Eat Right Nutrition Consultancy

What Eat Right Nutrition Consultancy does

Eat Right Nutrition Consultancy is a Singapore-based dietitian clinic and nutrition consultancy founded in 2010 by accredited dietitian Derrick Ong to bring dietetic services out of hospitals and into the community. The firm positions itself as the first community-level nutrition consultancy in Singapore, targeting low health literacy and limited access to dietitian services beyond hospital and polyclinic settings. It serves two primary segments — individual consumers (chronic disease management, weight management, sports performance, wellness) and corporate clients (employee wellness, talks, workshops, supermarket and food trails) — and secondarily healthcare professionals and food-service businesses.

The company's product surface consists of six core service lines: Personal Dietetic Consultation (one-to-one, group, and home-visit sessions covering diabetes, gastrointestinal, renal/liver conditions, and weight management), Sports Nutrition (with anthropometric body composition assessment), Nutrigenomix (a saliva-based 70-gene genetic test covering weight management, nutrient metabolism, cardiometabolic health, food intolerances, eating habits, physical activity, and injury risk), Emergenetics (behavioral and cognitive profiling used to tailor health strategies), Corporate Nutrition & Wellness Programmes (health talks, supermarket tours, food trails, urban farm tours, customized services), and Culinary Nutrition Solutions (cooking demonstrations, classes, pantry assessments, and menu analysis). Underlying assessment technology includes detailed anthropometry using portable instruments (measuring tape, skinfold calipers, weighing scales) positioned as more accurate than bio-electrical impedance analyzers.

The business model is professional-services based and quote-driven: revenue is generated through per-session B2C consultations, per-head pricing on public seminars (e.g., $10-30 per attendee), corporate contracts for wellness events and training, and B2B menu and training engagements. Go-to-market combines direct sales to individuals and corporates, a heavy event-and-workshop community presence (Alexandra Hospital Care Day, Skills Future Festival, Edu-Town at Our Tampines Hub, sports nutrition talks), and earned media through founder appearances on Channel 5, 938 Live, Talking Point, Toggle, and major print outlets. Operations are anchored in a single clinic at 79 Anson Road, Singapore, with a 1-10 employee base under founder-ownership with no disclosed external funding.

Name

Eat Right Nutrition Consultancy

Legal name

Eat Right Nutrition Consultancy

Website

https://eatright.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore-based dietitian clinic and nutrition consultancy, founded in 2010, providing evidence-based personal dietetic consultations, sports nutrition, Nutrigenomix 70-gene genetic testing, Emergenetics profiling, corporate wellness programs, and culinary nutrition solutions to individual consumers, corporate clients, healthcare professionals, and food-service businesses.

Ownership category

akta.pro rank

Product category

Nutrition Consulting Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI), Nutrition & Dietetics Services (EDALAFAH)

Keywords

• Nutrition consultancy
• Dietetic services
• Sports nutrition
• Corporate wellness
• Nutrigenomics testing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Dietetic Consultations: One-to-one dietetic consultations for individuals with health conditions (diabetes, cholesterol, obesity, IBS, etc.) or wellness goals. Includes food frequency questionnaire, dietary advice, and meal planning.
2. Specialized Testing Services: Revenue from specialized assessments including anthropometry (body composition), Emergenetics profiling, and nutrigenomics 70-gene testing, which provide data-driven personalized nutrition recommendations.
3. Corporate Wellness Programs: Corporate nutrition and wellness services including health talks, workshops, supermarket tours, food trails, and customized nutrition programs for employee wellness initiatives.
4. Culinary Nutrition Solutions: Cooking demonstrations, cooking classes, pantry assessments, and menu/food analysis services for individuals and food businesses.
5. Training Services: Professional training for healthcare professionals and retail staff on nutrition topics, dietetics assessments, and sports supplements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eat Right Nutrition Consultancy operates a dietitian clinic in Singapore delivering professional, practical, and evidence-based nutrition solutions across six core service lines: Personal Dietetic Consultation (one-to-one, home visit, and group sessions covering chronic disease management and weight management), Sports Nutrition (with anthropometry and performance consultation), Nutrigenomics (70-gene saliva-based personalized nutrition), Emergenetics (behavioral and cognitive profiling), Corporate Nutrition & Wellness Programmes (workplace health talks, supermarket tours, food trails, customized wellness), and Culinary Nutrition Solutions (cooking demonstrations, classes, pantry assessments, and menu analysis).

