Ontario Wide Insurance Solutions

What Ontario Wide Insurance Solutions does

BrokerLink (legal entity Brokerlink Inc., operating under the Ontario Wide Insurance Solutions trade reference) is a Canadian insurance brokerage founded in 1994 and headquartered in Canada. The company distributes personal and commercial insurance products from 100+ insurance carriers to individual Canadians and to businesses across all 13 provinces and territories (AB, BC, MB, NB, NL, NT, NS, NU, ON, PE, QC, SK, YT), employing 5,000+ insurance specialists and serving more than 1 million customers. Its product catalogue spans 30+ personal lines (auto, home, condo, tenant, motorcycle, boat, RV, ATV, snowmobile, trailer, pet, life, travel, health, group, employee benefits) and 200+ commercial options including commercial auto, property, general liability, cyber, professional liability/E&O, D&O, trade credit, builders risk, business interruption, and 16+ industry-specific verticals such as agriculture, construction, energy/oil & gas, hospitality, manufacturing, marine, technology, and transportation.

The technology backbone is BrokerLink Connect, a self-serve customer portal plus iOS and Android mobile applications that support online auto and home quoting (quotes.brokerlink.ca), policy management, document access, claims reporting and tracking, and invoice payment. Underlying this is a multi-channel go-to-market: physical branches for face-to-face service, an inside sales call center (1-866-724-2372, Mon-Fri 8am-5pm, Sat 9am-4pm), and digital self-serve quoting, complemented by a content marketing blog and app-store presence. BrokerLink is a wholly-owned subsidiary of Intact Financial Corporation and operates using the Intact Design and Intact Insurance Design trademarks under license.

The business model is commission-based brokerage: BrokerLink acts as an intermediary between customers and carriers, earning a percentage of premiums written on each policy placed. Pricing is quote-based and personalized rather than publicly disclosed, with a stated monthly billing cadence for policy installments. No revenue figure, funding history, or financial performance is disclosed in source material, and the company is privately held under Intact. No AI/ML capabilities, APIs, developer ecosystem, or third-party integrations are documented.

Name

Ontario Wide Insurance Solutions

Legal name

Brokerlink Inc.

Website

https://owinsurance.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

BrokerLink is a Canadian insurance brokerage, wholly owned by Intact Financial Corporation, distributing personal and commercial policies from 100+ carriers to 1M+ consumers and businesses across all Canadian provinces through 5,000+ specialists, branches, and the BrokerLink Connect digital platform.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Personal insurance brokerage
• Commercial insurance brokerage
• Home and auto insurance
• Business insurance coverage
• Insurance broker services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance companies for placing policies with customers. Acts as intermediary between customers and insurance carriers, earning a percentage of premiums written.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ontario Wide Insurance Solutions operates as BrokerLink, a Canadian insurance brokerage that distributes personal lines (car, home, condo, tenant, motorcycle, boat, RV, ATV, snowmobile, trailer, pet, life, health, travel, employee benefits) and commercial lines (commercial auto, property, general liability, cyber, professional liability, D&O, business interruption, builders risk, equipment breakdown, trade credit, plus 16 industry-specific packages) from 100+ insurance carriers to individual Canadians and businesses. Customers are served through a national branch network, a phone sales line, the BrokerLink Connect self-serve web portal, and iOS/Android mobile apps.

