Newlon Housing Trust

What Newlon Housing Trust does

Newlon Housing Trust is a charitable housing association and registered provider of social housing, founded in 1966 by members of the Jewish Community in north and east London. It is registered with the Regulator of Social Housing (L0006), holds HMRC charity status (EW91301), and is structured as a Community Benefit Society (18449R). The Trust manages approximately 8,500 affordable homes across nine London boroughs — Islington, Haringey, Enfield, Hackney, Camden, Tower Hamlets, Barking and Dagenham, Redbridge, and Waltham Forest — delivering Social Rent (at roughly one-third of market rates), Intermediate Rent, Shared Ownership and Supported Housing. The Newlon Group encompasses wholly-owned subsidiaries: Outward (care and support), Newlon Fusion (community regeneration), Newlon Living (private sales), Newlon Lettings, and Parkguard Security Services.

The operating model is essentially direct-to-consumer landlord: residents interact via the My Newlon online portal (launched summer 2021 with 3,500+ registered users), a multi-channel rent-payment stack running through allpay (online, app, SMS, PayPoint), in-person service centres at Tottenham Hale and Barnsbury, and a phone-based service centre (020 7613 8080). Repairs and maintenance are delivered through the Wates Living Space contract covering nearly 8,000 homes. Revenue is generated from subsidised social and intermediate rents, shared-ownership staircasing and rent, service charges, and supplementary private-market activity via Newlon Living and Newlon Lettings. Major development pipelines include the Islington-approved Barnsbury Estate redevelopment (1,116 homes, partnered with Mount Anvil) and smaller schemes such as Acorn House (33 homes in Camden, opened March 2026).

The latest Regulator of Social Housing judgement (January 2026) records G1 (Governance, the highest rating), C2 (Consumer) and V2 (Viability), with V2 reflecting significant borrowing for development, cladding remediation and the Barnsbury regeneration. Leadership transitioned in April 2025: Ruth Davison succeeded Mike Hinch, who had served as Chief Executive for 25 years during which the portfolio grew from 1,700 to nearly 8,500 homes and the headcount from 40 to 200+ (Trust) / 600+ (Group). The Board is chaired by Aman Dalvi OBE.

Name

Newlon Housing Trust

Legal name

Newlon Housing Trust

Website

https://newlon.org.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Newlon Housing Trust is a charitable housing association managing approximately 8,500 affordable homes across nine north and east London boroughs, delivering social rent, intermediate rent, shared ownership and supported housing services through a multi-subsidiary group structure.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (62412)

SIC

Real Estate (6500), Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Affordable housing
• Social housing
• Housing association
• Shared ownership
• Supported housing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Affordable Rent (Social Rent): Newlon collects rent from social housing residents at affordable rates, significantly below market rates. Social rents are described as equivalent to about a third of the cost of private renting. This forms the core revenue stream for the housing association.
2. Intermediate Rent: Rental properties at rates below market but above social rent, targeting those who may not qualify for social rent but cannot afford market rates. These homes are available to key workers and those on lower incomes.
3. Shared Ownership: Newlon sells partial ownership of homes to buyers who can purchase a share (typically 25-75%) and pay rent on the remaining share. This provides an affordable route to home ownership.
4. Service Charges: Residents pay service charges in addition to rent, covering communal area maintenance, cleaning, and other shared services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Newlon Housing Trust is a charitable housing association providing affordable rental and part-buy homes across north and east London. It manages nearly 8,500 homes through Social Rent, Intermediate Rent, Shared Ownership, and Supported Housing tenures, delivering resident services such as multi-channel rent collection, repairs and maintenance, and community regeneration through its subsidiaries.

Product overview

Newlon Housing Trust is a charitable housing association managing approximately 8,000 affordable homes in north and east London. The organization operates as a unified housing management platform offering multiple housing products including Social Rent, Intermediate Rent, Shared Ownership, and Supported Housing. Core services include the My Newlon online portal for resident self-service, rent collection via multiple payment methods (allpay, direct debit, PayPoint), repairs and maintenance, and fire safety testing. The group includes subsidiaries: Outward (care and support), Newlon Living (sales), Newlon Lettings (lettings), and Newlon Fusion (community regeneration). Major development projects include the Barnsbury Estate Transformation, Acorn House Camden, and Queensland Road Islington.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rent

