Dino
Dino Decking Ltd is a UK direct-to-consumer composite outdoor building materials supplier, founded in 2015 and based in Wigan, selling composite decking, fencing, cladding, and accessories to UK residential homeowners and trade professionals via its own e-commerce site with nationwide delivery.
- Company typePrivate
- Founded2015
- HeadquartersHindley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dino does
Dino Decking Ltd is a UK-based, privately held composite outdoor building materials supplier operating a direct-to-consumer model from a single warehouse and headquarters in Hindley Green, Wigan. Founded in 2015 and registered in England and Wales (Company Number 10837233), the company sells composite decking boards, fencing, cladding, garden screens, balustrade, substructure components, and accessories directly to UK residential homeowners and trade professionals, eliminating distributor and retailer middlemen.
Its core product is composite outdoor building material made from a blend of 55% recycled wood fibres, 40% high-density polyethylene (HDPE), and 5% performance additives, available in Classic (uncapped) and Premium (capped) variants. The Premium range is differentiated by Dino Shield™, a proprietary polymer sleeve that encapsulates the board to provide enhanced protection against stains, weather, mould, and UV damage. Product engineering features include a hidden/invisible fastening clip system and two-sided reversible boards offering distinct surface textures on each face. Products carry a 10-year limited warranty and are positioned with a 25–30+ year expected service life.
The company generates revenue through one-time product sales (no recurring revenue model) priced per linear metre of board and per accessory unit, with Classic decking from £23.99 per 4m length and Premium decking from £32.99 per 4m length. Free sample packs, a composite decking calculator, and a 4.8/5 Trustpilot rating from 5,213 reviews support lead generation and conversion. Distribution is exclusively UK mainland via dino.co.uk e-commerce, with delivery in 1–5 working days using company-owned vans (3.5T Sprinter and flatbed) plus courier partners (DPD, Parcelforce), plus a trade counter at the Wigan warehouse. Regional SEO landing pages target 30+ UK regions across England, Scotland, and Wales. UK offshore islands are excluded due to delivery costs.
Dino firmographics
Firmographics- Name
- Dino
- Legal name
- Dino Decking Ltd
- Website
- https://dino.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dino Decking Ltd is a UK direct-to-consumer composite outdoor building materials supplier, founded in 2015 and based in Wigan, selling composite decking, fencing, cladding, and accessories to UK residential homeowners and trade professionals via its own e-commerce site with nationwide delivery.
- Ownership category
- akta.pro rank
Dino industry classification
Industry- Product category
- Composite Building Materials
- NAICS
- Hardware Retailers (444140)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where Dino is headquartered
LocationHeadquarters
- HQ city
- Hindley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Composite Decking Products: One-time product sales of composite decking boards, fencing, cladding, and accessories. Revenue generated through direct consumer purchases with no recurring revenue model. Products include Classic and Premium decking ranges with various colour options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Decking Range |
| Unit Pricing | Pay-as-you-go | Premium Decking Range |
| Unit Pricing | Pay-as-you-go | Decking Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dino product offering
Product offeringCore offering
Dino Decking manufactures and sells composite outdoor building products — primarily composite decking boards (Classic and Premium ranges), composite fencing, composite cladding, garden screens, balustrade systems and related substructure, fixing and maintenance accessories — direct to UK consumers via its e-commerce site dino.co.uk. Products are made from a blend of recycled wood fibres (55%), HDPE (40%) and performance additives (5%), with the Premium range featuring proprietary Dino Shield™ capped polymer technology for enhanced durability.
Product overview
Dino Decking is a direct-to-consumer composite building materials company operating as a single-brand portfolio. Its core product range centres on composite outdoor construction materials — primarily Composite Decking Boards (split into Classic and Premium sub-ranges differentiated by technology tier), Composite Fencing, Composite Cladding, Garden Screens, Balustrade, and Substructure/frame components. The portfolio is complemented by a full suite of accessories (fixing clips, trims, joists, pedestals) and maintenance products (CompClean cleaner, CompBond adhesive). The Premium Decking range incorporates the proprietary Dino Shield capped polymer technology for enhanced durability. Products are sold direct from the UK-based manufacturer at competitive prices, with nationwide delivery and collection from a Wigan warehouse.
