Jagoe Homes, Inc.

What Jagoe Homes, Inc. does

Jagoe Homes, Inc. is a privately held, family-owned residential homebuilder that has operated for three generations across the Indiana-Kentucky border region, headquartered in Owensboro, Kentucky. The company constructs new single-family homes in planned communities across Evansville, Newburgh, Henderson, Owensboro, Bowling Green, and Alvaton, with an active inventory of more than 100 move-in ready homes and a Build On Your Land custom program for land-owning customers. Its product portfolio spans entry-level single-story designs around 1,240 square feet to premium multi-story homes exceeding 3,200 square feet, with disclosed pricing ranging from $287,995 to $671,800 across four tiers.

The company bundles its construction offering under the JagoeSmart umbrella, which integrates Built EnergySmart (insulation, HVAC, windows, and appliances targeting reduced utility costs), Built TechSmart (smart-home connectivity and home automation), the Maverick 10-year structural and systems warranty, and the SureTrade trade-in program. Buyers personalize finishes through an in-house Design Studio and can access financing through a preferred-lender partnership with Acrisure Mortgage, which is currently promoting a 4.75% fixed-rate buydown plus $2,500 closing-cost assistance on select move-in ready homes. Post-sale engagement is managed through the MyJagoe customer portal for warranty requests and TechSmart orientation scheduling.

Jagoe Homes generates revenue primarily through one-time home sales transactions, with ancillary transaction-fee income from its mortgage partnership. The go-to-market combines physical model home galleries, community-based field sales teams, an inside-sales function staffed by Online Sales Counselors, a self-serve website with virtual tour capabilities, and a Realtor Rewards referral channel. Industry association memberships (NAHB, Home Builders Association of Kentucky) support credibility, and the company markets across Facebook, YouTube, Twitter, Pinterest, Instagram, and Houzz. The buyer base is composed entirely of individual residential customers ranging from first-time and move-up buyers to active adults and land-owning custom-build clients.

Name

Jagoe Homes, Inc.

Legal name

Jagoe Homes, Inc.

Website

https://jagoehomes.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Jagoe Homes is a family-owned residential homebuilder, three generations old, constructing move-in ready and custom new-construction single-family homes in planned communities across Indiana and Kentucky, with energy-efficient and smart-home features bundled under its JagoeSmart program.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential new construction
• Custom home building
• Move-in ready homes
• Energy-efficient homebuilder
• Smart home construction

Headquarters

HQ city

Owensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Jagoe Homes generates revenue primarily through the sale of newly constructed residential homes. The company builds homes in planned communities across Indiana and Kentucky, offering both move-in ready homes and custom-built options. Pricing varies by floor plan, square footage, finishes, and community location, ranging from approximately $287,995 to $671,800 based on available inventory.
2. Custom Home Building: Build-on-your-land program allowing customers to construct custom homes on their own property, providing design customization through the Design Studio and personalized floor plans.
3. Mortgage Financing Services: Through partnerships with Acrisure Mortgage, Jagoe Homes offers financing options including rate buydown programs and closing cost assistance, with current promotion of 4.75% fixed rate plus $2,500 toward closing on select move-in ready homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jagoe Homes, Inc. is a family-owned residential homebuilder that constructs and sells new single-family homes across planned communities in Indiana and Kentucky, offering both move-in ready inventory and custom build-on-your-lot homes. Every home includes the JagoeSmart package of Built EnergySmart efficiency features and Built TechSmart automation, with buyer personalization available through the in-house Design Studio and 10-year Maverick warranty coverage. Revenue is generated through direct home sales and facilitated mortgage financing through partner Acrisure Mortgage.

Product overview

Jagoe Homes, Inc. is a family-owned residential new home builder operating across Indiana and Kentucky, serving communities in Evansville, Newburgh, Henderson, Owensboro, and Bowling Green. The company's core product is move-in ready new construction homes available for immediate purchase, along with custom build-on-your-land services. The product portfolio is organized under the JagoeSmart umbrella program, which includes Built EnergySmart (energy efficiency features), Built TechSmart (smart home technology), a 10-year Maverick warranty, and the SureTrade program. Additional services include the Design Studio Experience for home personalization, a Mortgage Center offering promotional financing (4.75% fixed rate with $2,500 closing cost assistance), and the MyJagoe customer portal. The company offers an extensive selection of floor plans in various architectural styles (Craftsman, Farmhouse, Modern) across multiple planned communities.

