1894 - Real estate

What 1894 - Real estate does

1894 - L'immobilier is a privately held, full-service real estate agency headquartered in Marseille, France, operating across the Grand Sud region. Founded in 2016 by Frédéric and Johan Ruisi (with a 2013 conceptual origin), the company runs four physical offices in Marseille, Aix-en-Provence, La Ciotat, and Manduel, and claims presence in eight cities including Lyon, Toulouse, Annecy, Chambéry, and Nîmes. Its core differentiator is the proprietary "Chef de Projet Immobilier" (CPI) model, under which each client is assigned a single dedicated advisor who accompanies them from initial valuation through notarial signature and moving, coordinating diagnosticians, artisans, notaries, and movers along the way.

The technology stack centers on a digital platform combining an AI-powered online property estimation tool, a property alert system, and a listings management engine covering 468 properties for sale and 6 for rent at time of data capture. AI is applied to predictive analytics on market comparables, knowledge retrieval across local sales data, generative copy for property descriptions, and process automation for agent workflows, operating across structured data, text, and image modalities. Supporting integrations include Google Analytics and Google reCAPTCHA, with social login and tracking via Facebook, Twitter, LinkedIn, and YouTube.

The business model is commission-based, drawing revenue from residential and commercial property sales transactions, rental placements, and a recurring Gestion Locative property management service that bundles tenant screening, rent collection, and optional Guaranteed Rent Insurance (GLI). Pricing is not publicly disclosed beyond a 2025 fee schedule and free lead-generation valuation offers. Go-to-market is sales-led and direct-to-consumer, blending physical agency offices with a website, email alerts, a content blog (Le Mag 1894), social media, and the Les 18 de l'immo partner network of vetted local service providers. Customer base is fragmented across individual buyers, sellers, landlords, and renters, with no disclosed institutional or enterprise accounts and no external funding to date.

Name

1894 - Real estate

Legal name

1894 - L'immobilier

Website

https://1894-immo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

1894 - L'immobilier is a privately held French full-service real estate agency in Marseille operating across the Grand Sud region, offering sales, rentals, and property management through a dedicated single-advisor model, an AI-powered estimation tool, and four physical offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property sales commissions: Commission-based revenue from residential and commercial property sales transactions. The agency accompanies clients from property valuation through notarial signature, coordinating all stakeholders including diagnosticians, artisans, notaries, and movers.
2. Property rental management (Gestion locative): Property rental management services including tenant screening, lease preparation, inventory management, rent collection, and optional rent guarantee insurance (Garantie de Loyers Impayés - GLI)
3. Rental transactions: Commission revenue from rental property transactions, with 6 properties currently listed for rent

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

1894 - L'immobilier is a full-service real estate agency that buys, sells, rents, and manages residential and commercial properties across southern France using a dedicated "Chef de Projet Immobilier" (CPI) project-manager model. Its core services combine AI-assisted property valuation, professional marketing (photography, 3D tours, home staging), full-cycle transaction accompaniment, and Gestion Locative (rental property management) with optional Guaranteed Rent Insurance (GLI).

