The Pink Patch Group

What The Pink Patch Group does

The Pink Patch Group is a U.S.-based professional services firm founded in 2014 that specializes in preparing small, minority, women, and veteran-owned businesses to obtain supplier diversity certifications. The company serves SMB clients pursuing certifications such as Minority Business Enterprise (MBE), Women Business Enterprise (WBE), Disadvantaged Business Enterprise (DBE), Women-Owned Small Business (WOSB), and Economically Disadvantaged Woman-Owned Small Business (EDWOSB), which are intended to unlock access to corporate and government contracting opportunities. Note: firmographic metadata lists a France location (Gaussan), but operational data including phone area code 833, US-style website copy, and US-focused certification programs indicate U.S. operations.

The company's core offerings comprise three interconnected service lines: Certification Services (expert application preparation across multiple certification programs), Vendor Registration Services (registering businesses as vendors with corporations), and a Business Coaching Program (personalized guidance to support contracting goals). The firm does not operate a proprietary technology product or platform; its work product is human-delivered consulting. It claims established relationships with certifying agencies across the country that, per its marketing, enable smoother communications and follow-up during the application process.

The Pink Patch Group runs a consultative, sales-led go-to-market motion targeting SMBs. Services are sold directly through the company website (pinkpatchgroup.com) with "Get Started" and "Book Now" calls to action, alongside phone-based consultation at (833) 789-3660. Pricing is quote-based and not publicly disclosed. The firm markets primarily via its website and a presence across Facebook, Instagram, LinkedIn, and X (Twitter), reinforced by customer testimonials. It claims a cumulative track record of 1,500+ clients served, a 99.8% win rate on certification submissions, and 3,500+ total submissions.

Name

The Pink Patch Group

Legal name

The Pink Patch Group

Website

https://pinkpatchgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pink Patch Group is a U.S. professional services firm founded in 2014 that prepares small, minority, women, and veteran-owned businesses for supplier diversity certifications (MBE, WBE, DBE, WOSB, EDWOSB), and offers vendor registration and business coaching through a consultative, quote-based sales motion.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Application Preparation Services: The company generates revenue through professional services fees for certification consulting, application preparation, and submission support. They also offer vendor registration services and business coaching as part of their service portfolio.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Pink Patch Group provides expert application preparation services for supplier diversity and inclusion certifications (MBE, WBE, DBE, WOSB, EDWOSB), vendor registration services, and business coaching programs. The firm handles document preparation, application submission, follow-up, and agency coordination on behalf of small, minority, women, and veteran-owned business owners pursuing corporate and government contracting opportunities.

Product overview

The Pink Patch Group offers a single integrated service platform providing expert business certification consulting. The core offering consists of three interconnected service lines: Certification Services (expert application preparation for supplier diversity certifications including MBE, WBE, DBE, WOSB, and EDWOSB), Vendor Registration Services (business vendor registration with corporations), and Business Coaching Program (personalized guidance for contracting goals). These services are delivered through a two-step process: Assessment and Recommendation (comprehensive evaluation of business eligibility) followed by Application Preparation and Submission (document preparation and agency submission). The company serves small, minority, women, and veteran business owners seeking corporate and government contracting opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Certification Services

Quantifiable outcome

• 99.8% win rate on certification submissions
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Certifying Agencies (Various)coreOthersPink Patch Group has established relationships with various certifying agencies across the country, including those for Minority Business Enterprise (MBE), Women Business Enterprise (WBE), Disadvantaged Business Enterprise (DBE), Women-Owned Small Business (WOSB), and Economically Disadvantaged Woman-Owned Small Business (EDWOSB) certifications. The company leverages these agency relationships to facilitate smoother communication and follow-up during the application process, providing insights into what agencies are seeking in applications.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Others

• Women's Business Enterprise National Council (WBENC): The largest U.S. certifier of Women Business Enterprises (WBE) and a key partner in the WOSB/EDWOSB ecosystem. Not a direct competitor but a central entity whose processes and standards Pink Patch Group's services are designed to navigate.
• Small Business Development Centers (SBDC): A nationwide SBA-funded network providing free business consulting, including support for certification and government contracting, to U.S. small businesses. Represents the most direct free, government-backed alternative to Pink Patch Group's paid services.
• National Minority Supplier Development Council (NMSDC): The leading certifying body for Minority Business Enterprises (MBE) in the U.S. While not a direct consulting competitor, NMSDC's own educational resources and minority business development programs overlap with Pink Patch Group's market and influence the value of third-party certification preparation.
• National Black MBA Association: A professional membership organization supporting Black business professionals and entrepreneurs, including programming on supplier diversity and certification. Adjacent ecosystem participant that serves a portion of Pink Patch Group's target customer base through community and educational programming.
• SCORE: A nonprofit small business mentoring network offering free advising, workshops, and resources to U.S. entrepreneurs. Serves as a free alternative to paid certification consulting for the same SMB segment Pink Patch Group targets, including minority and women business owners.

Broad incumbents

• DiversityInc: A leading media and consulting company focused on D&I benchmarking, research, and corporate best practices. Operates in the broader supplier diversity and DEI space with a more corporate-focused, content-and-events business model rather than direct SMB certification services.

Emerging players

• Supplier.io: A supplier diversity and ESG data platform that helps corporations manage diverse supplier programs and helps suppliers connect with buyers. Adjacent to Pink Patch Group's market through its supplier-side offerings, but with a software/data model rather than consulting services.
• B2Gnow: A software platform for supplier diversity and contract compliance management used by government agencies and corporations. Represents a tech-enabled approach to the same supplier diversity ecosystem Pink Patch Group serves, with a different business model (B2B software vs. SMB consulting).

Direct peers

• U.S. Women's Chamber of Commerce: A national chamber providing certification support, advocacy, and resources specifically for women-owned businesses, including WBE and WOSB certification pathways. Overlaps directly with Pink Patch Group's women-owned business customer segment and certification application services.
• BCT Partners: A management consulting firm specializing in diversity, equity, and inclusion strategy, with services that include supplier diversity and minority business development support. Comparable as a professional services firm serving the supplier diversity ecosystem with a similar client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinkpatchgroup
• Facebookfacebook.com/pinkpatchgroup
• LinkedInlinkedin.com/company/the-pink-patch-group-llc
• Instagraminstagram.com/pinkpatchgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pink Patch Group