Product overview

Eat Right Nutrition Consultancy offers a comprehensive suite of six core nutrition consulting services: Personal Dietetic Consultation (individual and group dietetic services), Sports Nutrition (body composition and athletic nutrition), Nutrigenomics (70-gene testing for personalized diet), Emergenetics (behavioral profiling for health strategy), Corporate Nutrition & Wellness Programme (workplace health talks, food trails, and wellness services), and Culinary Nutrition Solutions (cooking demonstrations, classes, and menu analysis). The company provides evidence-based, practical nutrition solutions to individuals and corporate clients, operating a dietitian clinic in Singapore since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Dietetic Consultation Individualized nutrition consultation services delivered by a registered dietitian, including one-to-one sessions, dietetic home visits for mobility-limited clients, and group consultations for support groups or families. Covers management of diabetes, gastrointestinal diseases, renal/liver conditions, weight management, and other diet-related health conditions.
• Sports Nutrition Specialized nutrition services for athletes and sports enthusiasts, including anthropometry (body composition measurement) and sports nutrition consultation to optimize athletic performance, recovery, and growth.
• Nutrigenomics (Health and Wellness 70-Gene Test) Personalized nutrition service based on genetic profiling via a saliva-based 70-gene test covering weight management, nutrient metabolism, cardiometabolic health, food intolerances, eating habits, physical activity, and injury risk to provide tailored dietary recommendations.
• Emergenetics Profile Testing Online behavioral and cognitive profiling service (approximately 20 minutes) that measures thinking and behavioral patterns to develop personalized health strategies for weight loss or disease management. Includes a detailed report benefiting health, career, and relationships.
• Corporate Nutrition & Wellness Programme Organizational wellness services including health talks/workshops on topics like diabetes prevention and cholesterol management, supermarket tours for label reading education, food trails at local eating establishments, urban farm tours, and customized nutrition programs for corporate clients.
• Culinary Nutrition Solutions Food-focused services including cooking demonstrations of healthy dishes, hands-on cooking classes at studios with chef and nutritionist guidance, pantry assessments for corporate environments, and food/menu analysis for restaurants and caterers.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Health Promotion Board (Singapore)coreStrategic or Co-development PartnerCollaborated with HPB's Roving Kitchen program to conduct healthy cooking demonstrations at supermarkets across Singapore. Key public health partnership supporting national wellness initiatives.
• Second Wind AcademyminorGTM or Marketing PartnerMain sponsor for Nutrition Strategies for the Smart Triathlete talk event. Sports-focused partnership supporting endurance athletes.
• Bikes N BitesminorOthersVenue sponsor for triathlon nutrition event. Provides location for sports nutrition community events.
• Nutrition Asia GroupminorGTM or Marketing PartnerGoodie bag sponsor for sports nutrition events. Provides products for participant giveaways at community events.
• WeLoveSG (Edu-Town)minorStrategic or Co-development PartnerPartnered for Edu-Town event at Our Tampines Hub to teach children about Omega-3 and nutrition education.
• Our Tampines HubminorOthersVenue host for children's nutrition education event (Edu-Town) at their community facility.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emergenetics: Behavioral and cognitive profiling tool that Eat Right administers to clients. Comparably positioned as a partner-and-distribution network for psychometric testing services to consultants and corporate clients.
• Nutrigenomix: Canadian-based provider of genetic-based nutrition testing and personalized dietary reports through partner dietitians — the same 70-gene Health and Wellness test Eat Right administers. Closely comparable in offering (nutrigenomics) and in operating model (B2B2C through accredited dietitians).
• Noom: Digital psychology-based weight management and nutrition coaching platform. Directly comparable consumer-proposition (personalized coaching, habit change, weight loss), but delivered digitally rather than in-clinic — relevant competitive reference for Eat Right's individual B2C consultation model.

Broad incumbents

• WW International (Weight Watchers): Global weight management brand with structured coaching programs and community-based nutrition guidance. Overlaps Eat Right's chronic-disease / weight-management practice at much broader scale; useful for benchmarking the eventual platform-vs-in-person tradeoff.
• GNC Holdings: Global nutritional supplements retailer providing in-store advisory on sports nutrition and supplementation. Eat Right conducts retail-staff training for supplement retailers, so GNC and similar chains sit adjacent in the sports-nutrition value chain.
• Herbalife Nutrition: Global direct-sales nutrition company offering meal replacements, supplements, and coaching through independent distributors. Comparable in combining nutrition products with personalized coaching at scale, though via a fundamentally different distribution model.
• MyFitnessPal: Consumer-scale nutrition tracking and food database platform serving a similar individual-wellness target segment. Represents the freemium self-serve alternative to Eat Right's paid one-to-one dietetic consultations and meal-planning services.

Emerging players

• Habit Health (corporate wellness): Corporate wellness platform offering personalized health programs to employers, overlapping Eat Right's corporate wellness talks/workshops/customized program line from a tech-enabled angle.
• HealthifyMe: Asia-focused digital nutrition coaching platform combining AI-driven meal logging with human dietitian support. Relevant as a regional competitor blending app-based tracking with nutritionist consultation, in adjacent geography to Eat Right's Singapore base.

Regional players

• Homage: Singapore-based home and community care provider offering in-home dietitian and nutrition services. Operates in the same Singapore market, sharing the home-visit consultation channel listed among Eat Right's distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfCZJj8t0QAWq1H7xJLt5-Q
• Facebookfacebook.com/EatRightSpore
• Instagraminstagram.com/eatright_sg
• LinkedInlinkedin.com/company/eat-right-nutrition-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Right Nutrition Consultancy