What Checchi & Magli does

Checchi & Magli is an Italian manufacturer of agricultural machinery specializing in transplanters (trapiantatrici), seeders, plastic mulch layers (pacciamatrici), bed formers (aiuolatrici), and equipment for potato and onion cultivation. Founded in 1976 in Budrio (province of Bologna), the company operates three production facilities at its headquarters and has held a US commercial office since 2006 to serve North American customers. Its product portfolio centers on a family of cup-distributor transplanters — WOLF PRO, SMARTWOLF, UNITRIUM45, TRIUM45, Baby Trium/Compact, Dual 12 Gold/Compact, Texdrive Best and Top 24 — supplemented by the SEEDPROe combined seeder/transplanter and mulching/bed-forming lines. Patented cup designs and proprietary features such as the electric synchronized irrigation system on the WOLF PRO and the Smart Performance Control (SPC) Agriculture 4.0 kit (plant counters, hectare counters, GPS) are positioned as technical differentiators.

The company targets commercial vegetable growers, tobacco farmers, nursery/vivai operations, berry producers and root-crop growers across more than 40 crop types, including emerging applications in industrial tomato, hemp, and nursery rootstocks. Its go-to-market is B2B and sales-led: direct sales through a multilingual website with quote-based contact forms, an extensive dealer/reseller network, and a dedicated US commercial office. Marketing is multi-channel, combining multilingual web content, customer testimonial videos on YouTube, active social media (Facebook, Instagram, LinkedIn, X, TikTok), newsletter and WhatsApp direct contact, plus participation in agricultural trade shows such as SIMA. The company also operates a used-equipment platform, extending its reach into the secondary machinery market.

Revenue is generated primarily through one-time hardware sales of agricultural machinery and accessories, with export accounting for approximately 80% of turnover across markets in Italy, France, Spain, Portugal, the United States and other regions. Pricing is not publicly disclosed and is handled through direct quote-based engagement with both end customers and resellers. Checchi e Magli Srl is a privately held Italian Srl with no disclosed venture capital, private equity or institutional ownership, and no public listing.

Name

Checchi & Magli

Legal name

Checchi e Magli Srl

Website

https://checchiemagli.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian manufacturer of agricultural transplanting machines for vegetables, tobacco, and nursery seedlings, serving commercial farmers globally through direct sales, a dealer network, and a US commercial office, with approximately 80% export share.

Ownership category

akta.pro rank

Product category

Agricultural Transplanting Machinery

NAICS

Vegetable and Melon Farming (11121), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Transplanters (Vegetable, Tobacco, Rice) (AFAAABAD)

akta.pro secondary industry

Nursery & Greenhouse Seeding/Transplanting Equipment (Seeders, Plug Transplanters) (AFAAABAE)

Keywords

• Agricultural transplanters
• Horticultural machinery
• Plastic mulch layers
• Bed formers equipment
• Seeders transplanters

Headquarters

HQ city

Budrio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Manufacturing and direct sales of agricultural transplanting and planting machinery including transplanters, seeders, mulchers, bed formers, and potato/onion equipment. One-time hardware sales model with accessories and optional upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Checchi & Magli designs, manufactures and distributes agricultural transplanting machines for vegetables, tobacco and nursery seedlings, complemented by plastic mulch layers, bed formers and the SEEDPROe seeder. Its core portfolio includes the WOLF PRO, SMARTWOLF, UNITRIUM45, TRIUM45, Baby Trium, Baby Compact, Dual 12 Gold, Dual 12 Compact, Texdrive Best and Top 24 transplanters, sold primarily through a dealer/reseller network and direct website contact to commercial farms and nurseries worldwide. The company's products cover more than 40 crop types and operate with or without mulch film, including biodegradable films, with output rates reaching up to 8,000 plants/hour per operator.