Differentiator
Problem solved
Functional benefit
Brands
- Dino Shield™: Proprietary polymer sleeve technology used on premium composite decking boards, providing enhanced protection against stains, weather, and colour fading.
Products and services
- Composite Decking Boards Composite decking boards made from a blend of recycled wood fibres and high-density polyethylene (HDPE), available in Classic and Premium ranges with Dino Shield™ capped technology on Premium. Boards measure 4000mm (L) x 145mm (W) x 21mm (D), feature two-sided textures and an invisible fastening system.
- Composite Fencing
Quantifiable outcome
- 25-30+ years expected product lifespan with minimal maintenance
- +2 more outcomes
Companies that use Dino
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Dino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dino partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Dino competitors and assessment
Company assessmentBroad incumbents
- Fiberon: Established composite decking manufacturer with comparable capped and uncapped product tiers and sustainability positioning. Comparable product architecture, though primarily distributed through dealer networks in North America.
- TimberTech (AZEK): Major North American composite decking and railing brand, part of AZEK. Directly comparable product technology (capped composites, hidden fasteners) and a benchmark for premium-tier product strategy.
- Trex Company: Largest US-listed composite decking manufacturer and the category-defining incumbent. Comparable core technology (capped wood-plastic composite) and product category; not currently a major UK DTC player but a structural benchmark for category economics.
- B&Q: Largest UK DIY and home improvement retailer, stocking multiple composite decking brands alongside timber. Represents the broad incumbent retail channel that Dino's DTC model is positioned against on price and range.
- Wickes: UK building materials and home improvement retailer with a strong trade and DIY offering, including decking ranges. Comparable end-customer profile and broad incumbent channel context.
Direct peers
- EnviroBuild: UK-based direct-to-consumer supplier of composite decking, fencing, cladding, and outdoor building materials. Closely comparable product mix, channel strategy, and target customer (UK homeowners and trade), making it the most direct UK competitor to Dino.
- Ecoscape UK: UK manufacturer and supplier of composite cladding, fencing, and decking products. Comparable material platform (recycled wood-plastic composite) and overlapping UK trade and DIY customer base.
- Composite Prime: UK manufacturer and supplier of composite decking, fencing, and cladding made from recycled materials. Directly comparable on product formulation, sustainability positioning, and UK customer base.
- NeoTimber: UK specialist retailer of composite decking boards with a direct-to-consumer model and capped product tiers (Essential/Premium). Directly comparable pricing structure, range breadth, and target buyer.
- Cladco Profiles: UK manufacturer and online retailer of composite decking, fencing, cladding, and roofing sheets. Closely comparable direct-to-consumer channel, product breadth, and UK homeowner/trade customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dino social profiles
Digital presenceDino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dino leadership team
Management profileNumber of profiles
Dino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dino
What does Dino do?
Dino Decking manufactures and sells composite outdoor building products — primarily composite decking boards (Classic and Premium ranges), composite fencing, composite cladding, garden screens, balustrade systems and related substructure, fixing and maintenance accessories — direct to UK consumers via its e-commerce site dino.co.uk. Products are made from a blend of recycled wood fibres (55%), HDPE (40%) and performance additives (5%), with the Premium range featuring proprietary Dino Shield™ capped polymer technology for enhanced durability.
Is Dino a public or private company?
Dino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dino founded?
Dino was founded in 2015. It employs 11 to 50 people.
Where is Dino based?
Dino is headquartered in Hindley, United Kingdom, in the Europe region.
How does Dino make money?
One revenue line is on record: composite Decking Products.
Who are Dino's main competitors?
Broad incumbents on record are Fiberon, TimberTech (AZEK), Trex Company, B&Q and Wickes. Direct peers are EnviroBuild, Ecoscape UK, Composite Prime, NeoTimber and Cladco Profiles.
Does Dino have an API?
No public API is recorded for Dino.
What industry is Dino in?
Dino's product category is Composite Building Materials. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 444140 and its SIC code is 5211.