Gpd Advertising

What Gpd Advertising does

GPD sp. z o.o. sp. k. (trading as GPD) is a privately held Polish full-service advertising agency and film studio headquartered in Poznań, with a dedicated production facility in Swadzim and an additional office in Warsaw. Founded approximately 30 years ago and operating across 20 markets, GPD employs roughly 300 staff and runs an integrated four-pillar offering: Agency (brand strategy, creative direction, 360-degree brand communication, total brand service), Film Studio (advertising spots, brand and corporate content, photography, sound), Animation (2D/3D motion design, CGI creative content, digital twins, VFX), and Media (media buying, web products, publications). The company targets enterprise brands across retail, F&B, pharma, banking, telecom, transportation, energy, and consumer goods, with a named client roster that includes Lidl, Rossmann, Santander, Orange, BP, PKP Intercity, Queisser Pharma, Doppelherz, COTY's beauty portfolio, Bayer, and Mann Hummel.

Revenue is generated almost entirely through custom-quoted professional services engagements — project-based and likely retainer — billed against creative strategy, production, animation, and media-buying scopes. The go-to-market is direct enterprise field sales with no self-serve or e-commerce channel. GPD has integrated a third-party marketing technology stack (Google Analytics, Google Signals, Google Ads/DV360, Facebook Pixels, Hotjar, LinkedIn Insight Tag, Google Tag Manager) for campaign measurement and optimization.

GPD positions AI as a production multiplier rather than a foundational platform: AI tools are used to test multiple creative concepts in parallel, iterate rapidly, generate 2D/3D CGI and digital twins, and scale projects previously beyond mid-sized brand budgets. Industry recognition is a core credential — 11 Effie awards, 3 Superbrands, 4 Kreatura, 3 KTR awards, and the MPP "Agencja Reklamowa Roku" (Advertising Agency of the Year) in both 2024 and 2025 — and the company publishes an industry podcast ("Oh My Ad!"). Ownership remains private with no disclosed parent, PE, or VC backing.

Name

Gpd Advertising

Legal name

GPD sp. z o.o. sp. k.

Website

https://gpd.com.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

GPD is a Polish full-service advertising agency and film studio with 300 employees serving enterprise brands across retail, F&B, pharma, banking, telecom, and transportation in 20 markets through integrated strategy, creative, production, animation, and media-buying services.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Agency Services: Full-service advertising services including strategy, creation, design, production, animation, and media buying for brands
2. Film Production: Commercial spots, brand content, and corporate content production
3. Animation Services: 2D and 3D animation, CGI creative content, digital twins, and VFX production
4. Media Buying: Campaign optimization and media purchasing services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GPD is a full-service Polish advertising agency and film studio delivering integrated marketing campaigns for brands. Its offering is organized around four pillars: Agency (strategy, brand design, 360 communication), Film Studio (advertising spots, brand content, corporate content, photography), Animation (2D/3D, CGI, digital twins, VFX), and Media (media buying, web products, publications). The agency also applies AI-driven tools to scale creative production and test multiple concepts in parallel.

Product overview

GPD is a full-service Polish advertising agency and film studio offering an integrated four-pillar service portfolio: Agency (strategy, branding, creative), Film Studio (video/photo production), Animation (2D/3D/VFX, CGI, digital twins), and Media (media buying, web products). The company uses AI tools to scale creative capabilities and has 300 employees operating across 20 markets with 30 years of industry experience. Services include advertising spots, brand content, corporate content, CGI creative content, digital twin development, 360-degree communication, and total brand service.

Differentiator

Problem solved

Functional benefit

Products and services

• Agencja (Agency) Full-service advertising offering covering brand strategy, creative direction, brand design, 360-degree brand communication, and total brand service for enterprise clients.
• Film Studio In-house visual content production studio delivering advertising spots, brand content, corporate content, and combined film and photography projects from a single location.
• Animacja (Animation) 2D and 3D animation and motion design services including CGI creative content, digital twin development, and visual effects (VFX) production for brands.
• Media Media buying and campaign optimization services supported by web product development and publications, focused on highest efficiency and results.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• LidlmajorChannel Partner/ Reseller/ DistributorOngoing client relationship for advertising campaigns and brand content production. Featured as a key client with multiple projects including humorous advertising campaigns.
• RossmannmajorChannel Partner/ Reseller/ DistributorLong-term client relationship for animated and visual content production. Featured as a key client with 3D animation and VFX projects.
• SantandermajorChannel Partner/ Reseller/ DistributorBanking client for advertising and marketing campaigns.
• OrangemajorChannel Partner/ Reseller/ DistributorTelecommunications client for advertising services.
• COTYcoreChannel Partner/ Reseller/ DistributorInternational beauty and cosmetics company. Part of international client portfolio including Rimmel, Max Factor, Bourjois, Miss Sporty brands.
• BayercoreChannel Partner/ Reseller/ DistributorInternational pharmaceutical and life sciences company. Part of international client portfolio.
• Mann HummelminorChannel Partner/ Reseller/ DistributorInternational filtration and automotive supplier. Part of international client relationships.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papaya Films: Polish film production company producing commercials, branded content, and music videos. Comparable to GPD's Film Studio in scale, craft, and client mix, and competes for the same Polish enterprise brand budgets.
• Platige Image: Polish animation and VFX studio producing commercials, CGI, and digital content for global brands. Closely comparable to GPD's Animation pillar (2D/3D, CGI, digital twins, VFX) and Film Studio, serving the same enterprise brand clients in Poland.

Emerging players

• Stink Studios: Global creative production and design studio producing film, animation, and digital content for brands. Comparable to GPD's Film Studio + Animation pillars, focused on creatively ambitious brand content with a more boutique, project-based model.

Broad incumbents

• Publicis Groupe: Global advertising holding company operating creative, media, and production networks across Central Europe. Competes with GPD for the same enterprise clients in Poland and the region, but as part of a much larger portfolio of services.
• Serviceplan Group: Europe's largest independent owner-managed agency group, operating across creative, media, digital, and content production. Closest non-holding-company peer to GPD in structure and integrated model, especially for mid-sized and large European brands.
• Dentsu: Global advertising holding company operating creative, media, and CX agencies across Central Europe. Direct competitor for Polish enterprise brand budgets, particularly in the media buying space where GPD's Media pillar competes.
• DDB Worldwide: Global creative agency network with a strong Polish presence (DDB Warszawa/Tribal). Direct competitor for creative-led enterprise campaigns and brand strategy assignments in the Polish market.
• Omnicom Group: Global advertising holding company with BBDO, DDB, TBWA networks active in the Polish market. Competes for integrated brand assignments with GPD's full-service model, with broader geographic and capability reach.
• WPP: World's largest advertising holding company with agencies (Ogilvy, VMLY&R, Grey) operating across Poland. Direct competitor for the Lidl, Santander, and Orange-type accounts GPD serves, but at significantly greater scale.
• VMLY&R: Global creative and commerce agency network with operations in Poland. Comparable to GPD's integrated creative + commerce + production offering, particularly for enterprise brands seeking 360-degree campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GPDAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gpd Advertising