InsureMe
InsureMe is a US-based online insurance marketplace operated by Ideal Concepts, Inc. that enables consumers to compare and purchase Health, Medicare, Life, Auto, Home, and Pet insurance across 100+ carrier partners, supported by proprietary technology and a 1,000+ licensed advisor network.
- Company typePrivate
- Founded1993
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What InsureMe does
InsureMe, Inc. is a U.S.-based online insurance marketplace and marketing agency founded in 1993 and operated under parent company Ideal Concepts, Inc. The company enables consumers to compare and shop for insurance across six product verticals — Health (ACA, short-term, health shares), Medicare (Advantage, Supplement, Part D), Life, Auto, Home, and Pet — by aggregating offerings from 100+ carrier partners. Its technology stack is built around two proprietary platforms: iWebQuotes, a private health exchange that integrates with federal, state, and carrier enrollment systems and supports both self-enrollment and agent-assisted enrollment, and SalesRadix, a CRM with predictive dialer, real-time internet-generated leads, automated marketing, and agent routing based on client satisfaction scores. Supporting surfaces include a website, iOS/Android mobile apps, an InsureMe Agent Utility browser extension, and educational content tools (ACA subsidy, life insurance, auto, and home calculators).
InsureMe's go-to-market is a hybrid sales-led and channel-partner model. Customers can obtain quotes online, by phone, chat, or text, or be matched with one of 1,000+ licensed insurance advisors who perform needs analysis and provide ongoing policy management. The company monetizes exclusively via commissions paid by insurance carriers on policies sold; commissions are baked into regulated premiums and do not affect the customer's price, meaning the service is free to consumers. InsureMe markets through paid search, content marketing, organic social, referrals, and agent-assisted sales. The company is headquartered in Allentown, Pennsylvania, where parent Ideal Concepts is also developing Ideal Tower, a 21-floor, 330,000+ SF office building.
The business has scaled to 500,000+ total clients served cumulatively, with 100+ carrier partners, a network of 600 exclusive and 500 contracted agents, and ~100,000 health enrollments in 2024 (more than double the prior year). It has been recognized on the Inc. 5000 list for multiple consecutive years and has earned a BBB A+ rating, 4.9 TrustPilot TrustScore, and back-to-back "Top Workplace" and "Fastest Growing Company" recognitions in the Lehigh Valley. The company is privately held, with no institutional investor or revenue disclosures in the available source material.
InsureMe firmographics
Firmographics- Name
- InsureMe
- Legal name
- InsureMe, Inc.
- Website
- https://insureme.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsureMe is a US-based online insurance marketplace operated by Ideal Concepts, Inc. that enables consumers to compare and purchase Health, Medicare, Life, Auto, Home, and Pet insurance across 100+ carrier partners, supported by proprietary technology and a 1,000+ licensed advisor network.
- Ownership category
- akta.pro rank
InsureMe industry classification
Industry- Product category
- Insurance Marketplace & Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where InsureMe is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InsureMe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Agent Commissions: InsureMe's licensed agents are paid commissions by insurance carriers for policies sold. Commission is already worked into the premium and does not affect the customer's price.
- Carrier Partnership Revenue: Revenue generated through partnerships with over 100 insurance carriers, including Health, Life, Medicare, Home, and Auto insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free service to consumers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
InsureMe product offering
Product offeringCore offering
InsureMe operates an online insurance marketplace platform that connects individual consumers with over 100 insurance carriers across health, life, Medicare, auto, home, and pet insurance. The platform combines proprietary technology (the iWebQuotes private health exchange and SalesRadix CRM) with a network of 1,000+ licensed insurance advisors to provide quote comparison, enrollment, and ongoing policy management at no cost to consumers. Agents are paid commissions by carrier partners, and the service is offered free to the end customer.
