Giant Sports

What Giant Sports does

Giant Sports International (GSI, d/b/a Giant Supps) is a privately held, founder-owned US sports nutrition and ketogenic supplement manufacturer founded in 2012 by three co-founders with more than 70 years of combined experience in sports nutrition, food science, and dietary supplements. The company designs, formulates, and distributes a portfolio of whey protein powders, keto-friendly products (Keto Cheesecake, Keto Coffee, Keto Cocoa), collagen and bone broth wellness products, and patented performance supplements (Giant Blast Energy Shot and Giant Pump Instant Pump Inducer) under four granted US patents. Its stated differentiation rests on full label transparency with no proprietary blends, cGMP-compliant NSF-audited manufacturing across two US facilities (Texas for powders and functional beverages, North Carolina for gummies and confectionery), and third-party batch verification by Eurofins Scientific for identity, purity, and potency.

The product technology stack centers on two patented platforms: the Giant Blast Energy Shot V-Shape packet delivery system (US Patents 10842744 and 11510873), which delivers 200mg of caffeine in a 3ml format, and the 3DPump-Breakthrough complex (US Patents 10,925,911 and 10,993,978) used in the stimulant-free Giant Pump formula featuring 3g of vegan fermented L-Citrulline and 1.2g of Glycerol. Other products include 24-25g protein-per-serving whey and isolate variants, hydrolyzed grass-fed bovine collagen peptides, and a newly launched creatine gummy line. The company has never raised external funding and operates with a dual-facility US manufacturing footprint.

GSI monetizes primarily through direct-to-consumer e-commerce on its Shopify storefront (giantsupps.com), with US-only shipping, free shipping above $50, a subscription option on selected products (e.g., Bone Broth Plus Greens at $27.89/month with 7% savings), and digital gift cards in $10-$100 denominations. Revenue is supplemented by a wholesale inquiry channel for retailers and limited Amazon marketplace presence. Customer segments include athletes and fitness enthusiasts, keto and low-carb lifestyle followers, performance athletes, and general health and wellness consumers, reached through a content-led marketing mix of organic social, blog content, email, and customer reviews. The company is still operating under its founders with no parent company, no disclosed institutional investors, and no public listing.

Name

Giant Sports

Legal name

Giant Sports International LLC

Website

https://giantsupps.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Giant Sports International is a privately held US sports nutrition and keto supplement manufacturer founded in 2012, selling whey protein, keto products, collagen, and patented energy and pump supplements direct-to-consumer via its Shopify storefront giantsupps.com, with US-only shipping and small wholesale and Amazon channels.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Other Specialty Food Retailers (44529)

SIC

Sporting & Athletic Goods, Nec (3949), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Metabolic Supplements (CRADAGAG), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

Keywords

• Sports nutrition supplements
• Keto dietary products
• Whey protein powders
• Pre-workout supplements
• Collagen peptides

Headquarters

HQ city

Manasquan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through direct-to-consumer sales via their Shopify e-commerce platform (giantsupps.com). Products include protein powders, keto supplements, collagen, pre-workouts, creatine, and energy shots sold at various price points ranging from $14.99 to $94.99.
2. Subscription/Recurring Revenue: Offers subscription model for products like Bone Broth Plus Greens at $27.89/month (7% savings vs one-time purchase of $29.99). Gift cards available in $10, $25, $50, $100 denominations provide additional revenue with no expiration.
3. Wholesale/Distribution: Wholesale inquiry option available on website for retailers interested in carrying Giant Sports products. Business customers can apply through wholesale application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Giant Sports International manufactures and sells its own sports nutrition and keto-friendly dietary supplements — including whey protein powders, collagen peptides, bone broth, creatine, pre-workouts, pump inducers, keto coffee, cocoa, cheesecake mixes, and energy shots — directly to consumers via its Shopify storefront (giantsupps.com), with wholesale options and select Amazon listings. The company emphasizes full ingredient transparency (no proprietary blends), patented delivery systems for select products, and cGMP-certified US manufacturing verified by Eurofins Scientific.

