Bankhead Orthodontic Specialists

What Bankhead Orthodontic Specialists does

Bankhead Orthodontic Specialists is a private, physician-owned orthodontic group practice founded in 1973 by Dr. George Dee Bankhead in St. Louis, Missouri, and currently operating seven clinical offices across the greater St. Louis metropolitan area spanning both Missouri (O'Fallon, Wentzville, Chesterfield, Warrenton, Lake St. Louis) and Illinois (Alton, Carlinville). The practice employs four board-certified orthodontists — Dr. Darren Rodabough, Dr. Alex Oldroyd, Dr. Courtney Ethington, and Dr. Jacob Bleyer — supported by clinical, administrative, and operational staff, with active hiring indicated across locations.

The clinical offering centers on three orthodontic modalities: traditional metal braces, tooth-colored ceramic clear braces, and Invisalign clear aligner therapy, supplemented by airway treatment for sleep and breathing-related conditions. Treatment planning leverages digital scanning, 3D imaging, and clear aligner fabrication workflows, with senior clinicians holding advisory and instructor roles within the Invisalign and SureSmile vendor ecosystems. The practice has held Diamond+ Top 1% Invisalign Provider status with Align Technology for five consecutive years (2020-2024), making it the largest Invisalign provider in Missouri.

The business model is direct-to-consumer, with patients initiating contact through free consultations and proceeding to personalized multi-year treatment plans. Revenue is generated primarily through treatment service fees, supported by in-house 0% interest financing, automatic ACH payments, pay-in-full discounts, third-party healthcare financing through CareCredit, and insurance billing. Pricing is not publicly disclosed and varies by case complexity and treatment duration. Marketing relies on local SEO, an educational blog, Instagram, patient referrals through a formal Refer-a-Friend program, and prominently featured patient testimonials, all oriented toward family-oriented acquisition across kids, teens, and adults in the St. Louis metro market.

Name

Bankhead Orthodontic Specialists

Legal name

Bankhead Orthodontic Specialists

Website

https://bankheadortho.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Bankhead Orthodontic Specialists is a physician-owned orthodontic group practice operating seven offices across the St. Louis metro area, employing four board-certified orthodontists to provide braces, Invisalign, and airway treatment to kids, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121), Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Metal braces providers
• Invisalign treatment
• Dental alignment care

Headquarters

HQ city

O Fallon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal and clear) and Invisalign clear aligners. Revenue generated through treatment plans with multiple payment options including in-house financing, insurance billing, and pay-in-full discounts.
2. Financing and Payment Plans: In-house financing with 0% interest, automatic ACH payments, and third-party healthcare financing through CareCredit. Accepts major credit cards and HSA/FSA payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bankhead Orthodontic Specialists is a multi-location orthodontic group practice that provides professional teeth-straightening treatments, including traditional metal braces, clear ceramic braces, and Invisalign clear aligners, alongside specialty services such as airway and sleep-related treatment. The practice serves pediatric, teen, and adult patients through seven offices across the greater St. Louis metropolitan area, using 3D imaging, digital scanning, and personalized treatment planning.

Product overview

Bankhead Orthodontic Specialists operates as a multi-location orthodontic practice offering a unified suite of treatment options centered around three primary product categories: traditional metal braces, clear ceramic braces, and Invisalign clear aligners. The practice serves patients across all age groups (kids, teens, adults) with specialized offerings including early treatment for children, teen-specific options like Invisalign Teen, and adult orthodontics. Additional services include airway treatment for sleep and breathing issues. The practice utilizes 3D imaging technology and digital scanning for treatment planning. All seven locations (Alton, Carlinville, Chesterfield, Lake St. Louis, O'Fallon, Warrenton, Wentzville) offer the complete range of treatment options, and the practice maintains Diamond+ Top 1% Invisalign Provider status.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional orthodontic treatment using metal or ceramic brackets affixed to teeth and connected by wires and rubber bands that apply gentle pressure to gradually move teeth into desired positions; effective for correcting complex dental issues such as crowding, bite misalignment, and spacing.
• Clear Braces

Quantifiable outcome

• Most treatments completed in 18-24 months for braces, 12-18 months for clear aligners
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Emerging players

• Candid Co. Candid is a clear aligner company that sells through a network of orthodontists and dentists. Compares to Bankhead's Invisalign offering as an alternative aligner brand pursuing the same patient demand for non-metal orthodontics.
• Archy Dental (Raintree Partners): Archy Dental is a multi-specialty DSO that has been acquiring and supporting group dental practices in the Midwest. Comparable to Bankhead as a buyer/backer of similarly sized private group dental practices.

Others

• 3M Oral Care (aligner/orthodontic products): 3M supplies orthodontic products (brackets, wires, Clarity aligners) used by orthodontic practices like Bankhead. It is an upstream supplier/enabler rather than a direct competitor but is comparable as a participant in the orthodontic value chain.

Broad incumbents

• Western Dental & Orthodontics: Western Dental operates large multi-specialty dental practices that include orthodontic services (braces and clear aligners). It overlaps with Bankhead in orthodontic delivery but at much greater scale and with a broader general-dentistry portfolio.
• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., supporting hundreds of offices across general and specialty dentistry. It is comparable to Bankhead's group practice model and competing for orthodontic patient flow in regional markets.
• Sonrava Health: Sonrava Health (formerly known as DentalOne) is a multi-brand DSO with a national footprint offering general, specialty, and orthodontic services. Comparable to Bankhead as a multi-location owner-operator of orthodontic and dental practices.
• Smile Doctors: Smile Doctors is the largest orthodontics-focused DSO in the U.S., operating hundreds of affiliated orthodontic offices. It is the closest scaled analog to Bankhead's multi-location orthodontic group model and the most likely PE-backed consolidator of similar practices.
• Aspen Dental: Aspen Dental is a large DSO providing general dentistry and select specialty services including orthodontics at many of its supported practices. While not orthodontics-focused, it competes for similar patient demand and uses a multi-location owned/affiliated model.

Direct peers

• Great Lakes Dental Partners: Great Lakes Dental Partners is a Midwestern-focused dental group practice and DSO. Geographically adjacent to Bankhead and similarly positioned as a multi-specialty/multi-location private practice group.
• Cornerstone Dental Specialties: Cornerstone Dental Specialties is a multi-location specialty dental group offering orthodontic and other specialty services across the Midwest. Direct comparable to Bankhead's model as a regional specialty orthodontic group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeintzBankhead
• Instagraminstagram.com/bankheadortho
• LinkedInlinkedin.com/company/bankheadorthodonticspecialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bankhead Orthodontic Specialists