Product overview
InsureMe is a comprehensive online insurance marketplace platform offering multiple insurance products across six categories: Health (ACA plans, short-term, health shares), Medicare (Advantage, Supplement, Part D), Life, Auto, Home, and Pet insurance. The platform combines proprietary technology (iWebQuotes exchange and SalesRadix CRM) with a network of 1,000+ licensed human advisors to provide both self-service digital shopping and personalized agent-assisted enrollment. The platform connects consumers with over 100 carrier partners and supports the full insurance lifecycle from quote to enrollment to ongoing policy management. Additional tools include ACA subsidy calculators, life insurance calculators, auto/home insurance calculators, and mobile apps. SureMed provides supplemental cost and service support.
Differentiator
Problem solved
Functional benefit
Brands
- SalesRadix: A proprietary CRM and sales platform that connects clients with licensed insurance agents.
- iWebQuotes
- SureMed
Products and services
- Health Insurance Health insurance products including ACA marketplace plans, Short-Term Health plans, Health Share Memberships, Extended Term Plans, and Hospital Indemnity coverage, plus dental and vision supplemental insurance. Offered to individuals and families seeking comprehensive health coverage.
- Medicare Plans Medicare insurance products including Medicare Advantage (Part C), Medicare Supplement (Medigap) plans, and Part D Prescription Drug Plans. InsureMe acts as a licensed and certified representative of Medicare Advantage HMO, PPO, and PPFS organizations and stand-alone prescription drug plans. Targets Americans aged 65+ and qualifying disabled individuals.
- Life Insurance Life insurance products including Term Life, Whole Life, and Universal Life policies offered through carrier partners. For individuals and families seeking financial protection for beneficiaries.
- Auto Insurance Auto insurance coverage including liability, collision, and comprehensive policies from multiple carrier partners to protect vehicles and drivers against accidents and losses.
- Home Insurance Homeowners and renters insurance products protecting property and personal belongings against risks including dwelling coverage, personal liability, and medical payments.
- Pet Insurance Pet insurance coverage for dogs and cats that helps cover veterinary costs for accidents, injuries, and illnesses, with various reimbursement rate and deductible options.
- SureMed Value-added supplemental product providing services that supplement costs and services not normally covered by traditional insurance, offered to insurance clients as a complement to core coverage.
- InsureMe Mobile App Mobile application for iOS and Android that allows users to shop for insurance coverage, view plans, enroll, and manage their coverage details on the go across multiple insurance verticals.
- InsureMe Advisors (Licensed Agent Service) Service of 1,000+ licensed insurance advisors nationwide providing personalized needs analysis, enrollment support, and ongoing client relationship management for health, Medicare, life, home, auto, and pet insurance needs, accessible via phone, text, email, and chat.
Quantifiable outcome
- Nearly 100,000 members enrolled in 2024, more than doubling enrollments from the prior year
- +4 more outcomes
Companies that use InsureMe
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
InsureMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
InsureMe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Altrua HealthShareminorAltrua HealthShare, a Health Care Sharing Ministry, became an Ideal Concepts partner to offer more health coverage options through InsureMe.
- United HealthcarecoreUnited Healthcare named Ideal Concepts #1 Nationwide for UnitedHealthcare in all individual product lines. Ideal Concepts is a top national producer across all individual health product lines.
- AmbettercoreAmbetter Health featured broker partnership. President John Pequeno named Ambetter Health Featured Broker for Q3 2018.
- AnthemcoreAnthem is one of the carrier partners providing health insurance products through InsureMe's platform.
- Molina HealthcarecoreMolina Healthcare is one of the carrier partners providing health insurance products through InsureMe's platform.
- Bethany Children's HomeminorAnnual holiday gift drive partnership with Bethany Children's Home. Over $6,000 in donations collected in 2019, and continues annually.
Scale indicators13 records
Recent moves9 records
Expansion highlights5 records
InsureMe competitors and assessment
Company assessmentDirect peers
- eHealth: eHealth operates an online insurance marketplace primarily for Medicare and ACA health plans, combining self-service web comparison tools with licensed agent support and carrier partnerships — directly overlapping InsureMe's core Health and Medicare distribution verticals.