Quantifiable outcome

• Social rents equivalent to approximately one-third of private market renting
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mount AnvilcoreStrategic or Co-development Partner · 11 December 2025Mount Anvil is the primary development partner leading the New Barnsbury Estate redevelopment alongside Newlon Housing Trust. The project received Islington council approval in December 2025 and will create 1,116 new homes over the next decade, including social rent and market sale properties, improved green spaces, and new community facilities.
• Arsenal FCcoreStrategic or Co-development Partner · 20 November 2014Arsenal FC partnered with Newlon as part of the Arsenal Regeneration Programme, which supported the club's move from Highbury to Emirates Stadium. Newlon delivered nearly 1,500 affordable homes as part of this programme, including the Queensland Road development completed in 2014 with 352 homes.
• OutwardcoreStrategic or Co-development PartnerOutward is Newlon's care and support subsidiary, providing supported housing and care services for vulnerable residents. The Newlon Group includes Newlon Housing Trust, Outward, Newlon Fusion, Newlon Living, and Newlon Lettings. Outward offers apprenticeships and employment opportunities for young residents.
• Newlon FusioncoreStrategic or Co-development PartnerNewlon Fusion is the community regeneration partner of Newlon Housing Trust, providing employment support, digital inclusion programmes, community events, and financial inclusion services. They run the Emerging Enterprise programme, Digital Champions project, and employment advisory services supporting residents into work.
• Newlon LivingminorChannel Partner/ Reseller/ DistributorNewlon Living operates as Newlon's sales website for private sale properties, complementing the affordable housing mission of Newlon Housing Trust.
• Newlon LettingsminorChannel Partner/ Reseller/ DistributorNewlon Lettings operates as Newlon's lettings website, providing rental services alongside the core affordable housing activities.
• Wates Living SpacecoreImplementation/ SI/ Consulting PartnerWates Living Space was appointed as Newlon's responsive repairs and maintenance contractor following an extensive procurement process, commencing 3rd August 2015. They are responsible for providing a range of repairs and maintenance services for nearly 8,000 homes.
• Precis AdvisoryminorImplementation/ SI/ Consulting PartnerPrecis Advisory provided planning and development advisory services for the Acorn House development in Camden, with Director Faaiza Lalji attending the official opening in March 2026.
• Student@HomeminorStrategic or Co-development PartnerStudent@Home is the digital inclusion project partner working with Newlon Fusion to train Digital Champions who help reduce digital exclusion within Newlon communities.
• English HeritageminorStrategic or Co-development PartnerEnglish Heritage partnered with Newlon and Haringey Council on the Isobel Place development behind Tottenham Town Hall, helping to preserve heritage elements of the site.
• Rooff ConstructionminorImplementation/ SI/ Consulting PartnerRooff Construction partnered with Newlon to offer site management trainee/apprenticeship opportunities for Enfield residents, providing employment pathways and academic course fee coverage.
• allpaycoreTechnology or Integrationallpay provides the payment processing infrastructure for Newlon residents to pay rent via online portal, mobile app, SMS text, telephone, and PayPoint. Newlon has been transitioning from legacy allpay products to the new allpayments platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Peabody: One of the UK's largest housing associations with ~106,000 homes, Peabody operates across London and the South East. Directly comparable as a charitable housing provider delivering social rent, shared ownership, and supported housing at scale, with major London regeneration programmes.
• L&Q Group: Large London and South East housing association managing ~110,000 homes. Directly comparable to Newlon through its focus on affordable rent, shared ownership, and supported housing across London boroughs, with significant regeneration and development activity.
• Clarion Housing Group: The UK's largest housing association with ~125,000 homes across London, the South East, and beyond. Comparable to Newlon as a major charitable provider of affordable housing with significant development pipelines and a focus on supported housing and community investment.
• Network Homes: North and North-West London housing association managing around 40,000 homes. A close peer to Newlon given overlapping borough coverage in areas like Haringey, Islington, and Camden, with similar affordable rent, shared ownership, and supported housing offerings.
• Optivo: Large housing association managing ~45,000 homes across London, the South East, and the Midlands. Directly comparable to Newlon through its focus on affordable rent, shared ownership, and supported housing, with major development and regeneration programmes.
• Hyde Group: Large housing association operating ~125,000 homes across London and the South East. Comparable to Newlon as a charitable housing provider delivering mixed-tenure affordable housing with significant development capacity and supported housing services.
• Southern Housing: Large housing association operating across London, the South East, and the Isle of Wight with ~77,000 homes. Directly comparable to Newlon as a charitable provider of social rent, shared ownership, and supported housing with a substantial development pipeline.
• Notting Hill Genesis: Major London-focused housing association with ~66,000 homes formed from the merger of Notting Hill Housing and Genesis Housing Association. Comparable to Newlon through its North London presence, mixed-tenure regeneration programmes, and supported housing services.
• Catalyst Housing: London and South East housing association managing ~38,000 homes. Comparable to Newlon through its focus on shared ownership, affordable rent, and supported housing across London boroughs, including regeneration-led development activity.
• Metropolitan Thames Valley: London-focused housing association formed from the merger of Metropolitan Housing and Thames Valley Housing, managing ~57,000 homes. Comparable to Newlon through its North and East London presence, supported housing services, and shared ownership/sale development programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewlonHT
• LinkedInlinkedin.com/company/newlon-housing-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newlon Housing Trust