostic imaging — dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT — across desktops, iPads, iPhones, and Android devices, with touch-screen gestures, programmable DICOM routing, customizable hanging protocols, audit trails, and orthopedic planning tools such as TPLO. Vet Rocket also sells the X1, the veterinary industry's first battery-powered wireless digital radiography system (introduced 2012), and integrates with major veterinary practice management platforms including Covetrus Pulse, ezyVet, Instinct, Vetspire, and rVetLink (IDEXX).
The business operates a hybrid SaaS-plus-hardware revenue model: recurring subscription revenue from RocketPACS cloud software and per-unit revenue from X1 hardware sales. Distribution is direct-to-practice via phone (1-800-757-0266), website contact forms, product demos, and training resources, targeting veterinary teaching hospitals, small animal practices, and equine practices. Pricing is not publicly disclosed. The company has remained small — 1-10 employees — bootstrapped under founder ownership with no institutional funding, no disclosed M&A, and no public social-media or investor communications visible in the inputs.
Vet Rocket firmographics
Firmographics- Name
- Vet Rocket
- Legal name
- Vet Rocket, LLC
- Website
- https://vetrocket.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vet Rocket, founded in 2010 by digital radiography veteran Andy Fu, provides RocketPACS, a cloud-based HTML5 DICOM PACS software, and the X1 wireless DR hardware, serving veterinary teaching hospitals, small animal, and equine practices with direct sales and PIMS integrations.
- Ownership category
- akta.pro rank
Vet Rocket industry classification
Industry- Product category
- Veterinary Imaging Software
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)
- akta.pro secondary industries
- Veterinary Lab/Imaging Integration & LIS/PACS Connectivity (HLAMAMAG), Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
Keywords
Where Vet Rocket is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vet Rocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- RocketPACS Cloud Software: Subscription-based cloud PACS software providing storage, viewing, sharing and management of DICOM exams. Includes cloud storage, viewer access, and workflow management capabilities.
- Digital X-Ray Hardware (X1 System): Sale of the X1 digital X-Ray system - the veterinary industry's first completely battery-powered wireless DR system, introduced in 2012.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vet Rocket product offering
Product offeringCore offering
Vet Rocket develops and sells RocketPACS, a complete HTML5 cloud-based DICOM PACS solution that enables veterinary practices to store, view, share, and manage DICOM exams across multiple imaging modalities including dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT. The offering includes an intuitive touch-screen viewer, a programmable DICOM router, multi-modality support, and veterinary-specific tools such as TPLO orthopedic planning. The company also sells the X1 Digital X-Ray System, a battery-powered wireless DR hardware product introduced in 2012.
Product overview
Vet Rocket offers a focused product portfolio anchored by RocketPACS, a comprehensive HTML5 cloud-based DICOM PACS solution for veterinary imaging. RocketPACS serves as the core platform providing storage, viewing, sharing, and management of multi-modality DICOM exams (dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT). The product portfolio includes supporting training modules for small animal, equine, and advanced imaging workflows, as well as a technical paper on DICOM workflow. The X1 Digital X-Ray System, the company's first completely battery-powered wireless DR hardware introduced in 2012, represents the hardware component of the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- RocketPACS: A complete HTML5 cloud-based DICOM PACS solution for multi-modality imaging and real-time video viewing, supporting dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT.
Products and services
- RocketPACS A complete HTML5 cloud-based DICOM PACS solution for storing, viewing, sharing, and managing DICOM exams across multi-modality imaging including dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT. Designed for veterinary practices and teaching hospitals with touch-screen viewer capabilities.
- X1 Digital X-Ray System The first completely battery-powered wireless DR (Digital Radiography) system for veterinary applications, designed for portable and field use.
- RocketPACS Advanced Training Advanced training module covering Oblique MPR correction, toolbar customization, and hanging protocol features for RocketPACS users.
- RocketPACS Equine Onboarding Videos Training videos covering equine-specific workflows including login, patient search, DICOM viewer usage, study editing, measurements, calibration, and DICOM email functionality.
- RocketPACS Small Animal Onboarding Videos Training videos covering Vertebral Heart Score measurement and orthopedic planning tools such as TPLO (Tibial Plateau Leveling Osteotomy) planning for small animal veterinary practices.
Companies that use Vet Rocket
Customer profileSegments3 records
Ideal customer profiles3 records
Vet Rocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Vet Rocket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Covetrus PulsecoreIntegration with Covetrus Pulse veterinary practice management platform, allowing RocketPACS to connect with practice workflows and patient data.
- ezyVetcoreIntegration with ezyVet veterinary practice management software, enabling data synchronization and workflow automation between RocketPACS and ezyVet.
- InstinctcoreIntegration with Instinct veterinary practice management platform, providing connected imaging workflow for veterinary practices using Instinct.