Product overview

1894 - L'immobilier operates as a comprehensive real estate service platform centered on its innovative 'Chef de Projet Immobilier' (CPI) model. The core offering combines human expertise with AI-powered digital tools, providing property sales, purchasing, rental, and management services. Key products include: the AI-Powered Online Property Estimation Tool for instant digital valuations, Property Alert System for early access to new listings, Expert In-Person Property Estimation service, and full-cycle Property Sales Service with dedicated advisors. The platform extends to Property Management (Gestion Locative) with Guaranteed Rent Insurance (GLI), Rental Service, Real Estate Blog (Le Mag 1894) for market insights, Agent Training Program for professional development, and Les 18 de l'immo Partner Network for local service provider connections. The company serves clients across Marseille, Aix-en-Provence, Lyon, Toulouse, Annecy, Chambéry, Nîmes, and La Ciotat.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service Complete property sales service with a dedicated Chef de Projet Immobilier (CPI) from estimation through notarial signature, including professional photography, 3D virtual tours, home staging, targeted marketing, buyer qualification, visit coordination, negotiation support, and coordination of diagnosticians, notaries, and movers. Targeted at individual residential and commercial property sellers in the Grand Sud region of France.
• Property Purchase Service Property buying service providing access to 468+ agency-exclusive listings, property alerts, and dedicated advisor support throughout the purchase process for individual property buyers in the Grand Sud region.
• Rental Service (Location) Rental property listing and placement service covering houses, apartments, and parking spaces across the agency's eight-city service area in southern France, with properties ranging from €90/month (parking) to €2,580/month (4-bedroom houses) including charges.
• Gestion Locative (Property Management) Recurring rental management service including rigorous tenant screening, lease preparation, inventory management, rent collection, and optional Garantie de Loyers Impayés (GLI) rent default insurance. Targeted at property owners and landlords seeking outsourced rental administration with rental-income protection.
• AI-Powered Online Property Estimation Tool Freemium digital estimation tool using AI to analyze property characteristics, recent comparable sales, neighborhood attributes, and local market dynamics to deliver immediate property value estimates. Offered free of charge to generate leads for the agency.
• Expert In-Person Property Estimation On-site property valuation by an expert advisor analyzing location, condition, amenities, market comparables, and sector dynamics, with a detailed value opinion delivered within 24–48 hours. Provided free of charge and without obligation as a lead-generation entry point.
• Property Alert System (Alerte immobilière) Email notification subscription service that alerts registered buyers about new property listings matching their stored search criteria before those listings are publicly advertised, providing early access to agency-exclusive opportunities.
• Real Estate Agent Training Program (CPI Certification) Structured training program for aspiring and existing real estate professionals, including a 10-week initial program, ongoing workshops, individual coaching, and support for Chef de Projet Immobilier (CPI) certification. Used to scale the agent network across the Grand Sud region.
• Les 18 de l'immo Partner Network Vetted partner network of 18+ local service providers (diagnosticians, notaries, movers, banks, insurers, architects) meeting monthly at networking events to provide clients with a one-stop ecosystem; partners operate under a shared quality charter aligned with 1894's values.

Quantifiable outcome

• 95% client satisfaction rate
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature2 records

Partnerships

One partnership is on record.

• Les 18 de l'immocoreStrategic or Co-development PartnerA vetted partner network of 18+ local service providers (diagnosticians, notaries, movers, banks, insurers, architects, etc.) meeting monthly at networking events. Partners are selected for professionalism, responsiveness, and proximity, operating under a quality charter and sharing 1894's values of efficiency, trust, and transparency.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• IAD (iadfrance): Digital-first French real estate network with a largely remote-agent model; directly competes with 1894 for residential mandates in southern France but with a structurally lower-cost, technology-led approach that pressures traditional agencies.
• MegAgence: French residential real estate network competing on flat-fee seller service; comparable target customer (individual French sellers) and overlapping geographies, pressuring traditional commission-based agencies like 1894.
• Safti: Network of independent real estate agents operating across France including southern markets; competes directly for individual buyer/seller mandates with a remote-agent, commission-based model.

Broad incumbents

• Century 21 France: Major international franchise operating a dense French agency network; comparable as a multi-city residential brokerage offering sales, rentals and gestion locative services across PACA, Lyon and Toulouse — overlapping markets with 1894.
• Orpi: France's largest residential real estate network with thousands of agencies; directly comparable full-service brokerage offering sales, rentals and management across all major French cities including PACA, competing head-to-head with 1894 in the Grand Sud.
• Guy Hoquet l'Immobilier: National French real estate franchise with broad geographic coverage; directly comparable residential brokerage model targeting individual buyers, sellers and landlords in markets where 1894 operates.
• Stéphane Plaza Immobilier: High-visibility French residential real estate network leveraging TV brand recognition; comparable full-service brokerage offering sales and rentals with national reach and offices in many of the same cities as 1894.
• Laforêt: Established French real estate franchise offering sales, rental and property management with strong presence in Paris and other major cities; competes with 1894 for buyers and mandates in the broader French residential market.

Emerging players

• Proprioo: Paris-based tech-enabled real estate agency offering fixed-fee sales service to individual sellers; comparable customer base of individual French sellers and overlapping PACA/Paris buyer demand, with a differentiated low-fee positioning.

Regional players

• Engel & Völkers France: International luxury real estate franchise with offices on the French Riviera and Provence; comparable premium-segment residential brokerage competing with 1894 for higher-end properties in Marseille, Aix and La Ciotat.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/1894limmobilier
• Xx.com/1894immo
• Facebookfacebook.com/1894immobilier

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1894 - Real estate