Product overview

Giant Sports International (GSI) offers a portfolio of keto and healthy lifestyle supplements alongside traditional sports nutrition products. The core keto line includes Keto Cheesecake, Keto Cocoa, and Keto Coffee products for low-carb dieters. The health and wellness range features Bone Broth Plus Greens and Collagen Peptides. Traditional performance products include multiple whey protein variants (Delicious Protein Elite, Whey Protein 2lb/5lb, Whey Protein Isolate), along with pre-workout (Giant Rush), pump (Giant Pump), creatine (Giant Creatine), and energy (Giant Blast) supplements. The company also offers Daily Creatine in gummy form and various multi-product bundles. All products are manufactured in cGMP-certified facilities in Texas and North Carolina with third-party testing by Eurofins Scientific.

Differentiator

Problem solved

Functional benefit

Products and services

• Keto Cheesecake Low-carb, gluten-free keto dessert mix made with real cream cheese, available in New York, Strawberry, and Chocolate flavors. Contains 15g fat and 4g carbs per serving. Designed for individuals following ketogenic or low-carb diets.
• Keto Cocoa Sugar-free hot chocolate mix with 6g MCT oil per serving, all-natural with no artificial flavors or sweeteners, Keto and Paleo friendly. Sold at $31.99 per container with 20 servings.
• Keto Coffee Premium instant coffee made with Brazilian robusto gourmet coffee beans and MCTs, ketogenic and Paleo friendly, with 100mg organic caffeine and 6g MCT per serving. 20 servings per container.
• Bone Broth Plus Greens Organic super greens powder combined with hydrolyzed collagen mix, contains 12g collagen peptides and TruServ-verified organic greens including kale, broccoli, and spinach, in natural chicken flavor. Available via one-time purchase or monthly subscription.
• Collagen Peptides Hydrolyzed collagen peptide formula from grass-fed bovine, gluten-free and non-GMO, contains all nine essential amino acids including L-Tryptophan, supports hair, skin, nails, bones, and joints.
• Delicious Protein Elite Premium whey protein blend with 24g protein per serving, only 4g carbs and 2g fat, gluten-free with zero added sugar. Available in 5lb ($74.99) and 2lb ($38.99) sizes in Chocolate, Vanilla, Cookies and Cream, and Peanut Butter Chocolate flavors.
• Whey Protein - 5LBS Flagship whey protein supplement providing 24g protein per serving with balanced amino acid profile including BCAAs for muscle recovery and growth, available in vanilla, chocolate, and cookies and cream flavors at $74.99.
• Whey Protein - 2LBS Compact size whey protein supplement with 24g protein per serving, designed for fitness enthusiasts seeking optimal muscle recovery, available in vanilla, chocolate, and cookies and cream flavors at $38.99.
• Whey Protein Isolate - 5lb Superior protein isolate using WPI90, refined to remove lactose, fat, and carbohydrates, providing 25g pure protein per serving with complete amino acid profile. Available in vanilla, chocolate, and cookies and cream at $54.99 (regularly $94.99).
• Giant Creatine Unflavored pure 100% creatine monohydrate supplement supporting strength and performance goals, with recommended loading phase of 20g per day for 5-7 days followed by 3-5g maintenance.
• Giant Rush - Pre-Workout Endurance-based pre-workout powder designed for athletes, containing Beta-Alanine (1.6g), L-Arginine (750mg), Caffeine (250mg), and Vitamin B12 (25mcg), available in Cherry Lime, Pineapple, and Fruit Punch flavors.
• Giant Pump - Instant Pump Inducer Stimulant-free pump formula powered by 3DPump-Breakthrough complex, containing 3g vegan fermented L-Citrulline and 1.2g Glycerol for nitric oxide production and muscle vascularity, available in Unflavored and Bombshell flavors.
• Giant Blast Energy Shot Concentrated energy shot protected under 2 US Patents, providing 200mg caffeine with N-Acetyl L-Tyrosine and Huperzine for focus, delivered in 3ml V-Shape packets with 19.7x concentration compared to leading 2oz energy shots. 20-pack sold at $34.99.
• Daily Creatine - Creatine Loaded Gummies Creatine monohydrate gummies providing 1.25g creatine per gummy for clean, simple, and effective muscle strength support without mess or mixing.
• GSI Gift Card Digital gift card available in $10, $25, $50, and $100 denominations, delivered instantly by email for fitness enthusiasts to purchase their preferred Giant Sports products. No fees, no expiration.
• Keto Cheesecake - 2 Pack Bundle of 2 Keto Cheesecake packages at $59.98, allowing customers to choose two flavor combinations from New York, Strawberry, and Chocolate options.
• Keto Cheesecake - 3 Pack Bundle of 3 Keto Cheesecake packages at $89.97 with flexible flavor selection from New York, Strawberry, and Chocolate varieties.
• Keto Cocoa Collagen Peptide Bundle Bundle combining Keto Cocoa and Collagen Peptides at $59.98 for those seeking keto-friendly products to add to smoothies or baking recipes.
• Keto Coffee Collagen Peptide Bundle Bundle combining Keto Coffee and Collagen Peptides at $54.98 for keto and Paleo diet enthusiasts seeking stronger nails, healthier hair, and improved skin.
• Keto Cheesecake Collagen Peptide Bundle Bundle combining Keto Cheesecake and Collagen Peptides at $59.98 for adding to smoothies or baking recipes with a sweet boost.