Differentiator

Problem solved

Functional benefit

Brands

• JagoeSmart: Energy-efficient and smart home technology program including Built EnergySmart and Built TechSmart features.
• Design Studio
• MyJagoe

Products and services

• Move-In Ready Homes Pre-built, professionally finished new-construction single-family homes available for immediate purchase across Indiana and Kentucky communities in Evansville, Newburgh, Henderson, Owensboro, Bowling Green, and Alvaton. Pricing ranges from approximately $287,995 for entry-level single-story designs to $671,800 for luxury multi-story homes in communities such as The Grove at Heatherstone. Currently promotional financing offers a 4.75% fixed rate plus $2,500 toward closing costs through partner lender Acrisure Mortgage.
• Build On Your Land (Custom Home Building) Custom new home construction service for customers who already own land in Indiana or Kentucky, allowing them to select from Jagoe's floor plan library and personalize finishes through the Design Studio. The home is built on the customer's existing parcel rather than in a Jagoe-planned community.
• Design Studio Experience In-person finish and material personalization service where buyers select from curated options for colors, fixtures, and finishes for their new Jagoe home. Operated from the Design Studio location and integrated into both move-in ready and custom-build purchase paths.
• SureTrade Program Trade-in program enabling customers to sell their existing Jagoe home back to the builder when purchasing a new Jagoe home, removing a key friction point for repeat buyers and supporting move-up transactions.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• National Association of Home BuildersminorOthersIndustry association membership providing credibility and adherence to NAHB standards and practices in residential construction.
• Home Builders Association of KentuckyminorOthersState-level industry association membership demonstrating local industry engagement and adherence to regional building standards.
• Maverick Home WarrantycoreOthersWarranty provider offering 10-year new home warranty coverage on all Jagoe Homes, providing structural and systems protection for homebuyers.
• Realtor Rewards ProgramminorChannel Partner/ Reseller/ DistributorPartner program for real estate agents and brokers who refer clients to Jagoe Homes, offering referral rewards for successful home purchases.

Scale indicators4 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Fischer Homes: Family-owned regional homebuilder headquartered in Erlanger, KY, building new construction in Indiana, Kentucky, and Ohio. Operates a similar for-sale spec and custom-build hybrid across multiple master-planned communities, making it the closest like-for-like competitor in Jagoe's core footprint.
• M/I Homes: Public homebuilder operating in Kentucky, Ohio, Indiana, and other Midwest markets. Closely comparable on for-sale single-family construction in Jagoe's region; larger in scale but addresses the same first-time and move-up buyer segments with similar product features (energy efficiency, smart-home packages).
• Drees Homes: Family-owned homebuilder based in Fort Mitchell, KY, active across Kentucky, Indiana, Ohio, and Tennessee. Competes head-to-head on single-family for-sale and custom builds, with comparable price tiers, design-studio personalization, and warranty programs in the same Midwestern markets Jagoe serves.
• Bloomfield Homes: Family-owned regional homebuilder operating across the Dallas-Fort Worth Metroplex in Texas. While geographically distant, it mirrors Jagoe's for-sale spec + on-your-lot custom model, regional brand strength, and entry-level move-up buyer focus — useful for benchmarking the regional builder operating model.
• Arbor Homes: Indiana-based regional homebuilder with operations concentrated in Indianapolis and surrounding markets. Similar for-sale spec and custom hybrid; competes for the same first-time buyer price point in adjacent Indiana submarkets and encroaches on Jagoe territory.

Broad incumbents

• Beazer Homes: National production homebuilder with active operations in Indianapolis-area markets in Indiana. Competes for the same move-up and first-time buyer segments on new construction spec inventory, but at greater scale and broader geographic diversity than Jagoe.
• Toll Brothers: National luxury homebuilder with limited but growing presence in Indianapolis and other Midwest markets. Comparable to Jagoe's luxury tier ($600K+ Andrew Jackson Modern, Dwight Eisenhower II) and a direct competitor for premium move-up buyers in shared submarkets.
• PulteGroup: One of the largest US homebuilders (Centex, Pulte, Del Webb, John Wieland brands), with presence across Kentucky and Indiana. Overlaps with Jagoe on for-sale single-family construction but operates in many more markets with much higher volume and broader product mix.
• D.R. Horton: Largest US homebuilder by volume, with active subdivisions across Kentucky and Indiana. Competes on spec-built entry-level and move-up product; national scale and capital access give it land-bidding advantages that bear on Jagoe's regional lot pipeline.
• Lennar: National production builder operating across the US, including active communities in Indiana and Kentucky. Targets the same first-time and move-up buyer pool as Jagoe with both entry-level and premium product; competes on financing promotions and smart-home standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jagoehomes
• YouTubeyoutube.com/channel/UCJT38qZnuhpSioJ9oMZY95A
• Facebookfacebook.com/jagoehomes
• LinkedInlinkedin.com/company/jagoe-homes
• Instagraminstagram.com/jagoehomes
• Pinterestpinterest.com/jagoehomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jagoe Homes, Inc.