Product overview

Ontario Wide Insurance Solutions operates as an insurance brokerage platform offering a comprehensive portfolio of personal and business insurance products. The core offering includes personal lines (car, home, tenant, condo, motorcycle, boat, RV, ATV, pet, life, and travel insurance) and commercial lines (over 200 business insurance options including commercial auto, property, general liability, cyber, professional liability, and industry-specific coverage). The company provides these products through BrokerLink Connect, a self-serve digital platform accessible via web and mobile applications, enabling customers to obtain quotes, manage policies, and file claims. The platform aggregates offerings from 100+ insurance companies to provide competitive options to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Personal auto insurance coverage for vehicles, providing protection against accidents, liability, and vehicle damage for individual Canadian consumers.
• Home Insurance
• Motorcycle Insurance
• ATV Insurance
• Snowmobile Insurance
• Boat Insurance
• Trailer Insurance
• Condo Insurance
• Tenant and Renters Insurance
• Vacation Property and Cottage Insurance
• Pet Insurance
• Travel Insurance
• Life Insurance
• Health Insurance
• Group Insurance
• Employee Benefits
• Commercial Auto Insurance
• Commercial Property Insurance
• Commercial General Liability Insurance
• Event Liability Insurance
• Professional Liability Insurance (Errors and Omissions)
• Cyber Insurance
• Farm Insurance
• Equipment Breakdown Insurance
• Directors and Officers Liability Insurance
• Business Interruption Insurance
• Builder's Risk / Course of Construction Insurance
• Crime Coverage Insurance
• Trade Credit Insurance
• Assured Bond Insurance
• Public Liability Insurance
• Agriculture and Farm Industry Insurance
• Contractor Insurance
• Construction Insurance
• Energy, Oil and Gas Industry Insurance
• Health and Wellness Industry Insurance
• Hospitality Industry Insurance
• Manufacturing Insurance
• Marine Insurance
• Non-Profit Insurance
• Personal Care and Beauty Industry Insurance
• Professional Services Insurance
• Real Estate Industry Insurance
• Retail Industry Insurance
• Technology Industry Insurance
• Transportation Industry Insurance
• Wholesale and Warehousing Industry Insurance
• BrokerLink Connect Self-Serve Platform
• Insurance Bundle
• Phone-Based Insurance Quoting Service

Quantifiable outcome

• 1 Million+ customers trust BrokerLink to protect what matters
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intact Financial CorporationcoreStrategic or Co-development PartnerIntact Financial Corporation is the parent/licensor relationship. BrokerLink operates as a subsidiary using Intact's trademarks (Intact Design, Intact Insurance Design) under license. Intact is a major Canadian insurance provider providing the underlying brand and potentially insurance products through the BrokerLink distribution network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Westland Insurance: One of Canada's largest independent insurance brokerages, offering personal and commercial lines across multiple provinces. Closest direct competitor in scale, model, and product breadth, also serving Canadian consumers and businesses via branches and digital channels.
• CAA Insurance: Insurance arm of the Canadian Automobile Association, offering personal auto and home coverage primarily to members across multiple provinces. Highly comparable retail brokerage model with strong brand affinity, similar target customer to BrokerLink's personal lines segment.
• Marsh Canada: Canadian arm of global insurance broker Marsh McLennan, focused on commercial, specialty, and risk-management brokerage. Closest peer to BrokerLink's commercial and specialty lines segment (cyber, D&O, professional liability, trade credit) on enterprise clients.
• Hub International Canada: Hub International is a major North American insurance brokerage with substantial Canadian operations focused on commercial and specialty lines. Comparable to BrokerLink on commercial brokerage scope, multi-carrier access, and enterprise client servicing.

Broad incumbents

• Co-operators: Canadian-owned multi-line insurer and brokerage distributing personal and commercial insurance across Canada through a tied-agent and direct network. Overlaps with BrokerLink on customer segments and product set, but distributes primarily through captive agents rather than independent brokerage.
• Desjardins Insurance: Insurer arm of the Desjardins Group, distributing personal and commercial insurance across Canada with a strong Quebec and Ontario footprint. Comparable in product breadth and reliance on physical/expert distribution, with bank-channel synergies.
• Intact Insurance: Parent and largest Canadian P&C insurer, offering personal and commercial coverage via direct and broker channels. Defines the carrier relationship BrokerLink depends on but also competes with BrokerLink for direct consumer business.
• TD Insurance: One of Canada's largest personal lines distributors, leveraging the TD Bank customer base. Competes with BrokerLink directly in personal auto/home, especially in Ontario, but lacks BrokerLink's deep commercial brokerage operation.

Emerging players

• Belairdirect: Direct-to-consumer Canadian insurance brand (Intact subsidiary) combining online quoting with a service network. Competes with BrokerLink on personal auto/home in Quebec and Ontario, with a hybrid digital model similar to BrokerLink Connect.
• Sonnet Insurance: Digital-first Canadian personal lines insurer (Intact subsidiary) offering online auto and home quotes in minutes. A sibling to BrokerLink under Intact but a competitive channel for the simplest personal lines, representing the digital trajectory the brokerage must defend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ontariowideinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Wide Insurance Solutions