Quantifiable outcome

• Giant Blast provides 19.7x more concentrated energy than leading 2oz energy shots and 157.7x more concentrated than leading 16oz energy drinks
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Klean Athlete: Klean Athlete provides NSF Certified for Sport supplements for athletes, emphasizing third-party testing and banned-substance-free formulations. Like GSI, Klean Athlete emphasizes quality certification and athlete-focused positioning.

Broad incumbents

• Garden of Life: Garden of Life is a major certified-organic and clean-label supplement brand spanning sports nutrition, probiotic, and wellness categories. Comparable to GSI's positioning around transparency and certified-quality formulations.
• MusclePharm: MusclePharm is a sports nutrition brand offering protein powders, pre-workouts, and recovery supplements. Competitor to GSI across multiple performance categories, with larger scale and broader distribution.
• Cellucor: Cellucor is the maker of C4, a market-leading pre-workout brand. Direct competitor to GSI in the pre-workout and sports nutrition category, with significantly larger retail penetration and brand awareness.
• BSN (Bio-Engineered Supplements and Nutrition): BSN is a major sports nutrition brand offering pre-workouts, protein powders, and performance supplements. Direct competitor to GSI in the pre-workout and protein powder categories, with broader distribution and brand recognition.
• Optimum Nutrition (ON): Optimum Nutrition is one of the largest sports nutrition brands globally, best known for Gold Standard Whey. While GSI operates as a niche DTC player, both companies compete directly in the whey protein and sports supplement category with similar product formats.

Direct peers

• Orgain: Orgain offers clean-label protein powders, meal replacements, and nutritional supplements. Direct competitor to GSI in the clean-label protein and wellness category with both DTC and retail distribution.
• Perfect Keto: Perfect Keto is a leading DTC keto supplement brand offering exogenous ketones, MCT products, and keto snacks. Directly comparable to GSI's Keto Coffee, Keto Cocoa, and keto product line, with a similar DTC-first model and keto-focused positioning.
• Legendary Foods: Legendary Foods produces keto-friendly pastries and snacks distributed through food and supplement retailers. Directly comparable to GSI's Keto Cheesecake in the keto dessert/snack category.
• NOW Sports: NOW Sports is the sports nutrition division of NOW Foods, offering protein, creatine, and pre-workout supplements with a strong emphasis on quality testing and transparency. Like GSI, NOW Sports positions around label transparency and value pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GiantSportsSupp
• YouTubeyoutube.com/@GiantSportsProducts/featured
• Facebookfacebook.com/Giantsports
• Instagraminstagram.com/giantsports/?hl=en
• Pinterestpinterest.com/giantsportsinternational
• TikToktiktok.com/@giant_sports
• LinkedInlinkedin.com/company/giantsportsinternational

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Sports