Product overview

Checchi & Magli is a leading manufacturer of agricultural machinery specializing in horticulture equipment. The product portfolio centers on transplanters (trapiantatrici) for vegetables, tobacco, and nursery stock, complemented by plastic mulch layers (pacciamatrici), bed formers (aiuolatrici), and seeding equipment. Core transplanter products include the WOLF PRO and SMARTWOLF series (multi-use professional and compact models), UNITRIUM45 and TRIUM45 (professional to high-end models), Baby Trium/Compact (narrow space variants), Dual 12 Gold/Compact (single-operator 2-row models), Texdrive Best (traditional reliability), and Top 24 (high-capacity brassica/tobacco model). The SEEDPROe represents the world's only combined seeder/transplanter for mulch planting. Supporting products include PS Inox Plus, PS Star Plus, PS-3 Plus/TPIX Plus plastic mulch layers and the AL-S14 Plus bed former-plastic mulch combination. With approximately 80% export share, the company is a world leader in transplanter technology, manufacturing from its 1976-founded headquarters in Budrio, Bologna with 3 production facilities plus a US commercial office since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• WOLF PRO Transplanter

Quantifiable outcome

• Production up to 8,000 plants/hour per operator (TOP 24 model)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Baselier: Dutch manufacturer of vegetable transplanting and planting machinery, including cup-type transplanters and bed formers. Comparable in product offering and target customer base (commercial vegetable growers), with similar export orientation across Europe and beyond.
• Flier Systems: Dutch-based manufacturer of horticultural machinery including transplanting equipment and automated handling systems for greenhouse and field vegetable production. Direct peer in precision transplanting technology with comparable mechanization focus.
• Hortech: Italian manufacturer of agricultural machines for horticulture, including transplanters and planting equipment. Direct competitor in the Italian and European specialty crop machinery market, with comparable focus on vegetable and nursery applications.
• Sfoggia Agricultural Machinery: Italian manufacturer of vegetable transplanters, planters, and related specialty agricultural machinery. Competes head-to-head with Checchi & Magli in transplanting technology, particularly in tomato, lettuce, and other vegetable crops across Europe.
• Ferrari Growtech (FG): Manufacturer of transplanting and planting equipment for vegetables, headquartered in India with global distribution. Comparable product line of transplanters for vegetable crops, competing in similar emerging markets where Checchi & Magli also exports.
• Ferrari Costruzioni Meccaniche: Italian manufacturer of agricultural transplanting machines based in Guidizzolo, Italy. Closest direct competitor to Checchi & Magli in vegetable and tobacco transplanters, with overlapping product portfolios (rotating cup transplanters, mulchers) and serving the same European and international markets.

Broad incumbents

• Monosem: French precision planter manufacturer owned by John Deere, focused on row crop planters (corn, sunflower, sugar beet). Broader incumbent in precision planting machinery with deeper R&D resources and global dealer network; relevant as adjacent precision-planting competitor.
• John Deere (Specialty Crops): Global agricultural machinery giant with specialty crop solutions including transplanters and precision planting. While not focused exclusively on transplanters, Deere's massive R&D budget, dealer network, and digital farming platform (Operations Center) represent a long-term competitive threat to niche players like Checchi & Magli.
• Stanhay: British manufacturer of precision seeders and planters for vegetables and sugar beet. Long-established incumbent in precision planting with comparable target segments (commercial vegetable growers); competes in similar export markets but with broader product scope.

Emerging players

• Mackaysposeta: Italian manufacturer of specialized transplanters and seeding equipment for horticulture. Smaller-scale direct peer in the same Italian manufacturing ecosystem, often participating in the same trade shows and serving similar customer profiles.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/checchiemagli
• YouTubeyoutube.com/user/checchiemagli
• Facebookfacebook.com/checchiemagli
• LinkedInlinkedin.com/company/checchiemagli
• Instagraminstagram.com/checchiemagli
• TikToktiktok.com/@checchiemagli

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checchi & Magli