- VetspirecoreIntegration with Vetspire veterinary practice management system, enabling seamless data exchange between RocketPACS imaging and Vetspire patient records.
- rVetLink (IDEXX)coreIntegration with rVetLink IDEXX diagnostic connectivity platform, providing connection between RocketPACS and IDEXX laboratory and diagnostic systems.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Vet Rocket competitors and assessment
Company assessmentBroad incumbents
- IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics company with imaging, PACS-related, and practice management software offerings (including rVetLink and ImageVue). It is the broadest incumbent in vet imaging/PACS and is also a Vet Rocket integration partner via rVetLink, making it both a channel and a competitive threat.
- Carestream Health: Carestream is a major medical imaging vendor with veterinary versions of its PACS and DR hardware. It offers overlapping cloud/enterprise imaging capabilities and is a broad incumbent serving both human and animal health imaging customers.
- Antech Imaging Services (Mars Science & Diagnostics): Antech, part of Mars Science & Diagnostics, offers veterinary teleradiology and imaging services to thousands of practices. It competes for the same image review and consultation workflows that Vet Rocket enables through RocketPACS and DICOM email features.
Direct peers
- Asteris: Asteris is a veterinary-focused PACS and image management company (PetPACS, KnightPACS) that competes head-to-head with RocketPACS in cloud and on-premise imaging for veterinary practices and clinics.
- Sound (Sound Eklin): Sound acquired Eklin Medical Systems - the company Vet Rocket's founder Andy Fu co-founded - and now sells digital radiography, ultrasound, and PACS solutions to veterinary practices worldwide. It is a direct competitor in vet DR and imaging IT and benefits from the legacy of Andy Fu's earlier designs.
Emerging players
- SedecalUSA: SedecalUSA is a veterinary digital radiography and imaging equipment manufacturer, comparable to Vet Rocket's X1 hardware legacy. It is an emerging/niche competitor in the vet DR modality market that Vet Rocket's platform integrates with.
- Vetology: Vetology provides AI-powered veterinary radiology and teleradiology services that integrate with practice imaging workflows. It overlaps with Vet Rocket's imaging/consultation value proposition, particularly around teleradiology and AI-augmented reads.
- iM3 Veterinary Imaging: iM3 sells veterinary-specific dental X-ray, digital radiography, and imaging accessories, often used alongside PACS solutions like RocketPACS. It competes in the modality/hardware layer adjacent to Vet Rocket's software platform.
Others
- ezyVet: ezyVet is a leading cloud veterinary practice management system and a RocketPACS integration partner. It is adjacent rather than directly competitive, but its growing footprint in corporate vet groups shapes the demand and integration surface for Vet Rocket's PACS.
- Covetrus (now part of Covetrus/HSIC): Covetrus Pulse is a veterinary practice management platform and RocketPACS integration partner. It is an enabling/ecosystem participant rather than a direct PACS competitor, but its distribution gives Vet Rocket a channel into large veterinary networks.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vet Rocket social profiles
Digital presenceVet Rocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vet Rocket leadership team
Management profileNumber of profiles
Profiles1 record
Vet Rocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vet Rocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vet Rocket
What does Vet Rocket do?
Vet Rocket develops and sells RocketPACS, a complete HTML5 cloud-based DICOM PACS solution that enables veterinary practices to store, view, share, and manage DICOM exams across multiple imaging modalities including dental X-ray, ultrasound, digital X-rays, endoscopy video, MRI, and CT. The offering includes an intuitive touch-screen viewer, a programmable DICOM router, multi-modality support, and veterinary-specific tools such as TPLO orthopedic planning. The company also sells the X1 Digital X-Ray System, a battery-powered wireless DR hardware product introduced in 2012.
Is Vet Rocket a public or private company?
Vet Rocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vet Rocket founded?
Vet Rocket was founded in 2010. It employs 1 to 10 people.
Where is Vet Rocket based?
Vet Rocket is headquartered in Santa Clara, United States, in the North America region.
How does Vet Rocket make money?
Two revenue lines are on record. RocketPACS Cloud Software is the primary driver. The others are digital X-Ray Hardware (X1 System).
Who are Vet Rocket's main competitors?
Broad incumbents on record are IDEXX Laboratories, Carestream Health and Antech Imaging Services (Mars Science & Diagnostics). Direct peers are Asteris and Sound (Sound Eklin). Emerging players are SedecalUSA, Vetology and iM3 Veterinary Imaging. Others are ezyVet and Covetrus (now part of Covetrus/HSIC).
Does Vet Rocket have an API?
No public API is recorded for Vet Rocket.
What industry is Vet Rocket in?
Vet Rocket's product category is Veterinary Imaging Software. Its primary akta.pro industry code is HLAMAGAK, Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting), with a secondary code of HLAMAMAG, Veterinary Lab/Imaging Integration & LIS/PACS Connectivity. Its NAICS code is 3391 and its SIC code is 3841.