- The Zebra: The Zebra is an auto-insurance comparison marketplace that aggregates carrier quotes from a digital-first UX — a direct competitor in InsureMe's Auto insurance vertical with comparable carrier-aggregation distribution logic.
- Insurify: Insurify is a multi-carrier insurance comparison platform that offers digital quotes across auto, home, and life alongside an agent-supported contact model — directly comparable to InsureMe's multi-product aggregator with a hybrid digital/agent funnel.
- EverQuote: EverQuote operates an online insurance marketplace that connects consumers with carriers and agents across auto, home, and life — competing in Insurify's comparable horizontal distribution model and adjacent to InsureMe's auto/home verticals.
- GoHealth: GoHealth is a Medicare-focused insurance marketplace and lead-generation platform that enrolls beneficiaries via digital and agent-assisted channels — its Medicare Advantage and Supplement distribution model directly parallels InsureMe's Medicare vertical.
- SelectQuote: SelectQuote is a publicly-traded multi-vertical insurance distribution platform that leverages a large captive call-center agent network and digital lead generation to sell health, life, auto, and home insurance — closely mirroring InsureMe's hybrid digital-plus-advisor model and full-lifecycle marketing agency positioning.
- SmartFinancial: SmartFinancial is an online insurance comparison platform that aggregates quotes for auto, home, life and health and supports agent-assisted enrollment — closely aligned to InsureMe's marketplace-plus-agent architecture.
- Policygenius: Policygenius is a multi-vertical online insurance marketplace specializing in life, disability, home, and auto, combining digital comparison with licensed advisor support — closely analogous to InsureMe's tech-plus-advisor distribution across multiple P&C and life lines.
- HealthMarkets: HealthMarkets is a U.S. health, Medicare, and life insurance brokerage that combines a vast agent network with digital shopping tools — directly analogous to InsureMe's licensed advisor model focused on ACA, Medicare, and life insurance distribution.
Others
- MediaAlpha: MediaAlpha operates a programmatic insurance customer acquisition platform that powers lead generation for carriers and third-party agents — ecosystem-adjacent to InsureMe's lead-driven distribution and SalesRadix predictive-dialer infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsureMe social profiles
Digital presenceInsureMe compliance and trust
Trust signalCompliance4 records
InsureMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsureMe leadership team
Management profileNumber of profiles
Profiles1 record
InsureMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsureMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsureMe
What does InsureMe do?
InsureMe operates an online insurance marketplace platform that connects individual consumers with over 100 insurance carriers across health, life, Medicare, auto, home, and pet insurance. The platform combines proprietary technology (the iWebQuotes private health exchange and SalesRadix CRM) with a network of 1,000+ licensed insurance advisors to provide quote comparison, enrollment, and ongoing policy management at no cost to consumers. Agents are paid commissions by carrier partners, and the service is offered free to the end customer.
Is InsureMe a public or private company?
InsureMe is a private company. It is classified as corporate owned and is currently operating.
When was InsureMe founded?
InsureMe was founded in 1993. It employs 11 to 50 people.
Where is InsureMe based?
InsureMe is headquartered in Englewood, United States, in the North America region.
How does InsureMe make money?
Two revenue lines are on record. Insurance Agent Commissions are the primary driver. The others are carrier Partnership Revenue.
Who are InsureMe's main competitors?
Direct peers on record are eHealth, The Zebra, Insurify, EverQuote, GoHealth, SelectQuote, SmartFinancial, Policygenius and HealthMarkets. MediaAlpha is listed as an others.
Does InsureMe have an API?
No public API is recorded for InsureMe.
What industry is InsureMe in?
InsureMe's product category is Insurance Marketplace & Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52421 and its SIC code is 6411.